{"id":2430,"date":"2026-03-23T15:57:59","date_gmt":"2026-03-23T13:57:59","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tec_speaker&#038;p=2430"},"modified":"2026-03-23T21:55:47","modified_gmt":"2026-03-23T19:55:47","slug":"svetla-mihaylova","status":"publish","type":"tec_speaker","link":"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/svetla-mihaylova\/","title":{"rendered":"\u0421\u0432\u0435\u0442\u043b\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430"},"content":{"rendered":"<p>Svetla has been in marketing for over 10 years, and if there&#8217;s one thing she&#8217;s learned, it&#8217;s this: most teams don&#8217;t need more ideas &#8211; they need better systems.<\/p>\n\n\n\n<p>From leading global teams to launching programs reaching millions, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth lets her cut through complexity, understand a team&#8217;s real challenges, and build systems that actually work for their customers.<\/p>\n\n\n\n<p>For the past 7 years she has focused on strategy, CRM, automations, and AI integration &#8211; helping teams spend more time being creative and less time stuck in manual work.<\/p>\n\n\n\n<p>Alongside her full-time role, Svetla takes on select consulting projects, mentors marketers, and speaks about whatever marketing problem has her attention at the moment.<\/p>","protected":false},"excerpt":{"rendered":"<p>Svetla has been in marketing for over 10 years, and if there&#8217;s one thing she&#8217;s learned, it&#8217;s this: most teams don&#8217;t need more ideas &#8211; they need better systems. From [&hellip;]<\/p>\n","protected":false},"featured_media":2431,"menu_order":0,"template":"","session_group":[362],"class_list":["post-2430","tec_speaker","type-tec_speaker","status-publish","has-post-thumbnail","hentry","tec_group-networking-dinner-5"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1.png",500,500,false],"thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-150x150.png",150,150,true],"medium":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-300x300.png",300,300,true],"medium_large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1.png",500,500,false],"large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1.png",500,500,false],"course_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-100x100.png",100,100,true],"course_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-100x100.png",100,100,true],"lesson_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-100x100.png",100,100,true],"lesson_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-100x100.png",100,100,true],"1536x1536":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1.png",500,500,false],"2048x2048":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1.png",500,500,false],"trp-custom-language-flag":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-12x12.png",12,12,true],"authorship-box-avatar":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-150x150.png",150,150,true],"authorship-box-related":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-70x70.png",70,70,true],"woocommerce_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-300x300.png",300,300,true],"woocommerce_single":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1.png",500,500,false],"woocommerce_gallery_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Svetla-Mihaylova-1-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"Svetla has been in marketing for over 10 years, and if there&#8217;s one thing she&#8217;s learned, it&#8217;s this: most teams don&#8217;t need more ideas &#8211; they need better systems. 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