{"id":2469,"date":"2026-03-26T12:27:08","date_gmt":"2026-03-26T10:27:08","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tec_session&#038;p=2469"},"modified":"2026-03-26T12:27:09","modified_gmt":"2026-03-26T10:27:09","slug":"insights-from-reverse-engineering-ai-search-systems-for-enterprises","status":"publish","type":"tec_session","link":"https:\/\/www.womeninmarketing.bg\/bg\/sessions\/insights-from-reverse-engineering-ai-search-systems-for-enterprises\/","title":{"rendered":"Insights from reverse-engineering AI Search systems for enterprises"},"content":{"rendered":"<p>AI search engines don&#8217;t work like Google \u2014 and most enterprise teams are still optimising as if they do. In this talk, Metehan draws on hands-on research into how systems like ChatGPT, Perplexity, and Gemini actually retrieve, rerank, and cite content behind the scenes. He&#8217;ll break down what he&#8217;s found by dissecting tokenizers, crawling patterns, and ranking layers \u2014 and translate it into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers, where it&#8217;s being overlooked, and what they can actually do about it. Expect real data, no fluff, and a few findings that might challenge what you thought you knew about AI search.<\/p>","protected":false},"excerpt":{"rendered":"<p>AI search engines don&#8217;t work like Google \u2014 and most enterprise teams are still optimising as if they do. In this talk, Metehan draws on hands-on research into how systems [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"session_track":[363],"session_location":[],"class_list":["post-2469","tec_session","type-tec_session","status-publish","hentry","tec_track-networking-dinner-005"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"AI search engines don&#8217;t work like Google \u2014 and most enterprise teams are still optimising as if they do. In this talk, Metehan draws on hands-on research into how systems [&hellip;]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_session"}],"author":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2469\/revisions"}],"predecessor-version":[{"id":2470,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2469\/revisions\/2470"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2469"}],"wp:term":[{"taxonomy":"tec_track","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_track?post=2469"},{"taxonomy":"tec_location","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_location?post=2469"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}