{"id":1806,"date":"2025-10-04T20:20:05","date_gmt":"2025-10-04T17:20:05","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tec_session&p=1806"},"modified":"2025-10-04T20:20:08","modified_gmt":"2025-10-04T17:20:08","slug":"marketing-department-yearly-review-planning-and-goal-setting","status":"publish","type":"tec_session","link":"https:\/\/www.womeninmarketing.bg\/bg\/sessions\/marketing-department-yearly-review-planning-and-goal-setting\/","title":{"rendered":"\u0413\u043e\u0434\u0438\u0448\u0435\u043d \u043f\u0440\u0435\u0433\u043b\u0435\u0434, \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u043d\u0435 \u043d\u0430 \u0446\u0435\u043b\u0438 \u043e\u0442 \u043e\u0442\u0434\u0435\u043b\u0430 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"

\u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043c\u043d\u043e\u0433\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043e\u0442\u0434\u0435\u043b<\/h2>\n\n\n\n

\u0414\u043d\u0435\u0448\u043d\u0438\u044f\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043e\u0442\u0434\u0435\u043b \u0435 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u201e\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u201c. \u0422\u043e\u0432\u0430 \u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0430 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430, \u043a\u044a\u0434\u0435\u0442\u043e \u0441\u0435 \u0441\u0440\u0435\u0449\u0430\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438. \u041a\u0430\u0442\u043e \u043b\u0438\u0434\u0435\u0440\u0438 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0438, \u043d\u0438\u0435 \u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u0430\u043c\u0435 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043c\u0430\u0440\u043a\u0430, \u043f\u0443\u0441\u043a\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430, \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f \u2013 \u0432\u0441\u0435\u043a\u0438 \u0434\u0435\u043d.<\/p>\n\n\n\n

\u0422\u0430\u0437\u0438 \u0441\u0435\u0441\u0438\u044f \u0435 \u0444\u043e\u0440\u0443\u043c \u0437\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u044f\u043d\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438, \u043e\u0431\u043c\u044f\u043d\u0430 \u043d\u0430 \u043e\u043f\u0438\u0442 \u0438 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043d\u043e\u0432\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u0438. \u0429\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u043d\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043c\u043d\u043e\u0433\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u0435\u043a\u0438\u043f \u0438 \u043a\u0430\u043a \u0434\u0430 \u0433\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u043c \u0432 \u0440\u0435\u0430\u043b\u043d\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f.<\/p>\n\n\n\n

\u041a\u0430\u043a\u0432\u043e \u0449\u0435 \u043e\u0431\u0445\u0432\u0430\u043d\u0435\u043c<\/h2>\n\n\n\n

\u0429\u0435 \u0441\u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u043c \u0432\u044a\u0440\u0445\u0443 \u0442\u0440\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u0438 \u0442\u0435\u043c\u0438:<\/p>\n\n\n\n

    \n
  1. \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0433\u043e\u0434\u0438\u0448\u043d\u0438\u044f \u043f\u0440\u0435\u0433\u043b\u0435\u0434<\/strong> \u2013 \u043a\u0430\u043a \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0430, \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u0438\u0432\u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435.<\/li>\n\n\n\n
  2. \u041f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435<\/strong> \u2013 \u043a\u0430\u043a \u0434\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u0430\u043c\u0435 \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u0430, \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u0438\u0442\u0435.<\/li>\n\n\n\n
  3. \u041f\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0446\u0435\u043b\u0438<\/strong> \u2013 \u043a\u0430\u043a \u0434\u0430 \u0441\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c \u044f\u0441\u043d\u0438, \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u0438 \u0438 \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u0438 \u0446\u0435\u043b\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430.<\/li>\n<\/ol>\n\n\n\n

    \u0412\u0441\u0438\u0447\u043a\u0438 \u0442\u0435\u043c\u0438 \u0441\u0430 \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430, \u0441 \u0440\u0435\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438, \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430 \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438 \u0437\u0430 \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442.<\/p>\n\n\n\n

