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DTSTART;TZID=Europe/Sofia:20261030T190000
DTEND;TZID=Europe/Sofia:20261030T200000
DTSTAMP:20261028T194549Z
CREATED:20261028T193746Z
LAST-MODIFIED:20261028T194549Z
UID:3803-1793386800-1793390400@www.womeninmarketing.bg
SUMMARY:Community Workshop #13: Prepare for Black Friday — How to Make Your Brand Visible in AI Search
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\nAI is changing how consumers discover products\, compare options\, and make purchasing decisions. With Google AI Overviews\, ChatGPT\, and other AI-powered discovery tools increasingly influencing the customer journey\, brands can no longer measure search success by rankings and website traffic alone. \n\nIn this practical workshop\, Carolyn Shelby\, Principal SEO at Yoast\, explains how AI-driven search is reshaping visibility and what marketers can do to adapt. Learn how to make your content easier for AI systems to find\, understand\, and cite; strengthen your brand’s authority; and create opportunities to influence purchasing decisions even when customers never visit your website. \n\nWith Black Friday approaching\, we’ll explore actionable ways to improve your brand’s visibility during one of the most competitive shopping periods of the year\, along with strategies that deliver value long after the holiday season. \n\nFormat: a one-hour live workshop\, including time for your questions. \n\nSuitable for: marketers\, e-commerce and brand teams\, and anyone who wants to stay visible as AI reshapes how people search and buy. \n\nLanguage: English \n\nAbout the speaker\n\nCarolyn Shelby is a Principal SEO at Yoast\, where she architects the search strategies behind the world’s most popular SEO platform. A 30-year veteran of digital strategy\, she has led search for major media brands including Tribune Publishing (Chicago Tribune\, Los Angeles Times) and ESPN\, building a reputation for protecting search equity at global scale. \n\nShe is also VP of Strategy at Northside Metrics and shares her research and technical perspectives at CSHEL.com. \n\n\nOur community partner\n\n\n\nThis workshop is brought to you together with Yoast\, a proud Women in Marketing – Bulgaria community partner.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-13-prepare-for-black-friday-ai-search/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/10/carolyn-shelby-bf-banner.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261022T190000
DTEND;TZID=Europe/Sofia:20261022T200000
DTSTAMP:20260901T082318Z
CREATED:20260901T081803Z
LAST-MODIFIED:20260901T082318Z
UID:3533-1792695600-1792699200@www.womeninmarketing.bg
SUMMARY:Community Workshop: From Vendor to Trusted Advisor — How Agencies Earn a Seat at the Strategy Table
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nFor years\, agencies have fought the same battle: clients say they want strategic partners\, yet too often agencies are treated as vendors — briefed late\, kept to execution\, and judged on deliverables alone. The agencies that earn a seat at the strategy table rarely get there through better campaigns. They get there through trust. \n\n\n\nDrawing on more than 20 years in marketing — leading in-house teams\, managing agency relationships across markets\, and now advising as a Fractional CMO — Dimi Ilieva has seen the partnership from both sides: she has hired\, challenged\, and fired agencies\, and built the rare ones that became indispensable. \n\n\n\nDuration: ~45 minutes \n\n\n\nSuitable for: Agency owners and account leads\, freelancers and consultants who work with clients\, and in-house marketers who brief and manage agencies. \n\n\n\nLanguage: Bulgarian \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nWhy clients treat agencies as vendors — even when they say they want a partner\, and what actually creates that gap\n\n\n\nThe trust-building behaviours that turn a supplier into an advisor — and why they matter more than the quality of the campaign\n\n\n\nHard conversations\, handled well — performance\, budgets and expectations\, without damaging the relationship\n\n\n\nWhat agency leaders misunderstand about executive decision-making — how choices really get made on the client side\n\n\n\nSpeaking the language of business outcomes — rather than marketing activity\, and why that shift changes the conversation\n\n\n\nBoth sides of the table — lessons from hiring\, challenging and letting go of agencies\, and from building the rare ones that became indispensable\n\n\n\n\n\n\n\n\nWhat participants will take away: a clear-eyed view of what actually earns an agency a seat at the strategy table — the behaviours that build trust\, the conversations worth having sooner\, and how to talk about business outcomes rather than deliverables. The most valuable agencies aren’t the ones with the best campaigns; they’re the ones clients invite into the room before the brief is even written. \n\n\n\nAbout the speaker\n\n\n\nDimi Ilieva is a Fractional CMO and executive coach with more than 20 years of experience in marketing — 15 of them in senior leadership roles at international companies. For over six years she served as Chief Marketing Officer at myPOS and sat on the company’s Board of Directors\, playing a key role in its growth and expansion across more than 30 markets. \n\n\n\nHer career spans product companies\, services\, software\, fintech and marketing agencies — a breadth that has given her a wide perspective on how modern marketing is evolving in an increasingly digital world. An International Coaching Federation (ICF) certified coach\, she works with managers and teams on leadership development\, communication and accountability\, partnering with companies to build sustainable marketing models and high-performing teams. \n\n\n\nDimi holds two MBAs (in English and French) and completed a leadership programme at Harvard Executive Education. She is an active mentor and speaker in initiatives that support young professionals\, entrepreneurs and future business leaders.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-from-vendor-to-trusted-advisor/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/09/workshop-dimi-ilieva.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261008T190000
DTEND;TZID=Europe/Sofia:20261008T200000
DTSTAMP:20260723T072501Z
CREATED:20260723T070248Z
LAST-MODIFIED:20260723T072501Z
UID:2834-1791486000-1791489600@www.womeninmarketing.bg
SUMMARY:Community Workshop #10: From Spam Folder to Sales — Practical Deliverability Fixes
