BEGIN:VCALENDAR VERSION:2.0 PRODID:-//womeninmarketing.bg - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:womeninmarketing.bg X-ORIGINAL-URL:https://www.womeninmarketing.bg/bg X-WR-CALDESC:Събития за womeninmarketing.bg REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Sofia BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260620T083000 DTEND;TZID=Europe/Sofia:20260620T173000 DTSTAMP:20260626T003108 CREATED:20260506T110517Z LAST-MODIFIED:20260615T174359Z UID:2582-1781944200-1781976600@www.womeninmarketing.bg SUMMARY:Leadership and Entrepreneurship in Marketing (Mini-Conference #003) DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\nReserve a spot at the event\n\n\n\nBuy a ticket to third mini-conference on the 20th of June\, 2026 in Sofia. Hosted in the Kitchen59 space\, with scenic rooftop and conference area\, this event will feature lectures and panel discussions on topics related to Leadership and Entrepreneurship in Marketing. \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMini-Conference #003 · Women in Marketing – Bulgaria \n20 June 2026 · Sofia\, Bulgaria \n\nLeadership & Entrepreneurship in Marketing\nA full day of lectures\, panels\, interviews & rooftop networking \nThis will be the longest and most knowledge-packed event we’ve organised to date. We’re intentionally keeping seats limited to 70 to allow for in-depth conversations and quality networking on the day. \n🕣 8:30 AM – 5:00 PM 📍 Kitchen59 & Rooftop59\, Sofia 👥 70 seats only 🗣 In English \n\n\n🎟️ Get Your Ticket → \n\n\nIn collaboration with  ProCredit Bank Bulgaria \n\n\n\n\n\n🎤 \n12 Sessions Across the Day \n5 lectures\, 4 rapid-fire talks\, 2 panel discussions\, and 1 leader interview. \n\n\n🍽️ \nCatered All Day \nPastries\, lunch\, refreshments\, and cocktails on the rooftop — all included. \n\n\n✨ \nCurated & Capped at 70 \nMarketers\, founders\, agency leaders\, and in-house pros — built for real connection. \n\n\n\n\nTHE EVENT \n\nA full day designed for marketers who want more than slide decks\nWhether you’re building a team\, thinking about starting a business or scaling one\, navigating the agency world\, or simply trying to stay ahead in a fast-changing industry — this event was built for you. \nOver the course of the day\, you’ll hear from a carefully curated lineup of marketing leaders\, agency veterans\, entrepreneurs\, community builders\, and brand strategists — each bringing a distinct perspective shaped by real-world experience. These are practitioners\, not theorists. \nThe lectures dive into the topics shaping modern marketing leadership: winning at managing team dynamics\, what it actually takes to build influence without authority\, managing cross-boundary teams\, and engineering personal peak performance. Expect candid\, practical sessions designed to challenge assumptions and give you tools you can use immediately. \nThe panels bring together voices from across the industry — agency professionals\, founders\, and community leaders — for honest\, unscripted conversations about thriving in agency environments\, starting a business as a marketer\, and how community can become one of the most powerful levers in your marketing strategy. \nThe interview (a new format we’re introducing just for this event) goes one-on-one with a senior marketing executive\, offering a rare look at how marketing is practised at scale inside a major organisation — the decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \nBeyond the programme itself\, the event is designed with connection in mind. From the morning coffee to the closing rooftop cocktail party\, there’s ample space to meet peers\, swap ideas\, and build relationships that last well beyond the day itself. \n\n\n\n\nTHE DAY AT A GLANCE \n\nThe full event schedule\nThree programmed tracks plus a closing rooftop cocktail party — designed so the day flows naturally from learning to conversation. \n\n\n\n\n\n\n\n\n08:30 – 09:30 Welcoming guests · arrival\, registration\, badges & gift bags \n09:30 – 11:00 Leadership Track · 4 sessions \n11:00 – 11:30 Coffee Break \n11:30 – 12:30 Career & Entrepreneurship Track · 4 sessions \n12:30 – 14:00 Lunch Break \n14:00 – 15:30 Stories From the Women Who Walk the Path · 2 panels + 1 interview \n15:30 – 17:00 Rooftop Cocktail Party · networking on Rooftop59 \n\n\n\n\n\n\n★ LEADERSHIP TRACK · 09:30 – 11:00 \n\n\nFour sessions on what it really takes to lead\nFrom challenging the “command and control” myth to running cross-continent teams\, leading performance teams with the same clarity you bring to your campaigns\, and engineering personal peak performance — four leaders sharing what they’ve learned in the trenches. \n\n\n\nLECTURE · 20 MIN \nThe Anti-Boss Approach to Leadership \n⏱ 20 min · Bethan Vincent — Founder & Managing Partner at Open Velocity \n\nLeadership is often framed as a linear progression: climb high enough\, gain authority\, tell people what to do. Yet anyone who has actually led a team knows that helping humans achieve their goals is not that simple. In this session\, Bethan challenges the persistent myth of “command and control” leadership and offers a more human\, resilient alternative grounded in trust\, clarity\, and intelligent autonomy. \nDrawing on her experience as a marketing director\, founder\, and strategic adviser to fast-scaling companies\, Bethan shares candid lessons learned from leading diverse teams and collaborating with senior clients across high-stakes environments. She explores why the instinct to tighten control almost always backfires\, how self-doubt shows up even for experienced leaders\, and why being “soft” and being ineffective are not the same thing. \n\n\nAttendees will leave with: \n→ Practical ways to set direction without slipping into micromanagement \n→ The difference between coaching and commanding — and when each belongs \n→ How to build an environment where people take ownership because they want to\, not because they fear the consequences \n→ A reminder that leadership isn’t a trait you either have or don’t — it’s a learned skill anyone can develop \n\n\nAbout Bethan: Founder and Managing Partner of Open Velocity\, a strategic marketing consultancy for high-growth\, tech-led businesses. With over a decade in senior marketing roles\, Bethan has led successful go-to-market strategies\, repositioned brands\, and built high-performing teams across competitive global markets. A serial founder herself — including a B2C coffee business and a sustainability certification platform — she brings an entrepreneurial mindset to helping others grow with clarity\, confidence\, and commercial focus. \n\n\n\n\nLECTURE · 20 MIN \nLeading Without Borders: Lessons from the Trenches of International Team Management \n⏱ 20 min · Hristina (Tina) Mangelova — VP of SEO & AI Optimization at MissionOne Media (BarkleyOKRP) \n\nWhat does it really take to lead a team scattered across time zones\, cultures\, and continents? In this talk\, Tina shares hard-won lessons from building and managing cross-continent teams — how to earn trust when you can’t share a coffee\, how to build a sense of community among people who’ve never met face-to-face\, and the discipline of communicating with clarity and intention. \nTina will explore what remote female leadership looks like in practice\, how to create genuine mentorship relationships across distance\, and the art of managing up when your manager is time zones away. Along the way\, she’ll challenge the assumption that authority requires proximity — and make the case that the best long-distance leaders lead through influence\, clarity\, and care rather than control. \n\n\nAttendees will leave with: \n→ A framework for remote leadership grounded in influence\, clarity\, and care — not control \n→ Practical ways to build genuine mentorship across distance \n→ The art of managing up when your manager is time zones away \n→ A more intentional approach to leading people you may rarely meet in person \n\n\nAbout Tina: VP of SEO & AI Optimization at MissionOne Media\, a BarkleyOKRP division\, where she leads the evolution of organic search in the AI era. With 10 years across agency and in-house roles\, she specialises in the intersection of technical SEO\, content strategy\, and emerging AI technologies. Bulgarian-born and US-trained\, Tina has built her career on SEO’s interdisciplinary nature — blending technical expertise\, creative strategy\, and user-centric thinking. She’s previously presented at SerpConf\, hosted webinars with Oncrawl\, and shared insights on industry podcasts. \n\n\n\n\nLECTURE · 20 MIN \nThe Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns \n⏱ 20 min · Marina Cholakova — Head of Search\, Data Analysis & Paid Ads at Franchise Fame & Leads to Fame \n\nThe best performance marketers don’t guess. They build systems\, read signals\, and make decisions with clarity — because the data tells them where to focus before problems become expensive. So what if you led your team the same way? \nEvery performance marketer knows the rule: if you’re not tracking it\, you can’t improve it. Yet most of us step into team leadership and quietly abandon that instinct — relying on gut feel\, one-to-ones that go in circles\, and the hope that if something were really wrong\, we’d know. We usually don’t. Not until someone quits. \nIn this session\, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals — not surveillance\, not micromanagement or spreadsheets — that tells you who on your team is thriving\, who needs support\, and where your energy as a leader will have the most impact. \nShe’ll also tackle one of the most overlooked challenges facing modern marketing leaders: the blended team. Because full-time employees and freelance contributors are not the same\, they are not motivated by the same things\, and tracking them with the same lens means missing what matters for both. \n\n\nAttendees will leave with: \n→ The Team Performance Stack — a simple set of leadership signals (not surveillance\, not micromanagement) \n→ A clear view of who’s thriving\, who needs support\, and where your energy will have the most impact \n→ A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each \n→ Tools you can apply whether you’re leading three people or thirty\, in-house or across the globe \n\n\nAbout Marina: A performance marketing leader with 15+ years of experience in SEO\, paid ads\, and team scaling. Marina helped build one of Bulgaria’s first and biggest in-house SEO teams — recruiting\, training\, and mentoring people who’ve since grown into leadership roles of their own. Today\, she leads Search\, Data Analysis\, and Paid Ads at Franchise Fame & Leads to Fame\, delivering multichannel growth for clients worldwide. Her teams describe her as a “machine” of professionalism\, and her cultures as high-performance environments fuelled by curiosity and feedback. