{"id":2233,"date":"2026-01-20T11:58:00","date_gmt":"2026-01-20T09:58:00","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?p=2233"},"modified":"2026-01-20T11:58:03","modified_gmt":"2026-01-20T09:58:03","slug":"svetla-mihaylova","status":"publish","type":"post","link":"https:\/\/www.womeninmarketing.bg\/bg\/member-interviews\/svetla-mihaylova\/","title":{"rendered":"\u0421\u0432\u0435\u0442\u043b\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430"},"content":{"rendered":"<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-heading-color has-text-color has-x-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\">\u043f\u043e\u0437\u0438\u0446\u0438\u044f:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-primary-color has-text-color has-x-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\">\u041a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442 \u043f\u043e MarTech \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f (\u043d\u0430 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430) | \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u0432 MentorMate<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-heading-color has-text-color has-x-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\">\u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 \u0441\u0444\u0435\u0440\u0438\u0442\u0435 \u043d\u0430:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-primary-color has-text-color has-x-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, AI\/ML, \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438\u0440\u0430\u043d\u0435, \u0418\u043c\u0435\u0439\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, MarTech, CRM, MarOps<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-heading-color has-text-color has-x-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\">\u041b\u043e\u043a\u0430\u0446\u0438\u044f:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-primary-color has-text-color has-x-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\">\u0421\u043e\u0444\u0438\u044f, \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-heading-color has-text-color has-x-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\">\u0421\u043e\u0446\u0438\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0438\/\u0423\u0435\u0431\u0441\u0430\u0439\u0442:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-social-links has-small-icon-size has-icon-color is-style-logos-only is-horizontal is-content-justification-left is-nowrap is-layout-flex wp-container-core-social-links-is-layout-7263b898 wp-block-social-links-is-layout-flex\"><li style=\"color:var(--wp--preset--color--primary);\" class=\"wp-social-link wp-social-link-linkedin has-primary-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/svetlamihaylova\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>\u0421\u0432\u0435\u0442\u043b\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u043d\u0430 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043a\u0430\u0442\u043e \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442 \u043f\u043e MarTech \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f, \u0430 \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u043d\u0430 MentorMate.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-swt-separator-wide-thin-line\"\/>\n\n\n\n<p>\u0415\u043a\u0438\u043f\u044a\u0442 \u043d\u0430 \u201e\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f\u201c \u0438\u043c\u0430\u0448\u0435 \u0443\u0434\u043e\u0432\u043e\u043b\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0438 \u043f\u0440\u0438\u0432\u0438\u043b\u0435\u0433\u0438\u044f\u0442\u0430 \u0434\u0430 \u0437\u0430\u0434\u0430\u0434\u0435 \u043d\u0430 \u0421\u0432\u0435\u0442\u043b\u0430 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\u043d\u0430 \u043f\u0440\u0430\u0432 \u043f\u044a\u0442.