{"id":2792,"date":"2026-06-20T09:30:00","date_gmt":"2026-06-20T06:30:00","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/sessions\/the-team-performance-stack-leading-your-people-with-the-same-confidence-you-bring-to-your-campaigns\/"},"modified":"2026-06-20T09:30:00","modified_gmt":"2026-06-20T06:30:00","slug":"the-team-performance-stack-leading-your-people-with-the-same-confidence-you-bring-to-your-campaigns","status":"publish","type":"tec_session","link":"https:\/\/www.womeninmarketing.bg\/bg\/sessions\/the-team-performance-stack-leading-your-people-with-the-same-confidence-you-bring-to-your-campaigns\/","title":{"rendered":"\u0421\u0442\u0435\u043a \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u043d\u0430 \u0435\u043a\u0438\u043f\u0430: \u0412\u043e\u0434\u0435\u0442\u0435 \u0445\u043e\u0440\u0430\u0442\u0430 \u0441\u0438 \u0441\u044a\u0441 \u0441\u044a\u0449\u0430\u0442\u0430 \u0443\u0432\u0435\u0440\u0435\u043d\u043e\u0441\u0442, \u043a\u043e\u044f\u0442\u043e \u0432\u043b\u0430\u0433\u0430\u0442\u0435 \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0441\u0438"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u041d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0438 \u043a\u044a\u043c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430, \u043d\u0435 \u0433\u0430\u0434\u0430\u044f\u0442. \u0422\u0435 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u0438, \u0440\u0430\u0437\u0447\u0438\u0442\u0430\u0442 \u0441\u0438\u0433\u043d\u0430\u043b\u0438 \u0438 \u0432\u0437\u0435\u043c\u0430\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441 \u044f\u0441\u043d\u043e\u0442\u0430 \u2014 \u0437\u0430\u0449\u043e\u0442\u043e \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u0438\u043c \u043a\u0430\u0437\u0432\u0430\u0442 \u043a\u044a\u0434\u0435 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0430\u0442, \u043f\u0440\u0435\u0434\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435 \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u0441\u043a\u044a\u043f\u043e\u0441\u0442\u0440\u0443\u0432\u0430\u0449\u0438. \u0410\u043c\u0438 \u0430\u043a\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435 \u0435\u043a\u0438\u043f\u0430 \u0441\u0438 \u043f\u043e \u0441\u044a\u0449\u0438\u044f \u043d\u0430\u0447\u0438\u043d?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0441\u0435\u043a\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0432 performance marketing, \u0437\u043d\u0430\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e\u0442\u043e: \u0430\u043a\u043e \u043d\u0435 \u0433\u043e \u0441\u043b\u0435\u0434\u0438\u0448, \u043d\u0435 \u043c\u043e\u0436\u0435\u0448 \u0434\u0430 \u0433\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0438\u0448. \u0418 \u0432\u0441\u0435 \u043f\u0430\u043a \u043f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u043e\u0442 \u043d\u0430\u0441 \u0432\u043b\u0438\u0437\u0430\u0442 \u0432 \u0440\u043e\u043b\u044f\u0442\u0430 \u043d\u0430 \u043b\u0438\u0434\u0435\u0440 \u043d\u0430 \u0435\u043a\u0438\u043f \u0438 \u0442\u0438\u0445\u043e \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u0442\u043e\u0437\u0438 \u0438\u043d\u0441\u0442\u0438\u043d\u043a\u0442 \u2013 \u0440\u0430\u0437\u0447\u0438\u0442\u0430\u0439\u043a\u0438 \u043d\u0430 \u0438\u043d\u0442\u0443\u0438\u0446\u0438\u044f\u0442\u0430, \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0432\u044a\u0440\u0442\u044f\u0442 \u0432 \u043a\u0440\u044a\u0433, \u0438 \u043d\u0430\u0434\u0435\u0436\u0434\u0430\u0442\u0430, \u0447\u0435 \u0430\u043a\u043e \u043d\u0435\u0449\u043e \u043d\u0430\u0438\u0441\u0442\u0438\u043d\u0430 \u043d\u0435 \u0435 \u043d\u0430\u0440\u0435\u0434, \u0449\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c. \u041e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u043d\u0435 \u0437\u043d\u0430\u0435\u043c. \u041d\u0435 \u0438 \u0434\u043e\u043a\u0430\u0442\u043e \u043d\u044f\u043a\u043e\u0439 \u043d\u0435 \u0441\u0435 \u043e\u0442\u043a\u0430\u0436\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this session, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals \u2014 not surveillance, not micromanagement \u2014 that tells you who on your team is thriving, who needs support, and where your energy as a leader will have the most impact. She also tackles the blended team: because full-time employees and freelance contributors are not the same, and tracking them with the same lens means missing what matters for both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0423\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u0449\u0435 \u0441\u0438 \u0442\u0440\u044a\u0433\u043d\u0430\u0442 \u0441:<\/strong><\/p>\n\n\n\n<ul class=\"wimbg-takeaways wp-block-list\">\n\n<li>The Team Performance Stack \u2014 a simple set of leadership signals (not surveillance, not micromanagement)<\/li>\n\n\n<li>A clear view of who&#8217;s thriving, who needs support, and where your energy will have the most impact<\/li>\n\n\n<li>A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each<\/li>\n\n\n<li>Tools you can apply whether you&#8217;re leading three people or thirty, in-house or across the globe<\/li>\n\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The best performance marketers don&#8217;t guess. They build systems, read signals, and make decisions with clarity \u2014 because the data tells them where to focus before problems become expensive. So [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"wimbg_session_event":2582,"footnotes":""},"session_track":[],"session_location":[],"class_list":["post-2792","tec_session","type-tec_session","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"The best performance marketers don&#8217;t guess. They build systems, read signals, and make decisions with clarity \u2014 because the data tells them where to focus before problems become expensive. So [&hellip;]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_session"}],"version-history":[{"count":0,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2792\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2792"}],"wp:term":[{"taxonomy":"tec_track","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_track?post=2792"},{"taxonomy":"tec_location","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_location?post=2792"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}