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DTSTART;TZID=Europe/Sofia:20260319T190000
DTEND;TZID=Europe/Sofia:20260319T200000
DTSTAMP:20260625T001404
CREATED:20260120T180514Z
LAST-MODIFIED:20260120T182534Z
UID:2259-1773946800-1773950400@www.womeninmarketing.bg
SUMMARY:Community Workshop #3: Starting\, Scaling\, and Exiting an agency - Lessons Learned\, Process\, Best practices
DESCRIPTION:Session Description\n\n\n\nВяра Стефчева е exited agency founder\, който в продължение на 5 години развива маркетингова агенция\, ръководеща рекламните стратегии на глобални брандове от 3 континента. В уъркшопа ще научим как се изгражда и развива успешна агенция – от първоначалната идея и първи клиенти\, през изграждането на екип и процеси за устойчив растеж\, до стратегиите за излизане (exit). Ще бъдат споделени реални бизнес уроци\, често допускани грешки и най-добри практики. \n\n\n\nAbout the Speaker\n\n\n\nВяра Стефчева е дигитален предприемач и маркетинг стратег с над 7 години опит в развитие на глобални брандове от три континента. Тя е съосновател на една от водещите маркетинг агенции в България – „Zahara“\, която през 2025 г. реализира успешен екзит.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-3-starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Vyara-Stefcheva.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260423T190000
DTEND;TZID=Europe/Sofia:20260423T200000
DTSTAMP:20260625T001404
CREATED:20260120T180515Z
LAST-MODIFIED:20260120T182626Z
UID:2260-1776970800-1776974400@www.womeninmarketing.bg
SUMMARY:Community Workshop #4: Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It)
DESCRIPTION:Session Description\n\n\n\nIn this workshop\, you’ll master:The foundation of data storytelling — why it matters and how it transforms confusion into clarityThe most common data storytelling mistakes — and how to avoid themTechniques to highlight the right metrics for each stakeholder using common UX principles — not just what data you have\, but based on their needs\, behaviors\, and motivations.Making your results speak the language your stakeholders actually understand by borrowing simple NLP-inspired techniques to frame\, anchor\, and adapt your message so it resonates with CEOs and Marketing Directors on their terms. \n\n\n\nAbout the Speaker\n\n\n\nMarina Cholakova has been working in digital marketing for over a decade\, specializing primarily in SEO with additional expertise in performance marketing and analytics. She is currently Head of SEO & Performance Marketing at Local Fame UK Agency\, where she leads teams delivering growth strategies for businesses worldwide. Her résumé also includes launching and scaling ventures across diverse industries while collaborating directly with stakeholders and angel investors. Her approach\, shaped by experience in brand strategy and UX\, focuses on understanding user behavior and delivering actionable insights. Before entering digital marketing\, Marina studied Linguistics and became a certified translator and tour guide.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-4-debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Marina-Cholakova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260424T190000
DTEND;TZID=Europe/Sofia:20260424T220000
DTSTAMP:20260625T001404
CREATED:20260422T192140Z
LAST-MODIFIED:20260422T192142Z
UID:2542-1777057200-1777068000@www.womeninmarketing.bg
SUMMARY:Community Dinner in Varna - Seaside Locals Meet-up at Restaurant Gradskata Kyshta
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\nEvent Details\n\n\n\nOur seaside community locals have organised a community dinner – a perfect chance to network with like-minded people in Varna. \n\n\n\nThis will be a casual networking event\, which means no lectures – just a friendly chat and a great opportunity to meet and connect with other women in marketing from the area! \n\n\n\nWe invite everyone to join us on the 24th of April\, Friday from 19:00 onwards at restaurant Gradskata Kyshta (Varna). If you’d like to join the community discussion\, or let us know you’re coming you can do so on Slack in our channel #area-seaside\, or email us at team@womeninmarketing.bg \n\n\n\nAbout the venue\n\n\n\nWe will dine at restaurant Gradskata Kyshta\, located at Dragoman Street\, 18 in Varna’s City Centre. \n\n\n\nMore about the restaurant vibes and cuisine:  \n\n\n\n\n“Gradskata Kyshta (The city House) – the comfort of home\, the taste you love. Feel at home\, but this time… leave the cooking to us. In our kitchen\, dishes with soul are born\, and the air carries the aroma of warmth and attention to every detail. Without thinking about pots\, pans\, and who’s going to wash the dishes – just sit down\, relax\, and enjoy. Comfort\, warm food\, and a little escape from the hectic everyday life. That is The City House. Our restaurant’s mission is to offer delicious and wholesome food. We believe that healthy eating is not a compromise\, but a lifestyle.”
