{"id":808,"global_id":"www.womeninmarketing.bg\/bg?id=808","global_id_lineage":["www.womeninmarketing.bg\/bg?id=808"],"author":"1","status":"publish","date":"2024-09-17 18:11:41","date_utc":"2024-09-17 15:11:41","modified":"2026-09-24 15:46:02","modified_utc":"2026-09-24 12:46:02","url":"https:\/\/www.womeninmarketing.bg\/bg\/event\/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends\/","rest_url":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/tribe\/events\/v1\/events\/808","title":"Google Product Suite for Marketing (Mini-Conference) &#8211; Tactics, Technologies, and Future Trends","description":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\n\t\t\t<\/p>\n<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t\t\t<span class=\"tribe-block__event-price__description\">Ticket includes access to the event and all five lectures from local and international speakers, plus catering, drinks, and networking following the training. Each attendee also receives a gift bag from the WiM-BG Community and our partners (priced at over 70+ BGN). This is a women-only event, and is for members of the Women in Marketing &#8211; Bulgaria community. Recording only tickets are also available at 89BGN per person &#8211; these can be purchased by anyone, regardless whether they are a member of the community or not.<\/span>\n\t<\/div>\n\n\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 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d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item 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tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image is-placeholder\" style=\"\"><svg width=\"30\" height=\"30\" viewbox=\"0 0 40 40\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-labelledby=\"icon-6abc75be1cdd0\" data-icon=\"placeholder\" class=\" wp-block-image__placeholder-icon\"><title id=\"icon-6abc75be1cdd0\">Placeholder Icon<\/title>\n<g opacity=\"0.2\" clip-path=\"url(#clip0_601_10810)\" id=\"mask0_601_10810\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"40\" height=\"40\"><path d=\"M40 0H0V40H40V0Z\" fill=\"var(--wp--preset--color--surface)\"><\/path><g mask=\"url(#mask0_601_10810)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20 40C31.0458 40 40 31.0458 40 20C40 8.95429 31.0458 0 20 0C8.95429 0 0 8.95429 0 20C0 31.0458 8.95429 40 20 40ZM26.1503 25.86C27.3066 25.129 28 23.9059 28 22.5969C28 20.778 26.672 19.1962 24.7885 18.7717L19.1451 17.371C18.6131 17.2511 18.4856 16.5951 18.9383 16.3065L23.3349 13.5021C25.3814 12.1967 25.9135 9.58069 24.5234 7.65898C24.3496 7.41874 24.0014 7.35629 23.7455 7.51949L13.8134 14.2191C12.6791 14.9426 12 16.1466 12 17.4341C12 19.2314 13.312 20.794 15.1731 21.2135L20.9084 22.635C21.4416 22.7552 21.568 23.4134 21.1131 23.7009L16.6841 26.5007C14.6319 27.7981 14.0883 30.4121 15.4699 32.3393C15.6426 32.5801 15.9906 32.644 16.2471 32.4817L26.1503 25.86Z\" fill=\"var(--wp--preset--color--heading)\"><\/path><\/g><\/g><defs><clippath id=\"clip0_601_10810\"><rect width=\"40\" height=\"40\" fill=\"white\"><\/rect><\/clippath><\/defs><\/svg><\/figure>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-57c41a06 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-1\">Event Description<\/h2>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">What is a mini-conference? 5 talks, wrapped up in a shared theme, followed by a networking session with drinks and catering. Think conference, but mini. All five sessions will be jam-packed with information. We will choose a nice venue that allows for networking after the talks but also enables attendees to be comfortable during the lectures.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Our first mini-conference will be on the topic of <strong>Google\u2019s suite of products for marketing<\/strong>. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their skills in using Google Ads, GA4, Google Looker Studio, Google Tag Manager, and Google Cloud ML APIs (including Gemini).