{"id":2412,"date":"2026-03-23T15:30:18","date_gmt":"2026-03-23T13:30:18","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tec_speaker&#038;p=2412"},"modified":"2026-03-23T15:39:55","modified_gmt":"2026-03-23T13:39:55","slug":"yana-durzheva","status":"publish","type":"tec_speaker","link":"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/yana-durzheva\/","title":{"rendered":"\u042f\u043d\u0430 \u0414\u0443\u0440\u0436\u0435\u0432\u0430"},"content":{"rendered":"<p>\u042f\u043d\u0430 \u0414\u0443\u0440\u0436\u0435\u0432\u0430 \u0435 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u201e\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e\u201c \u0432 \u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f. \u0422\u044f \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438 \u0435\u043a\u0438\u043f, \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u0435\u043d \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435, \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430\u043d\u0435 \u0438 \u0437\u0430\u0434\u044a\u0440\u0436\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0441\u044a\u0441 \u0441\u0438\u043b\u0435\u043d \u0444\u043e\u043a\u0443\u0441 \u0432\u044a\u0440\u0445\u0443 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, CRM \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435. \u0420\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u045d \u0435 \u043d\u0430 \u043f\u0440\u0435\u0441\u0435\u0447\u043d\u0430\u0442\u0430 \u0442\u043e\u0447\u043a\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u0438 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\u043a\u0430\u0442\u043e \u0441\u044a\u0433\u043b\u0430\u0441\u0443\u0432\u0430 \u043c\u0435\u0441\u0442\u043d\u0438\u0442\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0438 \u0441 \u043f\u043e-\u0448\u0438\u0440\u043e\u043a\u0430\u0442\u0430 \u0432\u0438\u0437\u0438\u044f \u043d\u0430 \u0433\u0440\u0443\u043f\u0430\u0442\u0430. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u0421\u0438\u043b\u043d\u043e \u0432\u044f\u0440\u0432\u0430\u043c, \u0447\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043d\u0430\u0434\u0445\u0432\u044a\u0440\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435, \u0442\u043e\u0439 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u0434\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u0438 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430 \u0442\u0440\u0430\u0439\u043d\u0438 \u0432\u0440\u044a\u0437\u043a\u0438.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Yana Durzheva is the Head of Retail Marketing at ProCredit Bank Bulgaria. She leads a team responsible for acquisition, activation, and retention, with a strong focus on digital transformation, CRM, [&hellip;]<\/p>\n","protected":false},"featured_media":2416,"menu_order":0,"template":"","session_group":[361],"class_list":["post-2412","tec_speaker","type-tec_speaker","status-publish","has-post-thumbnail","hentry","tec_group-mini-conference-sofia-3"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva.png",500,500,false],"thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-150x150.png",150,150,true],"medium":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-300x300.png",300,300,true],"medium_large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva.png",500,500,false],"large":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva.png",500,500,false],"course_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-100x100.png",100,100,true],"course_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-100x100.png",100,100,true],"lesson_archive_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-100x100.png",100,100,true],"lesson_single_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-100x100.png",100,100,true],"1536x1536":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva.png",500,500,false],"2048x2048":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva.png",500,500,false],"trp-custom-language-flag":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-12x12.png",12,12,true],"authorship-box-avatar":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-150x150.png",150,150,true],"authorship-box-related":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-70x70.png",70,70,true],"woocommerce_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-300x300.png",300,300,true],"woocommerce_single":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva.png",500,500,false],"woocommerce_gallery_thumbnail":["https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/03\/Yana-Durzheva-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"Yana Durzheva is the Head of Retail Marketing at ProCredit Bank Bulgaria. 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