{"id":2243,"date":"2026-01-20T18:57:07","date_gmt":"2026-01-20T16:57:07","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tribe_events&#038;p=2243"},"modified":"2026-01-20T18:57:27","modified_gmt":"2026-01-20T16:57:27","slug":"community-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/community-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity\/","title":{"rendered":"\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d \u0441\u0435\u043c\u0438\u043d\u0430\u0440 #1: 3 \u043c\u0435\u0441\u0435\u0446\u0430 \u0437\u0430 \u0440\u0435\u0431\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435: \u041d\u0430\u043c\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0434\u043e\u043a\u0430\u0442\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u044f\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova.png 2240w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-300x169.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-1024x576.png 1024w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-768x432.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-100x56.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-1536x864.png 1536w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-2048x1152.png 2048w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-18x10.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-600x338.png 600w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t29 \u044f\u043d\u0443\u0430\u0440\u0438\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time 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\u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442. <\/span>\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a href=\"https:\/\/womeninmarketing-bg.slack.com\/\" target=\"_self\" rel=\"noopener\">\n\t\t\u0412\u0438\u0436\u0442\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u044f\u0432\u0430\u043d\u0435 \u0432 Slack\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewbox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"\u041f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0438 \u0437\u0430 \u0434\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u043a\u044a\u043c \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u0430 \u0432\u0438\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043a\u044a\u043c \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u0430\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewbox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20260129T190000\/20260129T200000&#038;text=Community%20Workshop%20%231%3A%203%20months%20to%20rebrand%3A%20Finding%20your%20audience%20while%20changing%20your%20identity&#038;details=%3Cdiv+class%3D%22wp-block-uagb-container+uagb-block-3e829755+alignfull+uagb-is-root-container%22%3E%3Cdiv+class%3D%22uagb-container-inner-blocks-wrap%22%3E%3Ch2+class%3D%22wp-block-heading+has-text-align-center%22%3ESession+Description%3C%2Fh2%3E%3Cp%3E+Team-GPT+had+80%2C000+users+and+%241.1M+in+revenue%2C+but+we+still+didn%27t+know+who+we+were+really+building+for.+Then+came+two+legal+letters+from+OpenAI%2C+300+name+options%2C+seven%2B+rejected+brand+designs%2C+and+a+launch+date+that+wouldn%27t+move.+Margarita+will+share+the+hard%2C+the+funny%2C+and+the+story+of+how+Juma+was+born.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EThis+workshop+will+be+in+English%2C+and+will+be+recorded.+Recordings+will+be+available+only+to+Community+Members+of+the+WiM-BG+Community.%3C%2Fstrong%3E%3C%2Fp%3E+%3Ch2+class%3D%22wp-block-heading+has-text-align-center%22%3E%3Cstrong%3EAbout+the+Speaker%3C%2Fstrong%3E%3C%2Fh2%3E%3Cp%3EMargarita+Arsova+is+Product+Marketing+at+Juma%2C+where+she+helps+build+the+AI+workspace+for+modern+marketing+teams.+She+combines+marketing+expertise+with+product+know-how+to+bring+Juma+t%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fdiv%3E+%28View+Full+%D1%81%D1%8A%D0%B1%D0%B8%D1%82%D0%B8%D0%B5+Description+Here%3A+https%3A%2F%2Fwww.womeninmarketing.bg%2Fbg%2Fevent%2Fcommunity-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity%2F%29&#038;trp=false&#038;ctz=Europe\/Sofia&#038;sprop=website:https:\/\/www.womeninmarketing.bg\/bg\" class=\"tribe-events-c-subscribe-dropdown__list-item-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow noindex\">\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\ti\u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3e829755 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-center\">\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u0435\u0441\u0438\u044f\u0442\u0430<\/h2>\n\n\n\n<p> Team-GPT \u0438\u043c\u0430\u0448\u0435 80 000 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u043e\u0442 $1.1M, \u043d\u043e \u0432\u0441\u0435 \u043e\u0449\u0435 \u043d\u0435 \u0437\u043d\u0430\u0435\u0445\u043c\u0435 \u0437\u0430 \u043a\u043e\u0433\u043e \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043c\u0435. \u0421\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0434\u043e\u0439\u0434\u043e\u0445\u0430 \u0434\u0432\u0435 \u043f\u0440\u0430\u0432\u043d\u0438 \u043f\u0438\u0441\u043c\u0430 \u043e\u0442 OpenAI, 300 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430 \u0437\u0430 \u0438\u043c\u0435, \u0441\u0435\u0434\u0435\u043c+ \u043e\u0442\u0445\u0432\u044a\u0440\u043b\u0435\u043d\u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0438 \u0438 \u0434\u0430\u0442\u0430 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043d\u0435, \u043a\u043e\u044f\u0442\u043e \u043d\u044f\u043c\u0430\u0448\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438. \u041c\u0430\u0440\u0433\u0430\u0440\u0438\u0442\u0430 \u0449\u0435 \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u0442\u0440\u0443\u0434\u043d\u043e\u0442\u043e, \u0437\u0430\u0431\u0430\u0432\u043d\u043e\u0442\u043e \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0437\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0441\u0435 \u0435 \u0440\u043e\u0434\u0438\u043b\u0430 \u0414\u0436\u0443\u043c\u0430.<\/p>\n\n\n\n<p><strong>\u0422\u043e\u0437\u0438 \u0441\u0435\u043c\u0438\u043d\u0430\u0440 \u0449\u0435 \u0431\u044a\u0434\u0435 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438 \u0435\u0437\u0438\u043a \u0438 \u0449\u0435 \u0431\u044a\u0434\u0435 \u0437\u0430\u043f\u0438\u0441\u0430\u043d. \u0417\u0430\u043f\u0438\u0441\u0438\u0442\u0435 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u0434\u043e\u0441\u0442\u044a\u043f\u043d\u0438 \u0441\u0430\u043c\u043e \u0437\u0430 \u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 WiM-BG.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u043e\u0440\u0430\u0442\u043e\u0440\u0430<\/strong><\/h2>\n\n\n\n<p>\u041c\u0430\u0440\u0433\u0430\u0440\u0438\u0442\u0430 \u0410\u0440\u0441\u043e\u0432\u0430 \u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 Juma, \u043a\u044a\u0434\u0435\u0442\u043e \u043f\u043e\u043c\u0430\u0433\u0430 \u0437\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u043e\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0441 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0437\u0430 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0435\u043a\u0438\u043f\u0438. \u0422\u044f \u0441\u044a\u0447\u0435\u0442\u0430\u0432\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438 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