{"id":2887,"date":"2026-08-01T14:21:48","date_gmt":"2026-08-01T11:21:48","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/speakers\/mj-cachon\/"},"modified":"2026-08-01T14:21:48","modified_gmt":"2026-08-01T11:21:48","slug":"mj-cachon","status":"publish","type":"tec_speaker","link":"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/mj-cachon\/","title":{"rendered":"MJ Cach\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">MJ Cach\u00f3n is the CEO and founder of <a href=\"https:\/\/laikateam.com\/\" target=\"_blank\" rel=\"noopener\">Laika<\/a>, a consultancy where SEO meets service design, strategy and long-term vision. An SEO consultant with deep experience across industries, MJ pairs technical search expertise with training in neuromarketing, UX, product design and business intelligence \u2014 a rare, user-centred lens on how people actually search and decide.<\/p>\n<p class=\"wp-block-paragraph\">That lens powers <strong>The Hubble by Laika<\/strong>, the team&#8217;s proprietary research arm, where MJ leads original neuroscience-based studies into search behaviour. Using eye-tracking, her team investigates the gap between what users <em>look at<\/em> and what they actually <em>click<\/em> \u2014 work such as &#8220;The Illusion of Attention,&#8221; which mapped which SERP and AI Overview elements catch the eye without earning the click, classifying them from genuine converters to pure &#8220;mirages.&#8221; The studies are published openly for the whole SEO community.<\/p>\n<p class=\"wp-block-paragraph\">Through Laika and The Hubble, MJ brings a scientific, evidence-first approach to organic growth \u2014 grounding SEO strategy in how the human brain really processes search.<\/p>","protected":false},"excerpt":{"rendered":"<p>MJ Cach\u00f3n is the CEO and founder of Laika, a consultancy where SEO meets service design, strategy and long-term vision. An SEO consultant with deep experience across industries, MJ pairs [&hellip;]<\/p>\n","protected":false},"featured_media":2893,"menu_order":0,"template":"","session_group":[],"class_list":["post-2887","tec_speaker","type-tec_speaker","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon.png",500,500,false],"thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-150x150.png",150,150,true],"medium":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-300x300.png",300,300,true],"medium_large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon.png",500,500,false],"large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon.png",500,500,false],"course_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-100x100.png",100,100,true],"course_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-100x100.png",100,100,true],"lesson_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-100x100.png",100,100,true],"lesson_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-100x100.png",100,100,true],"1536x1536":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon.png",500,500,false],"2048x2048":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon.png",500,500,false],"trp-custom-language-flag":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-12x12.png",12,12,true],"authorship-box-avatar":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-150x150.png",150,150,true],"authorship-box-related":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-70x70.png",70,70,true],"woocommerce_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-300x300.png",300,300,true],"woocommerce_single":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon.png",500,500,false],"woocommerce_gallery_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"MJ Cach\u00f3n is the CEO and founder of Laika, a consultancy where SEO meets service design, strategy and long-term vision. An SEO consultant with deep experience across industries, MJ pairs [&hellip;]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/speakers\/2887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_speaker"}],"version-history":[{"count":0,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/speakers\/2887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media\/2893"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2887"}],"wp:term":[{"taxonomy":"tec_group","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_group?post=2887"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}