<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">The event will run as an after-work event, with participants expected after 6PM. Rough structure includes: <\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0a633289\">\n<ul class=\"wp-block-list\">\n<li>Arrival of guests<\/li>\n\n\n\n<li>Gift bag +  badge collection<\/li>\n\n\n\n<li>Introduction speech by Community Founder &#8211; Lazarina Stoy. and a word from our hosts <\/li>\n\n\n\n<li>5 x 20 minute lectures by speakers with small ad breaks in between<\/li>\n\n\n\n<li>Networking with catering and drinks<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-5\">Get your tickets now \u2728<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6b1fffd2\">\n<div data-block-name=\"woocommerce\/single-product\" data-product-id=\"874\" data-wp-context=\"woocommerce\/products::{&quot;productId&quot;:874,&quot;variationId&quot;:null}\" data-wp-interactive=\"woocommerce\/single-product\" class=\"wp-block-woocommerce-single-product\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-google-suite-of-products-for-marketers\/\" target=\"_self\">Ticket for Mini-Conference: Google Suite of Products for Marketers<\/a><\/h2>\n\n\n\n<div data-block-name=\"woocommerce\/product-price\" data-is-descendent-of-single-product-block=\"true\" class=\"wp-block-woocommerce-product-price\" ><div class=\"wc-block-components-product-price wc-block-grid__product-price \" style=\"\" >\n\t\t\t\t\t\n\t\t\t\t<\/div><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Buy a ticket to our very first mini-conference on the 22nd of November in Sofia. Hosted by hyperScience, this event will feature lectures from 5 speakers on Google Tools for Marketers, networking, catering and drinks. Each participant will also receive a gift bag. <\/p><\/div>\n\n<div data-block-name=\"woocommerce\/add-to-cart-form\" data-is-descendent-of-single-product-block=\"true\" class=\"wp-block-add-to-cart-form wc-block-add-to-cart-form wc-block-add-to-cart-form--input wp-block-woocommerce-add-to-cart-form\" >\n<form class=\"variations_form cart\" action=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-google-suite-of-products-for-marketers\/\" method=\"post\" enctype='multipart\/form-data' data-product_id=\"874\" data-product_variations=\"[]\">\n\t\n\t\t\t<p class=\"stock out-of-stock\">\u0412 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0442\u043e\u0437\u0438 \u0430\u0440\u0442\u0438\u043a\u0443\u043b \u043d\u0435 \u0435 \u043d\u0430\u043b\u0438\u0447\u0435\u043d.<\/p>\n\t\n\t<\/form>\n\n<\/div>\n\n\n<div data-block-name=\"woocommerce\/product-meta\" class=\"wp-block-woocommerce-product-meta\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-80868740 wp-block-group-is-layout-flex\"><div data-block-name=\"woocommerce\/product-sku\" class=\"wc-block-components-product-sku wc-block-grid__product-sku wp-block-woocommerce-product-sku product_meta wp-block-post-terms \" style=\"\">\n\t\t\t\t<span class=\"wp-block-post-terms__prefix\">SKU:<\/span>\n\t\t\t\t<span class=\"sku\" data-wp-interactive=\"woocommerce\/products\" data-wp-text=\"state.productInContext.sku\">mini-conference-ticket-sofia-1<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n<div class=\"taxonomy-product_cat wp-block-post-terms\"><span class=\"wp-block-post-terms__prefix\">Category: <\/span><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt-kategoriya\/event-tickets\/\" rel=\"tag\">Event Tickets<\/a><\/div>\n\n<div class=\"taxonomy-product_tag wp-block-post-terms\"><span class=\"wp-block-post-terms__prefix\">Tags: <\/span><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt-etiket\/mini-conference-tickets\/\" rel=\"tag\">Mini-Conference Tickets<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-6\">Speakers and Lectures<\/h2>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">The event will feature <strong>5 lectures with both international and local speakers<\/strong>: <\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ef6c42fa\">\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong> with lecturer Stefka Georgieva, Founder &amp; CEO of AdvantageBG<\/li>\n\n\n\n<li><strong>Google Looker Studio<\/strong> with lecturer Chloe Christine, Data &amp; Analytics Consultant at CCDigital<\/li>\n\n\n\n<li><strong>Google Cloud AI\/ML APIs + Gemini<\/strong>, with lecturer Lazarina Stoy. Founder of MLforSEO and Women in Marketing &#8211; Bulgaria<\/li>\n\n\n\n<li><strong>GA4 (Google Analytics)<\/strong>, with lecturer Gemma Fontane, Co-Founder &amp; Managing Partner at Orvit Digital<\/li>\n\n\n\n<li><strong>Google Tag Manager<\/strong>, with lecturer Stacey Cooper, Analytics Consultant at Sharper Digital<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">Check out the individual speaker profiles below. Detailed talk descriptions of each speaker will be released in the upcoming few weeks, so stay tuned \u2728<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1c590abb\"><div class=\"wimbg-speaker-grid\" style=\"--wimbg-cols:5;--wimbg-gap:10px\" data-align=\"center\"><a