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nThe High-Conversion Leader: Engineering Personal Peak Performance \n⏱ <10 min · dr. julika novkova\, phd — business psychologist & founder of juls’ psychology \n\na sharp 10-minute distillation how leaders can stay connected to meaning under pressure. brings the tools she’s developed help find personal through their work without losing themselves practical\, sharp\, and built for marketers founders in room who are leading change. \n\nabout julika: is a psychologist\, psychology\, creator innovaception model. with 15+ years experience she helps transform “powerlessness lack control” into opportunities growth personalised self-empowerment self-structuring. her core belief: most important resource success you goal burn passion your ideas burning out work. \n\n\n\n\n\n\n★ career entrepreneurship track 11:30 – 12:30 \n\n\nfour sessions on building actually want\nfrom reigniting creativity designing dream job that scales practical frameworks from people who’ve done it. \n\n\n\nlecture 15 \npress play marketing career: framework turning chaos curiosity \n⏱ rita cidre head customer education community at semrush \n\nmodern has never been more complex or chaotic. we optimize everything performance efficiency\, but somewhere along way\, something essential disappeared: our curiosity. \nin this talk\, strategist future-of-work thinker explores gap growing distance between creative energy professionals start careers heaviness set over time. drawing two decades brands like zillow\, npr\, time\, qualtrics\, shares burnout led one driving question: why do some thrive creatively while others slowly lose spark? \n\n\nattendees will leave with: \n→ new way spot early signs yourself team reframing as source curiosity\, not exhaustion ways bring back high-performance lessons drawn inside world’s demanding teams \n\n\nabout rita: strategist\, educator\, spent qualtrics teaching universities harvard nyc wu vienna. after experiencing firsthand\, became obsessed single today\, podcaster\, speaker\, semrush\, ambitious reconnect makes meaningful. \n\n\n\n\n🔥 rapid-fire talk 10 \ndesign <10 diana racheva erickson-certified professional coach enterprise agile \n\nwhat if stopped searching perfect started it? \ndiscover design thinking principles reframe questions\, explore possibilities\, take small\, steps toward truly fits you. those ready move waiting creating. diana: 20 teams\, projects\, organizational transformations focusing only processes systems\, grow scrum master\, coach\, certified erickson coaching international works intersection continuous improvement\, authentic leadership\, transformation\, cultures where feel seen\, valued\, engaged. \n\n\n\n\nlecture \nhow scales: businesses i’ve mentored vyara stefcheva entrepreneur\, exited agency session vyara’s three vantage points founder\, leader\, educator distilling what learned across building\, scaling\, selling business\, mentoring dozens other way. \nexpect honest reflections works\, breaks\, it know decisions compound\, ones quietly cost you\, difference grows scales. vyara: an having successfully sold zahara consult\, serving clients continents. strategies including wacom\, binance\, postbank\, aroma\, bsb\, radina group\, among others. alongside entrepreneurial work\, sought-after lecturer softuni finance academy\, training thousands entrepreneurs each year. mentors mastermind program\, helping them achieve clear\, measurable make smarter strategic decisions. \nthe revenue leak audit: 5 questions every must answer silyana bojilova consultant revenuelab \n \nmost step don’t have problem. they it’s draining they’ve worked so hard build. session\, 5-question diagnostic working founder-led industries turns live exercise. scan qr code\, get result real no slides copy down just clear picture money\, about first. \n\nattendees quick mini revenue-leak diagnosis during phone common places silently concrete action week invitation free in-depth go further \n\n \nabout silyana: nebula 360™ methodology. 