{"id":2463,"date":"2026-03-26T12:21:03","date_gmt":"2026-03-26T10:21:03","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tec_session&p=2463"},"modified":"2026-03-26T12:21:05","modified_gmt":"2026-03-26T10:21:05","slug":"why-having-an-enterprise-workflow-process-opens-up-space-for-creativity","status":"publish","type":"tec_session","link":"https:\/\/www.womeninmarketing.bg\/bg\/sessions\/why-having-an-enterprise-workflow-process-opens-up-space-for-creativity\/","title":{"rendered":"\u0417\u0430\u0449\u043e \u043d\u0430\u043b\u0438\u0447\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u0440\u0430\u0431\u043e\u0442\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441 \u043e\u0442\u0432\u0430\u0440\u044f \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0437\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442"},"content":{"rendered":"
\n

\u201c\u0422\u043e\u0432\u0430 \u0435 \u0442\u0432\u044a\u0440\u0434\u0435 \u043c\u043d\u043e\u0433\u043e \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u2013 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0433\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435.\u201d<\/p>\n<\/blockquote>\n\n\n\n


\u0422\u0430\u0437\u0438 \u043b\u0435\u043a\u0446\u0438\u044f \u0435 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u0437\u0430 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 SEO \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043b\u0438\u0434\u0435\u0440\u0438, \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438 \u0438 \u0441\u0442\u0430\u0440\u0448\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438 \u0432 \u0441\u0440\u0435\u0434\u043d\u0438 \u0434\u043e \u0433\u043e\u043b\u0435\u043c\u0438 B2B \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 (50-1000+ \u0434\u0443\u0448\u0438), \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e, \u0434\u0438\u0437\u0430\u0439\u043d\u0430, \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 \u0438\u043b\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438\u0442\u0435 \u0438 \u0447\u0443\u0432\u0441\u0442\u0432\u0430\u0442, \u0447\u0435 \u0435\u043a\u0438\u043f\u044a\u0442 \u0438\u043c \u0441\u0435 \u0434\u0430\u0432\u0438 \u0432:
\u2013 \u0431\u0435\u0437\u043a\u0440\u0430\u0439\u043d\u0438 \u0442\u0435\u043c\u0438 \u0432 Slack, \u043d\u043e \u043d\u0438\u043a\u043e\u0439 \u043d\u0435 \u0435 \u0441\u0438\u0433\u0443\u0440\u0435\u043d \u043a\u0430\u043a\u0432\u043e \u0435 \u0431\u0438\u043b\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u0442\u043e
\u2013 \u043d\u0430\u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u043f\u043e\u043f\u044a\u043b\u043d\u0435\u043d\u0438 \u0431\u0440\u0438\u0444\u043e\u0432\u0435, \u043d\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435 \u0443\u0442\u0440\u0435
\u2013 \u0438 \u201c\u043c\u043e\u0436\u0435\u0448 \u043b\u0438 \u0431\u044a\u0440\u0437\u043e \u0434\u0430 \u0441\u0435 \u0432\u043a\u043b\u044e\u0447\u0438\u0448 \u0432 \u043e\u0431\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e, \u0438\u043c\u0430\u043c \u0438\u0434\u0435\u044f\u201d<\/p>\n\n\n\n

\u0422\u0430\u0437\u0438 \u0441\u0435\u0441\u0438\u044f \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u0440\u0435\u0430\u043b\u0435\u043d \u043a\u0430\u0437\u0443\u0441 \u043e\u0442 \u043c\u0435\u0436\u0434\u0443\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u0435\u043a\u0438\u043f, \u043a\u043e\u0439\u0442\u043e \u0435 \u0433\u0443\u0431\u0438\u043b \u043d\u0430\u0434 10 \u0447\u0430\u0441\u0430 \u0432\u0441\u044f\u043a\u0430 \u0441\u0435\u0434\u043c\u0438\u0446\u0430 \u043f\u043e\u0440\u0430\u0434\u0438 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0438 \u043b\u043e\u0448\u043e \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0438 \u0437\u0430\u044f\u0432\u043a\u0438, \u0438 \u043a\u0430\u043a \u0441\u043c\u0435 \u0433\u043e \u043f\u043e\u043f\u0440\u0430\u0432\u0438\u043b\u0438.<\/p>\n\n\n\n

