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DTSTART;TZID=Europe/Sofia:20260827T190000
DTEND;TZID=Europe/Sofia:20260827T223000
DTSTAMP:20260726T021619
CREATED:20260723T083632Z
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UID:2844-1787857200-1787869800@www.womeninmarketing.bg
SUMMARY:Networking Dinner #006 — Agency Life: Challenges\, Communication\, Trust (Varna)
DESCRIPTION:About this dinner\n\n\n\nJoin Women in Marketing – Bulgaria for our sixth community networking dinner — an intimate evening in Varna built around honest conversation about agency life. Over dinner we’ll dig into the realities of building and working in agencies: the everyday challenges\, how we communicate through them\, and how trust is earned and kept — between teams\, clients\, and partners. \n\n\n\nTopic of the evening: Agency Life — Challenges\, Communication\, Trust. \n\n\n\n📣 Early announcement. This is an early save-the-date — the lecturers and exact venue will be announced by the end of July. Seats are strictly limited to 20\, so we recommend securing your ticket early. \n\n\n\n\n\n\n\nEvent details: \n\n\n\n\nDate: Thursday\, 27 August 2026\n\n\n\nTime: 19:00 – 22:30 (Sofia)\n\n\n\nCity: Varna\n\n\n\nSeats: Limited to 20\n\n\n\nLecturers: To be announced (by end of July)\n\n\n\nVenue: To be announced (by end of July)\n\n\n\nWho it’s for: agencies reps\, freelancers\, self employed marketers\n\n\n\n\n\nGet your ticket →\n\n\n\n\n\n\n\n\nOur networking dinner sponsor\n\n\n\n\n★ Networking Dinner Sponsor \n \nLocal Fame \nOnline Marketing Experts · Franchise Growth & Multi-Location Expansion \nLocal Fame is an award-winning global digital marketing agency specializing in franchise growth and multi-location brand expansion. Founded in 2014\, it has grown from a team of 3 into more than 50 experts across Europe\, the US\, and Australia\, supporting brands in over 50 countries. \nLed by Founder & CEO Dani Peleva — a best-selling author and franchise marketing expert with 12+ years of experience — Local Fame combines performance-driven organic\, local\, and AI-enhanced search\, paid advertising\, and marketing automation to help franchisors recruit franchisees\, drive local lead generation\, and scale across thousands of locations worldwide. \nVisit localfame.com → \n\n\n\n\nOur community partner\n\n\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. Built on transparency and honesty\, its experts understand the real needs of both households and businesses\, helping customers make informed financial decisions through clear\, straightforward communication. \nVisit procreditbank.bg →
URL:https://www.womeninmarketing.bg/bg/event/networking-dinner-006-agency-life-varna-august-2026/
CATEGORIES:Networking Dinner
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260917T190000
DTEND;TZID=Europe/Sofia:20260917T200000
DTSTAMP:20260726T021619
CREATED:20260725T164728Z
LAST-MODIFIED:20260725T164728Z
UID:2859-1789671600-1789675200@www.womeninmarketing.bg
SUMMARY:Community Workshop #9: From Firefighting to Flow — 4 steps to get 15 hours back of your week
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nMost founders don’t have a time problem. They have a firefighting problem — and it’s costing them 15 hours a week. \n\n\n\nYou’re good at what you do. That’s exactly why your calendar is full of things only you seem able to handle. This is a working session\, not a talk — in 45 focused minutes you’ll dump everything off your head\, score it\, kill what doesn’t deserve you\, and rebuild your day around the work that actually pays. \n\n\n\nFormat: a 40-minute presentation followed by a 20-minute live Q&A. \n\n\n\nSuitable for: founders\, entrepreneurs\, freelancers\, and busy marketers who are good at what they do but time-poor — and tired of a calendar that runs them instead of the other way around. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nThe four steps we’ll work through: \n\n\n\n\nBraindump — get everything that eats your week out of your head and onto the page\n\n\n\nScore it — separate what drains you from what you’re actually built for\n\n\n\nRecover the hours — discover how much time you can realistically get back\n\n\n\nRebuild the day — non-negotiables\, energy mapping\, eat the frog\, stack\, and buffer\n\n\n\n\n\n\n\n\nWhat you’ll leave with: a number (your hours back) and a system to redesign your day. Bring a pen — you’ll leave with a plan\, not notes. \n\n\n\nAbout the speaker\n\n\n\nSilyana Bojilova is the Founder of RevenueLab and the creator of the NEBULA 360™ business diagnostic methodology. \n\n\n\nWith 17+ years across startups and scale-ups as COO\, Head of Customer Support\, and Product Owner\, Silyana now works with entrepreneurs who are good at what they do but time-poor — helping them find the time leaks and plan like a pro.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-9-from-firefighting-to-flow/
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw9.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20261008T190000
DTEND;TZID=Europe/Sofia:20261008T200000
DTSTAMP:20260726T021619
CREATED:20260723T070248Z
LAST-MODIFIED:20260723T072501Z
UID:2834-1791486000-1791489600@www.womeninmarketing.bg
SUMMARY:Community Workshop #10: From Spam Folder to Sales — Practical Deliverability Fixes