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nMost email programmes don’t lose the inbox because of one big mistake — they lose it quietly\, through weak authentication\, tired lists\, and metrics no one is watching. This practical\, no-fluff session breaks down what actually drives inbox placement\, the fundamentals every sender must have in place\, and how to turn deliverability from a technical headache into a measurable revenue advantage. \n\n\n\nDuration: ~45 minutes \n\n\n\nSuitable for: Marketers\, CRM and email managers\, and founders who send email — from newsletters to lifecycle and promotional campaigns — and want more of it to actually reach the inbox. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nWhy emails land in spam — the real signals behind placement (sender reputation\, subscriber engagement\, spam-trap hits\, content and sending infrastructure)\, and why “it looks fine in my inbox” tells you almost nothing\n\n\n\nAuthentication every sender must have — SPF\, DKIM\, and DMARC explained in plain language\, plus what Gmail’s and Yahoo’s bulk-sender requirements now demand of you\n\n\n\nList hygiene fundamentals — sunsetting inactive contacts\, handling bounces and spam complaints\, and why a smaller\, engaged list beats a big\, cold one\n\n\n\nBuilding and protecting sender reputation — domain vs. IP reputation\, warm-up\, and the consistency that keeps you trusted over time\n\n\n\nReading the signals — the deliverability metrics that actually matter (inbox placement\, complaint rate\, bounce rate) and the tools to monitor them before problems escalate\n\n\n\nFrom headache to revenue — how better inbox placement compounds into more opens\, clicks\, and revenue\, and how to make the business case for treating deliverability as a growth lever\n\n\n\n\n\n\n\n\nWhat participants will take away: a clear\, practical checklist for getting more email into the inbox — the authentication and list-hygiene must-haves\, the metrics to watch\, and a way to frame deliverability as revenue protection rather than an IT chore. \n\n\n\nAbout the speaker\n\n\n\nDesislava Zhivkova is Head of Deliverability & Compliance Operations at Omnisend\, where she leads the teams that keep email reaching the inbox at scale for thousands of e-commerce senders. \n\n\n\nShe is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance — spanning both the platform side and hands-on sender strategy. \n\n\n\nA recognised voice in the field\, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication\, sender reputation\, and inbox placement.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw10.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260924T190000
DTEND;TZID=Europe/Sofia:20260924T200000
DTSTAMP:20260908T074011Z
CREATED:20260725T164728Z
LAST-MODIFIED:20260908T074011Z
UID:2859-1790276400-1790280000@www.womeninmarketing.bg
SUMMARY:Community Workshop #9: From Firefighting to Flow — 4 steps to get 15 hours back of your week
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nMost founders don’t have a time problem. They have a firefighting problem — and it’s costing them 15 hours a week. \n\n\n\nYou’re good at what you do. That’s exactly why your calendar is full of things only you seem able to handle. This is a working session\, not a talk — in 45 focused minutes you’ll dump everything off your head\, score it\, kill what doesn’t deserve you\, and rebuild your day around the work that actually pays. \n\n\n\nFormat: a 40-minute presentation followed by a 20-minute live Q&A. \n\n\n\nSuitable for: founders\, entrepreneurs\, freelancers\, and busy marketers who are good at what they do but time-poor — and tired of a calendar that runs them instead of the other way around. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nThe four steps we’ll work through: \n\n\n\n\nBraindump — get everything that eats your week out of your head and onto the page\n\n\n\nScore it — separate what drains you from what you’re actually built for\n\n\n\nRecover the hours — discover how much time you can realistically get back\n\n\n\nRebuild the day — non-negotiables\, energy mapping\, eat the frog\, stack\, and buffer\n\n\n\n\n\n\n\n\nWhat you’ll leave with: a number (your hours back) and a system to redesign your day. Bring a pen — you’ll leave with a plan\, not notes. \n\n\n\nAbout the speaker\n\n\n\nSilyana Bojilova is the Founder of RevenueLab and the creator of the NEBULA 360™ business diagnostic methodology. \n\n\n\nWith 17+ years across startups and scale-ups as COO\, Head of Customer Support\, and Product Owner\, Silyana now works with entrepreneurs who are good at what they do but time-poor — helping them find the time leaks and plan like a pro.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-9-from-firefighting-to-flow/
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw9.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260827T190000
DTEND;TZID=Europe/Sofia:20260827T223000
DTSTAMP:20260811T082849Z
CREATED:20260723T083632Z
LAST-MODIFIED:20260811T082849Z
UID:2844-1787857200-1787869800@www.womeninmarketing.bg
SUMMARY:Networking Dinner #006 — Agency Life: Challenges\, Communication\, Trust (Varna)
DESCRIPTION:Placeholder Icon\n\n\n\n\n\nAbout this dinner\n\n\n\nJoin Women in Marketing – Bulgaria for our sixth community networking dinner — an intimate evening in Varna built around honest conversation about agency life. Over dinner we’ll dig into the realities of building and working in agencies: the everyday challenges\, how we communicate through them\, and how trust is earned and kept — between teams\, clients\, and partners. \n\n\n\nTopic of the evening: Agency Life — Challenges\, Communication\, Trust. \n\n\n\n✅ Speakers and venue confirmed. Two Varna-based marketing leaders join us at The Social Teahouse. Seats are strictly limited to 20\, so we recommend securing your ticket early. \n\n\n\n\n\n\n\nEvent details: \n\n\n\n\nDate: Thursday\, 27 August 2026\n\n\n\nTime: 19:00 – 22:30 (Sofia)\n\n\n\nCity: Varna\n\n\n\nVenue: The Social Teahouse\n\n\n\nSpeakers: Dimi Ilieva & Mariyana Nenova\n\n\n\nSeats: Limited to 20\n\n\n\nIncluded: A three-course dinner with appetisers\, plus wine & soft drinks — all covered by your ticket\n\n\n\nWho it’s for: agency reps\, freelancers\, self-employed marketers\n\n\n\n\n\n\n\n\nMeet the speakers\n\n\n\n\n\n\n\nDimi Ilieva Fractional CMO & Executive Coach · Business Coaches Ltd. \n\n“From Vendor to Trusted Advisor: How Agencies Earn a Seat at the Strategy Table” \nClients say they want strategic partners\, yet too often agencies are treated as vendors — briefed late and judged on deliverables. Drawing on 20+ years leading in-house teams and managing agencies across markets\, Dimi shares the trust-building behaviours that turn a supplier into an advisor\, how to navigate hard conversations\, and how to speak the language of business outcomes. \nThe takeaway: the most valuable agencies are the ones clients invite into the room before the brief is even written. \nView profile → \n\n\n\n\nMariyana Nenova Founder · AD VISION \n\n“Winning Clients Over: The Soft Skills That Save Deals” \nCampaigns are rarely why a client leaves — how you handle the difficult conversations usually is. Mariyana built her agency\, AD VISION\, from the ground up\, and shares three real stories from the front line: naming your value before a competitor repackages it\, holding the line calmly when your expertise is questioned\, and turning your own mistake into the moment a client trusts you most — each with practical questions to ask yourself. \nThe takeaway: deals aren’t saved by a better campaign\, but by a clear name for the work\, a calm “no”\, and one piece of empathy at the right moment. \nView profile →  ·  Website → \n\n\n\n\n\n\n\n\n\nThe venue: The Social Teahouse\n\n\n\nWe’re hosting this dinner at The Social Teahouse in Varna — and the choice is deliberate. The Social Teahouse is a social enterprise built on a simple\, powerful idea: “We don’t hire people to make tea. We make tea to hire people.” The teahouse is a first workplace for young people who grew up in Bulgaria’s state-care system — and especially young women — helping them build professional skills\, confidence\, and a path to an independent\, dignified life through employment and mentorship. \n\n\n\nThat mission sits close to our own. Women in Marketing – Bulgaria exists to support\, empower\, and connect women through community and mentorship — so a dinner about how we grow professionally belongs in a place doing exactly that for young women who need it most. Any funds remaining from this dinner will be donated to The Social Teahouse to support their work. \n\n\n\n🍽️ The menu. We’ll enjoy a three-course set menu with