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d8543f50bf050d32937dafabcd80abc7\"><strong><em>\u041e\u0442\u043a\u044a\u0434\u0435 \u0447\u0435\u0440\u043f\u0438\u0442\u0435 \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435, \u0437\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435\u0442\u0435 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0441\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u043e?<\/em><\/strong><\/p>\n\n\n\n<p>\u0412\u0434\u044a\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u0438 \u0438\u0434\u0432\u0430 \u043e\u0442 \u0445\u043e\u0440\u0430\u0442\u0430, \u043e\u0442 \u0447\u0443\u0432\u0441\u0442\u0432\u043e\u0442\u043e \u043c\u0438 \u043d\u0430 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u043e\u0441\u0442 \u0441 \u0442\u044f\u0445. \u041e\u0431\u0438\u0447\u0430\u043c \u043e\u0431\u0449\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0432\u044a\u0432 \u0432\u0441\u0438\u0447\u043a\u0438 \u0444\u043e\u0440\u043c\u0438, \u0434\u043e\u0440\u0438 \u0441 \u0445\u043e\u0440\u0430, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u0445\u0430\u0440\u0435\u0441\u0432\u0430\u043c, \u0437\u0430\u0449\u043e\u0442\u043e \u043c\u0435 \u043a\u0430\u0440\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0437\u0430\u043c\u0438\u0441\u043b\u044f \u0437\u0430\u0449\u043e.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-d4edc0748cdf0c1fd9137771d00ee351\"><strong><em>\u041a\u043e\u0438 \u0441\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0440\u0435\u0441\u0443\u0440\u0441\u0438\u0442\u0435 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435, \u0431\u0435\u0437 \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435? <\/em><\/strong><\/p>\n\n\n\n<p>N8n \u0438 \u043d\u044f\u043a\u0430\u043a\u044a\u0432 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0431\u043e\u0442, \u043e\u0431\u0443\u0447\u0435\u043d \u0437\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u0435\u043d \u043a\u043b\u0438\u0435\u043d\u0442. \u041d\u0430\u043f\u043e\u0441\u043b\u0435\u0434\u044a\u043a HubSpot, Google Docs \u0438 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u0438 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u043e! \u0418 \u043c\u043e\u044f\u0442 \u0442\u0435\u0444\u0442\u0435\u0440, \u043d\u0430\u0439-\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0438\u0447\u0430\u043c \u0434\u0430 \u043f\u0438\u0448\u0430 \u043d\u0430 \u0445\u0430\u0440\u0442\u0438\u044f \ud83d\ude42<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-b6104fc18b1cad4cfe66d6e80a32f205\"><strong><em>\u0418\u043c\u0430 \u043b\u0438 \u043f\u0440\u043e\u043c\u044f\u043d\u0430, \u043a\u043e\u044f\u0442\u043e \u0431\u0438\u0445\u0442\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f? <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-fc0d0c1ca0f0c08a6d79671d0d34be7b\">\u0414\u0430 \u0441\u0435 \u0434\u0430\u0434\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0441\u0432\u043e\u0431\u043e\u0434\u0430 \u0438 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435. \u0418 \u0434\u0430 \u0438\u043c\u0430 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435, \u0447\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043d\u0435 \u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0438 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\u041e\u0442\u043d\u0435 \u043c\u0438 \u043c\u0435\u0441\u0435\u0446\u0438, \u0437\u0430 \u0434\u0430 \u0441\u0432\u0438\u043a\u043d\u0430 \u0441 \u0438\u0434\u0435\u044f\u0442\u0430, \u0447\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043e\u0441\u0442\u0430\u0432\u044f \u0445\u043e\u0440\u0430\u0442\u0430 \u0434\u0430 \u043f\u0440\u0430\u0432\u044f\u0442 \u0433\u0440\u0435\u0448\u043a\u0438, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0443\u0447\u0430\u0442. \u0418 \u0447\u0435 \u043c\u043e\u044f\u0442 \u043d\u0430\u0447\u0438\u043d \u043d\u0435 \u0435 \u043d\u0435\u043f\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u0438\u044f\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0435\u043d.