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DTSTART;TZID=Europe/Sofia:20260917T190000
DTEND;TZID=Europe/Sofia:20260917T200000
DTSTAMP:20260725T164728Z
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UID:2859-1789671600-1789675200@www.womeninmarketing.bg
SUMMARY:Community Workshop #9: From Firefighting to Flow — 4 steps to get 15 hours back of your week
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nMost founders don’t have a time problem. They have a firefighting problem — and it’s costing them 15 hours a week. \n\n\n\nYou’re good at what you do. That’s exactly why your calendar is full of things only you seem able to handle. This is a working session\, not a talk — in 45 focused minutes you’ll dump everything off your head\, score it\, kill what doesn’t deserve you\, and rebuild your day around the work that actually pays. \n\n\n\nFormat: a 40-minute presentation followed by a 20-minute live Q&A. \n\n\n\nSuitable for: founders\, entrepreneurs\, freelancers\, and busy marketers who are good at what they do but time-poor — and tired of a calendar that runs them instead of the other way around. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nThe four steps we’ll work through: \n\n\n\n\nBraindump — get everything that eats your week out of your head and onto the page\n\n\n\nScore it — separate what drains you from what you’re actually built for\n\n\n\nRecover the hours — discover how much time you can realistically get back\n\n\n\nRebuild the day — non-negotiables\, energy mapping\, eat the frog\, stack\, and buffer\n\n\n\n\n\n\n\n\nWhat you’ll leave with: a number (your hours back) and a system to redesign your day. Bring a pen — you’ll leave with a plan\, not notes. \n\n\n\nAbout the speaker\n\n\n\nSilyana Bojilova is the Founder of RevenueLab and the creator of the NEBULA 360™ business diagnostic methodology. \n\n\n\nWith 17+ years across startups and scale-ups as COO\, Head of Customer Support\, and Product Owner\, Silyana now works with entrepreneurs who are good at what they do but time-poor — helping them find the time leaks and plan like a pro.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-9-from-firefighting-to-flow/
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw9.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261008T190000
DTEND;TZID=Europe/Sofia:20261008T200000
DTSTAMP:20260723T072501Z
CREATED:20260723T070248Z
LAST-MODIFIED:20260723T072501Z
UID:2834-1791486000-1791489600@www.womeninmarketing.bg
SUMMARY:Community Workshop #10: From Spam Folder to Sales — Practical Deliverability Fixes
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nMost email programmes don’t lose the inbox because of one big mistake — they lose it quietly\, through weak authentication\, tired lists\, and metrics no one is watching. This practical\, no-fluff session breaks down what actually drives inbox placement\, the fundamentals every sender must have in place\, and how to turn deliverability from a technical headache into a measurable revenue advantage. \n\n\n\nDuration: ~45 minutes \n\n\n\nSuitable for: Marketers\, CRM and email managers\, and founders who send email — from newsletters to lifecycle and promotional campaigns — and want more of it to actually reach the inbox. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nWhy emails land in spam — the real signals behind placement (sender reputation\, subscriber engagement\, spam-trap hits\, content and sending infrastructure)\, and why “it looks fine in my inbox” tells you almost nothing\n\n\n\nAuthentication every sender must have — SPF\, DKIM\, and DMARC explained in plain language\, plus what Gmail’s and Yahoo’s bulk-sender requirements now demand of you\n\n\n\nList hygiene fundamentals — sunsetting inactive contacts\, handling bounces and spam complaints\, and why a smaller\, engaged list beats a big\, cold one\n\n\n\nBuilding and protecting sender reputation — domain vs. IP reputation\, warm-up\, and the consistency that keeps you trusted over time\n\n\n\nReading the signals — the deliverability metrics that actually matter (inbox placement\, complaint rate\, bounce rate) and the tools to monitor them before problems escalate\n\n\n\nFrom headache to revenue — how better inbox placement compounds into more opens\, clicks\, and revenue\, and how to make the business case for treating deliverability as a growth lever\n\n\n\n\n\n\n\n\nWhat participants will take away: a clear\, practical checklist for getting more email into the inbox — the authentication and list-hygiene must-haves\, the metrics to watch\, and a way to frame deliverability as revenue protection rather than an IT chore. \n\n\n\nAbout the speaker\n\n\n\nDesislava Zhivkova is Head of Deliverability & Compliance Operations at Omnisend\, where she leads the teams that keep email reaching the inbox at scale for thousands of e-commerce senders. \n\n\n\nShe is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance — spanning both the platform side and hands-on sender strategy. \n\n\n\nA recognised voice in the field\, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication\, sender reputation\, and inbox placement.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw10.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261105T190000