class=\"wimbg-speaker-grid__item\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/stacey-cooper\/\"><img decoding=\"async\" class=\"wimbg-speaker-grid__img\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/Speaker-Photos-WiM-BG-5-300x300.png\" alt=\"Stacey Cooper\" loading=\"lazy\"><span class=\"wimbg-speaker-grid__name\">Stacey Cooper<\/span><span class=\"wimbg-speaker-grid__role\">Analytics Consultant \u00b7 Sharper Digital<\/span><\/a><a class=\"wimbg-speaker-grid__item\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/chloe-christine\/\"><img decoding=\"async\" class=\"wimbg-speaker-grid__img\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/Speaker-Photos-WiM-BG-3-300x300.png\" alt=\"Chloe Christine\" loading=\"lazy\"><span class=\"wimbg-speaker-grid__name\">Chloe Christine<\/span><span class=\"wimbg-speaker-grid__role\">Data &amp; Analytics Consultant \u00b7 CC Digital<\/span><\/a><a class=\"wimbg-speaker-grid__item\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/stefka-georgieva\/\"><img decoding=\"async\" class=\"wimbg-speaker-grid__img\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/Speaker-Photos-WiM-BG-2-300x300.png\" alt=\"Stefka Georgieva\" loading=\"lazy\"><span class=\"wimbg-speaker-grid__name\">Stefka Georgieva<\/span><span class=\"wimbg-speaker-grid__role\">Founder &amp; CEO \u00b7 Advantage.bg<\/span><\/a><a class=\"wimbg-speaker-grid__item\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/gemma-fontane\/\"><img decoding=\"async\" class=\"wimbg-speaker-grid__img\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/Speaker-Photos-WiM-BG-1-300x300.png\" alt=\"Gemma Fontan\u00e9\" loading=\"lazy\"><span class=\"wimbg-speaker-grid__name\">Gemma Fontan\u00e9<\/span><span class=\"wimbg-speaker-grid__role\">Co-Founder &amp; Managing Partner \u00b7 Orvit Digital<\/span><\/a><a class=\"wimbg-speaker-grid__item\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/lazarina-stoy\/\"><img decoding=\"async\" class=\"wimbg-speaker-grid__img\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/Speaker-Photos-WiM-BG-300x300.png\" alt=\"Lazarina Stoy\" loading=\"lazy\"><span class=\"wimbg-speaker-grid__name\">Lazarina Stoy<\/span><span class=\"wimbg-speaker-grid__role\">Founder \u00b7 MLforSEO<\/span><\/a><\/div><\/div>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\">Note that <strong>all lectures will be in English<\/strong>, making the event perfect for both a local and international audience. <\/p>\n\n\n<!-- wimbg:migrated-sessions -->\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-10\">Session descriptions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-11\">Unlocking GA4 for Multichannel Marketing Success<\/h3>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\"><strong><a href=\"https:\/\/www.womeninmarketing.bg\/speakers\/gemma-fontane\/\">Gemma Fontan\u00e9<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\">In this session you will learn how Google Analytics 4 (GA4) can become a game-changer for your marketing strategy\u2014whether you focus on SEO, content, social media, or paid campaigns. Gemma will guide you through the essential features of GA4, showcasing practical insights on how to track customer behavior across platforms, optimize campaigns, analyze user interactions and boost your ROI. No prior experience with GA4 is required as we break down concepts like event tracking, audience segmentation, and cross-channel performance analysis.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\">For SEO professionals, this session will cover how GA4&#8217;s enhanced metrics, such as engagement rate and user retention, can support the optimization of organic content strategies by providing deeper insights into audience preferences. Content marketers will learn how to measure content performance more effectively, leveraging metrics like scroll depth and content engagement to refine messaging and formats. Social media managers will discover ways to measure the true impact of their campaigns, utilizing custom events and funnel visualization to understand the complete customer journey. Additionally, we\u2019ll dive into paid campaigns, covering advanced attribution models that allow you to assess ad performance with greater accuracy, ensuring you allocate your budget where it matters most.