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-68cdc5d4426212e50ff24739f2d813aa\"><strong><em>\u0418\u043c\u0430\u043b\u0438 \u043b\u0438 \u0441\u0442\u0435 \u043c\u0435\u043d\u0442\u043e\u0440, 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uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\">\u0421\u0432\u0435\u0442\u043b\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430<\/cite><\/div><a href=\"\/bg\/\" class=\"uagb-blockquote__tweet-button\" target=\"_blank\" rel=\"noopener noreferrer\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 512 512\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>Tweet<\/a><\/footer><\/blockquote><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-401bea5890377555992e77726ebcb228\"><strong><em>\u041a\u043e\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438\u043b\u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u043d\u0430\u043c\u0438\u0440\u0430\u0442\u0435 \u0437\u0430 \u043d\u0430\u0439-\u0432\u044a\u043b\u043d\u0443\u0432\u0430\u0449\u0438 \u0438\u043b\u0438 \u043d\u0430\u0439-\u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u043d\u0438 \u0432 \u043c\u043e\u043c\u0435\u043d\u0442\u0430?<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-7b407d8be419c169da925992396ce746\">\u0422\u043e\u0432\u0430 \u0435 \u0434\u0430 \u0438\u043c\u0430\u043c\u0435 \u043f\u0440\u043e\u0446\u0435\u0441, \u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043c\u0435. \u041c\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0441 \u043a\u043e\u0438\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u044f, \u043d\u044f\u043c\u0430\u0442 \u043f\u0440\u043e\u0446\u0435\u0441, \u043d\u043e \u0438\u0441\u043a\u0430\u0442 \u0432\u0441\u0438\u0447\u043a\u043e \u0434\u0430 \u0431\u044a\u0434\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u0438\u043b\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u0447\u0440\u0435\u0437 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442. <\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-537dbed3b4e478e7b9d085c1451c7146\">\u0427\u0435\u0441\u0442\u043e \u0441\u0435 \u043e\u043a\u0430\u0437\u0432\u0430, \u0447\u0435 \u0445\u043e\u0440\u0430\u0442\u0430 \u0432 \u0435\u043a\u0438\u043f\u0430 \u0434\u043e\u0440\u0438 \u043d\u044f\u043c\u0430\u0442 \u0435\u0434\u043d\u043e \u0438 \u0441\u044a\u0449\u043e \u043c\u043d\u0435\u043d\u0438\u0435 \u0437\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442, \u0430 \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0438\u043c\u0430\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0432\u0438\u0436\u0434\u0430\u043d\u0438\u044f \u0437\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u0437\u0430\u0434\u044a\u043b\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-bcbe91c48cebe135acba3575df1a2177\">\u0410\u0437 \u0441\u044a\u043c \u043e\u0442 \u0445\u043e\u0440\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u044f\u0432\u0430\u0442 \u043a\u044a\u043c \u0435\u043a\u0438\u043f\u0438, \u0437\u0430 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0430\u0442 \u043a\u044a\u0434\u0435 \u0438\u043c\u0430 \u043d\u0443\u0436\u0434\u0430 \u043e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f. \u0418 \u0441\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043d\u0435\u0449\u0430 \u0441\u0430 \u043d\u0438 \u044f\u0441\u043d\u0438 \u2013 \u043c\u0438\u0441\u043b\u044f \u043a\u044a\u0434\u0435 \u0438 \u043a\u0430\u043a\u0432\u043e \u0438\u043c\u0430 \u0441\u043c\u0438\u0441\u044a\u043b \u0434\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043c\u0435.