{"id":2860,"date":"2026-07-27T11:39:47","date_gmt":"2026-07-27T08:39:47","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?page_id=2860"},"modified":"2026-07-27T11:39:47","modified_gmt":"2026-07-27T08:39:47","slug":"mentorship-program","status":"publish","type":"page","link":"https:\/\/www.womeninmarketing.bg\/bg\/mentorship-program\/","title":{"rendered":"Mentorship Programme"},"content":{"rendered":"
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Women in Marketing \u2013 Bulgaria \u00b7 Autumn 2026<\/p>\n

The Mentorship Programme<\/h1>\n

A structured, 12-week mentorship cycle that pairs you one-to-one and moves you from a clear goal to visible, lasting progress \u2014 supported by Business Psychology and Professional Coaching.<\/p>\n

\n\ud83d\uddd3\ufe0f 12 weeks \u00b7 1 Sep \u2013 30 Nov 2026<\/span>\n\ud83d\udc65 10 pairs<\/span>\n\ud83d\udc9b Free \u00b7 sponsored by Majestic<\/span>\n\ud83c\udde7\ud83c\uddec BG \/ EN \u2014 matched per pair<\/span>\n<\/div>\n

Apply now \u2192<\/a><\/p>\n

One form for mentees & mentors \u00b7 Applications close 24 August 2026<\/strong><\/p>\n<\/div>\n\n\n

What it is<\/p>\n

Twelve weeks. One focused pairing. Real momentum.<\/h2>\n

The Women in Marketing \u2013 Bulgaria Mentorship Programme is a 12-week cycle built around six two-week cycles<\/strong> across three phases<\/strong>. You’ll be matched one-to-one with a mentor (or mentee) and work steadily on a single goal or project that matters to you right now.<\/p>\n

What makes it different is the backing: every cycle blends evidence-based frameworks from Business Psychology<\/strong> \u0441 reflective, question-led Professional Coaching<\/strong> \u2014 so you get both the structure and the self-awareness to actually move.<\/p>\n\n\n

How it runs<\/p>\n

A light weekly rhythm, well supported<\/h2>\n
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\u23f1\ufe0f<\/p>

Regular 1:1 sessions<\/p>

A focused 30-minute session each week \u2014 or a 1-hour call every two weeks, at the pair’s discretion \u2014 plus a short (~5-min) debrief to keep momentum visible.<\/p><\/div>\n

\ud83c\udf93<\/p>

Onboarding workshops<\/p>

Two kick-off workshops \u2014 one for mentors, one for mentees \u2014 so everyone starts confident and aligned.<\/p><\/div>\n

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Monthly cohort calls<\/p>

Three group calls (one a month) with the whole cohort and both expert partners.<\/p><\/div>\n

\ud83d\udcac<\/p>

Slack support<\/p>

Dedicated channels for mentors and mentees, with weekly office hours and Q&A from our experts.<\/p><\/div>\n

\ud83d\udcda<\/p>

Weekly materials<\/p>

A short, ready-to-use tool or template each week \u2014 usable inside your 30-minute session, no prep required.<\/p><\/div>\n

\ud83e\udd42<\/p>

Closing dinner<\/p>

We finish with a celebration dinner for all mentors, mentees, and partners \u2014 fully covered by our sponsor.<\/p><\/div>\n<\/div>\n\n\n

The journey<\/p>\n

Three phases, six cycles<\/h2>\n
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Phase I \u00b7 Weeks 1\u20134<\/p>\n

Discovery & Goal-Setting<\/p>\n

Build the relationship and set the foundation. Surface where you want to grow, then turn a loose ambition into one clear, structured goal or project \u2014 signed off by the end of the month.<\/p>\n<\/div>\n

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Phase II \u00b7 Weeks 5\u20138<\/p>\n

Action<\/p>\n

Break the goal into a realistic roadmap, design a weekly rhythm that fits your real energy, and work through the blockers and limiting beliefs that get in the way. Mid-point recalibration built in.<\/p>\n<\/div>\n

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Phase III \u00b7 Weeks 9\u201312<\/p>\n

Systems, Reflection & Sustainability<\/p>\n

Turn early wins into repeatable systems, grow your visibility, then consolidate and measure what changed \u2014 and leave with a concrete plan for what comes next.<\/p>\n<\/div>\n<\/div>\n\n\n

Who it’s for<\/p>\n

Apply as a mentee or a mentor<\/h2>\n
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\ud83c\udf31 Mentees<\/p>\n

For community members who want to make focused progress on a goal or project over 12 weeks, with structure, accountability, and an experienced guide beside them.<\/p>\n

You don’t need a perfect goal to start \u2014 you’ll shape one in the first two cycles.<\/p>\n<\/div>\n

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\ud83e\udd1d Mentors<\/p>\n

For experienced marketers who want to give back in a structured, well-supported way \u2014 all the materials, frameworks, and facilitation are handled for you.<\/p>\n

You’ll receive a certificate, join a peer community of practice, and be recognised at the closing dinner \u2014 and above all, the opportunity to support the growth of a professional who needs your expertise and guidance.<\/p>\n<\/div>\n<\/div>\n

Open to Women in Marketing \u2013 Bulgaria community members<\/strong>. The commitment is a 30-minute session each week \u2014 or a 1-hour call every two weeks, at each pair’s discretion \u2014 for 12 weeks, plus a short debrief. Pairs are matched on your goal and a mentor’s expertise, language, and working style \u2014 and never across a conflict of interest (no line managers, direct reports, or direct competitors).<\/p>\n\n\n