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nMost email programmes don’t lose the inbox because of one big mistake — they lose it quietly\, through weak authentication\, tired lists\, and metrics no one is watching. This practical\, no-fluff session breaks down what actually drives inbox placement\, the fundamentals every sender must have in place\, and how to turn deliverability from a technical headache into a measurable revenue advantage. \n\n\n\nDuration: ~45 minutes \n\n\n\nSuitable for: Marketers\, CRM and email managers\, and founders who send email — from newsletters to lifecycle and promotional campaigns — and want more of it to actually reach the inbox. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nWhy emails land in spam — the real signals behind placement (sender reputation\, subscriber engagement\, spam-trap hits\, content and sending infrastructure)\, and why “it looks fine in my inbox” tells you almost nothing\n\n\n\nAuthentication every sender must have — SPF\, DKIM\, and DMARC explained in plain language\, plus what Gmail’s and Yahoo’s bulk-sender requirements now demand of you\n\n\n\nList hygiene fundamentals — sunsetting inactive contacts\, handling bounces and spam complaints\, and why a smaller\, engaged list beats a big\, cold one\n\n\n\nBuilding and protecting sender reputation — domain vs. IP reputation\, warm-up\, and the consistency that keeps you trusted over time\n\n\n\nReading the signals — the deliverability metrics that actually matter (inbox placement\, complaint rate\, bounce rate) and the tools to monitor them before problems escalate\n\n\n\nFrom headache to revenue — how better inbox placement compounds into more opens\, clicks\, and revenue\, and how to make the business case for treating deliverability as a growth lever\n\n\n\n\n\n\n\n\nWhat participants will take away: a clear\, practical checklist for getting more email into the inbox — the authentication and list-hygiene must-haves\, the metrics to watch\, and a way to frame deliverability as revenue protection rather than an IT chore. \n\n\n\nAbout the speaker\n\n\n\nDesislava Zhivkova is Head of Deliverability & Compliance Operations at Omnisend\, where she leads the teams that keep email reaching the inbox at scale for thousands of e-commerce senders. \n\n\n\nShe is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance — spanning both the platform side and hands-on sender strategy. \n\n\n\nA recognised voice in the field\, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication\, sender reputation\, and inbox placement.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw10.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261105T190000
DTEND;TZID=Europe/Sofia:20261105T200000
DTSTAMP:20260726T021619
CREATED:20260723T072416Z
LAST-MODIFIED:20260723T072635Z
UID:2836-1793905200-1793908800@www.womeninmarketing.bg
SUMMARY:Community Workshop #11: From Corporate to Consumer: ProCredit Bank’s B2B to B2C Brand Reposition Strategy
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nHow does a bank known for corporate and enterprise clients earn a place in everyday consumers’ lives? In this workshop\, Yana Durzheva takes ProCredit Bank as a live case study and walks through how her team executed a marketing strategy to reposition the brand — from an Enterprise / Corporate (B2B) reputation to an Individual Consumer (B2C) focus. Expect the real strategy behind the pivot\, the trade-offs along the way\, and what actually moved the needle. \n\n\n\nFormat: a 30-minute talk followed by a 15-minute live Q&A. \n\n\n\nSuitable for: Marketers\, brand and CRM managers\, and founders working on brand repositioning\, category expansion\, or moving a B2B brand toward B2C audiences — and anyone curious how an established bank rebuilds trust with everyday consumers. \n\n\n\nLanguage: Bulgarian \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nThe starting point — why ProCredit was perceived as an Enterprise / Corporate (B2B) bank\, and what that meant for reaching individual consumers\n\n\n\nSetting the new positioning — defining the B2C audience\, the promise\, and the brand story (“One other bank”) that would carry the pivot\n\n\n\nExecuting the strategy — the channels\, campaigns\, and CRM/lifecycle work that turned positioning into acquisition\, activation\, and retention\n\n\n\nBalancing data and creativity — how simple\, transparent\, fully-digital propositions were designed for modern consumers\n\n\n\nWhat worked and what didn’t — the trade-offs\, internal alignment\, and hard-won lessons of repositioning an established brand\n\n\n\nResults and takeaways — how the team measured the shift\, and what other marketers can borrow for their own B2B-to-B2C moves\n\n\n\n\n\n\n\n\nWhat participants will take away: a practical view of how to reposition an established B2B brand for B2C audiences — from defining the new positioning to executing across channels and CRM\, and measuring whether the pivot is actually working. \n\n\n\nAbout the speaker\n\n\n\nYana Durzheva is the Head of Retail Marketing at ProCredit Bank Bulgaria\, where she leads a team responsible for acquisition\, activation\, and retention\, with a strong focus on digital transformation\, CRM\, and customer experience. Her work sits at the intersection of data and creativity — designing simple\, transparent\, and fully digital banking solutions tailored to modern clients\, and turning ProCredit’s “One other bank” positioning into meaningful campaigns and long-term customer relationships. \n\n\n\nHer career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate. Over the years she has developed expertise in digital marketing\, performance\, and customer lifecycle management\, taking on increasingly strategic and leadership responsibilities. Today she works closely with cross-functional teams across markets including Bulgaria and Greece\, aligning local initiatives with the broader group vision. \n\n\n\nShe strongly believes that marketing should go beyond selling — it should create trust\, deliver value\, and build lasting connections. \n\n\n\n\n\n\n\nOur community partner\n\n\n\nThis workshop is brought to you together with ProCredit Bank\, a proud Women in Marketing – Bulgaria community partner.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-11-from-corporate-to-consumer-procredit-b2b-to-b2c/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw11.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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