URL:https://www.womeninmarketing.bg/bg/event/community-dinner-in-varna-seaside-locals-meet-up-at-restaurant-gradskata-kyshta/
LOCATION:Ресторант Градската Къща\, ul. "Dragoman" 18\,\, Varna\, Varna-city\, 9000\, Bulgaria
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/04/varna-community-dinner-april.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260430T223000
DTEND;TZID=Europe/Sofia:20260501T003000
DTSTAMP:20260625T001404
CREATED:20260324T194544Z
LAST-MODIFIED:20260430T150657Z
UID:2441-1777588200-1777595400@www.womeninmarketing.bg
SUMMARY:Networking Dinner #005 Enterprise workflows & AI integration - Organised by WiM-BG & Search 'n Stuff
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\nReserve a seat at the table\n\n\n\nLearn and network with members of the communities Women in Marketing – Bulgaria and Search ‘n Stuff and industry friends and collaborators. \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWomen in Marketing – Bulgaria   ·   Search ‘n Stuff \n30 April 2026 · Brighton\, UK \n\nNetworking Dinner #005 at BrightonSEO\nEnterprise Workflows & AI Integration \nTwo communities\, one unforgettable table. Join us for an evening of quickfire talks\, a three-course dinner with wine\, and the kind of conversations that only happen when the right people are in the room. \n🕡 6:30 – 8:30 PM    📍 Coal Shed · The Flamingo Room    👥 26 seats only \n\n\nSponsored by  Waikay  ·  SE Ranking  ·  ProCredit Bank \n\n\n\n\n\n🍷 \nThree-Course Dinner \nWith wines — whites\, reds\, and rosés — plus still & sparkling water. \n\n\n🎤 \nQuickfire Lectures \nThree short\, high-impact talks (max 15 min each) from industry voices to spark ideas and conversation. \n\n\n✨ \nIntimate & Curated \nCapped at 26 guests — marketers\, founders\, and in-house pros from across the industry. \n\n\n\n\nTHE EVENING \n\nGood food\, sharp minds\, real conversation\nThis is a collaboration dinner between Women in Marketing – Bulgaria and Search ‘n Stuff\, designed for BrightonSEO attendees\, community members\, and friends of both communities. \nThe evening is perfectly timed: 6:30 – 8:30 PM — after the conference wraps and networking at the main venue winds down\, and before the official BrightonSEO afterparty kicks off. Think of it as the dinner before the party — the perfect transition from conference mode to something more personal. \nThe aim is to keep ticket prices as low as possible while delivering a meaningful\, fun\, and high-quality experience for everyone attending. \n\n\n\n\nTHE SESSIONS \n\nThree quickfire talks\, 15 minutes each\nIndustry practitioners sharing sharp\, actionable insights on enterprise workflows and AI integration. \n\n\n\n19:15 · SESSION 1 \nWhy Having an Enterprise Workflow Process Opens Up Space for Creativity \n⏱ 15 min  ·  Svetla Mihaylova — Freelance MarTech Consultant | Marketing Manager at Tieto \n\n“This is too much admin – marketing should just figure it out.” \nThis talk is for in-house SEO and marketing leaders\, managers\, and senior specialists in mid-to-large B2B companies (50–1000+ people) who support multiple stakeholders across content\, design\, comms or operations and feel like their team is drowning in endless Slack threads where no one is sure what was decided\, half-filled briefs for campaigns that should start running tomorrow\, and “can you quickly jump on a call\, I have an idea.” \nThis session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests — and how they fixed it. \n\n\nSvetla will cover: \n→ How to design one clear way work enters marketing\, even across very different teams and personalities \n→ What needs to be defined before you document or automate anything \n→ How they moved from “marketing will figure it out” to 100% adoption\, including from initially sceptical SMEs \n\n\n\nAttendees will leave with: \n→ Practical automation ideas to reduce admin work and how to talk to senior stakeholders \n→ Tools mentioned: Monday.com\, HubSpot\, n8n and other popular work automation software \n→ Workflow examples: Marketing Request Form\, Content Form\, Event Participation Form\, Referral Programme\, Recruitment Process \n→ Impact of those automations for big teams and management \n→ Early warning signs that your team needs process standardisation (before morale drops) \n→ A simple checklist to decide whether automation will help or make things worse \n\n\n\n\n\n19:30 · SESSION 2 \nIntroducing Topical Presence\, the Metric We’ve All Been Missing \n⏱ 15 min  ·  Genie Jones — Enterprise Sales Specialist at Inlinks & Waikay \n\nAs AI becomes the first stop in the buyer journey\, the brands that get recommended are winning — and most SEOs have no way of measuring whether that’s them or their competitors. \n\n\nGenie will cover: \n→ An introduction to AI Topical Presence: a single score that captures how strongly\, how broadly\, and how reliably AI models associate your brand with the topics that drive purchase decisions \n\n\n\nAttendees will leave with: \n→ An understanding of what AI Topical Presence measures \n→ The knowledge