\u0421\u0432\u0435\u0442\u043b\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430 \u0449\u0435 \u043e\u0431\u0441\u044a\u0434\u0438:
\u2013 \u041a\u0430\u043a \u0434\u0430 \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0434\u0435 \u0435\u0434\u0438\u043d \u044f\u0441\u0435\u043d \u043d\u0430\u0447\u0438\u043d, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u0434\u0430 \u043d\u0430\u0432\u043b\u0438\u0437\u0430 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0434\u043e\u0440\u0438 \u043f\u0440\u0438 \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0435\u043a\u0438\u043f\u0438 \u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438
\u2013 \u041a\u0430\u043a\u0432\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430, \u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0438\u043b\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u043a\u0430\u043a\u0432\u043e\u0442\u043e \u0438 \u0434\u0430 \u0431\u0438\u043b\u043e
\u2013 \u041a\u0430\u043a \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0445\u043c\u0435 \u043e\u0442 \u201c\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u0449\u0435 \u0441\u0435 \u0443\u0440\u0435\u0434\u0438\u201d \u043a\u044a\u043c \u043f\u0440\u0438\u0435\u043c\u0430\u043d\u0435\u0442\u043e \u043d\u0430 100%, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043e\u0442 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u043e \u0441\u043a\u0435\u043f\u0442\u0438\u0447\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438 \u043c\u0430\u043b\u043a\u0438 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f<\/p>\n\n\n\n

\u0423\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u0449\u0435 \u0441\u0438 \u0442\u0440\u044a\u0433\u043d\u0430\u0442 \u0441:
\u2013 \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438 \u0438\u0434\u0435\u0438 \u0437\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0437\u0430 \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0438 \u043a\u0430\u043a \u0434\u0430 \u043e\u0431\u0449\u0443\u0432\u0430\u0442\u0435 \u0441 \u0432\u0438\u0441\u0448\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438
\u2013 \u2013 \u0421\u043f\u043e\u043c\u0435\u043d\u0430\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438: Monday.com, Hubspot, n8n \u0438\u043b\u0438 \u0434\u0440\u0443\u0433 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0435\u043d \u0441\u043e\u0444\u0442\u0443\u0435\u0440 \u0437\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430
\u2013 \u2013 \u041f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438: \u0424\u043e\u0440\u043c\u0443\u043b\u044f\u0440 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0437\u0430\u044f\u0432\u043a\u0430, \u0424\u043e\u0440\u043c\u0443\u043b\u044f\u0440 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u0424\u043e\u0440\u043c\u0443\u043b\u044f\u0440 \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u0435, \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0437\u0430 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u043a\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u041f\u0440\u043e\u0446\u0435\u0441 \u043d\u0430 \u043d\u0430\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b
\u2013 \u2013 \u0412\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0432\u044a\u0440\u0445\u0443 \u0442\u0435\u0437\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0437\u0430 \u0433\u043e\u043b\u0435\u043c\u0438 \u0435\u043a\u0438\u043f\u0438 \u0438 \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442
\u2013 \u0420\u0430\u043d\u043d\u0438 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0434\u0438\u0442\u0435\u043b\u043d\u0438 \u0437\u043d\u0430\u0446\u0438, \u0447\u0435 \u0435\u043a\u0438\u043f\u044a\u0442 \u0438\u043c \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435 \u043e\u0442 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 (\u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0441\u043f\u0430\u0434\u043d\u0435 \u043c\u043e\u0440\u0430\u043b\u044a\u0442)
\u2013 \u041f\u0440\u043e\u0441\u0442 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043d \u0441\u043f\u0438\u0441\u044a\u043a, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438 \u0434\u0430\u043b\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u0449\u0435 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0438\u043b\u0438 \u0449\u0435 \u0432\u043b\u043e\u0448\u0438 \u043d\u0435\u0449\u0430\u0442\u0430<\/p>","protected":false},"excerpt":{"rendered":"

\u201cThis is too much admin – marketing should just figure it out.\u201d This talk is for in-house SEO and marketing leaders, managers, and senior specialists in mid-to-large B2B companies (50-1000+ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"wimbg_session_event":2441,"footnotes":""},"session_track":[363],"session_location":[],"class_list":["post-2463","tec_session","type-tec_session","status-publish","hentry","tec_track-networking-dinner-005"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cThis is too much admin – marketing should just figure it out.\u201d This talk is for in-house SEO and marketing leaders, managers, and senior specialists in mid-to-large B2B companies (50-1000+ […]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_session"}],"author":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2463\/revisions"}],"predecessor-version":[{"id":2464,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/2463\/revisions\/2464"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2463"}],"wp:term":[{"taxonomy":"tec_track","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_track?post=2463"},{"taxonomy":"tec_location","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_location?post=2463"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}