appetisers\, wine and soft drinks — all covered by your ticket. Nearer the date\, ticket-holders will receive a short form to choose from the menu options so everything is ready for you on the night. \n\n\n\n\nGet your ticket →\n\n\n\n\n\n\n\n\nOur networking dinner sponsor\n\n\n\n\n★ Networking Dinner Sponsor \n \nLocal Fame \nOnline Marketing Experts · Franchise Growth & Multi-Location Expansion \nLocal Fame is an award-winning global digital marketing agency specializing in franchise growth and multi-location brand expansion. Founded in 2014\, it has grown from a team of 3 into more than 50 experts across Europe\, the US\, and Australia\, supporting brands in over 50 countries. \nLed by Founder & CEO Dani Peleva — a best-selling author and franchise marketing expert with 12+ years of experience — Local Fame combines performance-driven organic\, local\, and AI-enhanced search\, paid advertising\, and marketing automation to help franchisors recruit franchisees\, drive local lead generation\, and scale across thousands of locations worldwide. \nVisit localfame.com → \n\n\n\n\nOur community partner\n\n\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. Built on transparency and honesty\, its experts understand the real needs of both households and businesses\, helping customers make informed financial decisions through clear\, straightforward communication. \nVisit procreditbank.bg →
URL:https://www.womeninmarketing.bg/bg/event/networking-dinner-006-agency-life-varna-august-2026/
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/networking-dinner-006-agency-life-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260716T190000
DTEND;TZID=Europe/Sofia:20260716T200000
DTSTAMP:20260612T170346Z
CREATED:20260120T182907Z
LAST-MODIFIED:20260612T170346Z
UID:2273-1784228400-1784232000@www.womeninmarketing.bg
SUMMARY:Community Workshop #8: Repositioning from B2C to B2B: How a consumer brand redefined its identity
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nThis workshop explores the real-world case study of TP-Link\, a global leader in consumer networking\, and its strategic repositioning into the B2B and SMB space.Participants will gain an inside look at how a well-established consumer brand redefined its identity\, messaging\, and go-to-market approach to successfully address business audiences\, without losing the core strengths that made it a market leader.We will walk through the key strategic decisions behind the transformation\, the challenges and hiccups along the way\, and the best practices that ultimately drove success. The session will also highlight practical lessons and frameworks applicable to brands navigating repositioning\, category expansion\, or audience shifts. \n\n\n\nAbout the speaker\n\n\n\n PR and marketing expert with over 5 years of experience in building successful communication strategies for various brands and events. My professional path went through an agency\, an industry organization and a leading technology company\, which gave me an insight into both the corporate and agency side of communications. I have also successfully managed the media presence of international conferences in the automotive industry. I have worked on both B2B and B2C campaigns\, with a focus on media and strategic positioning and effective storytelling.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-7-repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/teodora.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260702T190000
DTEND;TZID=Europe/Sofia:20260702T200000
DTSTAMP:20260723T072501Z
CREATED:20260612T170244Z
LAST-MODIFIED:20260723T072501Z
UID:2624-1783018800-1783022400@www.womeninmarketing.bg
SUMMARY:Community Workshop #7: Google Ads Crash Course: The Marketer's Guide - Start Smart\, Avoid the Traps
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nAbout this session\n\n\n\nA hands-on\, no-fluff session that gives marketers a clear\, practical foundation in Google Ads — so you can launch smarter\, spend more efficiently\, and stop making the mistakes that quietly drain your budget. \n\n\n\nDuration: ~60 minutes  \n\n\n\nSuitable for: Marketers with digital marketing experience who want to understand how Google Ads works and how to use it effectively \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nHow Google Ads works — the auction model\, Ad Rank\, and Quality Score; why the highest bid doesn’t always win and how ad quality reduces costs\n\n\n\nGoogle Ads vs. Meta Ads — the difference between capturing demand and creating demand\, and how the two channels work together in the marketing funnel\n\n\n\nCampaign types — Search\, Shopping\, Video\, Display\, Demand Gen\, and Performance Max; when to use each and why you should start with Search only\n\n\n\nKeywords and Match Types — the difference between Broad\, Phrase\, and Exact Match; how to avoid the most common mistake (Broad Match with a small budget) and why negative keywords are just as important\n\n\n\nBudget and bidding strategies — the Rule of Two (a quick test for ad profitability)\, minimum budget\, and when to use Maximize Conversions vs. Target CPA\n\n\n\nWriting effective ads — the structure of a Responsive Search Ad\, 5 rules for high performance\, and why Ad Strength is not a performance metric\n\n\n\nTop 8 costly mistakes — from missing conversion tracking to blindly following Google’s recommendations\n\n\n\nHow to launch and optimise — a step-by-step launch checklist and a weekly/monthly/quarterly optimisation plan\n\n\n\nMetrics that actually matter — ROAS\, Impression Share\, Quality Score\, and why you should ignore Optimisation Score\n\n\n\n\n\n\n\n\nWhat participants will take away: a practical framework for building Google Ads campaigns\, a clear understanding of which mistakes to avoid\, and a concrete action plan — whether they manage campaigns themselves or work with an agency. \n\n\n\nAbout the speaker\n\n\n\nNadya Koseva is a Growth Marketing Manager with over 15 years of experience in PPC strategy\, performance optimization\, and acquisition growth for SaaS and digitally-oriented companies. \n\n\n\nHer career spans work at a UK-based agency (The Brains) and in-house roles at companies such as Studio Moderna\, Trading 212\, Advent Group\, and Hostify\, giving her an end-to-end perspective on how performance marketing works — from campaign structure and conversion tracking to optimization and reporting. \n\n\n\nShe currently works as Growth Marketing Manager at Hostify — a short-term rental management platform used by thousands of property managers worldwide.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-7-google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/nadya-koseva.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260620T083000
DTEND;TZID=Europe/Sofia:20260620T173000
DTSTAMP:20260928T062818Z
CREATED:20260506T110517Z
LAST-MODIFIED:20260928T062818Z
UID:2582-1781944200-1781976600@www.womeninmarketing.bg
SUMMARY:Leadership and Entrepreneurship in Marketing (Mini-Conference #003)