DTEND;TZID=Europe/Sofia:20261105T200000
DTSTAMP:20260723T072635Z
CREATED:20260723T072416Z
LAST-MODIFIED:20260723T072635Z
UID:2836-1793905200-1793908800@www.womeninmarketing.bg
SUMMARY:Community Workshop #11: From Corporate to Consumer: ProCredit Bank’s B2B to B2C Brand Reposition Strategy
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nHow does a bank known for corporate and enterprise clients earn a place in everyday consumers’ lives? In this workshop\, Yana Durzheva takes ProCredit Bank as a live case study and walks through how her team executed a marketing strategy to reposition the brand — from an Enterprise / Corporate (B2B) reputation to an Individual Consumer (B2C) focus. Expect the real strategy behind the pivot\, the trade-offs along the way\, and what actually moved the needle. \n\n\n\nFormat: a 30-minute talk followed by a 15-minute live Q&A. \n\n\n\nSuitable for: Marketers\, brand and CRM managers\, and founders working on brand repositioning\, category expansion\, or moving a B2B brand toward B2C audiences — and anyone curious how an established bank rebuilds trust with everyday consumers. \n\n\n\nLanguage: Bulgarian \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nThe starting point — why ProCredit was perceived as an Enterprise / Corporate (B2B) bank\, and what that meant for reaching individual consumers\n\n\n\nSetting the new positioning — defining the B2C audience\, the promise\, and the brand story (“One other bank”) that would carry the pivot\n\n\n\nExecuting the strategy — the channels\, campaigns\, and CRM/lifecycle work that turned positioning into acquisition\, activation\, and retention\n\n\n\nBalancing data and creativity — how simple\, transparent\, fully-digital propositions were designed for modern consumers\n\n\n\nWhat worked and what didn’t — the trade-offs\, internal alignment\, and hard-won lessons of repositioning an established brand\n\n\n\nResults and takeaways — how the team measured the shift\, and what other marketers can borrow for their own B2B-to-B2C moves\n\n\n\n\n\n\n\n\nWhat participants will take away: a practical view of how to reposition an established B2B brand for B2C audiences — from defining the new positioning to executing across channels and CRM\, and measuring whether the pivot is actually working. \n\n\n\nAbout the speaker\n\n\n\nYana Durzheva is the Head of Retail Marketing at ProCredit Bank Bulgaria\, where she leads a team responsible for acquisition\, activation\, and retention\, with a strong focus on digital transformation\, CRM\, and customer experience. Her work sits at the intersection of data and creativity — designing simple\, transparent\, and fully digital banking solutions tailored to modern clients\, and turning ProCredit’s “One other bank” positioning into meaningful campaigns and long-term customer relationships. \n\n\n\nHer career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate. Over the years she has developed expertise in digital marketing\, performance\, and customer lifecycle management\, taking on increasingly strategic and leadership responsibilities. Today she works closely with cross-functional teams across markets including Bulgaria and Greece\, aligning local initiatives with the broader group vision. \n\n\n\nShe strongly believes that marketing should go beyond selling — it should create trust\, deliver value\, and build lasting connections. \n\n\n\n\n\n\n\nOur community partner\n\n\n\nThis workshop is brought to you together with ProCredit Bank\, a proud Women in Marketing – Bulgaria community partner.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-11-from-corporate-to-consumer-procredit-b2b-to-b2c/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw11.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261112T190000
DTEND;TZID=Europe/Sofia:20261112T200000
DTSTAMP:20260731T081956Z
CREATED:20260731T081956Z
LAST-MODIFIED:20260731T081956Z
UID:2881-1794510000-1794513600@www.womeninmarketing.bg
SUMMARY:Community Workshop #12: How to Build an Online Brand Community That Works for Your Business
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nMost brands have customers and an audience. Few have a community. The difference isn’t in follower count — it’s in whether people come back\, refer others\, and stay. \n\n\n\nIn this session\, we’ll look at what building an online brand community actually means\, why most brands approach it the wrong way\, and the steps that lead to a community that generates revenue\, loyalty\, and organic growth over time. \n\n\n\nFormat: a one-hour live workshop\, including time for your questions. \n\n\n\nSuitable for: e-commerce brand founders\, marketers\, and anyone looking to turn their audience into a long-term business asset. \n\n\n\nLanguage: English \n\n\n\nAbout the speaker\n\n\n\nStefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth\, marketing and human behaviour. With over 14 years of experience across global markets in Europe\, Australia and the US — and a background spanning corporate\, agency\, and independent practice — she started her own business after a non-linear career path she credits for giving her a broader\, more grounded perspective on what marketing can and should do. \n\n\n\nWhen it comes to community building\, Stefy approaches it as a business discipline\, not a branding exercise — designing communities that create genuine belonging\, drive retention\, and convert trust into revenue. She is currently pursuing an MSc in Cognitive Science\, grounding her work in how people process information and make decisions.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-12-how-to-build-an-online-brand-community/