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\">Gemma will conclude the session with actionable tips for creating GA4 reports tailored to your marketing goals, so you leave ready to apply data-driven decisions to your SEO, content, social media, and paid campaigns immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-16\">Supercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner\u2019s Guide<\/h3>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-17 wp-block-paragraph\"><strong><a href=\"https:\/\/www.womeninmarketing.bg\/speakers\/lazarina-stoy\/\">Lazarina Stoy<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-18 wp-block-paragraph\">In this beginner-friendly session, discover how Google Cloud&#8217;s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don\u2019t need any coding experience to follow along as we explore practical applications of AI, from automating processes to improving content and customer insights. We\u2019ll cover key machine learning concepts, explaining how models like text classification and entity analysis can be applied to organic search marketing, helping you optimize content for SEO by identifying key topics and improving relevance.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-19 wp-block-paragraph\">For social media managers and local SEO professionals, we\u2019ll dive into sentiment and entity sentiment analysis\u2014techniques for scraping and analyzing online reviews to understand customer feedback better. We\u2019ll also explore Google Cloud\u2019s content transformation APIs, showing how businesses can easily transcribe, analyze, and generate video or audio content to speed up production and enter new markets. Additionally, we\u2019ll touch on the capabilities of Google Gemini for automating tasks like personalized ad copy generation and enhancing customer interactions.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-20 wp-block-paragraph\">The session wraps up with practical templates for implementing these solutions in Google Sheets (no-code) or Google Colab (Python), ensuring you leave with actionable steps to start using AI in your marketing processes right away.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<h3 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-21\">Enhancing data quality with Google Tag Manager<\/h3>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-22 wp-block-paragraph\"><strong><a href=\"https:\/\/www.womeninmarketing.bg\/speakers\/stacey-cooper\/\">Stacey Cooper<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-23 wp-block-paragraph\">In this session, we&#8217;ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4, empowering teams to make more informed, data-driven decisions. We&#8217;ll address some of the most common issues I\u2019ve encountered with Consent Mode v2, highlighting how these challenges can compromise the accuracy of data collection. From there, we&#8217;ll go into a discussion of the differences between creating custom events directly in GA4 versus within GTM, expanding your ability to capture more data.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-24 wp-block-paragraph\">The session will also cover essential steps for setting up custom definitions and metrics, giving you the flexibility to tailor reports to the specific needs of your business. We\u2019ll touch on Content Grouping and how this often-overlooked feature can help structure and segment your data for better insights, particularly for SEOs. For GTM experts, we\u2019ll explore use cases of how to use ChatGPT to generate custom JavaScript variables, offering a middle ground that empowers non-coders to expand the functionality of GTM.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-25 wp-block-paragraph\">This session is designed for all skill levels, from those with a basic understanding of how tags and triggers in GTM work to more advanced GTM users. You\u2019ll walk away with actionable tips that you can immediately implement in your own GTM setup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-26\">Google Ads current Trends &amp; what&#8217;s next in 2025: Intersection of Ads, SEO, and video\u00a0<\/h3>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-27 wp-block-paragraph\"><strong><a href=\"https:\/\/www.womeninmarketing.bg\/speakers\/stefka-georgieva\/\">Stefka Georgieva<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-28 wp-block-paragraph\">Google Ads are evolving incredibly, becoming increasingly adaptive and integrated across different platforms. This might give the impression that working with them is becoming easier, but in reality, the strategic approach is more critical than ever. In this session, we will explore key formats such as Performance Max and Demand Gen, which play a vital role in modern advertising campaigns.