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\nReserve a spot at the event\n\n\n\nBuy a ticket to third mini-conference on the 20th of June\, 2026 in Sofia. Hosted in the Kitchen59 space\, with scenic rooftop and conference area\, this event will feature lectures and panel discussions on topics related to Leadership and Entrepreneurship in Marketing.  \n\n\n\n\n\n\nWatch the recordings from this event (free)\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMini-Conference #003 · Women in Marketing – Bulgaria \n20 June 2026 · Sofia\, Bulgaria \n\nLeadership & Entrepreneurship in Marketing\nA full day of lectures\, panels\, interviews & rooftop networking \nThis will be the longest and most knowledge-packed event we’ve organised to date. We’re intentionally keeping seats limited to 70 to allow for in-depth conversations and quality networking on the day. \n🕣 8:30 AM – 5:00 PM    📍 Kitchen59 & Rooftop59\, Sofia    👥 70 seats only    🗣 In English \n\n\n▶️ Watch the Recordings → \n\n\nIn collaboration with  ProCredit Bank Bulgaria \n\n\n\n\n\n🎤 \n12 Sessions Across the Day \n5 lectures\, 4 rapid-fire talks\, 2 panel discussions\, and 1 leader interview. \n\n\n🍽️ \nCatered All Day \nPastries\, lunch\, refreshments\, and cocktails on the rooftop — all included. \n\n\n✨ \nCurated & Capped at 70 \nMarketers\, founders\, agency leaders\, and in-house pros — built for real connection. \n\n\n\n\nTHE EVENT \n\nA full day designed for marketers who want more than slide decks\nWhether you’re building a team\, thinking about starting a business or scaling one\, navigating the agency world\, or simply trying to stay ahead in a fast-changing industry — this event was built for you. \nOver the course of the day\, you’ll hear from a carefully curated lineup of marketing leaders\, agency veterans\, entrepreneurs\, community builders\, and brand strategists — each bringing a distinct perspective shaped by real-world experience. These are practitioners\, not theorists. \nThe lectures dive into the topics shaping modern marketing leadership: winning at managing team dynamics\, what it actually takes to build influence without authority\, managing cross-boundary teams\, and engineering personal peak performance. Expect candid\, practical sessions designed to challenge assumptions and give you tools you can use immediately. \nThe panels bring together voices from across the industry — agency professionals\, founders\, and community leaders — for honest\, unscripted conversations about thriving in agency environments\, starting a business as a marketer\, and how community can become one of the most powerful levers in your marketing strategy. \nThe interview (a new format we’re introducing just for this event) goes one-on-one with a senior marketing executive\, offering a rare look at how marketing is practised at scale inside a major organisation — the decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \nBeyond the programme itself\, the event is designed with connection in mind. From the morning coffee to the closing rooftop cocktail party\, there’s ample space to meet peers\, swap ideas\, and build relationships that last well beyond the day itself. \n\n\n\n\nTHE DAY AT A GLANCE \n\nThe full event schedule\nThree programmed tracks plus a closing rooftop cocktail party — designed so the day flows naturally from learning to conversation. \n\n\n\n\n\n\n\n\n08:30 – 09:30   Welcoming guests · arrival\, registration\, badges & gift bags \n09:30 – 11:00   Leadership Track · 4 sessions \n11:00 – 11:30   Coffee Break \n11:30 – 12:30   Career & Entrepreneurship Track · 4 sessions \n12:30 – 14:00   Lunch Break \n14:00 – 15:30   Stories From the Women Who Walk the Path · 2 panels + 1 interview \n15:30 – 17:00   Rooftop Cocktail Party · networking on Rooftop59 \n\n\n\n\n\n\n★ LEADERSHIP TRACK · 09:30 – 11:00 \n\n\nFour sessions on what it really takes to lead\nFrom challenging the “command and control” myth to running cross-continent teams\, leading performance teams with the same clarity you bring to your campaigns\, and engineering personal peak performance — four leaders sharing what they’ve learned in the trenches. \n\n\n\nLECTURE · 20 MIN \nThe Anti-Boss Approach to Leadership \n⏱ 20 min  ·  Bethan Vincent — Founder & Managing Partner at Open Velocity \n\nLeadership is often framed as a linear progression: climb high enough\, gain authority\, tell people what to do. Yet anyone who has actually led a team knows that helping humans achieve their goals is not that simple. In this session\, Bethan challenges the persistent myth of “command and control” leadership and offers a more human\, resilient alternative grounded in trust\, clarity\, and intelligent autonomy. \nDrawing on her experience as a marketing director\, founder\, and strategic adviser to fast-scaling companies\, Bethan shares candid lessons learned from leading diverse teams and collaborating with senior clients across high-stakes environments. She explores why the instinct to tighten control almost always backfires\, how self-doubt shows up even for experienced leaders\, and why being “soft” and being ineffective are not the same thing. \n\n\nAttendees will leave with: \n→ Practical ways to set direction without slipping into micromanagement \n→ The difference between coaching and commanding — and when each belongs \n→ How to build an environment where people take ownership because they want to\, not because they fear the consequences \n→ A reminder that leadership isn’t a trait you either have or don’t — it’s a learned skill anyone can develop \n\n\nAbout Bethan: Founder and Managing Partner of Open Velocity\, a strategic marketing consultancy for high-growth\, tech-led businesses. With over a decade in senior marketing roles\, Bethan has led successful go-to-market strategies\, repositioned brands\, and built high-performing teams across competitive global markets. A serial founder herself — including a B2C coffee business and a sustainability certification platform — she brings an entrepreneurial mindset to helping others grow with clarity\, confidence\, and commercial focus. \n\n\n\n\nLECTURE · 20 MIN \nLeading Without Borders: Lessons from the Trenches of International Team Management \n⏱ 20 min  ·  Hristina (Tina) Mangelova — VP of SEO & AI Optimization at MissionOne Media (BarkleyOKRP) \n\nWhat does it really take to lead a team scattered across time zones\, cultures\, and continents? In this talk\, Tina shares hard-won lessons from building and managing cross-continent teams — how to earn trust when you can’t share a coffee\, how to build a sense of community among people who’ve never met face-to-face\, and the discipline of communicating with clarity and intention. \nTina will explore what remote female leadership looks like in practice\, how to create genuine mentorship relationships across distance\, and the art of managing up when your manager is time zones away. Along the way\, she’ll challenge the assumption that authority requires proximity — and make the case that the best long-distance leaders lead through influence\, clarity\, and care rather than control. \n\n\nAttendees will leave with: \n→ A framework for remote leadership grounded in influence\, clarity\, and care — not control \n→ Practical ways to build genuine mentorship across distance \n→ The art of managing up when your manager is time zones away \n→ A more intentional approach to leading people you may rarely meet in person \n\n\nAbout Tina: VP of SEO & AI Optimization at MissionOne Media\, a BarkleyOKRP division\, where she leads the evolution of organic search in the AI era. With 10 years across agency and in-house roles\, she specialises in the intersection of technical SEO\, content strategy\, and emerging AI technologies. Bulgarian-born and US-trained\, Tina has built her career on SEO’s interdisciplinary nature — blending technical expertise\, creative strategy\, and user-centric thinking. She’s previously presented at SerpConf\, hosted webinars with Oncrawl\, and shared insights on industry podcasts. \n\n\n\n\nLECTURE · 20 MIN \nThe Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns \n⏱ 20 min  ·  Marina Cholakova — Head of Search\, Data Analysis & Paid Ads at Franchise Fame & Local