of why traditional share of voice doesn’t cut it anymore \n→ Examples of what a high — or dangerously concentrated — score actually looks like in practice \n\n\n\n\n\n19:45 · SESSION 3 \nInsights from Reverse-Engineering AI Search Systems for Enterprises \n⏱ 15 min  ·  Metehan Yeşilyurt — Co-Founder & Chief Growth Officer at AEO Vision \n\nAI search engines don’t work like Google — and most enterprise teams are still optimising as if they do. In this talk\, Metehan draws on hands-on research into how systems like ChatGPT\, Perplexity\, and Gemini actually retrieve\, rerank\, and cite content behind the scenes. \n\n\nMetehan will cover: \n→ What he’s found by dissecting tokenizers\, crawling patterns\, and ranking layers \n→ How this translates into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers\, where it’s being overlooked\, and what they can actually do about it \n\n\n\nAttendees will leave with: \n→ The knowledge of optimising enterprise brands for AI search \n→ Examples from real tests\, real data\, no fluff\, and a few findings that might challenge what you thought you knew about AI search \n\n\n\n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your £70 / €81\n\n\nDinner & Drinks \n✓   Three-course meal at Coal Shed’s Flamingo Room \n✓   Wines for the table — whites\, reds\, and rosés \n✓   Water — still and sparkling \nAny extras — additional food or beverages beyond the set menu — are to be paid separately by attendees. \n\n\nThe Experience \n✓   3 quickfire lectures (15 min each) from industry speakers \n✓   Networking with a curated group of 26 marketing professionals \n✓   Community swag from both communities and sponsors \n✓   Exclusive conference discounts — details below \n\n\n\n\n\nEXCLUSIVE PERKS \n\nYour ticket unlocks more than dinner\nEvery guest receives exclusive discounts to upcoming conferences from both communities. \n\n\n\n\n50% off \nWiM Bulgaria — Sofia Conferences \nIn-person and recording tickets for both 2026 events: Leadership & Entrepreneurship (June) and SEO\, Organic Growth & AI (November). \n\n\n60% off \nSearch ‘n Stuff — London Conference \nTickets to the London conference in June\, organised by the Search ‘n Stuff community. \nView London Conference → \n\n\n25% off \nSearch ‘n Stuff — Antalya Conference \nTickets including accommodation for the Antalya conference\, organised by Search ‘n Stuff. \nView Antalya Conference → \n\n\n✦ \nCommunity Swag \nTake home goodies from both communities and from our generous sponsors. \n\n\n\n\n\nTHE VENUE \n\nCoal Shed — The Flamingo Room\nAn elegant private dining space in the heart of Brighton\, just steps from the conference venue. The Flamingo Room at Coal Shed offers the perfect backdrop for an intimate evening of connection and conversation. \n\n\nCoal Shed Brighton \nThe Flamingo Room · Private Dining \n📍   Clarence House\, 30-31 North St\, Brighton and Hove\, Brighton BN1 1EB\, United Kingdom \n📅   Thursday\, 30 April 2026 \n🕡   6:30 PM – 8:30 PM \n\n\n\n\n\nOUR SPONSORS \n\nThis event is made possible with the support of\n\n\n\n★ SPONSOR \nWaikay \nWhat AI Knows About You \nWaikay is a pioneering AI visibility platform built by InLinks Optimization LTD and led by SEO veteran Dixon Jones\, author of Entity SEO\, and French engineer Fred Laurent. The tool reveals what large language models — including ChatGPT\, Gemini\, Claude\, and Perplexity — truly know about your brand. \nUsing patent-pending technology\, Waikay analyses AI-generated responses at depth to uncover hallucinations\, missing knowledge\, and competitive gaps\, then converts them into actionable insights. Brands and agencies use it to track AI visibility\, fact-check AI-generated information\, benchmark against competitors\, and proactively manage their digital reputation in the age of generative search. \nVisit waikay.io → \n\n\n\n\n★ SPONSOR \nSE Ranking \nAI-Powered SEO Platform \nSE Ranking is a comprehensive\, AI-powered SEO platform trusted by over 1\,000\,000 marketing professionals worldwide. Founded in 2013\, the platform has grown from a focused rank tracker into a full-stack SEO suite serving agencies\, in-house teams\, and entrepreneurs across the globe. \nThe platform brings together keyword research\, competitive analysis\, rank tracking\, website auditing\, backlink monitoring\, and content optimisation tools — all enhanced with machine learning and AI-driven insights. SE Ranking is built for teams that want accurate data\, actionable recommendations\, and streamlined reporting without juggling multiple tools. \nVisit seranking.com → \n\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n\nTHE COMMUNITIES BEHIND THIS DINNER \n\nTwo communities\, one shared table\n\n\n\n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about the Women in Marketing – Bulgaria community → \n\n\n\n🔍 COMMUNITY \nSearch ‘n Stuff \nSearch ‘n Stuff is an independent community of digital marketing enthusiasts dedicated to bridging the gap between technical marketing and genuine human connection. \nBy prioritising practitioners