{"id":3544,"date":"2026-09-01T13:55:42","date_gmt":"2026-09-01T10:55:42","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/course\/community-workshops\/"},"modified":"2026-09-28T09:28:18","modified_gmt":"2026-09-28T06:28:18","slug":"community-workshops","status":"publish","type":"course","link":"https:\/\/www.womeninmarketing.bg\/bg\/course\/community-workshops\/","title":{"rendered":"\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0438"},"content":{"rendered":"<div style=\"background:#fff;border:1px solid #e6e1d8;border-radius:14px;padding:20px 22px;margin:6px 0 16px;\">\n<div style=\"color:#0e7d70;font-weight:800;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:11px;\">\u0416\u0435\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2014 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/div>\n<p style=\"margin:0 0 12px;color:#22303a;font-size:16px;line-height:1.65;\">\u041d\u0430\u0448\u0438\u044f\u0442 <strong>\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0438<\/strong> \u0441\u0430 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0438 \u0441\u0435\u0441\u0438\u0438 \u0441\u0430\u043c\u043e \u0437\u0430 \u0447\u043b\u0435\u043d\u043e\u0432\u0435, \u043a\u044a\u0434\u0435\u0442\u043e \u0436\u0435\u043d\u0438 \u043e\u0442 \u043d\u0430\u0448\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0437\u043d\u0430\u044f\u0442 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0435 - \u043f\u043e \u0435\u0434\u0438\u043d \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u043d \u0447\u0430\u0441 \u0431\u0435\u0437 \u0438\u0437\u043b\u0438\u0448\u043d\u0438 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\u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u0438 \u0434\u0440\u0443\u0433\u0438. \u0422\u043e\u0437\u0438 \u043a\u0443\u0440\u0441 \u0435 \u0434\u043e\u0441\u0442\u044a\u043f\u0435\u043d \u043f\u043e \u0437\u0430\u044f\u0432\u043a\u0430 \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u0437\u0430\u043f\u0438\u0441, \u0442\u0430\u043a\u0430 \u0447\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043b\u0435\u0434\u0430\u0442\u0435 - \u0438\u043b\u0438 \u0434\u0430 \u0433\u043b\u0435\u0434\u0430\u0442\u0435 \u043e\u0442\u043d\u043e\u0432\u043e - \u0432\u0441\u044f\u043a\u0430 \u0441\u0435\u0441\u0438\u044f, \u043a\u043e\u0433\u0430\u0442\u043e \u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u0430.<\/p>\n<p style=\"margin:0;color:#22303a;font-size:16px;line-height:1.65;\">\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043c\u0435 \u0433\u0438, \u0437\u0430\u0449\u043e\u0442\u043e \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0437\u043d\u0430\u043d\u0438\u044f \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0432\u0435\u0447\u0435 \u0441\u0435 \u043d\u0430\u043c\u0438\u0440\u0430\u0442 \u0432 \u043d\u0430\u0448\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u2014 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u043c \u0435 \u043d\u0443\u0436\u043d\u0430 \u0441\u0446\u0435\u043d\u0430. \u0420\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0438\u0442\u0435 \u0434\u0430\u0432\u0430\u0442 \u043d\u0430 \u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043c\u044f\u0441\u0442\u043e \u0434\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u044f\u0442 \u0442\u0440\u0443\u0434\u043d\u043e \u043d\u0430\u0442\u0440\u0443\u043f\u0430\u043d\u0438\u044f \u043e\u043f\u0438\u0442, \u0434\u0430 \u0441\u0435 \u0443\u0447\u0430\u0442 \u0435\u0434\u0438\u043d \u043e\u0442 \u0434\u0440\u0443\u0433 \u0438 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442 \u0437\u0430\u0435\u0434\u043d\u043e, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043a\u044a\u0434\u0435 \u0441\u0435 \u043d\u0430\u043c\u0438\u0440\u0430\u0442 \u0432 \u043a\u0430\u0440\u0438\u0435\u0440\u0430\u0442\u0430 \u0441\u0438.