The team behind it<\/p>\n

Guided by an administrator and two expert partners<\/h2>\n

Both expert partners create the programme materials, lead the three monthly cohort calls, and are available for Q&A in the dedicated Slack channels for mentors and mentees throughout the cycle.<\/p>\n

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Programme Administrator<\/p>\n

\u041b\u0430\u0437\u0430\u0440\u0438\u043d\u0430 \u0421\u0442\u043e\u044f\u043d\u043e\u0432\u0430<\/p>\n

Founder, Women in Marketing \u2013 Bulgaria<\/p>\n

Lazarina coordinates the programme end to end \u2014 recruitment, pairing, the weekly rhythm, and the check-ins that keep every pairing on track. A marketing consultant, trainer and speaker specialising in SEO, machine learning and data science, she founded the WiM-BG community and the MLforSEO training platform.<\/p>\n

View profile \u2192<\/a><\/p>\n<\/div>\n

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Business Psychology<\/p>\n

\u0414-\u0440 \u042e\u043b\u0438\u043a\u0430 \u041d\u043e\u0432\u043a\u043e\u0432\u0430, \u0434\u043e\u043a\u0442\u043e\u0440<\/p>\n

Business Psychologist & Executive Coach \u00b7 Juls’ Psychology<\/p>\n

Julika brings the evidence-based lens \u2014 diagnostics, goal-setting theory, resilience and measurement. With 15+ years in business psychology and the creator of the InnovaCeption model, she helps leaders find personal meaning in their work without burning out, turning “powerlessness” into tools for self-empowerment.<\/p>\n

View profile \u2192<\/a><\/p>\n<\/div>\n

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Professional Coaching<\/p>\n

\u0412\u0430\u0441\u044f \u0412\u0430\u043d\u043a\u043e\u0432\u0430<\/p>\n

ICF-certified Coach (ACC) \u00b7 Co-founder, Courageous Coaches<\/p>\n

Vasya brings the reflective, question-led lens \u2014 accountability, action planning, and the powerful questions that unlock lasting change. An ICF-certified coach with a background as a Scrum Master and Agile Coach, she creates safe spaces where people broaden their perspective and take real steps toward what they want.<\/p>\n

Courageous Coaches \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

Made possible by<\/p>\n

Our programme sponsor<\/h2>\n
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\"Majestic\"<\/p>\n

This first cycle is made possible by Majestic<\/strong>. Their sponsorship covers the closing celebration dinner \u0438<\/em> the contribution fees for both of our expert partners \u2014 which is exactly why the programme is completely free<\/strong> for participants.<\/p>\n

Majestic is an SEO backlink checker and link-intelligence toolset. Established in 2004, Majestic maps the web to bring you the link data you need to dominate your market.<\/p>\n

\u041f\u043e\u0441\u0435\u0442\u0435\u0442\u0435 majestic.com \u2192<\/a>  \u00b7  Sponsor page \u2192<\/a><\/p>\n<\/div>\n\n\n

Key dates<\/p>\n

The 2026 cycle at a glance<\/h2>\n
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28 Jul \u2013 24 Aug<\/div>
Applications open & programme promotion<\/div><\/div>\n
24 \u2013 30 Aug<\/div>
Selection & final communication with approved applicants<\/div><\/div>\n
1 Sep \u2013 30 Nov<\/div>
The 12-week programme runs<\/div><\/div>\n
Early December<\/div>
Closing celebration dinner \u2014 mentors, mentees & partners<\/div><\/div>\n<\/div>\n\n\n
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Ready to apply?<\/h2>\n

One short form for both mentees and mentors \u2014 you’ll choose which at the start. It takes about 10 minutes.<\/p>\n

Apply now \u2192<\/a><\/p>\n

Applications close 24 August 2026<\/strong><\/p>\n<\/div>\n\n\n

\u0414\u043e\u0431\u0440\u0435 \u0435 \u0434\u0430 \u0437\u043d\u0430\u0435\u0442\u0435<\/p>\n

Frequently asked questions<\/h2>\n
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Is there a cost to take part?<\/summary>

No \u2014 the programme is completely free for participants, including the closing dinner. Our sponsor, Majestic, covers the dinner and the contribution fees for both expert partners.<\/p><\/details>\n

Who can apply?<\/summary>

Women in Marketing \u2013 Bulgaria community members can apply as a mentee or a mentor. Not a member yet? \u0421\u0442\u0430\u043d\u0435\u0442\u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430<\/a> first, then apply.<\/p><\/details>\n

What language are the sessions in?<\/summary>

Sessions run in Bulgarian or English \u2014 we match each pair on their shared language preference.<\/p><\/details>\n

What’s the time commitment?<\/summary>

A 30-minute session each week \u2014 or, if you and your pair prefer, a 1-hour call every two weeks \u2014 for 12 weeks, plus a short (~5-minute) debrief, three monthly cohort calls, and a kick-off onboarding workshop.<\/p><\/details>\n

How are pairs matched?<\/summary>

Primarily on your goal and your mentor’s expertise, then language, seniority gap and working style. We never pair across a conflict of interest, and there’s a no-blame re-matching window if a pairing isn’t working by the end of week 3.<\/p><\/details>\n

Do I need a specific goal already?<\/summary>

You don’t need a fully-formed goal, but you should come with a general direction or a project you’d like to tackle \u2014 and share it in your application, so we can match you with the right mentor for the best possible experience. You’ll then shape it into a clear goal or project together in the first two cycles.<\/p><\/details>\n<\/div>\n\n

Questions? Email team@womeninmarketing.bg<\/a><\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

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