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-287eeffc0c97739bc5a605943466d72b\"><strong><em>\u041a\u0430\u043a\u044a\u0432 \u0441\u044a\u0432\u0435\u0442 \u0438\u043c\u0430\u0442\u0435 \u0437\u0430 \u043c\u043b\u0430\u0434\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u044f\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043f\u043e-\u0434\u043e\u0431\u0440\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438? \u041a\u0430\u043a\u0432\u043e \u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e, \u0437\u0430 \u0434\u0430 \u0443\u0441\u043f\u0435\u044f\u0442 \u0432 \u0442\u0430\u0437\u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f?<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-9961a27552e0be6ed3b9d1937332c5f6\">\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u0441\u0430 \u043c\u0430\u043b\u043a\u043e \u043a\u0430\u0442\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438\u0441\u0442\u0438\u0442\u0435; \u0442\u0440\u044f\u0431\u0432\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0434\u0430 \u0447\u0435\u0442\u0435\u043c, \u0437\u0430 \u0434\u0430 \u0441\u043c\u0435 \u0432 \u043a\u0440\u0430\u043a \u0441 \u043d\u043e\u0432\u043e\u0441\u0442\u0438\u0442\u0435. \u0422\u0430\u043a\u0430 \u0447\u0435 \u0442\u043e\u0432\u0430 \u0435 \u043f\u044a\u0440\u0432\u043e\u0442\u043e \u043d\u0435\u0449\u043e. \u0412\u0442\u043e\u0440\u043e, \u043d\u0435 \u0441\u0435 \u0441\u0442\u0440\u0430\u0445\u0443\u0432\u0430\u0439\u0442\u0435 \u0434\u0430 \u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u0447\u0435\u0441\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043d\u0435\u0449\u043e \u043d\u043e\u0432\u043e \u0442\u0430\u043c \u0438\u043b\u0438 \u0434\u0430 \u0441\u0440\u0435\u0449\u043d\u0435\u0442\u0435 \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0438\u044f \u0441\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0438\u043b\u0438 \u0433\u043e\u0442\u0438\u043d \u043a\u043e\u043b\u0435\u0433\u0430, \u0441 \u043a\u043e\u0433\u043e\u0442\u043e \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-ee50936a843315871deae0f238285473\"><strong><em>\u041a\u0430\u043a \u0441\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u0442\u0435 \u0440\u043e\u043b\u044f\u0442\u0430 \u0441\u0438 \u0432 \u0431\u044a\u0434\u0435\u0449\u0435?<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-1890a586ae66f1ddbdfa2f8c721cb7d9\">\u041a\u0430\u0442\u043e \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044f \u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0438, \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0445\u043e\u0440\u0430. <\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-c04fc7a93c495351c7c33ee74daf6be9\"><strong><em>\u041a\u0430\u043a \u0431\u0438\u0445\u0442\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u0434\u0430 \u0431\u044a\u0434\u0435\u0442\u0435 \u0437\u0430\u043f\u043e\u043c\u043d\u0435\u043d\u0438 \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430? <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-8d2689ce5429e1e60811866f90496a05\">\u041a\u0430\u0442\u043e \u043c\u0430\u0446\u043a\u0430\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u043f\u0435\u0435 \u044f\u0440\u043e\u0441\u0442\u043d\u043e, \u0438\u043c\u0430 \u043a\u0430\u0444\u0435 \u0442\u0443\u0440\u043d\u0435 \u0438 \u043e\u0431\u0438\u0447\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430. \u0418 \u0432 \u043d\u0438\u043a\u0430\u043a\u044a\u0432 \u0441\u043b\u0443\u0447\u0430\u0439 \u043d\u0435 \u0445\u0430\u0440\u0435\u0441\u0432\u0430 \u0442\u0432\u044a\u0440\u0434\u0435 \u043c\u043d\u043e\u0433\u043e \u043c\u0430\u0441\u0438 \u0438 \u043e\u043f\u0430\u0448\u043a\u0438.