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw12.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261121T083000
DTEND;TZID=Europe/Sofia:20261121T163000
DTSTAMP:20260801T121849Z
CREATED:20260801T121214Z
LAST-MODIFIED:20260801T121849Z
UID:2898-1795249800-1795278600@www.womeninmarketing.bg
SUMMARY:SEO\, AI Search (GEO) and Automation (Mini-Conference #004)
DESCRIPTION:Women in Marketing – Bulgaria · Mini-Conference #004 \nSEO\, AI Search (GEO)and Automation\nA full day for marketers who want to win across every surface — from traditional search\, to AI answers and GEO\, to automating organic growth — with local and international experts. \n\n📅   21 November 2026 \n📍   Location to be confirmed \n🎟️   In-person\, recording & scholarship tickets \n\n🎟️ Get Your Ticket → \nEarly-bird €99 until 30 September \n\n\n\nTHE DAY \nThree tracks. One organic-growth playbook.\nSearch isn’t one surface anymore. This mini-conference brings together three complementary tracks — winning in traditional search\, AI Search\, Agentic & GEO\, and AI automation for organic growth — so you leave with a joined-up view of how to stay visible\, cited and recommended wherever your audience is searching. \nThis is our confirmed line-up so far — more speakers\, sessions and panel discussions will be added as we continue organising the event. \n\n\n\nTrack 1 \nSEO — Winning in Traditional Surfaces \n\n\n\n\n\n\nJojo Furnival Marketing Manager\, Sitebulb \n\nLess Chaos\, More Organic Growth: Building a Content Machine When You’re a Team of One \nJojo runs content as a solo marketing function at Sitebulb. She breaks down the five systems that make that possible — from a repurposing pipeline that turns one webinar into ten pieces\, to a community-listening habit that costs nothing extra — and names exactly where AI lightens the load in a real workflow\, and where the thinking still has to stay human. \nYou’ll leave with \n\nA five-system framework for running content solo — one you can start building this week\nA clear\, honest map of which content tasks AI can take off your plate\, and which it can’t\nA capacity-first way to plan content around your real bandwidth\, not an aspirational one\nReal examples from Sitebulb’s own pipeline\, calendar and community-listening loop\n\n15+ years in marketing\, SEO & comms; grew Sitebulb’s brand awareness in a key market from 46% to 65% in under two years. Full profile → \n\n\n\n\n\n\nRoxana Stingu Head of Search & SEO\, Alamy \n\nOnce a Search Engine\, Always a Search Engine \nA technical look at how the same core search principles apply across engines of every size — using lessons from building Alamy’s own search engine to explain behaviours we often see in platforms such as Google. \nYou’ll leave with \n\nA clearer mental model of why search engines behave the way they do\nMore context to interpret SEO changes and algorithm shifts\nA systems-and-user perspective for approaching optimisation\n\nLeads organic and on-site search across a catalogue of hundreds of millions of images and videos; specialist in enterprise and image-search SEO. Full profile → \n\n\n\n\nTrack 2 \nAI Search\, Agentic & GEO \n\n\n\n\n\n\nAleyda Solís SEO & AI Search Consultant · Founder\, Orainti \n\nInternational SEO in an AI Search Era: What Has Changed and What Hasn’t \nWhat does it take to be recommended across international markets in AI answers? Aleyda shares what has really changed\, what’s still fundamental\, and how to evolve your international SEO strategy to maximise AI visibility — and leads — across markets\, with research data and winners-and-losers analysis. \nYou’ll leave with \n\nWhat’s genuinely changed — and what’s still fundamental — for international SEO in AI answers\nHow to evolve an international strategy to maximise AI visibility across markets\nResearch data and a winners-and-losers analysis you can learn from\n\nFounder of Orainti and maker of SEOFOMO\, Learning SEO and Learning AI Search — one of the most followed voices in organic search. Full profile → \n\n\n\n\n\n\nBeatrice Gamba Head of Innovation\, WordLift \n\nBuilding Trust for Minds That Never Met You: Knowledge Graphs & Ontologies for AI Systems \nAI systems don’t build trust the way people do — they have only whatever evidence is put in front of them\, in a form they can process. Beatrice explores why a strong reputation carries no weight with a machine\, why visible contradictions