{"id":3544,"date":"2026-09-01T13:55:42","date_gmt":"2026-09-01T10:55:42","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/course\/community-workshops\/"},"modified":"2026-09-01T15:04:54","modified_gmt":"2026-09-01T12:04:54","slug":"community-workshops","status":"publish","type":"course","link":"https:\/\/www.womeninmarketing.bg\/bg\/course\/community-workshops\/","title":{"rendered":"Community Workshops"},"content":{"rendered":"<div style=\"background:#fff;border:1px solid #e6e1d8;border-radius:14px;padding:20px 22px;margin:6px 0 16px;\">\n<div style=\"color:#0e7d70;font-weight:800;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:11px;\">Women in Marketing \u2014 Bulgaria<\/div>\n<p style=\"margin:0 0 12px;color:#22303a;font-size:16px;line-height:1.65;\">Our <strong>Community Workshops<\/strong> are free, member-only sessions where women from our community teach what they know best \u2014 one practical, no-fluff hour at a time. Every month a member takes the stage on a topic she is genuinely expert in: rebranding and agency-building, Google Ads and deliverability, data storytelling, leadership, community, and more. This course is the on-demand home for every recording, so you can watch \u2014 or re-watch \u2014 any session whenever it is useful.<\/p>\n<p style=\"margin:0;color:#22303a;font-size:16px;line-height:1.65;\">We run them because the best marketing knowledge in Bulgaria already lives inside our community \u2014 it just needs a stage. The workshops give members a place to share hard-won expertise, learn from one another, and grow together, wherever they are in their careers.<\/p>\n<\/div>\n<div style=\"background:#fff;border:1px solid #e6e1d8;border-radius:14px;padding:20px 22px;margin:6px 0 16px;\">\n<div style=\"color:#0e7d70;font-weight:800;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:11px;\">How they work<\/div>\n<p style=\"margin:0;color:#22303a;font-size:16px;line-height:1.65;\">Each session runs roughly 45\u201360 minutes, held live and recorded. One speaker (occasionally a small panel), a focused topic, hands-on takeaways, and time for your questions. Sessions run in <strong>Bulgarian or English<\/strong> \u2014 the language is marked on every recording \u2014 and slides are included wherever the speaker has shared them.<\/p>\n<\/div>\n<div style=\"background:#fff;border:1px solid #e6e1d8;border-radius:14px;padding:20px 22px;margin:6px 0 16px;\">\n<div style=\"color:#0e7d70;font-weight:800;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:11px;\">Who we amplify<\/div>\n<p style=\"margin:0;color:#22303a;font-size:16px;line-height:1.65;\">We spotlight women from our community \u2014 practitioners, founders, and specialists \u2014 at every stage of their careers. If you have something practical to teach fellow marketers, we want to give you the stage.<\/p>\n<\/div>\n<div style=\"background:#0c3b34;border-radius:14px;padding:24px;margin:6px 0 16px;color:#fff;\">\n<div style=\"color:#4eeadc;font-weight:800;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:9px;\">Lead a workshop<\/div>\n<p style=\"margin:0 0 16px;color:#dbece8;font-size:16px;line-height:1.65;\">Have a topic you could teach in an hour? We are always looking for the next speaker. Pitch your session \u2014 we will help you shape it.<\/p>\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScNpnzzPTP_K1alA5HicXQZZq1H9DXQUm_kCn1PoWLPcK_jww\/viewform\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#4eeadc;color:#08252f;font-weight:800;text-decoration:none;padding:13px 24px;border-radius:9px;font-size:15px;\">Apply to lead a session \u2192<\/a><\/div>\n<div style=\"background:#f6f5f2;border-radius:10px;padding:14px 16px;margin:16px 0 22px;color:#4b5563;font-size:13.5px;line-height:1.55;\">Recordings are reserved for <strong>WiM-BG community members<\/strong>. Enrolment is handled by the team \u2014 if you are a member and can\u2019t see the sessions, email <a href=\"mailto:team@womeninmarketing.bg\" style=\"color:#0e7d70;font-weight:600;text-decoration:none;\">team@womeninmarketing.bg<\/a>.