over presentations\, it fosters an environment where SEOs\, founders\, and performance marketers don’t just attend — they belong. \nThe SnS community comes to life through local meetups\, the SnS Salon project\, tailored networking formats\, intimate dinners\, large-scale conferences\, and immersive search retreats. \nLearn more about the Search ‘n Stuff community → \n\n\n\n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this dinner\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→   Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nWant to sponsor a future networking dinner? \nGet your brand in front of a premium network of marketing professionals at our upcoming events. You can also support us as an individual through a donation or by purchasing a Scholarship Ticket. \nAny remaining funds from ticket sales and sponsorships will be split between our communities to support our ongoing initiatives. \nSponsor a Future Dinner → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/bg/event/networking-dinner-005-enterprise-workflows-ai-integration-organised-by-wimbg-searchnstuff/
LOCATION:The Coal Shed Brighton\, Clarence House\, 30-31 North St\, Brighton\, BN1 1EB\, United Kingdom
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/03/Networking-dinner-005-brightonSEO-WiM-BG-SnS-5.png
ORGANIZER;CN="Search &#8216%3Bn Stuff":MAILTO:yagmur@searchnstuff.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260514T190000
DTEND;TZID=Europe/Sofia:20260514T200000
DTSTAMP:20260625T001404
CREATED:20260120T180516Z
LAST-MODIFIED:20260120T182712Z
UID:2261-1778785200-1778788800@www.womeninmarketing.bg
SUMMARY:Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues\, Clients\, Bosses & Stakeholders
DESCRIPTION:Session Description\n\n\n\nSuccess in marketing roles is rarely limited to hard skills alone\, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem\, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament\, a client whose decision-making process feels like a mystery\, and a boss who expects performance while their “whys” remain unclear. \n\n\n\nIn this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions\, we’ll map your current environment ecosystem\, explore motivators\, define communication preferences and cadence\, so that you have more influence. \n\n\n\nParticipants will leave with two concrete deliverables:– a personal relationship map– an actionable relationship nurturing plan they can apply immediately with clients\, managers\, colleagues and stakeholders. \n\n\n\nAbout the Speaker\n\n\n\nSvetla has been in marketing for over 10 years\, and she says: if there’s one thing I’ve learned\, it’s this: most teams don’t need more “ideas\,” they need better systems. From leading global teams to launching programs reaching millions\, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity\, understand your team and business\, and build systems that work for your customers. In the past 7 years\, she has been focusing on strategy\, CRM\, automations\, and integrating AI so teams can spend more time being creative and less time stuck in manual work.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-5-nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Svetla-Mihaylova-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260620T083000
DTEND;TZID=Europe/Sofia:20260620T173000
DTSTAMP:20260625T001404
CREATED:20260506T110517Z
LAST-MODIFIED:20260615T174359Z
UID:2582-1781944200-1781976600@www.womeninmarketing.bg
SUMMARY:Leadership and Entrepreneurship in Marketing (Mini-Conference #003)
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\nReserve a spot at the event\n\n\n\nBuy a ticket to third mini-conference on the 20th of June\, 2026 in Sofia. Hosted in the Kitchen59 space\, with scenic rooftop and conference area\, this event will feature lectures and panel discussions on topics related to Leadership and Entrepreneurship in Marketing.  \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMini-Conference #003 · Women in Marketing – Bulgaria \n20 June 2026 · Sofia\, Bulgaria \n\nLeadership & Entrepreneurship in Marketing\nA full day of lectures\, panels\, interviews & rooftop networking \nThis will be the longest and most knowledge-packed event we’ve organised to date. We’re intentionally keeping seats limited to 70 to allow for in-depth conversations and quality networking on the day. \n🕣 8:30 AM – 5:00 PM    📍 Kitchen59 & Rooftop59\, Sofia    👥 70 seats only    🗣 In English \n\n\n🎟️ Get Your Ticket → \n\n\nIn collaboration with  ProCredit Bank Bulgaria \n\n\n\n\n\n🎤 \n12 Sessions Across the Day \n5 lectures\, 4 rapid-fire talks\, 2 panel discussions\, and 1 leader interview. \n\n\n🍽️ \nCatered All Day \nPastries\, lunch\, refreshments\, and cocktails on the rooftop — all included. \n\n\n✨ \nCurated & Capped at 70 \nMarketers\, founders\, agency leaders\, and in-house pros — built for real connection. \n\n\n\n\nTHE EVENT \n\nA full day designed for marketers who want more than slide decks\nWhether you’re building a team\, thinking about starting a business