Fame \n\nThe best performance marketers don’t guess. They build systems\, read signals\, and make decisions with clarity — because the data tells them where to focus before problems become expensive. So what if you led your team the same way? \nEvery performance marketer knows the rule: if you’re not tracking it\, you can’t improve it. Yet most of us step into team leadership and quietly abandon that instinct — relying on gut feel\, one-to-ones that go in circles\, and the hope that if something were really wrong\, we’d know. We usually don’t. Not until someone quits. \nIn this session\, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals — not surveillance\, not micromanagement or spreadsheets — that tells you who on your team is thriving\, who needs support\, and where your energy as a leader will have the most impact. \nShe’ll also tackle one of the most overlooked challenges facing modern marketing leaders: the blended team. Because full-time employees and freelance contributors are not the same\, they are not motivated by the same things\, and tracking them with the same lens means missing what matters for both. \n\n\nAttendees will leave with: \n→ The Team Performance Stack — a simple set of leadership signals (not surveillance\, not micromanagement) \n→ A clear view of who’s thriving\, who needs support\, and where your energy will have the most impact \n→ A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each \n→ Tools you can apply whether you’re leading three people or thirty\, in-house or across the globe \n\n\nAbout Marina: A performance marketing leader with 15+ years of experience in SEO\, paid ads\, and team scaling. Marina helped build one of Bulgaria’s first and biggest in-house SEO teams — recruiting\, training\, and mentoring people who’ve since grown into leadership roles of their own. Today\, she leads Search\, Data Analysis\, and Paid Ads at Franchise Fame & Local Fame\, delivering multichannel growth for clients worldwide. Her teams describe her as a “machine” of professionalism\, and her cultures as high-performance environments fuelled by curiosity and feedback. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nThe High-Conversion Leader: Engineering Personal Peak Performance \n⏱ <10 min · dr. julika novkova\, phd — business psychologist & founder of juls’ psychology \n\na sharp 10-minute distillation how leaders can stay connected to meaning under pressure. brings the tools she’s developed help find personal through their work without losing themselves practical\, sharp\, and built for marketers founders in room who are leading change. \n\nabout julika: is a psychologist\, psychology\, creator innovaception model. with 15+ years experience she helps transform “powerlessness lack control” into opportunities growth personalised self-empowerment self-structuring. her core belief: most important resource success you goal burn passion your ideas burning out work. \n\n\n\n\n\n\n★ career entrepreneurship track 11:30 – 12:30 \n\n\nfour sessions on building actually want\nfrom reigniting creativity designing dream job that scales practical frameworks from people who’ve done it. \n\n\n\nlecture 15 \npress play marketing career: framework turning chaos curiosity \n⏱ rita cidre head customer education community at semrush \n\nmodern has never been more complex or chaotic. we optimize everything performance efficiency\, but somewhere along way\, something essential disappeared: our curiosity. \nin this talk\, strategist future-of-work thinker explores gap growing distance between creative energy professionals start careers heaviness set over time. drawing two decades brands like zillow\, npr\, time\, qualtrics\, shares burnout led one driving question: why do some thrive creatively while others slowly lose spark? \n\n\nattendees will leave with: \n→ new way spot early signs yourself team reframing as source curiosity\, not exhaustion ways bring back high-performance lessons drawn inside world’s demanding teams \n\n\nabout rita: strategist\, educator\, spent qualtrics teaching universities harvard nyc wu vienna. after experiencing firsthand\, became obsessed single today\, podcaster\, speaker\, semrush\, ambitious reconnect makes meaningful. \n\n\n\n\n🔥 rapid-fire talk 10 \ndesign <10 diana racheva erickson-certified professional coach enterprise agile \n\nwhat if stopped searching perfect started it? \ndiscover design thinking principles reframe questions\, explore possibilities\, take small\, steps toward truly fits you. those ready move waiting creating. diana: 20 teams\, projects\, organizational transformations focusing only processes systems\, grow scrum master\, coach\, certified erickson coaching international works intersection continuous improvement\, authentic leadership\, transformation\, cultures where feel seen\, valued\, engaged. \n\n\n\n\nlecture \nhow scales: businesses i’ve mentored vyara stefcheva entrepreneur\, exited agency session vyara’s three vantage points founder\, leader\, educator distilling what learned across building\, scaling\, selling business\, mentoring dozens other way. \nexpect honest reflections works\, breaks\, it know decisions compound\, ones quietly cost you\, difference grows scales. vyara: an having successfully sold zahara consult\, serving clients continents. strategies including wacom\, binance\, postbank\, aroma\, bsb\, radina group\, among others. alongside entrepreneurial work\, sought-after lecturer softuni finance academy\, training thousands entrepreneurs each year. mentors mastermind program\, helping them achieve clear\, measurable make smarter strategic decisions. \nthe revenue leak audit: 5 questions every must answer silyana bojilova consultant revenuelab \n \nmost step don’t have problem. they it’s draining they’ve worked so hard build. session\, 5-question diagnostic working founder-led industries turns live exercise. scan qr code\, get result real no slides copy down just clear picture money\, about first. \n\nattendees quick mini revenue-leak diagnosis during phone common places silently concrete action week invitation free in-depth go further \n\n \nabout silyana: nebula 360™ methodology. 17+ startups scale-ups coo\, support\, product owner\, now good gaps can’t yet see. fix stories women walk path 14:00 15:30 \n\n\ntwo panels interview\nthe afternoon block honest\, unscripted conversation kind slide deck. builders\, plus first-ever interview senior executive. \n\n\n\n💬 panel discussion ~25 \ncommunity lever beyond \nwith delyana samolova\, ekaterina ancheva\, stefy krushkelova \n\ncommunities become powerful underestimated drivers trust\, influence\, results. panel\, sit bulgaria unpack what’s misunderstood\, rather than nice-to-have. candid\, compounds audience community\, wider strategy serious trust. \n\n\ndelyana samolova ceo co-founder socialmama | founding member mamapreneur. marketer entrepreneur solid economic background germany nearly decade social listening expert. analysing digital conversations consumer behaviour\, transitioned expertise mission: transforming motherhood connection. mamapreneur\, thriving mothers mobile application designed eliminate isolation build friendships supportive networks. ahead its highly anticipated launch\, already boasts waitlist 300 eager connect. proud mother three-year-old girl herself\, deeply passionate power driver peer real-world impact. \nekaterina ancheva identity communications unicredit bulbank. internal communications\, integrated corporate reputation management\, planning\, channels\, event management. group council bulgaria\, also served chairperson 2019 2022\, bulgarian public relations society (bdvo) since 2019. \nstefy novara consulting\, bringing 14+ marketing\, sales\, partnerships\, 6+ year focus online brand communities drive retention long-term e-commerce us\, uk\, australia. currently pursuing msc cognitive science\, grounding process information \n\n\n\n\n\n💬 \nstarting zhenya dimitrova\, teodora ivanova\, fatima mergaby does when marketing? share unfiltered version decisions\, pivots\, learn by doing. candid leap levers needle early-stage businesses\, mindset shifts warns about. \n\n\nzhenya dimitrova momfident\, app making psychological support accessible mother. 