<\/div>\n<div id=\"cw-grid\">\n<div id=\"cw-inner\">\n<div class=\"cw-head\">Browse the recordings<\/div>\n<div id=\"cw-filter\"><input id=\"cw-search\" type=\"search\" placeholder=\"Search by title or speaker\u2026\" aria-label=\"Search workshops\"><button class=\"cw-pill active\" data-theme=\"all\">\u0412\u0441\u0438\u0447\u043a\u0438<\/button><button class=\"cw-pill\" data-theme=\"Agency &amp; Entrepreneurship\">Agency &amp; Entrepreneurship<\/button><button class=\"cw-pill\" data-theme=\"Branding &amp; Positioning\">Branding &amp; Positioning<\/button><button class=\"cw-pill\" data-theme=\"Community &amp; Growth\">Community &amp; Growth<\/button><button class=\"cw-pill\" data-theme=\"Data &amp; Analytics\">Data &amp; Analytics<\/button><button class=\"cw-pill\" data-theme=\"Email &amp; Deliverability\">Email &amp; Deliverability<\/button><button class=\"cw-pill\" data-theme=\"Leadership &amp; Communication\">Leadership &amp; Communication<\/button><button class=\"cw-pill\" data-theme=\"Paid Media\">Paid Media<\/button><\/div>\n<div id=\"cw-cards\">\n<div class=\"cw-card\" data-title=\"3 months to rebrand: finding your audience while changing your identity\" data-speaker=\"margarita arsova\" data-theme=\"Branding &amp; Positioning\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/3-months-to-rebrand-finding-your-audience-while-changing-your-identity\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Margarita-Arsova-1024x576.png\" alt=\"3 Months to Rebrand: Finding Your Audience While Changing Your Identity\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">January 2026<\/span><span class=\"cw-tag cw-th\">Branding &amp; Positioning<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/3-months-to-rebrand-finding-your-audience-while-changing-your-identity\/\">3 Months to Rebrand: Finding Your Audience While Changing Your Identity<\/a><\/p>\n<div class=\"cw-sp\"><span>\u041c\u0430\u0440\u0433\u0430\u0440\u0438\u0442\u0430 \u0410\u0440\u0441\u043e\u0432\u0430<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"emotional flexibility in leadership: how to lead ourselves and our teams in difficult situations\" data-speaker=\"aneliya manolova, vasya vankova, diana racheva\" data-theme=\"Leadership &amp; Communication\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/CC-Team-1-1024x576.png\" alt=\"Emotional Flexibility in Leadership: How to Lead Ourselves and Our Teams in Difficult Situations\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">February 2026<\/span><span class=\"cw-tag cw-th\">Leadership &amp; Communication<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations\/\">Emotional Flexibility in Leadership: How to Lead Ourselves and Our Teams in Difficult Situations<\/a><\/p>\n<div class=\"cw-sp\"><span>\u0410\u043d\u0435\u043b\u0438\u044f \u041c\u0430\u043d\u043e\u043b\u043e\u0432\u0430<\/span>, <span>\u0412\u0430\u0441\u044f \u0412\u0430\u043d\u043a\u043e\u0432\u0430<\/span>, <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/diana-racheva\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0414\u0438\u0430\u043d\u0430 \u0420\u0430\u0447\u0435\u0432\u0430<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"starting, scaling, and exiting an agency: lessons learned, process, best practices\" data-speaker=\"vyara stefcheva\" data-theme=\"Agency &amp; Entrepreneurship\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Vyara-Stefcheva-1024x576.png\" alt=\"Starting, Scaling, and Exiting an Agency: Lessons Learned, Process, Best Practices\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">March 2026<\/span><span class=\"cw-tag cw-th\">Agency &amp; Entrepreneurship<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices\/\">Starting, Scaling, and Exiting an Agency: Lessons Learned, Process, Best Practices<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/vyara-stefcheva\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0412\u044f\u0440\u0430 \u0421\u0442\u0435\u0444\u0447\u0435\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u0413\u043b\u0430\u0432\u0435\u043d \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u00b7 \u0417\u0430\u0445\u0430\u0440\u0430 \u041a\u043e\u043d\u0441\u0443\u043b\u0442<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"debugging reporting errors for better data storytelling (so every stakeholder gets it)\" data-speaker=\"marina