{"id":1848,"date":"2025-10-07T20:37:16","date_gmt":"2025-10-07T17:37:16","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tec_session&#038;p=1848"},"modified":"2025-10-07T20:37:19","modified_gmt":"2025-10-07T17:37:19","slug":"panel-discussion-content-transformation","status":"publish","type":"tec_session","link":"https:\/\/www.womeninmarketing.bg\/bg\/sessions\/panel-discussion-content-transformation\/","title":{"rendered":"\u041f\u0430\u043d\u0435\u043b\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u044f: \u0422\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e \u2013 \u041c\u0430\u0449\u0430\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0441 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442, \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0438, \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u043a\u0430\u0437\u0443\u0441\u0438 \u0438 \u043e\u0449\u0435!"},"content":{"rendered":"<p>\u0412 \u0442\u043e\u0437\u0438 \u0435\u0444\u0435\u043a\u0442\u0435\u043d, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u043d \u043f\u0430\u043d\u0435\u043b, <strong>\u041b\u0430\u0440\u0438\u0441\u0430 \u0418\u0432\u0430\u043d\u043e\u0432\u0430<\/strong>, <strong>\u041b\u0430\u0437\u0430\u0440\u0438\u043d\u0430 \u0421\u0442\u043e\u044f\u043d\u043e\u0432\u0430<\/strong>, <strong>\u0412\u0430\u0441\u0438\u043b\u0435\u043d\u0430 (\u0412\u0430\u0441\u0438) \u0412\u044a\u043b\u0447\u0430\u043d\u043e\u0432\u0430<\/strong>\u0438 <strong>\u0418\u0432\u0430 \u0419\u043e\u0432\u0430\u043d\u043e\u0432\u0438\u0447<\/strong> \u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a \u0434\u0430 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0435\u0442\u0435 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u043e\u0442 \u043b\u044a\u0441\u043a\u0430\u0432\u0430 \u0438\u0433\u0440\u0430\u0447\u043a\u0430 \u0432 \u043d\u0430\u0434\u0435\u0436\u0434\u0435\u043d \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b \u0437\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435. \u0429\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0442\u043e\u044f\u0442 \u0437\u0430\u0434 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f \u0441 \u0433\u043e\u043b\u044f\u043c \u043e\u0431\u0435\u043c: \u0440\u0430\u043c\u043a\u0438 \u0437\u0430 \u0431\u0440\u0438\u0444\u0438\u043d\u0433\u0438, \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0438 \u0441 \u043f\u043e\u0434\u043a\u0430\u043d\u0438, \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u043e\u043d\u043d\u043e \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e, \u043f\u0440\u0435\u0433\u043b\u0435\u0434 \u0441 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u0442\u043e \u043d\u0430 \u0447\u043e\u0432\u0435\u043a \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435. \u041e\u0447\u0430\u043a\u0432\u0430\u0439\u0442\u0435 \u0440\u0435\u0430\u043b\u043d\u0438 \u043a\u0430\u0437\u0443\u0441\u0438 \u2013 \u043e\u0442 \u043f\u044a\u0440\u0432\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442 \u0434\u043e \u0440\u0430\u0437\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u2013 \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u043a\u044a\u0434\u0435 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d\u0438\u044f\u0442 \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0441\u0435 \u0443\u0441\u043a\u043e\u0440\u044f\u0432\u0430, \u043a\u044a\u0434\u0435 \u0445\u043e\u0440\u0430\u0442\u0430 \u0434\u043e\u0431\u0430\u0432\u044f\u0442 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u0438 \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u0441\u0435 \u0438\u0437\u043c\u0435\u0440\u0432\u0430, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0434\u043e\u043a\u0430\u0436\u0435 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e.<\/p>\n\n\n\n<p><strong>\u0429\u0435 \u043d\u0430\u0443\u0447\u0438\u0442\u0435:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u0430\u043a \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u0442 \u043f\u043e\u0432\u0442\u0430\u0440\u044f\u0449\u0438 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u043d\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0441 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 (\u043e\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u0434\u0435\u0438 \u0434\u043e \u043c\u043d\u043e\u0433\u043e\u043a\u0430\u043d\u0430\u043b\u043d\u043e \u043f\u0440\u0435\u043d\u0430\u0441\u043e\u0447\u0432\u0430\u043d\u0435).<\/li>\n\n\n\n<li>\u041c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 \u043f\u043e\u0434\u043a\u0430\u043d\u0438, \u0433\u043b\u0430\u0441\u043e\u0432\u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u043d\u0438 \u0441\u043f\u0438\u0441\u044a\u0446\u0438 \u0437\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0442\u044f\u0432\u0430\u0442 \u201e\u043a\u0430\u0448\u0430\u0442\u0430 \u043e\u0442 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u201c.<\/li>\n\n\n\n<li>\u0421\u044a\u0432\u0435\u0442\u0438 \u0437\u0430 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438: \u0440\u043e\u043b\u0438, RACI \u0438 \u0442\u0430\u0431\u043b\u0430 \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0437\u0430 \u043c\u0430\u0449\u0430\u0431\u0438\u0440\u0430\u043d\u0435 \u0431\u0435\u0437 \u0437\u0430\u0433\u0443\u0431\u0430 \u043d\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e.<\/li>\n\n\n\n<li>\u0418\u0437\u0432\u043e\u0434\u0438 \u043e\u0442 \u043a\u0430\u0437\u0443\u0441\u0438: \u043a\u0430\u043a\u0432\u043e \u0435 \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043e, \u043a\u0430\u043a\u0432\u043e \u043d\u0435 \u0438 \u0437\u0430\u0449\u043e.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0417\u0430 \u043a\u043e\u0433\u043e \u0435 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043e:<\/strong> \u0432\u043e\u0434\u0435\u0449\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438 \u043f\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438 \u0435\u043a\u0438\u043f\u0438, \u0433\u043e\u0442\u043e\u0432\u0438 \u0434\u0430 \u043c\u0430\u0449\u0430\u0431\u0438\u0440\u0430\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u0442\u043e, \u0431\u0435\u0437 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u0442 \u0431\u0440\u043e\u044f \u043d\u0430 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438\u0442\u0435.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this punchy, practical panel, Larisa Ivanova, Lazarina Stoy, Vassilena Valchanova, and Iva Jovanovic unpack how to turn AI from a shiny toy into a reliable content engine. We\u2019ll cover [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"session_track":[163],"session_location":[164],"class_list":["post-1848","tec_session","type-tec_session","status-publish","hentry","tec_track-sofia-mini-conference-2","tec_location-hyperscience-office"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"In this punchy, practical panel, Larisa Ivanova, Lazarina Stoy, Vassilena Valchanova, and Iva Jovanovic unpack how to turn AI from a shiny toy into a reliable content engine. We\u2019ll cover [&hellip;]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/1848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_session"}],"author":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/1848\/revisions"}],"predecessor-version":[{"id":1849,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/1848\/revisions\/1849"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"tec_track","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_track?post=1848"},{"taxonomy":"tec_location","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_location?post=1848"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}