or scaling one\, navigating the agency world\, or simply trying to stay ahead in a fast-changing industry — this event was built for you. \nOver the course of the day\, you’ll hear from a carefully curated lineup of marketing leaders\, agency veterans\, entrepreneurs\, community builders\, and brand strategists — each bringing a distinct perspective shaped by real-world experience. These are practitioners\, not theorists. \nThe lectures dive into the topics shaping modern marketing leadership: winning at managing team dynamics\, what it actually takes to build influence without authority\, managing cross-boundary teams\, and engineering personal peak performance. Expect candid\, practical sessions designed to challenge assumptions and give you tools you can use immediately. \nThe panels bring together voices from across the industry — agency professionals\, founders\, and community leaders — for honest\, unscripted conversations about thriving in agency environments\, starting a business as a marketer\, and how community can become one of the most powerful levers in your marketing strategy. \nThe interview (a new format we’re introducing just for this event) goes one-on-one with a senior marketing executive\, offering a rare look at how marketing is practised at scale inside a major organisation — the decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \nBeyond the programme itself\, the event is designed with connection in mind. From the morning coffee to the closing rooftop cocktail party\, there’s ample space to meet peers\, swap ideas\, and build relationships that last well beyond the day itself. \n\n\n\n\nTHE DAY AT A GLANCE \n\nThe full event schedule\nThree programmed tracks plus a closing rooftop cocktail party — designed so the day flows naturally from learning to conversation. \n\n\n\n\n\n\n\n\n08:30 – 09:30   Welcoming guests · arrival\, registration\, badges & gift bags \n09:30 – 11:00   Leadership Track · 4 sessions \n11:00 – 11:30   Coffee Break \n11:30 – 12:30   Career & Entrepreneurship Track · 4 sessions \n12:30 – 14:00   Lunch Break \n14:00 – 15:30   Stories From the Women Who Walk the Path · 2 panels + 1 interview \n15:30 – 17:00   Rooftop Cocktail Party · networking on Rooftop59 \n\n\n\n\n\n\n★ LEADERSHIP TRACK · 09:30 – 11:00 \n\n\nFour sessions on what it really takes to lead\nFrom challenging the “command and control” myth to running cross-continent teams\, leading performance teams with the same clarity you bring to your campaigns\, and engineering personal peak performance — four leaders sharing what they’ve learned in the trenches. \n\n\n\nLECTURE · 20 MIN \nThe Anti-Boss Approach to Leadership \n⏱ 20 min  ·  Bethan Vincent — Founder & Managing Partner at Open Velocity \n\nLeadership is often framed as a linear progression: climb high enough\, gain authority\, tell people what to do. Yet anyone who has actually led a team knows that helping humans achieve their goals is not that simple. In this session\, Bethan challenges the persistent myth of “command and control” leadership and offers a more human\, resilient alternative grounded in trust\, clarity\, and intelligent autonomy. \nDrawing on her experience as a marketing director\, founder\, and strategic adviser to fast-scaling companies\, Bethan shares candid lessons learned from leading diverse teams and collaborating with senior clients across high-stakes environments. She explores why the instinct to tighten control almost always backfires\, how self-doubt shows up even for experienced leaders\, and why being “soft” and being ineffective are not the same thing. \n\n\nAttendees will leave with: \n→ Practical ways to set direction without slipping into micromanagement \n→ The difference between coaching and commanding — and when each belongs \n→ How to build an environment where people take ownership because they want to\, not because they fear the consequences \n→ A reminder that leadership isn’t a trait you either have or don’t — it’s a learned skill anyone can develop \n\n\nAbout Bethan: Founder and Managing Partner of Open Velocity\, a strategic marketing consultancy for high-growth\, tech-led businesses. With over a decade in senior marketing roles\, Bethan has led successful go-to-market strategies\, repositioned brands\, and built high-performing teams across competitive global markets. A serial founder herself — including a B2C coffee business and a sustainability certification platform — she brings an entrepreneurial mindset to helping others grow with clarity\, confidence\, and commercial focus. \n\n\n\n\nLECTURE · 20 MIN \nLeading Without Borders: Lessons from the Trenches of International Team Management \n⏱ 20 min  ·  Hristina (Tina) Mangelova — VP of SEO & AI Optimization at MissionOne Media (BarkleyOKRP) \n\nWhat does it really take to lead a team scattered across time zones\, cultures\, and continents? In this talk\, Tina shares hard-won lessons from building and managing cross-continent teams — how to earn trust when you can’t share a coffee\, how to build a sense of