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-29 wp-block-paragraph\">We will also discuss current topics such as the relationship between SEO and Google Ads, and why some Dynamic Search Ads fail to launch. Finally, we will consider whether YouTube Shorts could become a serious competitor to TikTok. Get your questions ready\u2014now is the time to discuss them together and address the challenges you are facing!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-30\">Maximising Marketing Insights with Looker Studio<\/h3>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-31 wp-block-paragraph\"><strong><a href=\"https:\/\/www.womeninmarketing.bg\/speakers\/chloe-christine\/\">Chloe Christine<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-32 wp-block-paragraph\">In this session, we\u2019ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches, this session offers a hands-on approach to reporting on SEO, PPC, and social media data\u2014without requiring a big budget.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-33 wp-block-paragraph\">You\u2019ll learn how to set up simple dashboards for SEO and PPC analysis, with tips on integrating social media performance for a complete view of your campaigns. We\u2019ll also explore data blending techniques to combine multiple sources like Google Ads and Google Analytics, followed by key dos and don\u2019ts for designing visually engaging dashboards.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-34 wp-block-paragraph\">Whether you\u2019re new to data visualisation or looking to refine your reporting, this session offers accessible tips to help you get more out of Looker Studio and your data.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-35 wp-block-paragraph\"><\/p>\n\n\n\n<div data-block-name=\"woocommerce\/single-product\" data-product-id=\"874\" data-wp-context=\"woocommerce\/products::{&quot;productId&quot;:874,&quot;variationId&quot;:null}\" data-wp-interactive=\"woocommerce\/single-product\" class=\"wp-block-woocommerce-single-product\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-36\">Detailed Event Schedule<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fbf54894\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-37\">Event Sponsors &amp; Partners<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8e856c16\">\n<figure class=\"wp-block-table\"><table><thead><tr><th>Sponsor<\/th><th>Type of Partnership<\/th><th>Details <\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/randumgoodies.com\/\" target=\"_blank\" rel=\"noopener\">Randum Goodies<\/a><\/td><td>Merch Supplier<\/td><td>We are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business, and also one that is founded by a member of our community.<\/td><\/tr><tr><td><a href=\"https:\/\/www.hyperscience.com\/\" target=\"_blank\" rel=\"noopener\">HyperScience<\/a><\/td><td>Event Host <\/td><td><strong>We are incredibly lucky to have the opportunity to be hosted at HyperScience&#8217;s office space for this event. <\/strong><br><br>Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes, based on machine self-learning. In addition to its own proprietary machine models, Hypercell enables the realization of the potential of generative models (ChatGPT), adding a range of services required by any business. Keep up with Hyperscience on <a href=\"https:\/\/www.linkedin.com\/company\/hyperscience\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> &amp; <a href=\"https:\/\/twitter.com\/HyperscienceAI\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/developers.google.com\/womentechmakers\" target=\"_blank\" rel=\"noopener\">Women Techmakers by Google<\/a><\/td><td>Mini-Conference Headline sponsor <\/td><td>We&#8217;ve secured funding from Google for this event via <strong>Lazarina Stoy, a Women Techmakers Ambassador, <\/strong>who will be discussing AI theory and implementations within Google&#8217;s suite of solutions for marketers, as part of the <strong>Experience AI program, which is conducted as part of EU Code Week.<\/strong><\/td><\/tr><tr><td>TBC<\/td><td>Catering and Drinks Sponsor<\/td><td>You can become our Catering and Drinks Sponsor by purchasing a <a href=\"https:\/\/www.womeninmarketing.bg\/en\/product\/mini-conference-sponsorship-slot\/\">MIni-Conference Sponsorship Slot<\/a>.