17+ startups scale-ups coo\, support\, product owner\, now good gaps can’t yet see. fix stories women walk path 14:00 15:30 \n\n\ntwo panels interview\nthe afternoon block honest\, unscripted conversation kind slide deck. builders\, plus first-ever interview senior executive. \n\n\n\n💬 panel discussion ~25 \ncommunity lever beyond \nwith delyana samolova\, ekaterina ancheva\, stefy krushkelova \n\ncommunities become powerful underestimated drivers trust\, influence\, results. panel\, sit bulgaria unpack what’s misunderstood\, rather than nice-to-have. candid\, compounds audience community\, wider strategy serious trust. \n\n\ndelyana samolova ceo co-founder socialmama | founding member mamapreneur. marketer entrepreneur solid economic background germany nearly decade social listening expert. analysing digital conversations consumer behaviour\, transitioned expertise mission: transforming motherhood connection. mamapreneur\, thriving mothers mobile application designed eliminate isolation build friendships supportive networks. ahead its highly anticipated launch\, already boasts waitlist 300 eager connect. proud mother three-year-old girl herself\, deeply passionate power driver peer real-world impact. \nekaterina ancheva identity communications unicredit bulbank. internal communications\, integrated corporate reputation management\, planning\, channels\, event management. group council bulgaria\, also served chairperson 2019 2022\, bulgarian public relations society (bdvo) since 2019. \nstefy novara consulting\, bringing 14+ marketing\, sales\, partnerships\, 6+ year focus online brand communities drive retention long-term e-commerce us\, uk\, australia. currently pursuing msc cognitive science\, grounding process information \n\n\n\n\n\n💬 \nstarting zhenya dimitrova\, teodora ivanova\, fatima mergaby does when marketing? share unfiltered version decisions\, pivots\, learn by doing. candid leap levers needle early-stage businesses\, mindset shifts warns about. \n\n\nzhenya dimitrova momfident\, app making psychological support accessible mother. 8+ former sales director education\, combines technology\, address challenges first large-scale study young bulgaria. \nteodora ivanova cmo skillsome\, applies tool behavior change close schools teach life demands. trained stuttgart advertising teodora’s “scenic route” service\, project coaching\, management gives rare 360° view execution\, human growth. \nfatima randum goodies\, woman-owned creating high-quality\, functional gear made adventure\, winter sports\, everyday movement. long-standing perspective scratch design\, supply\, storytelling\, all. \n\n\n\n\n\n🎙 ~30 format \ninterview leader yana durzheva retail procredit bank we’re introducing one-on-one offering look practised scale major organisation. trade-offs\, usually conference talks. \n“marketing should create deliver value\, lasting connections.” yana: leads responsible acquisition\, activation\, strong crm\, experience. sits data creativity. yana’s shaped deep interest understanding resonate performance\, lifecycle\, brand. closely cross-functional greece\, aligning local initiatives broader vision. \n\n\n\n\n\n\n15:30 17:00 \nrooftop cocktail party 🌇\na full hour half rooftop59 open-air\, views sofia vitosha mountain\, seasonal cocktails\, food\, turn day relationships compound. \n\n\n\nwhat ticket includes \n\neverything covered ticket\n\n\nthe programme \n✓ front-row seat 5+ hours lectures\, panels\, video recordings delivered email post-conference rooftop photos \n\n\nfood drinks (all day) four catered breaks pastries arrival\, lunch\, refreshments\, catering coffee soft available break drink vouchers \n\n\nswag networking gift bag swag\, swag gifts sponsors 70+ attendees speakers\, founders\, in-house leaders\, all long\, line community’s code conduct \n\n\n\n\nthe venue \n\nkitchen59 rooftop59\nkitchen59 hotel restaurant ecosystem talented people\, unforgettable experiences meet. located sofia’s hipodruma district\, together spaces\, world-class (talents)\, co-working floors roof. closing takes place open-air bar complete pool\, relaxed atmosphere beloved spots city. \n\n\nkitchen59 \nconference space \n📍 bul. tsar boris iii 59\, sofia\, \n📅 saturday\, june 2026 \n🕣 8:30 am 5:00 pm (programme + party) \n🌐 kitchen59.bg → \n\n\n\n\n\npartners \n\nthis possible of\n\n\n\n🤝 partner \nprocredit \nmodern\, development-oriented banking celebrating 25 modern\, secure\, fast-growing german bank\, part group. bank’s philosophy transparency honesty experts understand needs both households enabling customers informed financial plan future confidence straightforward communication. strongly committed sustainable development invests services operations simple\, fast\, convenient manage finances ease. \nvisit procreditbank.bg \n\n\n\n\n★ sponsor slot open \nyour could be here \nreach 70 carefully curated marketers\, yet. sponsorship slots limited. \nbecome \nconnect gain visibility materials\, post-event content. \n\n\n\n\n\nmedia partners \n\nour media partners\n\n\n\n\n\n🗞 \ncourageous coaches platform dedicated organizations awareness\, creativity\, humanity coaching. \n\n\nfounded active members federation racheva\, aneliya manolova\, vasya vankova creates transformational learning foster \nrooted belief begins within\, courageous supports individuals emotional agility\, connection\, leadership. human-centered\, solution-focused approach impact\, meaningful development\, conscious cultural transformation. \nread less ↑\n\nread ↓\nvisit courageouscoaches.com \n\n\n\n\n🗞 \nsofia expats weekly newsletter go-to english-friendly events\, activities\, culture tips internationally-minded locals. \njoin sofiaexpats.com \nfinance academy national focused finance\, investing\, accounting. organization runs program stefcheva\, providing mentorship guidance throughout journey. \nexplore \n\n\n\n\n\n\n\n\n\n🗞 \ncouncil public-benefit association promoting best practices programmes small medium advancement positions. \n\n\nthe realising potential develops projects aimed strengthening nurturing talent range industries. 