8+ former sales director education\, combines technology\, address challenges first large-scale study young bulgaria. \nteodora ivanova cmo skillsome\, applies tool behavior change close schools teach life demands. trained stuttgart advertising teodora’s “scenic route” service\, project coaching\, management gives rare 360° view execution\, human growth. \nfatima randum goodies\, woman-owned creating high-quality\, functional gear made adventure\, winter sports\, everyday movement. long-standing perspective scratch design\, supply\, storytelling\, all. \n\n\n\n\n\n🎙 ~30 format \ninterview leader yana durzheva retail procredit bank we’re introducing one-on-one offering look practised scale major organisation. trade-offs\, usually conference talks. \n“marketing should create deliver value\, lasting connections.” yana: leads responsible acquisition\, activation\, strong crm\, experience. sits data creativity. yana’s shaped deep interest understanding resonate performance\, lifecycle\, brand. closely cross-functional greece\, aligning local initiatives broader vision. \n\n\n\n\n\n\n15:30 17:00 \nrooftop cocktail party 🌇\na full hour half rooftop59 open-air\, views sofia vitosha mountain\, seasonal cocktails\, food\, turn day relationships compound. \n\n\n\nwhat ticket includes \n\neverything covered ticket\n\n\nthe programme \n✓ front-row seat 5+ hours lectures\, panels\, video recordings delivered email post-conference rooftop photos \n\n\nfood drinks (all day) four catered breaks pastries arrival\, lunch\, refreshments\, catering coffee soft available break drink vouchers \n\n\nswag networking gift bag swag\, swag gifts sponsors 70+ attendees speakers\, founders\, in-house leaders\, all long\, line community’s code conduct \n\n\n\n\nthe venue \n\nkitchen59 rooftop59\nkitchen59 hotel restaurant ecosystem talented people\, unforgettable experiences meet. located sofia’s hipodruma district\, together spaces\, world-class (talents)\, co-working floors roof. closing takes place open-air bar complete pool\, relaxed atmosphere beloved spots city. \n\n\nkitchen59 \nconference space \n📍 bul. tsar boris iii 59\, sofia\, \n📅 saturday\, june 2026 \n🕣 8:30 am 5:00 pm (programme + party) \n🌐 kitchen59.bg → \n\n\n\n\n\npartners \n\nthis possible of\n\n\n\n🤝 partner \nprocredit \nmodern\, development-oriented banking celebrating 25 modern\, secure\, fast-growing german bank\, part group. bank’s philosophy transparency honesty experts understand needs both households enabling customers informed financial plan future confidence straightforward communication. strongly committed sustainable development invests services operations simple\, fast\, convenient manage finances ease. \nvisit procreditbank.bg \n\n\n\n\n★ sponsor slot open \nyour could be here \nreach 70 carefully curated marketers\, yet. sponsorship slots limited. \nbecome \nconnect gain visibility materials\, post-event content. \n\n\n\n\n\nmedia partners \n\nour media partners\n\n\n\n\n\n🗞 \ncourageous coaches platform dedicated organizations awareness\, creativity\, humanity coaching. \n\n\nfounded active members federation racheva\, aneliya manolova\, vasya vankova creates transformational learning foster \nrooted belief begins within\, courageous supports individuals emotional agility\, connection\, leadership. human-centered\, solution-focused approach impact\, meaningful development\, conscious cultural transformation. \nread less ↑\n\nread ↓\nvisit courageouscoaches.com \n\n\n\n\n🗞 \nsofia expats weekly newsletter go-to english-friendly events\, activities\, culture tips internationally-minded locals. \njoin sofiaexpats.com \nfinance academy national focused finance\, investing\, accounting. organization runs program stefcheva\, providing mentorship guidance throughout journey. \nexplore \n\n\n\n\n\n\n\n\n\n🗞 \ncouncil public-benefit association promoting best practices programmes small medium advancement positions. \n\n\nthe realising potential develops projects aimed strengthening nurturing talent range industries. 240 individual members\, managers extensive culture\, whom stand behind council’s name expertise. womeninbusiness.bg \nbulgarian bulgaria’s organisation field relations\, uniting pr practitioners\, lecturers\, students. founded meeting point current experts\, fosters ethical standards\, collaboration community. bdvo.org \n\n\n\n\n\n\n🗞 call \nhelp us spread word \nwe’re looking collaborate outlets\, platforms\, podcasts\, content creators mission spotlight entrepreneurship. website\, linkedin\, materials behind-the-scenes access panelists\, complimentary editorial cover membership regional empowering tech \n\n\n\n\n\nthe \n\n\n🇧🇬 \nwomen (wim-bg) registered foundation empowering\, supporting\, \nfounded lazarina stoy\, wim-bg was born desire network\, wins\, together. slack quickly grown network digitally in-person events beyond. offers exclusive dinners expert mini-conferences educational presentations\, programme\, support. \nlearn \n\n\n\n\n📋 \nall adhere \nwe welcoming\, inclusive\, harassment-free everyone. attending event\, agree follow bulgaria: \n\n\n\n\njoin \nonly seats sure yours\na stories\, happen kept purpose. \n▶️ watch \n\n\n\nquestions? team@womeninmarketing.bg
url:https:>В момента този артикул не е наличен. \n	\n	\n\n\n\n\n\n\n				SKU:\n				mini-conference-ticket-sofia-1\n				\n			\n\nCategory: Event Tickets\n\nTags: Mini-Conference Tickets\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nThe event will feature 5 lectures with both international and local speakers:  \n\n\n\n\n\nGoogle Ads with lecturer Stefka Georgieva\, Founder & CEO of AdvantageBG\n\n\n\nGoogle Looker Studio with lecturer Chloe Christine\, Data & Analytics Consultant at CCDigital\n\n\n\nGoogle Cloud AI/ML APIs + Gemini\, with lecturer Lazarina Stoy. Founder of MLforSEO and Women in Marketing – Bulgaria\n\n\n\nGA4 (Google Analytics)\, with lecturer Gemma Fontane\, Co-Founder & Managing Partner at Orvit Digital\n\n\n\nGoogle Tag Manager\, with lecturer Stacey Cooper\, Analytics Consultant at Sharper Digital\n\n\n\n\n\nCheck out the individual speaker profiles below. Detailed talk descriptions of each speaker will be released in the upcoming few weeks\, so stay tuned ✨ \n\n\n\n\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience.  \n\n\n\n\nSession descriptions\n\n\n\nUnlocking GA4 for Multichannel Marketing Success\n\n\n\nGemma Fontané \n\n\n\nIn this session you will learn how Google Analytics 4 (GA4) can become a game-changer for your marketing strategy—whether you focus on SEO\, content\, social media\, or paid campaigns. Gemma will guide you through the essential features of GA4\, showcasing practical insights on how to track customer behavior across platforms\, optimize campaigns\, analyze user interactions and boost your ROI. No prior experience with GA4 is required as we break down concepts like event tracking\, audience segmentation\, and cross-channel performance analysis. \n\n\n\nFor SEO professionals\, this session will cover how GA4’s enhanced metrics\, such as engagement rate and user retention\, can support the optimization of organic content strategies by providing deeper insights into audience preferences. Content marketers will learn how to measure content performance more effectively\, leveraging metrics like scroll depth and content engagement to refine messaging and formats. Social media managers will discover ways to measure the true impact of their campaigns\, utilizing custom events and funnel visualization to understand the complete customer journey. Additionally\, we’ll dive into paid campaigns\, covering advanced attribution models that allow you to assess ad performance with greater accuracy\, ensuring you allocate your budget where it matters most. \n\n\n\nGemma will conclude the session with actionable tips for creating GA4 reports tailored to your marketing goals\, so you leave ready to apply data-driven decisions to your SEO\, content\, social media\, and paid campaigns immediately. \n\n\n\nSupercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide\n\n\n\nLazarina Stoy \n\n\n\nIn this beginner-friendly session\, discover how Google Cloud’s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don’t need any coding experience to follow along as we explore practical applications of AI\, from automating processes to improving content and customer insights. We’ll cover key machine learning concepts\, explaining how models like text classification and entity analysis can be applied to organic search marketing\, helping you optimize content for SEO by identifying key topics and improving relevance. \n\n\n\nFor social media managers and local SEO professionals\, we’ll dive into sentiment and entity sentiment analysis—techniques for scraping and analyzing online reviews to understand customer feedback better. We’ll also explore Google Cloud’s content transformation APIs\, showing how businesses can easily transcribe\, analyze\, and generate video or audio content to speed up production and enter new markets. Additionally\, we’ll touch on the capabilities of Google Gemini for automating tasks like personalized ad copy generation and enhancing customer interactions. \n\n\n\nThe session wraps up with practical templates for implementing these solutions in Google Sheets (no-code) or Google Colab (Python)\, ensuring you leave with actionable steps to start using AI in your marketing processes right away. \n\n\n\n\n\n\n\n\n\nEnhancing data quality with Google Tag Manager\n\n\n\nStacey Cooper \n\n\n\nIn this session\, we’ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4\, empowering teams to make more informed\, data-driven decisions. We’ll address some of the most common issues I’ve encountered with Consent Mode v2\, highlighting how these challenges can compromise the accuracy of data collection. From there\, we’ll go into a discussion of the differences between creating custom events directly in GA4 versus within GTM\, expanding your ability to capture more data. \n\n\n\nThe session will also cover essential steps for setting up custom definitions and metrics\, giving you the flexibility to tailor reports to the specific needs of your business. We’ll touch on Content Grouping and how this often-overlooked feature can help structure and segment your data for better insights\, particularly for SEOs. For GTM experts\, we’ll explore use cases of how to use ChatGPT to generate custom JavaScript variables\, offering a middle ground that empowers non-coders to expand the functionality of GTM. \n\n\n\nThis session is designed for all skill levels\, from those with a basic understanding of how tags and triggers in GTM work to more advanced GTM users. You’ll walk away with actionable tips that you can immediately implement in your own GTM setup. \n\n\n\nGoogle Ads current Trends & what’s next in 2025: Intersection of Ads\, SEO\, and video \n\n\n\nStefka Georgieva \n\n\n\nGoogle Ads are evolving incredibly\, becoming increasingly adaptive and integrated across different platforms. This might give the impression that working with them is becoming easier\, but in reality\, the strategic approach is more critical than ever. In this session\, we will explore key formats such as Performance Max and Demand Gen\, which play a vital role in modern advertising campaigns. \n\n\n\nWe will also discuss current topics such as the relationship between SEO and Google Ads\, and why some Dynamic Search Ads fail to launch. Finally\, we will consider whether YouTube Shorts could become a serious competitor to TikTok. Get your questions ready—now is the time to discuss them together and address the challenges you are facing! \n\n\n\nMaximising Marketing Insights with Looker Studio\n\n\n\nChloe Christine \n\n\n\nIn this session\, we’ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches\, this session offers a hands-on approach to reporting on SEO\, PPC\, and social media data—without requiring a big budget. \n\n\n\nYou’ll learn how to set up simple dashboards for SEO and PPC analysis\, with tips on integrating social media performance for a complete view of your campaigns. We’ll also explore data blending techniques to combine multiple sources like Google Ads and Google Analytics\, followed by key dos and don’ts for designing visually engaging dashboards. \n\n\n\nWhether you’re new to data visualisation or looking to refine your reporting\, this session offers accessible tips to help you get more out of Looker Studio and your data. \n\n\n\n \n\n\n\n\n\n\nDetailed Event Schedule\n\n\n\n\n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterWomen Techmakers by GoogleMini-Conference Headline sponsor We’ve secured funding from Google for this event via Lazarina Stoy\, a Women Techmakers Ambassador\, who will be discussing AI theory and implementations within Google’s suite of solutions for marketers\, as part of the Experience AI program\, which is conducted as part of EU Code Week.TBCCatering and Drinks SponsorYou can become our Catering and Drinks Sponsor by purchasing a MIni-Conference Sponsorship Slot.Advanced Web RankingMini-Conference Headline sponsorAdvanced Web Ranking is the World’s longest standing rank tracker. The tool provides fresh daily\, weekly or on demand geo-located rankings. Designed for agencies and in-house SEOs.Screaming Frog 🐸 \, Majestic\, GoogleCommunity/ Scholarship SponsorsScreaming Frog 🐸 – website crawler that helps you improve onsite SEO by auditing for common SEO issues\, purchased 5 Scholarship tickets for our community!Majestic – SEO Backlink Checker and Link Building Toolset\, Majestic\, purchased 5 Scholarship tickets from the proceeds of the SEOin2024 book which is a collaboration between Majestic\, David Bain and the SEO community. The Google Search team (led by John Mueller) from Google also sponsored 5 in-person attendance tickets\, and 10 recording tickets for our community!You can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.Puzl CowORKingMedia PartnersPuzl creates inspiring shared offices tailored for IT companies\, providing the productive environment and supportive community IT teams need to thrive.Together\, we’re making waves in the marketing and tech world.\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ \n\n\n\nAbout the Experience AI program\, partnership with Google \n\n\n\n\nWe’re working with Google to partner with EU Code Week to teach AI Literacy with the Experience AI program.  \n\n\n\nIn her lecture\, Lazarina Stoy will cover not only the fundamentals in building machine learning models\, but also some advanced techniques on implementing machine learning APIs to supercharge your marketing efforts.
