{"id":2463,"date":"2026-03-26T12:21:03","date_gmt":"2026-03-26T10:21:03","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tec_session&p=2463"},"modified":"2026-03-26T12:21:05","modified_gmt":"2026-03-26T10:21:05","slug":"why-having-an-enterprise-workflow-process-opens-up-space-for-creativity","status":"publish","type":"tec_session","link":"https:\/\/www.womeninmarketing.bg\/bg\/sessions\/why-having-an-enterprise-workflow-process-opens-up-space-for-creativity\/","title":{"rendered":"Why Having an Enterprise Workflow Process Opens Up Space for Creativity"},"content":{"rendered":"
\n

\u201cThis is too much admin – marketing should just figure it out.\u201d<\/p>\n<\/blockquote>\n\n\n\n


This talk is for in-house SEO and marketing leaders, managers, and senior specialists in mid-to-large B2B companies (50-1000+ people) who support multiple stakeholders across content, design, comms or operations and feel like their team is drowning in:
– endless Slack threads, yet no one is sure what was the decision
– half-filled briefs, but the campaign should start running tomorrow
– and \u201ccan you quickly jump on a call, I have an idea\u201d<\/p>\n\n\n\n

This session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests and how we fixed it.<\/p>\n\n\n\n

Svetla Mihaylova will cover:
– How to design one clear way work enters marketing, even across very different teams and personalities
– What needs to be defined before you document or automate anything
– How we moved from \u201cmarketing will figure it out\u201d to 100% adoption, including from initially sceptical SMEs<\/p>\n\n\n\n

Attendees will leave with:
– Practical automation ideas to reduce admin work & how to talk to senior stakeholders
– – Tools Mentioned: Monday.com, Hubspot, n8n or any other popular work automation software
– – Examples of Workflows: Marketing Request Form, Marketing Content Form, Marketing Event Partcipation Form, Marketing Referal Program, Recruitment Process
– – Impact on those automations for big teams and management
– Early warning signs that their team needs process standartisation (before morale drops)
– A simple checklist to decide whether automation will help or make things worse<\/p>","protected":false},"excerpt":{"rendered":"

\u201cThis is too much admin – marketing should just figure it out.\u201d This talk is for in-house SEO and marketing leaders, managers, and senior specialists in mid-to-large B2B companies (50-1000+ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"session_track":[363],"session_location":[],"class_list":["post-2463","tec_session","type-tec_session","status-publish","hentry","tec_track-networking-dinner-005"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cThis is too much admin – marketing should just figure it out.\u201d This talk is for in-house SEO and marketing leaders, managers, and senior specialists in mid-to-large B2B companies (50-1000+ […]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_session"}],"author":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2463\/revisions"}],"predecessor-version":[{"id":2464,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2463\/revisions\/2464"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2463"}],"wp:term":[{"taxonomy":"tec_track","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_track?post=2463"},{"taxonomy":"tec_location","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_location?post=2463"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}