cholakova\" data-theme=\"Data &amp; Analytics\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Marina-Cholakova-1024x576.png\" alt=\"Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It)\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">April 2026<\/span><span class=\"cw-tag cw-th\">Data &amp; Analytics<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it\/\">Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It)<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/marina-cholakova\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u041c\u0430\u0440\u0438\u043d\u0430 \u0427\u043e\u043b\u0430\u043a\u043e\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u0420\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u043e\u0442\u0434\u0435\u043b \u201e\u041e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u043d \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u201c \u00b7 \u0412\u043e\u0434\u0438 \u043a\u044a\u043c \u0441\u043b\u0430\u0432\u0430\u0442\u0430<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"nurturing as a power skill: a practical framework for colleagues, clients, bosses &amp; stakeholders\" data-speaker=\"svetla mihaylova\" data-theme=\"Leadership &amp; Communication\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/Svetla-Mihaylova-1-1024x576.png\" alt=\"Nurturing as a Power Skill: A Practical Framework for Colleagues, Clients, Bosses &amp; Stakeholders\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">May 2026<\/span><span class=\"cw-tag cw-th\">Leadership &amp; Communication<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders\/\">Nurturing as a Power Skill: A Practical Framework for Colleagues, Clients, Bosses &amp; Stakeholders<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/svetla-mihaylova\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0421\u0432\u0435\u0442\u043b\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u041a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442 \u043d\u0430 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 MarTech | \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u0432 Tieto \u00b7 Tieto Tech Consulting<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"google ads crash course: the marketer\u2019s guide \u2014 start smart, avoid the traps\" data-speaker=\"nadya koseva\" data-theme=\"Paid Media\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/nadya-koseva-1024x576.png\" alt=\"Google Ads Crash Course: The Marketer\u2019s Guide \u2014 Start Smart, Avoid the Traps\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">July 2026<\/span><span class=\"cw-tag cw-th\">Paid Media<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps\/\">Google Ads Crash Course: The Marketer\u2019s Guide \u2014 Start Smart, Avoid the Traps<\/a><\/p>\n<div class=\"cw-sp\"><span>Nadya Koseva<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"repositioning from b2c to b2b: how a consumer brand redefined its identity\" data-speaker=\"teodora atanasova\" data-theme=\"Branding &amp; Positioning\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/teodora-1024x576.png\" alt=\"Repositioning from B2C to B2B: How a Consumer Brand Redefined Its Identity\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">July 2026<\/span><span class=\"cw-tag cw-th\">Branding &amp; Positioning<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity\/\">Repositioning from B2C to B2B: How a Consumer Brand Redefined Its Identity<\/a><\/p>\n<div class=\"cw-sp\"><span>Teodora Atanasova<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"from firefighting to flow: 4 steps to get 15 hours back of your week\" data-speaker=\"silyana bojilova\" data-theme=\"Agency &amp; Entrepreneurship\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-firefighting-to-flow-4-steps-to-get-15-hours-back-of-your-week\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw9-1024x576.png\" alt=\"From Firefighting to Flow: 4 Steps to Get 15 Hours Back of Your Week\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">September 2026<\/span><span class=\"cw-tag cw-th\">Agency &amp; Entrepreneurship<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-firefighting-to-flow-4-steps-to-get-15-hours-back-of-your-week\/\">From