community among people who’ve never met face-to-face\, and the discipline of communicating with clarity and intention. \nTina will explore what remote female leadership looks like in practice\, how to create genuine mentorship relationships across distance\, and the art of managing up when your manager is time zones away. Along the way\, she’ll challenge the assumption that authority requires proximity — and make the case that the best long-distance leaders lead through influence\, clarity\, and care rather than control. \n\n\nAttendees will leave with: \n→ A framework for remote leadership grounded in influence\, clarity\, and care — not control \n→ Practical ways to build genuine mentorship across distance \n→ The art of managing up when your manager is time zones away \n→ A more intentional approach to leading people you may rarely meet in person \n\n\nAbout Tina: VP of SEO & AI Optimization at MissionOne Media\, a BarkleyOKRP division\, where she leads the evolution of organic search in the AI era. With 10 years across agency and in-house roles\, she specialises in the intersection of technical SEO\, content strategy\, and emerging AI technologies. Bulgarian-born and US-trained\, Tina has built her career on SEO’s interdisciplinary nature — blending technical expertise\, creative strategy\, and user-centric thinking. She’s previously presented at SerpConf\, hosted webinars with Oncrawl\, and shared insights on industry podcasts. \n\n\n\n\nLECTURE · 20 MIN \nThe Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns \n⏱ 20 min  ·  Marina Cholakova — Head of Search\, Data Analysis & Paid Ads at Franchise Fame & Leads to Fame \n\nThe best performance marketers don’t guess. They build systems\, read signals\, and make decisions with clarity — because the data tells them where to focus before problems become expensive. So what if you led your team the same way? \nEvery performance marketer knows the rule: if you’re not tracking it\, you can’t improve it. Yet most of us step into team leadership and quietly abandon that instinct — relying on gut feel\, one-to-ones that go in circles\, and the hope that if something were really wrong\, we’d know. We usually don’t. Not until someone quits. \nIn this session\, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals — not surveillance\, not micromanagement or spreadsheets — that tells you who on your team is thriving\, who needs support\, and where your energy as a leader will have the most impact. \nShe’ll also tackle one of the most overlooked challenges facing modern marketing leaders: the blended team. Because full-time employees and freelance contributors are not the same\, they are not motivated by the same things\, and tracking them with the same lens means missing what matters for both. \n\n\nAttendees will leave with: \n→ The Team Performance Stack — a simple set of leadership signals (not surveillance\, not micromanagement) \n→ A clear view of who’s thriving\, who needs support\, and where your energy will have the most impact \n→ A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each \n→ Tools you can apply whether you’re leading three people or thirty\, in-house or across the globe \n\n\nAbout Marina: A performance marketing leader with 15+ years of experience in SEO\, paid ads\, and team scaling. Marina helped build one of Bulgaria’s first and biggest in-house SEO teams — recruiting\, training\, and mentoring people who’ve since grown into leadership roles of their own. Today\, she leads Search\, Data Analysis\, and Paid Ads at Franchise Fame & Leads to Fame\, delivering multichannel growth for clients worldwide. Her teams describe her as a “machine” of professionalism\, and her cultures as high-performance environments fuelled by curiosity and feedback. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nThe High-Conversion Leader: Engineering Personal Peak Performance \n⏱ <10 min · dr. julika novkova\, phd — business psychologist & founder of juls’ psychology \n\na sharp 10-minute distillation how leaders can stay connected to meaning under pressure. brings the tools she’s developed help find personal through their work without losing themselves practical\, sharp\, and built for marketers founders in room who are leading change. \n\nabout julika: is a psychologist\, psychology\, creator innovaception model. with 15+ years experience she helps transform “powerlessness lack control” into opportunities growth personalised self-empowerment self-structuring. her core belief: most important resource success you goal burn passion your ideas burning out work. \n\n\n\n\n\n\n★ career entrepreneurship track 11:30 – 12:30 \n\n\nfour sessions on building actually want\nfrom reigniting creativity designing dream job that scales practical frameworks from people who’ve done it. \n\n\n\nlecture 15 \npress play marketing career: framework turning chaos curiosity \n⏱ rita cidre head customer education community at semrush \n\nmodern has never been more complex or chaotic. we optimize everything performance efficiency\, but somewhere