can make a brand more believable\, and how knowledge graphs and ontologies are the real infrastructure behind being understood. \nYou’ll leave with \n\nHow to structure organisational knowledge — facts\, relationships and evidence — for machines\nWhy reputation alone carries no weight with an AI system\, and what actually does\nHow knowledge graphs and ontologies make a brand findable and believable to AI\n\nExpert in semantic technologies and knowledge graphs; leads semantic-search solutions at WordLift for Fortune 500 organisations. Full profile → \n\n\n\n\n\n\nMyriam Jessier Independent AI Search Consultant \n\nMultimodal: Video GEO — Optimizing for the Machine Gaze \nAI parses a video in three streams — visual\, audio and text — tokenizes each and cross-references the layers. LLMs cite YouTube constantly\, so video is both a retrieval surface and a social format. Myriam covers the mechanics: frame sampling\, audio bolding for brand names\, caption contrast as a machine-readability problem\, and the new video specs for AI search. \nYou’ll leave with \n\nHow AI models actually parse video across visual\, audio and text streams\nPractical specs to make video machine-readable (frame sampling\, audio bolding\, caption contrast)\nWhy video is now both a retrieval surface and a social format for AI search\n\n18+ years in technical SEO; Search Engine Land columnist and BrightonSEO trainer\, described as “the human query fan-out.” Full profile → \n\n\n\n\nTrack 3 \nAI Automation for Organic Growth \n\n\n\n\n\n\nMJ Cachón CEO & Founder\, Laika \n\nTalk to be announced \nCEO of Laika\, where SEO meets service design and strategy. Leads The Hubble by Laika — proprietary eye-tracking neuroscience research into what users look at vs. what they actually click. Full profile → \n\n\n\n\n\n\nLazarina Stoy Founder\, Women in Marketing – Bulgaria · MLforSEO \n\nTalk to be announced \nMarketing consultant\, trainer and speaker specialising in SEO\, machine learning and data science; founder of MLforSEO and of our community. Full profile → \n\n\n\nTHE DAY\, ROUGHLY \nA full day\, well fed and well paced\nAn indicative shape for the day — full schedule\, session times and panels will be confirmed as we finalise the programme. \n\nMorningArrival\, registration & coffee · Welcome · Track sessions\nMiddayLunch & networking\nAfternoonTrack sessions · Panel discussions (TBA) · Coffee break\nEveningClosing & cocktail party 🥂\n\n\n\nWHAT YOUR TICKET INCLUDES \nEverything covered in your ticket\n\n✓   Front-row seat to all talks and panels across the three tracks (delivered in English) \n✓   Lunch\, coffee breaks and refreshments throughout the day \n✓   The closing networking cocktail party \n✓   A premium WiM-BG swag bag with goodies from our partners \n✓   Session recordings and slides\, emailed to you after the event \n\n\n\n\nTickets \n\n€99 In-person (early bird) Early bird until 30 Sep · 80 seats \n€30 Recording All sessions\, after the event · unlimited \n€99 Scholarship Supported seats · 20 available \n\n🎟️ Get Your Ticket → \nRegular WiM-BG member or booking for a team? Email us or message Lazarina on Slack about discount codes. \n\n\n\nPARTNERS & SPONSORS \nThis event is made possible with the support of\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \n \nProCredit Bank is a modern\, development-oriented bank\, part of the international ProCredit Group — built on transparency and honesty\, and a proud community partner of Women in Marketing – Bulgaria. \nVisit procreditbank.bg → \n\n\n\n★ Become a sponsor \nWe’re welcoming 3 headline sponsors & scholarship-ticket sponsors for Mini-Conference #004. \nPut your brand in front of a premium audience of marketers\, founders and search specialists — or help widen access by sponsoring scholarship tickets for community members who couldn’t otherwise attend. \nSee sponsorship options →  or email team@womeninmarketing.bg \n\n\n\n\nWITH THANKS TO \nOur event partners\n\n\n🎁 Swag Partner \n \nRandum Goodies \nBringing the goodies once again — Randum Goodies curate and produce the branded swag that fills every attendee’s conference bag\, our swag partner for another edition. \nrandumgoodies.com → \n\n\n🍽️ Speaker Dinner Partner \n \nCo-Kitchen \nOur preferred home for speaker dinners since the very first of these events. Co-Kitchen is a warm and cosy coworking space for chefs and lovers of fine food — where everyone who likes to cook can do it\, with high-quality products and the guidance of skilled chefs in a professionally equipped kitchen. More than a shared place\, it’s a shared experience: testing recipes\, hosting events\, and finding the joy of every well-cooked meal together. \nVisit cokitchen.bg → \n\n\n\n\n\nJoin us on 21 November 2026 \nSave your seat\nMore speakers\, sessions and panels still to come. Early-bird pricing ends 30 September. \n🎟️ Get Your Ticket → \n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/bg/event/seo-geo-automation-mini-conference-004/
CATEGORIES:Mini Conference
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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