240 individual members\, managers extensive culture\, whom stand behind council’s name expertise. womeninbusiness.bg \nbulgarian bulgaria’s organisation field relations\, uniting pr practitioners\, lecturers\, students. founded meeting point current experts\, fosters ethical standards\, collaboration community. bdvo.org \n\n\n\n\n\n\n🗞 call \nhelp us spread word \nwe’re looking collaborate outlets\, platforms\, podcasts\, content creators mission spotlight entrepreneurship. website\, linkedin\, materials behind-the-scenes access panelists\, complimentary editorial cover membership regional empowering tech \n\n\n\n\n\nthe \n\n\n🇧🇬 \nwomen (wim-bg) registered foundation empowering\, supporting\, \nfounded lazarina stoy\, wim-bg was born desire network\, wins\, together. slack quickly grown network digitally in-person events beyond. offers exclusive dinners expert mini-conferences educational presentations\, programme\, support. \nlearn \n\n\n\n\n📋 \nall adhere \nwe welcoming\, inclusive\, harassment-free everyone. attending event\, agree follow bulgaria: \n\n\n\n\njoin \nonly seats sure yours\na stories\, happen kept purpose. \n🎟️ \n\n\n\nquestions? team@womeninmarketing.bg url:https:>В момента този артикул не е наличен. \n \n \n\n\n\n\n\n\n SKU:\n \n \n \n\nCategory: Event Tickets\n\nTags: Mini-Conference Tickets\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nThe event will feature 5 lectures with both international and local speakers: \n\n\n\n\n\nGoogle Ads with lecturer Stefka Georgieva\, Founder & CEO of AdvantageBG\n\n\n\nGoogle Looker Studio with lecturer Chloe Christine\, Data & Analytics Consultant at CCDigital\n\n\n\nGoogle Cloud AI/ML APIs + Gemini\, with lecturer Lazarina Stoy. Founder of MLforSEO and Women in Marketing – Bulgaria\n\n\n\nGA4 (Google Analytics)\, with lecturer Gemma Fontane\, Co-Founder & Managing Partner at Orvit Digital\n\n\n\nGoogle Tag Manager\, with lecturer Stacey Cooper\, Analytics Consultant at Sharper Digital\n\n\n\n\n\nCheck out the individual speaker profiles below. Detailed talk descriptions of each speaker will be released in the upcoming few weeks\, so stay tuned ✨ \n\n\n\n\n \n\n \n \n\n \n \n \n \n Stacey Cooper \n \n\n \n Analytics Consultant\, Sharper Digital \n \n \n \n \n \n \n\n \n \n \n \n Chloe Christine \n \n\n \n Data & Analytics Consultant\, CC Digital \n \n \n \n \n \n \n\n \n \n \n \n Stefka Georgieva \n \n\n \n Founder & CEO\, Advantage.bg \n \n \n \n \n \n \n\n \n \n \n \n Gemma Fontané \n \n\n \n Co-Founder & Managing Partner\, Orvit Digital \n \n \n \n \n \n \n\n \n \n \n \n Lazarina Stoy. \n \n\n \n Founder\, MLforSEO \n \n \n \n \n \n \n\n \n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience. \n\n\n\n\n\n\nDetailed Event Schedule\n\n\n\n Sofia Mini-Conference #1 Program 19:0519:2519:3019:5019:5520:1520:2020:4020:45Unlocking GA4 for Multichannel Marketing Success19:05 – 19:25 (20 min)Sofia Mini-Conference #1 ProgramIn this session you will learn how Google Analytics 4 (GA4) can become a game-changer for your marketing strategy—whether you focus on SEO\, content\, social media\, or paid campaigns. Gemma will guide you through the essential features of GA4\, showcasing practical insights on how to track customer behavior across platforms\, optimize campaigns\, analyze user interactions […] \n\n \n Gemma Fontané \n \n \n Co-Founder & Managing Partner\, Orvit Digital \n \n \n Presented by: HyperScienceEnhancing data quality with Google Tag Manager19:30 – 19:50 (20 min)Sofia Mini-Conference #1 ProgramIn this session\, we’ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4\, empowering teams to make more informed\, data-driven decisions. We’ll address some of the most common issues I’ve encountered with Consent Mode v2\, highlighting how these challenges can compromise the accuracy of data collection. From there\, we’ll […] \n\n \n Stacey Cooper \n \n \n Analytics Consultant\, Sharper Digital \n \n \n Presented by: HyperScienceGoogle Ads current Trends & what’s next in 2025: Intersection of Ads\, SEO\, and video 19:55 – 20:15 (20 min)Sofia Mini-Conference #1 ProgramGoogle Ads are evolving incredibly\, becoming increasingly adaptive and integrated across different platforms. This might give the impression that working with them is becoming easier\, but in reality\, the strategic approach is more critical than ever. In this session\, we will explore key formats such as Performance Max and Demand Gen\, which play a vital […] \n\n \n Stefka Georgieva \n \n \n Founder & CEO\, Advantage.bg \n \n \n Presented by: HyperScienceMaximising Marketing Insights with Looker Studio20:20 – 20:40 (20 min)Sofia Mini-Conference #1 ProgramIn this session\, we’ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches\, this session offers a hands-on approach to reporting on SEO\, PPC\, and social media data—without requiring a big budget. You’ll learn how to set up simple dashboards for […] \n\n \n Chloe Christine \n \n \n Data & Analytics Consultant\, CC Digital \n \n \n Supercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide20:45 – 21:05 (20 min)Sofia Mini-Conference #1 ProgramIn this beginner-friendly session\, discover how Google Cloud’s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don’t need any coding experience to follow along as we explore practical applications of AI\, from automating processes to improving content and customer insights. We’ll cover key machine learning concepts\, explaining how models like text […] \n\n \n Lazarina Stoy. \n \n \n Founder\, MLforSEO \n \n \n Presented by: HyperScience\n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterWomen Techmakers by GoogleMini-Conference Headline sponsor We’ve secured funding from Google for this event via Lazarina Stoy\, a Women Techmakers Ambassador\, who will be discussing AI theory and implementations within Google’s suite of solutions for marketers\, as part of the Experience AI program\, which is conducted as part of EU Code Week.TBCCatering and Drinks SponsorYou can become our Catering and Drinks Sponsor by purchasing a MIni-Conference Sponsorship Slot.Advanced Web RankingMini-Conference Headline sponsorAdvanced Web Ranking is the World’s longest standing rank tracker. The tool provides fresh daily\, weekly or on demand geo-located rankings. Designed for agencies and in-house SEOs.Screaming Frog 🐸 \, Majestic\, GoogleCommunity/ Scholarship SponsorsScreaming Frog 🐸 – website crawler that helps you improve onsite SEO by auditing for common SEO issues\, purchased 5 Scholarship tickets for our community!Majestic – SEO Backlink Checker and Link Building Toolset\, Majestic\, purchased 5 Scholarship tickets from the proceeds of the SEOin2024 book which is a collaboration between Majestic\, David Bain and the SEO community. The Google Search team (led by John Mueller) from Google also sponsored 5 in-person attendance tickets\, and 10 recording tickets for our community!You can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.Puzl CowORKingMedia PartnersPuzl creates inspiring shared offices tailored for IT companies\, providing the productive environment and supportive community IT teams need to thrive.Together\, we’re making waves in the marketing and tech world.\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ \n\n\n\nAbout the Experience AI program\, partnership with Google \n\n\n\n\nWe’re working with Google to partner with EU Code Week to teach AI Literacy with the Experience AI program. \n\n\n\nIn her lecture\, Lazarina Stoy. will cover not only the fundamentals in building machine learning models\, but also some advanced techniques on implementing machine learning APIs to supercharge your marketing efforts. URL:https://www.womeninmarketing.bg/bg/event/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends/ LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria CATEGORIES:Mini Conference ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/09/Google-for-Marketers-event-by-Women-in-Marketing-Bulgaria.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241105T200000 DTEND;TZID=Europe/Sofia:20241105T210000 DTSTAMP:20260626T003108 CREATED:20241025T120133Z LAST-MODIFIED:20250808T165820Z UID:1134-1730836800-1730840400@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #001 on Public Speaking: From Pitch\, Through Acceptance\, To Talk DESCRIPTION:Join Our Webinar to Master the Art of Conference Speaking\n\n\n\nAre you passionate about your field but unsure how to break into the world of public speaking? Or perhaps you’ve spoken at local events but want to step onto bigger stages like international conferences? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 5th of November\, at 8PM EEST (6PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced women in marketing\, both as speakers and conference organisers. \n\n\n\n\n\nGiulia Panozzo (Director of Customer Acquisition at StockX\, International Speaker and Speaker Mentor)\n\n\n\nNavah Hopkins (Evangelist/Optmyzr\, International Speaker)\n\n\n\nJojo Furnival (Marketing Manager at Sitebulb\, Webinar and Conference Organiser)\n\n\n\nIva Jovanovic (SEO Consultant and Organiser of Heapcon\, Conference Organiser)\n\n\n\nKirstie Cartledge (Head of Events and Marketing at ISS\, Conference Organiser)\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nHow to Organise Your PitchGiulia Panozzo will walk you through the essential steps to crafting a compelling and well-structured pitch for event organizers. Learn how to grab attention from the first sentence and showcase your unique expertise.Duration: 10 minutes\n\n\n\nWhat