along way\, something essential disappeared: our curiosity. \nin this talk\, strategist future-of-work thinker explores gap growing distance between creative energy professionals start careers heaviness set over time. drawing two decades brands like zillow\, npr\, time\, qualtrics\, shares burnout led one driving question: why do some thrive creatively while others slowly lose spark? \n\n\nattendees will leave with: \n→ new way spot early signs yourself team reframing as source curiosity\, not exhaustion ways bring back high-performance lessons drawn inside world’s demanding teams \n\n\nabout rita: strategist\, educator\, spent qualtrics teaching universities harvard nyc wu vienna. after experiencing firsthand\, became obsessed single today\, podcaster\, speaker\, semrush\, ambitious reconnect makes meaningful. \n\n\n\n\n🔥 rapid-fire talk 10 \ndesign <10 diana racheva erickson-certified professional coach enterprise agile \n\nwhat if stopped searching perfect started it? \ndiscover design thinking principles reframe questions\, explore possibilities\, take small\, steps toward truly fits you. those ready move waiting creating. diana: 20 teams\, projects\, organizational transformations focusing only processes systems\, grow scrum master\, coach\, certified erickson coaching international works intersection continuous improvement\, authentic leadership\, transformation\, cultures where feel seen\, valued\, engaged. \n\n\n\n\nlecture \nhow scales: businesses i’ve mentored vyara stefcheva entrepreneur\, exited agency session vyara’s three vantage points founder\, leader\, educator distilling what learned across building\, scaling\, selling business\, mentoring dozens other way. \nexpect honest reflections works\, breaks\, it know decisions compound\, ones quietly cost you\, difference grows scales. vyara: an having successfully sold zahara consult\, serving clients continents. strategies including wacom\, binance\, postbank\, aroma\, bsb\, radina group\, among others. alongside entrepreneurial work\, sought-after lecturer softuni finance academy\, training thousands entrepreneurs each year. mentors mastermind program\, helping them achieve clear\, measurable make smarter strategic decisions. \nthe revenue leak audit: 5 questions every must answer silyana bojilova consultant revenuelab \n \nmost step don’t have problem. they it’s draining they’ve worked so hard build. session\, 5-question diagnostic working founder-led industries turns live exercise. scan qr code\, get result real no slides copy down just clear picture money\, about first. \n\nattendees quick mini revenue-leak diagnosis during phone common places silently concrete action week invitation free in-depth go further \n\n \nabout silyana: nebula 360™ methodology. 17+ startups scale-ups coo\, support\, product owner\, now good gaps can’t yet see. fix stories women walk path 14:00 15:30 \n\n\ntwo panels interview\nthe afternoon block honest\, unscripted conversation kind slide deck. builders\, plus first-ever interview senior executive. \n\n\n\n💬 panel discussion ~25 \ncommunity lever beyond \nwith delyana samolova\, ekaterina ancheva\, stefy krushkelova \n\ncommunities become powerful underestimated drivers trust\, influence\, results. panel\, sit bulgaria unpack what’s misunderstood\, rather than nice-to-have. candid\, compounds audience community\, wider strategy serious trust. \n\n\ndelyana samolova ceo co-founder socialmama | founding member mamapreneur. marketer entrepreneur solid economic background germany nearly decade social listening expert. analysing digital conversations consumer behaviour\, transitioned expertise mission: transforming motherhood connection. mamapreneur\, thriving mothers mobile application designed eliminate isolation build friendships supportive networks. ahead its highly anticipated launch\, already boasts waitlist 300 eager connect. proud mother three-year-old girl herself\, deeply passionate power driver peer real-world impact. \nekaterina ancheva identity communications unicredit bulbank. internal communications\, integrated corporate reputation management\, planning\, channels\, event management. group council bulgaria\, also served chairperson 2019 2022\, bulgarian public relations society (bdvo) since 2019. \nstefy novara consulting\, bringing 14+ marketing\, sales\, partnerships\, 6+ year focus online brand communities drive retention long-term e-commerce us\, uk\, australia. currently pursuing msc cognitive science\, grounding process information \n\n\n\n\n\n💬 \nstarting zhenya dimitrova\, teodora ivanova\, fatima mergaby does when marketing? share unfiltered version decisions\, pivots\, learn by doing. candid leap levers needle early-stage businesses\, mindset shifts warns about. \n\n\nzhenya dimitrova momfident\, app making psychological support accessible mother. 