{"id":2786,"date":"2026-07-15T15:20:28","date_gmt":"2026-07-15T12:20:28","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/speakers\/stefy-krushkelova\/"},"modified":"2026-07-15T15:20:28","modified_gmt":"2026-07-15T12:20:28","slug":"stefy-krushkelova","status":"publish","type":"tec_speaker","link":"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/stefy-krushkelova\/","title":{"rendered":"\u0421\u0442\u0435\u0444\u0438 \u041a\u0440\u0443\u0448\u043a\u0435\u043b\u043e\u0432\u0430"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Stefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth, marketing and human behavior. With over 14 years of experience across global markets in Europe, Australia and the US, and a background that spans corporate, agency, and independent practice, she started her own business after a non-linear career path she credits for giving her a broader, more grounded perspective on what marketing can and should do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to community building, Stefy approaches it as a business discipline, not a branding exercise \u2014 designing communities that create genuine belonging, drive retention, and convert trust into revenue. She is currently pursuing an MSc in Cognitive Science, grounding her work in how people process information and make decisions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Stefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth, marketing and human behavior. With over 14 years of experience across global markets [&hellip;]<\/p>\n","protected":false},"featured_media":2710,"menu_order":0,"template":"","session_group":[],"class_list":["post-2786","tec_speaker","type-tec_speaker","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova.png",500,500,false],"thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-150x150.png",150,150,true],"medium":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-300x300.png",300,300,true],"medium_large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova.png",500,500,false],"large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova.png",500,500,false],"course_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-100x100.png",100,100,true],"course_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-100x100.png",100,100,true],"lesson_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-100x100.png",100,100,true],"lesson_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-100x100.png",100,100,true],"1536x1536":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova.png",500,500,false],"2048x2048":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova.png",500,500,false],"trp-custom-language-flag":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-12x12.png",12,12,true],"authorship-box-avatar":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-150x150.png",150,150,true],"authorship-box-related":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-70x70.png",70,70,true],"woocommerce_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-300x300.png",300,300,true],"woocommerce_single":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova.png",500,500,false],"woocommerce_gallery_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/Stefy-Krushkelova-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Stefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth, marketing and human behavior. With over 14 years of experience across global markets [&hellip;]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/speakers\/2786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_speaker"}],"version-history":[{"count":0,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/speakers\/2786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media\/2710"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2786"}],"wp:term":[{"taxonomy":"tec_group","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_group?post=2786"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}