<\/p>\n<\/div>\n<div style=\"background:#fff;border:1px solid #e6e1d8;border-radius:14px;padding:20px 22px;margin:6px 0 16px;\">\n<div style=\"color:#0e7d70;font-weight:800;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:11px;\">\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u044f\u0442<\/div>\n<p style=\"margin:0;color:#22303a;font-size:16px;line-height:1.65;\">\u0412\u0441\u044f\u043a\u0430 \u0441\u0435\u0441\u0438\u044f \u0435 \u0441 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u0438\u0442\u0435\u043b\u043d\u043e 45\u201360 \u043c\u0438\u043d\u0443\u0442\u0438, \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430 \u0441\u0435 \u043d\u0430 \u0436\u0438\u0432\u043e \u0438 \u0435 \u0437\u0430\u043f\u0438\u0441\u0430\u043d\u0430. \u0415\u0434\u0438\u043d \u043b\u0435\u043a\u0442\u043e\u0440 (\u043f\u043e\u043d\u044f\u043a\u043e\u0433\u0430 \u043c\u0430\u043b\u044a\u043a \u043f\u0430\u043d\u0435\u043b), \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043d\u0430 \u0442\u0435\u043c\u0430, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0438\u0437\u0432\u043e\u0434\u0438 \u0438 \u0432\u0440\u0435\u043c\u0435 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0432\u044a\u043f\u0440\u043e\u0441\u0438. \u0421\u0435\u0441\u0438\u0438\u0442\u0435 \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430\u0442 \u0432 <strong>\u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438 \u0438\u043b\u0438 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438<\/strong> \u2014 \u0435\u0437\u0438\u043a\u044a\u0442 \u0435 \u043e\u0442\u0431\u0435\u043b\u044f\u0437\u0430\u043d \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 \u0437\u0430\u043f\u0438\u0441 \u2014 \u0438 \u0441\u043b\u0430\u0439\u0434\u043e\u0432\u0435\u0442\u0435 \u0441\u0430 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438, \u043a\u044a\u0434\u0435\u0442\u043e \u0438 \u0434\u0430 \u0433\u0438 \u0435 \u0441\u043f\u043e\u0434\u0435\u043b\u0438\u043b \u0433\u043e\u0432\u043e\u0440\u0435\u0449\u0438\u044f\u0442.<\/p>\n<\/div>\n<div style=\"background:#fff;border:1px solid #e6e1d8;border-radius:14px;padding:20px 22px;margin:6px 0 16px;\">\n<div style=\"color:#0e7d70;font-weight:800;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:11px;\">\u041a\u043e\u0433\u043e \u043d\u0438\u0435 \u0440\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043c\u0435<\/div>\n<p style=\"margin:0;color:#22303a;font-size:16px;line-height:1.65;\">\u041d\u0438\u0435 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\u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0438\u044f \u043b\u0435\u043a\u0442\u043e\u0440. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u0435\u0441\u0438\u044f \u2014 \u043d\u0438\u0435 \u0449\u0435 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435\u043c \u0434\u0430 \u044f \u043e\u0444\u043e\u0440\u043c\u0438\u0442\u0435.<\/p>\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScNpnzzPTP_K1alA5HicXQZZq1H9DXQUm_kCn1PoWLPcK_jww\/viewform\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#4eeadc;color:#08252f;font-weight:800;text-decoration:none;padding:13px 24px;border-radius:9px;font-size:15px;\">\u041a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0441\u0442\u0432\u0430\u0439\u0442\u0435 \u0437\u0430 \u0432\u043e\u0434\u0435\u043d\u0435 \u043d\u0430 \u0441\u0435\u0441\u0438\u044f \u2192<\/a><\/div>\n<div style=\"background:#f6f5f2;border-radius:10px;padding:14px 16px;margin:16px 0 22px;color:#4b5563;font-size:13.5px;line-height:1.55;\">\u0417\u0430\u043f\u0438\u0441\u0438\u0442\u0435 \u0441\u0430 \u0437\u0430\u043f\u0430\u0437\u0435\u043d\u0438 \u0437\u0430 <strong>\u0427\u043b\u0435\u043d\u043e\u0432\u0435 \u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 WiM-BG<\/strong>. \u0417\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u0442\u043e \u0441\u0435 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0432\u0430 \u043e\u0442 \u0435\u043a\u0438\u043f\u0430 \u2014 \u0430\u043a\u043e \u0441\u0442\u0435 \u0447\u043b\u0435\u043d \u0438 \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0432\u0438\u0436\u0434\u0430\u0442\u0435 \u0441\u0435\u0441\u0438\u0438\u0442\u0435, \u0438\u0437\u043f\u0440\u0430\u0442\u0435\u0442\u0435 \u0438\u043c\u0435\u0439\u043b <a href=\"mailto:team@womeninmarketing.bg\" style=\"color:#0e7d70;font-weight:600;text-decoration:none;\">team@womeninmarketing.bg<\/a>.