URL:https://www.womeninmarketing.bg/bg/event/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends/
LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/09/Google-for-Marketers-event-by-Women-in-Marketing-Bulgaria.png
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DTSTART;TZID=Europe/Sofia:20241105T200000
DTEND;TZID=Europe/Sofia:20241105T210000
DTSTAMP:20250808T165820Z
CREATED:20241025T120133Z
LAST-MODIFIED:20250808T165820Z
UID:1134-1730836800-1730840400@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #001 on Public Speaking: From Pitch\, Through Acceptance\, To Talk
DESCRIPTION:Join Our Webinar to Master the Art of Conference Speaking\n\n\n\nAre you passionate about your field but unsure how to break into the world of public speaking? Or perhaps you’ve spoken at local events but want to step onto bigger stages like international conferences? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 5th of November\, at 8PM EEST (6PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn.  \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced women in marketing\, both as speakers and conference organisers. \n\n\n\n\n\nGiulia Panozzo (Director of Customer Acquisition at StockX\, International Speaker and Speaker Mentor)\n\n\n\nNavah Hopkins (Evangelist/Optmyzr\, International Speaker)\n\n\n\nJojo Furnival (Marketing Manager at Sitebulb\, Webinar and Conference Organiser)\n\n\n\nIva Jovanovic (SEO Consultant and Organiser of Heapcon\, Conference Organiser)\n\n\n\nKirstie Cartledge (Head of Events and Marketing at ISS\, Conference Organiser)\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nHow to Organise Your PitchGiulia Panozzo will walk you through the essential steps to crafting a compelling and well-structured pitch for event organizers. Learn how to grab attention from the first sentence and showcase your unique expertise.Duration: 10 minutes\n\n\n\nWhat Conference Organisers are Looking ForJojo Furnival and Iva Jovanovic will give you insider tips on what conference organizers are searching for when reviewing potential speakers. From topic selection to presentation style\, this session will help you stand out and get noticed.Duration: 10 minutes\n\n\n\nHow to Ace Your Talk – Structure and DeliveryNervous about delivering your presentation? Navah Hopkins will cover how to structure your talk for maximum impact and deliver it confidently\, whether in-person or online. Learn strategies to engage your audience and leave a lasting impression.Duration: 10 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their speaking journey: \n\n\n\n\n\nWomen\, who have never spoken at events\n\n\n\nWomen\, who have some experience speaking but looking to up-skill and conquer the podiums of international conferences like brightonSEO\n\n\n\nWomen\, who have really experienced speakers in Bulgaria\, that have not spoken much abroad \n\n\n\n\n\nAdditional information\n\n\n\nThis will also be a collaboration with the Women in Tech SEO community\, which is hosting an AMA (Ask Me Anything) session in their Slack community on the same topic on November 13\, featuring Aleyda Solis (Creator of SEOFOMO\, Oriainti Founder\, and International Speaker). We highly encourage our community members to join the WTS community and attend their event as well. \n\n\n\n\n\n\n\nWe also highly recommend recommend this excellent resource on conference pitch writing by Hannah Smith\, who has been the MC at WTSFest conferences for several years. \n\n\n\nWhy Attend?\n\n\n\nWhether you’re just starting out or aiming to expand your speaking portfolio\, this webinar will provide you with actionable advice from experienced speakers and conference organisers\, who have successfully navigated the world of public speaking. You’ll leave equipped with practical tips\, insider knowledge\, and the confidence to pursue your speaking goals. \n\n\n\nRegister today to secure your spot and take the next step in your speaking career!
URL:https://www.womeninmarketing.bg/bg/event/public-speaking-from-pitch-through-acceptance-to-talk/
LOCATION:Online
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/10/Event-banners-11.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20241027T090000
DTEND;TZID=Europe/Sofia:20241027T130000
DTSTAMP:20241029T125020Z
CREATED:20240815T183402Z
LAST-MODIFIED:20241029T125020Z
UID:643-1730019600-1730034000@www.womeninmarketing.bg
SUMMARY:WiM-BG Team Community Run at Morning Run 2024
DESCRIPTION:This weekend\, our little community running club participated in EGT Morning Run to support the cause of SOS Children’s Villages International for “Sport and health for children and youth in SOS care”.4 of us ladies (and one very athletic pup 🐕 ) formed team ‘Women in Marketing – Bulgaria’ and competed in the 5K race. 🏃‍♀️ \n\n\n\nAbout the event\n\n\n\nEGT Morning Run is a park run in Borisova Garden in Sofia\, where participants can choose between three distances – 5\, 10\, and 20 km (1\, 2\, and 4 laps of the course). The course is a 5-kilometer loop. \n\n\n\nThe 13th edition of the initiative will took place on October 27th (Sunday) at 9 AM. \n\n\n\nWomen in Marketing – Bulgaria will participate as a team! 🎉 \n\n\n\nHow it went
URL:https://www.womeninmarketing.bg/bg/event/team-community-run-at-morning-run-2024/
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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