    \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043c\u043e\u0434\u0435\u043b \u0437\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430<\/h2>\n\n\n\n
      \n
    • \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430<\/strong> \u2013 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435, \u0446\u0435\u043d\u043d\u043e\u0441\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430, \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442 \u0438 \u0440\u0430\u0437\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442; \u043f\u0440\u0430\u0432\u0435\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u0430 \u0438 \u0442\u0440\u0430\u0439\u043d\u0430 \u0432\u044a\u0432 \u0432\u0440\u0435\u043c\u0435\u0442\u043e.<\/li>\n\n\n\n
    • \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/strong> \u2013 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u043d\u0435, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u0438 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u044f, \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u0437\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u043e \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 \u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u0438 \u043e\u0442 \u043f\u0443\u0441\u043a\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430.<\/li>\n\n\n\n
    • \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430<\/strong> \u2013 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438\u0442\u0435.<\/li>\n\n\n\n
    • \u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u041a\u0421\u041e \u0438 PR<\/strong> \u2013 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f\u0442\u0430, \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430, \u043c\u0435\u0434\u0438\u0439\u043d\u0430 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u043e \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/li>\n<\/ul>\n\n\n\n

      \u0413\u043e\u0434\u0438\u0448\u0435\u043d \u043f\u0440\u0435\u0433\u043b\u0435\u0434: \u0424\u043e\u043d\u0434\u0430\u0446\u0438\u044f \u0437\u0430 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e<\/h2>\n\n\n\n

      \u0418\u0437\u043c\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0435 \u0432\u0430\u0436\u043d\u043e \u0438 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0435\u0442\u0435 \u043f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u044f\u0442\u0430 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f:<\/p>\n\n\n\n

        \n
      • \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430:<\/strong> \u043e\u0441\u044a\u0437\u043d\u0430\u0442\u043e\u0441\u0442, \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438, \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u043d\u0438\u044f.<\/li>\n\n\n\n
      • \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430:<\/strong> \u0443\u0441\u043f\u0435\u0445 \u043d\u0430 \u043d\u043e\u0432\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u044f\u0441\u043d\u043e\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0442\u0430.<\/li>\n\n\n\n
      • \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 (KPI) \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430:<\/strong> ROAS, CPA, CTR, LTV, \u043d\u0430\u0439-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438.<\/li>\n\n\n\n
      • \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 (KPI) \u043f\u0440\u0438 \u0437\u0430\u043a\u0443\u043f\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435:<\/strong> \u0435\u0444\u0438\u043a\u0430\u0441\u043d\u043e\u0441\u0442 \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u043d\u0430 \u043f\u043b\u0430\u0442\u0435\u043d\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n\n\n\n
      • \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0441\u0442 (\u041a\u0421\u041e):<\/strong> \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u043c\u0435\u0434\u0438\u0439\u043d\u043e \u043e\u0442\u0440\u0430\u0437\u044f\u0432\u0430\u043d\u0435, \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u043d\u0430 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438\u0442\u0435.<\/li>\n<\/ul>\n\n\n\n

        \u041f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0446\u0435\u043b\u0438<\/h2>\n\n\n\n
          \n
        • \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u0442\u0435 \u0446\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u044f\u0441\u043d\u0438, \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0438 \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u044f\u0432\u0430\u0449\u0438<\/strong>.<\/li>\n\n\n\n
        • \u0418\u0437\u0433\u0440\u0430\u0434\u0435\u0442\u0435 \u0433\u043e\u0434\u0438\u0448\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440<\/strong> \u043a\u043e\u0439\u0442\u043e \u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0438 \u0441 \u0442\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435.<\/li>\n\n\n\n
        • \u0411\u044e\u0434\u0436\u0435\u0442<\/strong> \u043a\u0430\u043a\u0442\u043e \u0437\u0430 \u0434\u044a\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432 \u043c\u0430\u0440\u043a\u0430\u0442\u0430, \u0442\u0430\u043a\u0430 \u0438 \u0437\u0430 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442.<\/li>\n\n\n\n
        • \u041a\u043e\u043e\u0440\u0434\u0438\u043d\u0438\u0440\u0430\u0439\u0442\u0435 \u043c\u0435\u0436\u0434\u0443 \u0435\u043a\u0438\u043f\u0438\u0442\u0435<\/strong> \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0438\u0437\u0431\u0435\u0433\u043d\u0435 \u0434\u0443\u0431\u043b\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0438 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0432\u0438\u0442\u0435 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n