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-64ca2aad84d361385a9eac47f2e613c0\"><strong><em>\u0418\u0437\u0432\u044a\u043d \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430, \u043a\u0430\u043a\u0432\u0438 \u0445\u043e\u0431\u0438\u0442\u0430 \u0438\u043b\u0438 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0438 \u0432\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u0440\u0430\u0434\u043e\u0441\u0442 \u0438 \u043f\u0440\u0435\u0437\u0430\u0440\u0435\u0436\u0434\u0430\u0442 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442? <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-48a16e4cf8cc8be1dc37f607e826d194\">\u0414\u0430 \u043f\u0435\u044f (\u0438\u043c\u0430\u043c \u043c\u0435\u0442\u044a\u043b \u0433\u0440\u0443\u043f\u0430), \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u043c \u043d\u0430 \u0445\u043e\u0440\u0430\u0442\u0430 \u043b\u044e\u0431\u0438\u043c\u0438\u0442\u0435 \u043c\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043a\u0430\u0444\u0435\u043d\u0435\u0442\u0430 (\u0438\u043c\u0430\u043c \u043a\u0430\u0444\u0435 \u0442\u0443\u0440\u043d\u0435), \u0434\u0430 \u0433\u043e\u0442\u0432\u044f \u0438\u0437\u0438\u0441\u043a\u0430\u043d\u0438 \u0434\u0435\u0441\u0435\u0440\u0442\u0438 \u0438 \u0434\u0430 \u0432\u043e\u0434\u044f \u0441\u0442\u0440\u0430\u0445\u043e\u0442\u043d\u0438 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0438 \u0441 \u0445\u043e\u0440\u0430\u0442\u0430.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-db8e0d3049827dfc99788de22b5be6f2\"><strong><em>\u0418\u043c\u0430 \u043b\u0438 \u0443\u0440\u043e\u043a, \u043d\u0430\u0443\u0447\u0435\u043d \u043e\u0442 \u0412\u0430\u0441 \u0434\u043e\u0441\u0435\u0433\u0430, \u043a\u043e\u0439\u0442\u043e \u0412\u0438 \u0435 \u043f\u043e\u0432\u043b\u0438\u044f\u043b \u043a\u0430\u043a\u0442\u043e \u0432 \u043b\u0438\u0447\u0435\u043d, \u0442\u0430\u043a\u0430 \u0438 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043f\u043b\u0430\u043d? <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-a00f0649e8e4d5b2a53fdca163977ec9\">\u041a\u043e\u043b\u043a\u043e\u0442\u043e \u0438 \u0434\u0430 \u0433\u043e \u043d\u0430\u0442\u0438\u0441\u043a\u0430\u0448, \u0430\u043a\u043e \u043d\u0435 \u0435 \u0442\u043e\u0447\u043d\u043e\u0442\u043e \u0432\u0440\u0435\u043c\u0435, \u043d\u044f\u043c\u0430 \u0434\u0430 \u0441\u0435 \u0441\u043b\u0443\u0447\u0438. \u0418 \u0447\u0435 \u0430\u043a\u043e \u043d\u0435\u0449\u043e \u0435 \u0437\u0430 \u0442\u0435\u0431, \u0442\u043e \u0449\u0435 \u0442\u0438 \u043d\u0430\u043c\u0435\u0440\u0438 \u0434\u0440\u0443\u0433 \u043d\u0430\u0447\u0438\u043d.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-696114839cdaf222509ea01d3cb1ac6f\"><strong><em>\u0418\u043c\u0430 \u043b\u0438 \u043d\u044f\u043a\u0430\u043a\u0432\u0438 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430, \u0441 \u043a\u043e\u0438\u0442\u043e \u0441\u0442\u0435 \u0441\u0435 \u0441\u0431\u043b\u044a\u0441\u043a\u0432\u0430\u043b\u0438 \u043a\u0430\u0442\u043e \u0436\u0435\u043d\u0430 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043a\u0430\u043a \u0441\u0442\u0435 \u0433\u0438 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043b\u0438?<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-8b8f2655eb42b809124d64786aebf3a3\">\u0414\u0430 \u0441\u0438 \u0432\u044f\u0440\u0432\u0430\u043c \u043f\u043e\u0432\u0435\u0447\u0435 \u0438 \u0434\u0430 \u0441\u043a\u0430\u0447\u0430\u043c, \u0434\u043e\u0440\u0438 \u043a\u043e\u0433\u0430\u0442\u043e \u043d\u0435 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0430\u043c \u043d\u0430\u043f\u044a\u043b\u043d\u043e \u0433\u043e\u0442\u043e\u0432\/\u0430.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-d58bc9567a586eb950b0b7eabde3731b\"><strong><em>\u0418\u043c\u0430 \u043b\u0438 \u0447\u043e\u0432\u0435\u043a, \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0438\u043b\u0438 \u0443\u0440\u043e\u043a, \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u043e \u0412\u0438 \u0434\u0430 \u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u043f\u043e-\u0434\u043e\u0431\u044a\u0440 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043b\u0438\u0434\u0435\u0440?