Firefighting to Flow: 4 Steps to Get 15 Hours Back of Your Week<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/silyana-bojilova\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0421\u0438\u043b\u044f\u043d\u0430 \u0411\u043e\u0436\u0438\u043b\u043e\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b \u00b7 RevenueLab<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"from spam folder to sales: practical deliverability fixes\" data-speaker=\"desislava zhivkova\" data-theme=\"Email &amp; Deliverability\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-spam-folder-to-sales-practical-deliverability-fixes\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw10-1024x576.png\" alt=\"From Spam Folder to Sales: Practical Deliverability Fixes\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">October 2026<\/span><span class=\"cw-tag cw-th\">Email &amp; Deliverability<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-spam-folder-to-sales-practical-deliverability-fixes\/\">From Spam Folder to Sales: Practical Deliverability Fixes<\/a><\/p>\n<div class=\"cw-sp\"><span>Desislava Zhivkova<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"from vendor to trusted advisor: how agencies earn a seat at the strategy table\" data-speaker=\"dimi ilieva\" data-theme=\"Agency &amp; Entrepreneurship\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-vendor-to-trusted-advisor-how-agencies-earn-a-seat-at-the-strategy-table\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/workshop-dimi-ilieva-1024x576.png\" alt=\"From Vendor to Trusted Advisor: How Agencies Earn a Seat at the Strategy Table\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">October 2026<\/span><span class=\"cw-tag cw-th\">Agency &amp; Entrepreneurship<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-vendor-to-trusted-advisor-how-agencies-earn-a-seat-at-the-strategy-table\/\">\u041e\u0442 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u043a \u0434\u043e \u0434\u043e\u0432\u0435\u0440\u0435\u043d \u0441\u044a\u0432\u0435\u0442\u043d\u0438\u043a: \u041a\u0430\u043a \u0430\u0433\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u043f\u0435\u0447\u0435\u043b\u044f\u0442 \u043c\u044f\u0441\u0442\u043e \u043d\u0430 \u043c\u0430\u0441\u0430\u0442\u0430 \u0437\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/dimi-ilieva\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u0414\u0438\u043c\u0438 \u0418\u043b\u0438\u0435\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u0424\u0440\u0430\u043a\u0446\u0438\u043e\u043d\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u043a\u043e\u0443\u0447 \u00b7 Business Coaches Ltd.<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"from corporate to consumer: procredit bank\u2019s b2b to b2c brand reposition strategy\" data-speaker=\"yana durzheva\" data-theme=\"Branding &amp; Positioning\"><a class=\"cw-imglink\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-corporate-to-consumer-procredit-banks-b2b-to-b2c-brand-reposition-strategy\/\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-1024x576.png\" alt=\"From Corporate to Consumer: ProCredit Bank\u2019s B2B to B2C Brand Reposition Strategy\" loading=\"lazy\"><\/a><\/p>\n<div class=\"cw-b\">\n<div class=\"cw-tags\"><span class=\"cw-tag cw-tm\">November 2026<\/span><span class=\"cw-tag cw-th\">Branding &amp; Positioning<\/span><\/div>\n<p><a class=\"cw-t\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/lesson\/from-corporate-to-consumer-procredit-banks-b2b-to-b2c-brand-reposition-strategy\/\">From Corporate to Consumer: ProCredit Bank\u2019s B2B to B2C Brand Reposition Strategy<\/a><\/p>\n<div class=\"cw-sp\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/yana-durzheva\/\" style=\"color:#7a3fc0;text-decoration:none;\">\u042f\u043d\u0430 \u0414\u0443\u0440\u0436\u0435\u0432\u0430<\/a><\/div>\n<div class=\"cw-role\">\u0420\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u00b7 \u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-card\" data-title=\"how to build an online brand community that works for your business\" data-speaker=\"stefy krushkelova\" data-theme=\"Community &amp; 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