          \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0438 \u2013 \u043f\u043b\u0430\u0442\u0435\u043d\u0438 \u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438<\/h2>\n\n\n\n

          \u0421\u044a\u0437\u0434\u0430\u0439\u0442\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043a\u0430\u043d\u0430\u043b\u0438:<\/p>\n\n\n\n

            \n
          • \u041f\u043b\u0430\u0442\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438:<\/strong> \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, ATL, BTL, \u043c\u0435\u0434\u0438\u0439\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435, \u0437\u0430\u043a\u0443\u043f\u0443\u0432\u0430\u043d\u0435 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f.<\/li>\n\n\n\n
          • \u041f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430\u043d\u0438 \u043c\u0435\u0434\u0438\u0438:<\/strong> \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u0431\u043b\u043e\u0433\u043e\u0432\u0435, \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u0438, \u0431\u044e\u043b\u0435\u0442\u0438\u043d\u0438, \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438.<\/li>\n\n\n\n
          • \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e:<\/strong> \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u043f\u043e\u0434\u0441\u0438\u043b\u0432\u0430 \u0446\u044f\u043b\u043e\u0441\u0442\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n

            \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043d\u0430 \u0435\u043a\u0438\u043f\u0430: \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u0437\u0430 \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n

            \u041f\u0440\u0438\u043c\u0435\u0440\u043d\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430 \u043c\u043d\u043e\u0433\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043e\u0442\u0434\u0435\u043b:<\/p>\n\n\n\n

              \n
            • \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0438 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/li>\n\n\n\n
            • \u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u041a\u0421\u041e \u0438 PR<\/li>\n\n\n\n
            • \u0422\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438 \u0435\u043a\u0438\u043f (\u0432\u044a\u0442\u0440\u0435\u0448\u0435\u043d \u0438\u043b\u0438 \u0432\u044a\u043d\u0448\u0435\u043d)<\/li>\n\n\n\n
            • \u0418\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438 \/ \u041f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u044f<\/li>\n\n\n\n
            • \u041c\u0435\u0434\u0438\u0439\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u0438 \u0437\u0430\u043a\u0443\u043f\u0443\u0432\u0430\u043d\u0435<\/li>\n\n\n\n
            • \u0415\u043a\u0438\u043f \u0437\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043e \u0438 \u043f\u043b\u0430\u0442\u0435\u043d\u043e \u043c\u0435\u0434\u0438\u0439\u043d\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435<\/li>\n<\/ul>\n\n\n\n

              \u0426\u0435\u043b\u0442\u0430 \u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u0442 \u043f\u043b\u0430\u0432\u043d\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430\u0442 \u0431\u044a\u0440\u0437\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044f \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n

              \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442<\/h2>\n\n\n\n

              \u0426\u0435\u043b\u0442\u0430 \u043d\u0438 \u0435 \u0434\u0430 \u0441\u0438 \u0442\u0440\u044a\u0433\u043d\u0435\u043c \u0441 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438 \u0438\u0434\u0435\u0438, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0441\u0432\u0435\u0436\u043e \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435 \u0437\u0430 \u043d\u043e\u0432\u0438 \u043d\u0430\u0447\u0438\u043d\u0438 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430.<\/p>","protected":false},"excerpt":{"rendered":"

              Effectively Managing a Multifunctional Marketing Department Today\u2019s marketing department is far more than \u201cadvertising.\u201d It\u2019s a dynamic ecosystem where strategy, creativity, technology, communications, and business outcomes meet. As leaders and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"session_track":[160],"session_location":[161],"class_list":["post-1806","tec_session","type-tec_session","status-publish","hentry","tec_track-networking-dinner-003","tec_location-saborna-23"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"Effectively Managing a Multifunctional Marketing Department Today\u2019s marketing department is far more than \u201cadvertising.\u201d It\u2019s a dynamic ecosystem where strategy, creativity, technology, communications, and business outcomes meet. As leaders and […]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/1806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tec_session"}],"author":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/1806\/revisions"}],"predecessor-version":[{"id":1807,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/sessions\/1806\/revisions\/1807"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=1806"}],"wp:term":[{"taxonomy":"tec_track","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_track?post=1806"},{"taxonomy":"tec_location","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/session_location?post=1806"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}