<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-de30bdb02a2bacda15c87b32ecf88e1b\">\u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f: \u0427\u0435 \u0432\u0441\u0438\u0447\u043a\u0438 \u0441\u043c\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438, \u043d\u043e \u0438 \u0435\u0434\u043d\u0430\u043a\u0432\u0438.<\/p>\n\n\n\n<p class=\"has-heading-color has-text-color has-link-color wp-elements-63a66810a92ebca81453f6bc6da0761d\">\u0423\u0440\u043e\u043a: \u0421\u043c\u0435\u043b\u043e\u0441\u0442\u0442\u0430 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0430 \u0434\u0430 \u0433\u043e\u0432\u043e\u0440\u044f \u043d\u0430 \u0441\u0446\u0435\u043d\u0430, \u0432\u044a\u043f\u0440\u0435\u043a\u0438 \u0441\u0442\u0440\u0430\u0445\u0430 \u0441\u0438 \u043e\u0442 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u0435\u043d\u0435.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-7fcb09941cf1251b893912a0f64f8134\"><strong><em>\u041a\u043e\u0438 \u0441\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u0438 \u0432 \u043a\u0430\u0440\u0438\u0435\u0440\u0430\u0442\u0430 \u0432\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0434\u043e\u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0438 \u0437\u0430 \u0432\u0430\u0448\u0438\u044f \u0443\u0441\u043f\u0435\u0445?<\/em><\/strong><\/p>\n\n\n\n<p>\u041e\u043f\u0438\u0441\u0432\u0430\u043c \u0441\u0435 \u043a\u0430\u0442\u043e \u0447\u043e\u0432\u0435\u043a, \u043a\u043e\u0439\u0442\u043e \u0441\u0438 \u0438\u0437\u043a\u0430\u0440\u0432\u0430 \u043f\u0440\u0435\u0445\u0440\u0430\u043d\u0430\u0442\u0430 \u0441 \u043b\u044e\u0431\u043e\u043f\u0438\u0442\u0441\u0442\u0432\u043e, \u043c\u043e\u0436\u0435 \u0431\u0438 \u0442\u043e\u0432\u0430 \u0432\u0438\u043d\u0430\u0433\u0438 \u043c\u0435 \u0435 \u0434\u044a\u0440\u0436\u0430\u043b\u043e \u0432\u044a\u0432 \u0444\u043e\u0440\u043c\u0430 \ud83d\ude42<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u0411\u0435\u0448\u0435 \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u043e \u0443\u0434\u043e\u0432\u043e\u043b\u0441\u0442\u0432\u0438\u0435 \u0434\u0430 \u043e\u043f\u043e\u0437\u043d\u0430\u044f \u0421\u0432\u0435\u0442\u043b\u0430 \u043f\u043e-\u0434\u043e\u0431\u0440\u0435 \u0438 \u0434\u0430 \u044f \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0430\u043c \u043a\u0430\u0442\u043e \u0447\u043b\u0435\u043d \u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u201e\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f\u201c.<\/p>\n\n\n\n<p>\u0410\u043a\u043e \u0441\u0442\u0435 \u0447\u043b\u0435\u043d \u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u0416\u0435\u043d\u0438 \u0432 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0438 \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043f\u043e\u0434 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0432\u044e, \u043c\u043e\u043b\u044f \u043f\u043e\u043f\u044a\u043b\u043d\u0435\u0442\u0435&nbsp;<a href=\"https:\/\/forms.gle\/v9EcLJu1uYF6FD9A7\" target=\"_blank\" rel=\"noreferrer noopener\">\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0437\u0430 \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435<\/a>.<\/p>\n\n\n\n<p>\u0410\u043a\u043e \u0432\u0441\u0435 \u043e\u0449\u0435 \u043d\u0435 \u0441\u0442\u0435 \u0447\u043b\u0435\u043d \u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430, \u043d\u043e \u0431\u0438\u0445\u0442\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u0434\u0430 \u0431\u044a\u0434\u0435\u0442\u0435,&nbsp;<a href=\"https:\/\/forms.gle\/dyJCFmFSAcyovZCv5\" target=\"_blank\" rel=\"noreferrer noopener\">\u0437\u0430\u043f\u0438\u0448\u0435\u0442\u0435 \u0441\u0435 \u0442\u0443\u043a.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>role: MarTech &amp; Marketing Automation Consultant (Freelance) | Marketing Manager at MentorMate areas of expertise: Content marketing, AI\/ML, Automations and Programmatic, Email marketing, MarTech, CRM, MarOps Location: Sofia, Bulgaria Socials\/Web: 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