<\/div>\n<div id=\"cw-grid\">\n<div id=\"cw-inner\">\n<div class=\"cw-head\">\u0420\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u0437\u0430\u043f\u0438\u0441\u0438\u0442\u0435<\/div>\n<div id=\"cw-filter\"><input id=\"cw-search\" type=\"search\" placeholder=\"\u0422\u044a\u0440\u0441\u0435\u043d\u0435 \u043f\u043e \u0437\u0430\u0433\u043b\u0430\u0432\u0438\u0435 \u0438\u043b\u0438 \u043b\u0435\u043a\u0442\u043e\u0440\u2026\" aria-label=\"\u0422\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 \u0441\u0435\u043c\u0438\u043d\u0430\u0440\u0438\"><button class=\"cw-pill active\" data-theme=\"all\">\u0412\u0441\u0438\u0447\u043a\u0438<\/button><button class=\"cw-pill\" data-theme=\"Agency &amp; Entrepreneurship\">\u0410\u0433\u0435\u043d\u0446\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u0435\u0441\u0442\u0432\u043e<\/button><button class=\"cw-pill\" data-theme=\"Branding &amp; Positioning\">\u0411\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435 \u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435<\/button><button class=\"cw-pill\" data-theme=\"Community &amp; Growth\">\u041e\u0431\u0449\u043d\u043e\u0441\u0442 \u0438 \u0440\u0430\u0441\u0442\u0435\u0436<\/button><button class=\"cw-pill\" data-theme=\"Data &amp; Analytics\">\u0414\u0430\u043d\u043d\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438<\/button><button class=\"cw-pill\" data-theme=\"Email &amp; Deliverability\">\u0418\u043c\u0435\u0439\u043b \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430<\/button><button class=\"cw-pill\" data-theme=\"Leadership &amp; Communication\">\u041b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f<\/button><button class=\"cw-pill\" data-theme=\"Paid Media\">\u041f\u043b\u0430\u0442\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438<\/button><\/div>\n<div id=\"cw-cards\">\n<div class=\"cw-card\" data-title=\"3 months to rebrand: finding your audience while changing your identity\" data-speaker=\"margarita arsova\" data-theme=\"Branding &amp; Positioning\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/3-months-to-rebrand-finding-your-audience-while-changing-your-identity\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-1024x576.png\" alt=\"3 Months to Rebrand: Finding Your Audience While Changing Your Identity\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u044f\u043d\u0443\u0430\u0440\u0438 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u0411\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435 \u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/3-months-to-rebrand-finding-your-audience-while-changing-your-identity\/\">3 \u043c\u0435\u0441\u0435\u0446\u0430 \u0437\u0430 \u0440\u0435\u0431\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435: \u041d\u0430\u043c\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0434\u043e\u043a\u0430\u0442\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u044f\u0442\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0442\u0430 \u0441\u0438<\/a><\/p>\n<div class=\"cw-sp\"><span>\u041c\u0430\u0440\u0433\u0430\u0440\u0438\u0442\u0430 \u0410\u0440\u0441\u043e\u0432\u0430<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"emotional flexibility in leadership: how to lead ourselves and our teams in difficult situations\" data-speaker=\"aneliya manolova, vasya vankova, diana racheva\" data-theme=\"Leadership &amp; Communication\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/CC-Team-1-1024x576.png\" alt=\"Emotional Flexibility in Leadership: How to Lead Ourselves and Our Teams in Difficult Situations\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u0444\u0435\u0432\u0440\u0443\u0430\u0440\u0438 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u041b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations\/\">\u0415\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u0433\u044a\u0432\u043a\u0430\u0432\u043e\u0441\u0442 \u0432 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e\u0442\u043e: \u041a\u0430\u043a \u0434\u0430 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u043c \u0441\u0435\u0431\u0435 \u0441\u0438 \u0438 \u0435\u043a\u0438\u043f\u0438\u0442\u0435 \u0441\u0438 \u0432 \u0442\u0440\u0443\u0434\u043d\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438<\/a><\/p>\n<div class=\"cw-sp\"><span>\u0410\u043d\u0435\u043b\u0438\u044f \u041c\u0430\u043d\u043e\u043b\u043e\u0432\u0430<\/span>, <span>\u0412\u0430\u0441\u044f \u0412\u0430\u043d\u043a\u043e\u0432\u0430<\/span>, <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/diana-racheva\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0414\u0438\u0430\u043d\u0430 \u0420\u0430\u0447\u0435\u0432\u0430<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"starting, scaling, and exiting an agency: lessons learned, process, best practices\" data-speaker=\"vyara stefcheva\" data-theme=\"Agency &amp; Entrepreneurship\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Vyara-Stefcheva-1024x576.png\" alt=\"Starting, Scaling, and Exiting an Agency: Lessons Learned, Process, Best Practices\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u041c\u0430\u0440\u0442 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u0410\u0433\u0435\u043d\u0446\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u0435\u0441\u0442\u0432\u043e<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices\/\">\u0421\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043d\u0435, \u0440\u0430\u0437\u0440\u0430\u0441\u0442\u0432\u0430\u043d\u0435 \u0438 \u0437\u0430\u043a\u0440\u0438\u0432\u0430\u043d\u0435 \u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f: \u0438\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438 \u043f\u043e\u0443\u043a\u0438, \u043f\u0440\u043e\u0446\u0435\u0441, \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/vyara-stefcheva\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0412\u044f\u0440\u0430 \u0421\u0442\u0435\u0444\u0447\u0435\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u0413\u043b\u0430\u0432\u0435\u043d \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u00b7 \u0417\u0430\u0445\u0430\u0440\u0430 \u041a\u043e\u043d\u0441\u0443\u043b\u0442<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"debugging reporting errors for better data storytelling (so every stakeholder gets it)\" data-speaker=\"marina cholakova\" data-theme=\"Data &amp; Analytics\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Marina-Cholakova-1024x576.png\" alt=\"Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It)\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u0410\u043f\u0440\u0438\u043b 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u0414\u0430\u043d\u043d\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it\/\">\u041e\u0442\u0441\u0442\u0440\u0430\u043d\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0433\u0440\u0435\u0448\u043a\u0438 \u043f\u0440\u0438 \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435 \u0437\u0430 \u043f\u043e-\u0434\u043e\u0431\u0440\u043e \u0440\u0430\u0437\u043a\u0430\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0441 \u0434\u0430\u043d\u043d\u0438 (\u0442\u0430\u043a\u0430 \u0447\u0435 \u0432\u0441\u0435\u043a\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a \u0434\u0430 \u0433\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435)<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/marina-cholakova\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u041c\u0430\u0440\u0438\u043d\u0430 \u0427\u043e\u043b\u0430\u043a\u043e\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u0420\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u043d \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u00b7 \u041c\u0435\u0441\u0442\u043d\u0430 \u0441\u043b\u0430\u0432\u0430<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"nurturing as a power skill: a practical framework for colleagues, clients, bosses &amp; stakeholders\" data-speaker=\"svetla mihaylova\" data-theme=\"Leadership &amp; Communication\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Svetla-Mihaylova-1-1024x576.png\" alt=\"Nurturing as a Power Skill: A Practical Framework for Colleagues, Clients, Bosses &amp; Stakeholders\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u041c\u0430\u0439 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u041b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders\/\">\u0413\u0440\u0438\u0436\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u0443\u043c\u0435\u043d\u0438\u0435 \u0437\u0430 \u0432\u043b\u0430\u0441\u0442: \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430 \u0440\u0430\u043c\u043a\u0430 \u0437\u0430 \u043a\u043e\u043b\u0435\u0433\u0438, \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0448\u0435\u0444\u043e\u0432\u0435 \u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/svetla-mihaylova\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0421\u0432\u0435\u0442\u043b\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u041a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442 \u043d\u0430 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 MarTech | \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u0432 Tieto \u00b7 Tieto Tech Consulting<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"google ads crash course: the marketer\u2019s guide \u2014 start smart, avoid the traps\" data-speaker=\"nadya koseva\" data-theme=\"Paid Media\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/nadya-koseva-1024x576.png\" alt=\"Google Ads Crash Course: The Marketer\u2019s Guide \u2014 Start Smart, Avoid the Traps\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u042e\u043b\u0438 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u041f\u043b\u0430\u0442\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps\/\">\u0423\u0441\u043a\u043e\u0440\u0435\u043d \u043a\u0443\u0440\u0441 \u043f\u043e Google Ads: \u0420\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u2014 \u0417\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0443\u043c\u043d\u043e, \u0438\u0437\u0431\u044f\u0433\u0432\u0430\u0439\u0442\u0435 \u043a\u0430\u043f\u0430\u043d\u0438\u0442\u0435<\/a><\/p>\n<div class=\"cw-sp\"><span>\u041d\u0430\u0434\u044f \u041a\u043e\u0441\u0435\u0432\u0430<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"repositioning from b2c to b2b: how a consumer brand redefined its identity\" data-speaker=\"teodora atanasova\" data-theme=\"Branding &amp; Positioning\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/teodora-1024x576.png\" alt=\"Repositioning from B2C to B2B: How a Consumer Brand Redefined Its Identity\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u042e\u043b\u0438 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u0411\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435 \u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity\/\">\u041f\u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043e\u0442 B2C \u043a\u044a\u043c B2B: \u041a\u0430\u043a \u0435\u0434\u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0430 \u043c\u0430\u0440\u043a\u0430 \u043f\u0440\u0435\u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430 \u0441\u0432\u043e\u044f\u0442\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442<\/a><\/p>\n<div class=\"cw-sp\"><span>\u0422\u0435\u043e\u0434\u043e\u0440\u0430 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href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/dimi-ilieva\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0414\u0438\u043c\u0438 \u0418\u043b\u0438\u0435\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u0424\u0440\u0430\u043a\u0446\u0438\u043e\u043d\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u043a\u043e\u0443\u0447 \u00b7 Business Coaches Ltd.<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"from corporate to consumer: procredit bank\u2019s b2b to b2c brand reposition strategy\" data-speaker=\"yana durzheva\" data-theme=\"Branding &amp; Positioning\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-corporate-to-consumer-procredit-banks-b2b-to-b2c-brand-reposition-strategy\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-1024x576.png\" alt=\"From Corporate to Consumer: ProCredit Bank\u2019s B2B to B2C Brand Reposition Strategy\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u041d\u043e\u0435\u043c\u0432\u0440\u0438 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u0411\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435 \u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-corporate-to-consumer-procredit-banks-b2b-to-b2c-brand-reposition-strategy\/\">\u041e\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u043a\u044a\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0438: \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430 \u0437\u0430 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href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/how-to-build-an-online-brand-community-that-works-for-your-business\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-1024x576.png\" alt=\"How to Build an Online Brand Community That Works for Your Business\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">\u041d\u043e\u0435\u043c\u0432\u0440\u0438 2026 \u0433.<\/span><span class=\"cw-tag cw-th\">\u041e\u0431\u0449\u043d\u043e\u0441\u0442 \u0438 \u0440\u0430\u0441\u0442\u0435\u0436<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/how-to-build-an-online-brand-community-that-works-for-your-business\/\">\u041a\u0430\u043a \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u043d\u0430 \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435, 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