{"id":2799,"date":"2026-06-20T09:30:00","date_gmt":"2026-06-20T06:30:00","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/sessions\/community-as-a-lever-for-marketing-and-beyond\/"},"modified":"2026-06-20T09:30:00","modified_gmt":"2026-06-20T06:30:00","slug":"community-as-a-lever-for-marketing-and-beyond","status":"publish","type":"tec_session","link":"https:\/\/www.womeninmarketing.bg\/bg\/sessions\/community-as-a-lever-for-marketing-and-beyond\/","title":{"rendered":"Community as a Lever for Marketing and Beyond"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Communities have quietly become one of the most powerful \u2014 and most underestimated \u2014 drivers of trust, influence, and real business results. In this panel, we sit down with the people building them in Bulgaria to unpack what works, what&#8217;s misunderstood, and how community has become a strategic lever rather than a marketing nice-to-have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expect a candid, unscripted conversation about how to grow a community that compounds over time, the difference between an audience and a community, and where community fits into the wider marketing strategy of brands serious about trust.<\/p>","protected":false},"excerpt":{"rendered":"<p>Communities have quietly become one of the most powerful \u2014 and most underestimated \u2014 drivers of trust, influence, and real business results. In this panel, we sit down with the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"wimbg_session_event":2582,"footnotes":""},"session_track":[],"session_location":[],"class_list":["post-2799","tec_session","type-tec_session","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Communities have quietly become one of the most powerful \u2014 and most underestimated \u2014 drivers of trust, influence, and real business results. In this panel, we sit down with the [&hellip;]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_session"}],"version-history":[{"count":0,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2799\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2799"}],"wp:term":[{"taxonomy":"tec_track","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_track?post=2799"},{"taxonomy":"tec_location","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_location?post=2799"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}