8+ former sales director education\, combines technology\, address challenges first large-scale study young bulgaria. \nteodora ivanova cmo skillsome\, applies tool behavior change close schools teach life demands. trained stuttgart advertising teodora’s “scenic route” service\, project coaching\, management gives rare 360° view execution\, human growth. \nfatima randum goodies\, woman-owned creating high-quality\, functional gear made adventure\, winter sports\, everyday movement. long-standing perspective scratch design\, supply\, storytelling\, all. \n\n\n\n\n\n🎙 ~30 format \ninterview leader yana durzheva retail procredit bank we’re introducing one-on-one offering look practised scale major organisation. trade-offs\, usually conference talks. \n“marketing should create deliver value\, lasting connections.” yana: leads responsible acquisition\, activation\, strong crm\, experience. sits data creativity. yana’s shaped deep interest understanding resonate performance\, lifecycle\, brand. closely cross-functional greece\, aligning local initiatives broader vision. \n\n\n\n\n\n\n15:30 17:00 \nrooftop cocktail party 🌇\na full hour half rooftop59 open-air\, views sofia vitosha mountain\, seasonal cocktails\, food\, turn day relationships compound. \n\n\n\nwhat ticket includes \n\neverything covered ticket\n\n\nthe programme \n✓ front-row seat 5+ hours lectures\, panels\, video recordings delivered email post-conference rooftop photos \n\n\nfood drinks (all day) four catered breaks pastries arrival\, lunch\, refreshments\, catering coffee soft available break drink vouchers \n\n\nswag networking gift bag swag\, swag gifts sponsors 70+ attendees speakers\, founders\, in-house leaders\, all long\, line community’s code conduct \n\n\n\n\nthe venue \n\nkitchen59 rooftop59\nkitchen59 hotel restaurant ecosystem talented people\, unforgettable experiences meet. located sofia’s hipodruma district\, together spaces\, world-class (talents)\, co-working floors roof. closing takes place open-air bar complete pool\, relaxed atmosphere beloved spots city. \n\n\nkitchen59 \nconference space \n📍 bul. tsar boris iii 59\, sofia\, \n📅 saturday\, june 2026 \n🕣 8:30 am 5:00 pm (programme + party) \n🌐 kitchen59.bg → \n\n\n\n\n\npartners \n\nthis possible of\n\n\n\n🤝 partner \nprocredit \nmodern\, development-oriented banking celebrating 25 modern\, secure\, fast-growing german bank\, part group. bank’s philosophy transparency honesty experts understand needs both households enabling customers informed financial plan future confidence straightforward communication. strongly committed sustainable development invests services operations simple\, fast\, convenient manage finances ease. \nvisit procreditbank.bg \n\n\n\n\n★ sponsor slot open \nyour could be here \nreach 70 carefully curated marketers\, yet. sponsorship slots limited. \nbecome \nconnect gain visibility materials\, post-event content. \n\n\n\n\n\nmedia partners \n\nour media partners\n\n\n\n\n\n🗞 \ncourageous coaches platform dedicated organizations awareness\, creativity\, humanity coaching. \n\n\nfounded active members federation racheva\, aneliya manolova\, vasya vankova creates transformational learning foster \nrooted belief begins within\, courageous supports individuals emotional agility\, connection\, leadership. human-centered\, solution-focused approach impact\, meaningful development\, conscious cultural transformation. \nread less ↑\n\nread ↓\nvisit courageouscoaches.com \n\n\n\n\n🗞 \nsofia expats weekly newsletter go-to english-friendly events\, activities\, culture tips internationally-minded locals. \njoin sofiaexpats.com \nfinance academy national focused finance\, investing\, accounting. organization runs program stefcheva\, providing mentorship guidance throughout journey. \nexplore \n\n\n\n\n\n\n\n\n\n🗞 \ncouncil public-benefit association promoting best practices programmes small medium advancement positions. \n\n\nthe realising potential develops projects aimed strengthening nurturing talent range industries. 240 individual members\, managers extensive culture\, whom stand behind council’s name expertise. womeninbusiness.bg \nbulgarian bulgaria’s organisation field relations\, uniting pr practitioners\, lecturers\, students. founded meeting point current experts\, fosters ethical standards\, collaboration community. bdvo.org \n\n\n\n\n\n\n🗞 call \nhelp us spread word \nwe’re looking collaborate outlets\, platforms\, podcasts\, content creators mission spotlight entrepreneurship. website\, linkedin\, materials behind-the-scenes access panelists\, complimentary editorial cover membership regional empowering tech \n\n\n\n\n\nthe \n\n\n🇧🇬 \nwomen (wim-bg) registered foundation empowering\, supporting\, \nfounded lazarina stoy\, wim-bg was born desire network\, wins\, together. slack quickly grown network digitally in-person events beyond. offers exclusive dinners expert mini-conferences educational presentations\, programme\, support. \nlearn \n\n\n\n\n📋 \nall adhere \nwe welcoming\, inclusive\, harassment-free everyone. attending event\, agree follow bulgaria: \n\n\n\n\njoin \nonly seats sure yours\na stories\, happen kept purpose. \n🎟️ \n\n\n\nquestions? team@womeninmarketing.bg
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