<\/td><\/tr><tr><td><a href=\"https:\/\/www.advancedwebranking.com\/\" target=\"_blank\" rel=\"noopener\">Advanced Web Ranking<\/a><\/td><td>Mini-Conference Headline sponsor<\/td><td><a href=\"https:\/\/www.womeninmarketing.bg\/sponsors\/advanced-web-ranking\/\" data-type=\"tec_sponsor\" data-id=\"1109\">Advanced Web Ranking<\/a> is the World&#8217;s longest standing rank tracker. The tool provides fresh daily, weekly or on demand geo-located rankings. Designed for agencies and in-house SEOs.<\/td><\/tr><tr><td><a href=\"https:\/\/www.womeninmarketing.bg\/en\/sponsors\/screaming-frog\/\">Screaming Frog<\/a> \ud83d\udc38 , <a href=\"https:\/\/majestic.com\/\" target=\"_blank\" rel=\"noopener\">Majestic<\/a>, Google<\/td><td>Community\/ Scholarship Sponsors<\/td><td><a href=\"https:\/\/www.womeninmarketing.bg\/en\/sponsors\/screaming-frog\/\">Screaming Frog<\/a> \ud83d\udc38 &#8211; <em>website crawler<\/em>&nbsp;that helps you improve onsite SEO by auditing for common SEO issues, purchased 5 Scholarship tickets for our community!<br><br><a href=\"https:\/\/majestic.com\/\" target=\"_blank\" rel=\"noopener\">Majestic<\/a> &#8211; SEO Backlink Checker and Link Building Toolset, Majestic, purchased 5 Scholarship tickets from the proceeds of&nbsp;the <a href=\"https:\/\/seoin2024.com\" target=\"_blank\" rel=\"noopener\">SEOin2024<\/a> book which is a collaboration between Majestic, David Bain and the SEO community. <br><br>The <a href=\"https:\/\/developers.google.com\/search\" target=\"_blank\" rel=\"noopener\">Google Search team<\/a> (led by <a href=\"https:\/\/io.google\/2022\/speakers\/john-mueller\/\" target=\"_blank\" rel=\"noopener\">John Mueller<\/a>) from Google also sponsored 5 in-person attendance tickets, and 10 recording tickets for our community!<br><br>You can become a Scholarship Sponsor of this event by purchasing Scholarship tickets, using the tickets link above. Alternatively, <a href=\"mailto:lazarina.stoy@gmail.com\">contact us to discuss partnership options.<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/www.puzl.com\/\" target=\"_blank\" rel=\"noopener\">Puzl CowORKing<\/a><\/td><td>Media Partners<\/td><td>Puzl creates inspiring shared offices tailored for IT companies, providing the productive environment and supportive community IT teams need to thrive.<br>Together, we\u2019re making waves in the marketing and tech world.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-38\">About the Event Space &#8211; the HyperScience Office<\/h2>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-39 wp-block-paragraph\">Located on the 15th floor of the 2021 Building of the Year, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views, its own children&#8217;s area, as well as quick access to modern sports and spa facilities, the office in NV Tower is an attractive place for employees, their children and pets, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility, security and an environmentally friendly lifestyle.<\/p>\n\n\n\n<p class=\"has-tertiary-color has-text-color has-link-color wp-elements-40 wp-block-paragraph\">Walking distance from metro station &#8220;G.M. Dimitrov&#8221; and with free parking in the area, the office is accessible by any preferred type of transport. <strong><a href=\"https:\/\/archello.com\/project\/hyperscience-office-space\" target=\"_blank\" rel=\"noopener\">Virtual walkthrough<\/a> \u2728<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-link-color wp-elements-41\">About the Experience AI program, partnership with Google <\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"366\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/unnamed-1.jpg\" alt=\"\" class=\"wp-image-994 size-full\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/unnamed-1.jpg 512w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/unnamed-1-300x214.jpg 300w, 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All five sessions [&hellip;]&lt;\/p&gt;\\n","image":"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/Google-for-Marketers-event-by-Women-in-Marketing-Bulgaria.png","url":"https:\/\/www.womeninmarketing.bg\/bg\/event\/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2024-11-22T17:30:00+02:00","endDate":"2024-11-22T23:00:00+02:00","location":{"@type":"Place","name":"HyperScience Office","description":"&lt;p&gt;Located on the 15th floor of the 2021 Building of the Year, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views, its own children\\'s [&hellip;]&lt;\/p&gt;\\n","url":"","address":{"@type":"PostalAddress","streetAddress":"Studentski Kompleks, bulevard \u201eDoctor G. M. 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