Conference Organisers are Looking ForJojo Furnival and Iva Jovanovic will give you insider tips on what conference organizers are searching for when reviewing potential speakers. From topic selection to presentation style\, this session will help you stand out and get noticed.Duration: 10 minutes\n\n\n\nHow to Ace Your Talk – Structure and DeliveryNervous about delivering your presentation? Navah Hopkins will cover how to structure your talk for maximum impact and deliver it confidently\, whether in-person or online. Learn strategies to engage your audience and leave a lasting impression.Duration: 10 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their speaking journey: \n\n\n\n\n\nWomen\, who have never spoken at events\n\n\n\nWomen\, who have some experience speaking but looking to up-skill and conquer the podiums of international conferences like brightonSEO\n\n\n\nWomen\, who have really experienced speakers in Bulgaria\, that have not spoken much abroad \n\n\n\n\n\nAdditional information\n\n\n\nThis will also be a collaboration with the Women in Tech SEO community\, which is hosting an AMA (Ask Me Anything) session in their Slack community on the same topic on November 13\, featuring Aleyda Solis (Creator of SEOFOMO\, Oriainti Founder\, and International Speaker). We highly encourage our community members to join the WTS community and attend their event as well. \n\n\n\n\n\n\n\nWe also highly recommend recommend this excellent resource on conference pitch writing by Hannah Smith\, who has been the MC at WTSFest conferences for several years. \n\n\n\nWhy Attend?\n\n\n\nWhether you’re just starting out or aiming to expand your speaking portfolio\, this webinar will provide you with actionable advice from experienced speakers and conference organisers\, who have successfully navigated the world of public speaking. You’ll leave equipped with practical tips\, insider knowledge\, and the confidence to pursue your speaking goals. \n\n\n\nRegister today to secure your spot and take the next step in your speaking career! URL:https://www.womeninmarketing.bg/bg/event/public-speaking-from-pitch-through-acceptance-to-talk/ LOCATION:Online CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/10/Event-banners-11.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241027T090000 DTEND;TZID=Europe/Sofia:20241027T130000 DTSTAMP:20260626T003108 CREATED:20240815T183402Z LAST-MODIFIED:20241029T125020Z UID:643-1730019600-1730034000@www.womeninmarketing.bg SUMMARY:WiM-BG Team Community Run at Morning Run 2024 DESCRIPTION:This weekend\, our little community running club participated in EGT Morning Run to support the cause of SOS Children’s Villages International for “Sport and health for children and youth in SOS care”.4 of us ladies (and one very athletic pup 🐕 ) formed team ‘Women in Marketing – Bulgaria’ and competed in the 5K race. 🏃‍♀️ \n\n\n\nAbout the event\n\n\n\nEGT Morning Run is a park run in Borisova Garden in Sofia\, where participants can choose between three distances – 5\, 10\, and 20 km (1\, 2\, and 4 laps of the course). The course is a 5-kilometer loop. \n\n\n\nThe 13th edition of the initiative will took place on October 27th (Sunday) at 9 AM. \n\n\n\nWomen in Marketing – Bulgaria will participate as a team! 🎉 \n\n\n\nHow it went URL:https://www.womeninmarketing.bg/bg/event/team-community-run-at-morning-run-2024/ CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241002T100000 DTEND;TZID=Europe/Sofia:20241004T190000 DTSTAMP:20260626T003108 CREATED:20240815T182320Z LAST-MODIFIED:20241007T121215Z UID:628-1727863200-1728068400@www.womeninmarketing.bg SUMMARY:Community Attendance at BrightonSEO October 2024 DESCRIPTION:Our community attended BrightonSEO on the 3rd and 4th of October as a Community Partner! WiM-BG Community members\, enjoyed a 10% discount on all tickets for the conference and training\, and five community members were be able to attend the two-day conference for free! \n\n\n\n\n\n\n\nWhat the WiM-BG <> brightonSEO community partnership means\n\n\n\n\n\n\n\n👉🏻 Community members can enjoy a 10% discount on ticket purchases. \n\n\n\n👉🏻 5 community members received the opportunity to attend the conference for free \n\n\n\nBut this is so much more than that! Here’s what participating in the conference really means for the women that attended. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the conference\n\n\n\nbrightonSEO October 2024 is a two-day search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd. The conference will be held at the Brighton Centre and the training at a number of nearby locations. The conference will be on the 3rd-4th October. Registration for brightonSEO 3rd-4th opens at 8.30am\, first talks begin at 9.30am and end by 6pm. \n\n\n\nWe created a ton of memories together\n\n\n\nFrom attending a ton of lectures together\, to enjoying some quality lunches\, and even meeting fellow Bulgarian women to introduce to our wonderful community – BrightonSEO was an experience to remember! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCommunity participation\n\n\n\nThe Women in Marketing – Bulgaria community Founder\, Lazarina Stoy participated as a lecturer at the conference\, leading two sessions: \n\n\n\n👉🏻A masterclass in Machine Learning for SEOs \n\n\n\n👉🏻A talk on Content Audit Automation with the help of machine learning APIs URL:https://www.womeninmarketing.bg/bg/event/community-attendance-at-brightonseo-october-2024/ LOCATION:The Brighton Centre\, Kings Rd\, Brighton and Hove\, Brighton\, BN1 2GR\, United Kingdom CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240926T190000 DTEND;TZID=Europe/Sofia:20240926T230000 DTSTAMP:20260626T003108 CREATED:20240815T174407Z LAST-MODIFIED:20250808T180840Z UID:592-1727377200-1727391600@www.womeninmarketing.bg SUMMARY:Plovdiv Networking Dinner #002: Freelance vs. Employed DESCRIPTION:In September\, Women in Marketing – Bulgaria hosted our very first in-person event in Plovdiv – a networking dinner at Smokini restaudant. The dinner took place on the 26th of September (Thu) from 19:00 to 23:00.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nWe heard from two incredible speakers – Мila Chervenkova and Roberta Tihomirova. \n\n\n\n\n \n\n \n \n\n \n \n \n \n Roberta Tihomirova \n \n\n \n Head of Marketing\, Eleven Ventures \n \n \n \n \n \n \n\n \n \n \n \n Mila Chervenkova \n \n\n \n SEO & Affiliate Marketer\, The Slowpreneur \n \n \n \n \n \n \n\n \n\n\n\nThe topic of the sessions was FREELANCE vs EMPLOYED – the two most popular career paths in marketing\, explored through the lens of experience\, with lessons learned\, benefits and limitations of each. \n\n\n\n Plovdiv Networking Dinner #1 Program 20:0020:30The freedom of being employed20:00 – 20:30 (30 min)Plovdiv Networking Dinner #1 ProgramThis session will explore the critical career choices we make and the importance of gaining experience before starting your own venture. We’ll discuss the value of testing and experimenting in your job to discover your true self\, which can lay the foundation for building your own business in the future. Session Structure: \n\n \n Roberta Tihomirova \n \n \n Head of Marketing\, Eleven Ventures \n \n \n The life of a freelancer and solo entrepreneur20:30 – 21:00 (30 min)Plovdiv Networking Dinner #1 ProgramIn this session\, I will briefly summarize my career journey and the reasons behind my decision to leave a “secure” corporate job. I’ll share the challenges and lessons learned from finding clients and setting up premium pricing for consulting projects. We’ll also delve into the insights gained from working remotely and the advantages of freelance […] \n\n \n Mila Chervenkova \n \n \n SEO & Affiliate Marketer\, The Slowpreneur \n \n \n \n\n\n\nRoberta’s Lecture\n\n\n\nRoberta kicked us off by talking about her experience on being employed\, yet still finding time to pursue her passions and experimentation in the workplace. \n\n\n\n\n\n\n\n\n\nHere’s what the attendees shared about Roberta’s lecture: \n\n\n\nRoberta’ was also’s lecture was great\, I could relate very well to her experience\, and she spoke very well and objectively about teamwork. \n\n\n\nAnother attendee shared: \n\n\n\nIt’s amazing to meet people like Roberta\, because we share the same views – not everyone can be a freelancer. \n\n\n\nMila’s Lecture\n\n\n\nMila then took the stage to discuss the contrast of her career path\, including when\, how\, and why she decided this was her ultimate career path and why she never looked back. \n\n\n\n\n\n\n\n\n\nHere’s what people had to say about Mila’s lecture: \n\n\n\nMila is a very special woman who didn’t just impress me! The ability to energize people\, motivate them\, and ignite their passion is a great skill\, and she masters it very well. \n\n\n\nAnother woman shared: \n\n\n\nMila gives the impression of someone who has achieved balance within herself\, with a very firm stance on her life and who shapes her life choices according to this stance without hesitation. She captivates her audience precisely with this determination. She presented us with well-argued choices\, as well as steps on how we could achieve our own independence. \n\n\n\nIncredible cuisine and experience\n\n\n\nSmokini\, located in Plovdiv\, offered a unique ambiance with its blend of industrial and vintage design. \n\n\n\nThe menu featured a rich mix of Bulgarian specialties and international dishes\, using fresh\, local ingredients. Smokini will highlight creativity with seasonal updates and innovative techniques. \n\n\n\nThe purchased access to the networking dinner\, also included a three course meal\, plus appetisers\, and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\nTicket Information\n\n\n\n\n\n\n\n\n\n\nNetworking Dinner Ticket\, Plovdiv – September\n\n\n\n\n 89\,00 € – 129\,00 €Ценови диапазон: от 89\,00 € до 129\,00 €\n \n\nКупете билет за първата ни вечеря за работа в мрежа в Plovdiv, която ще се проведе през септември в съвременния бар и ресторант – Smokini. Лекторите ще бъдат обявени скоро. \n\n\n\n \n \n \n \n Тип билет\n \n Избиране на възможностРедовен билетРедовен билет плюс дарение за общносттаБилет за стипендияИзчистване \n \n \n \n \n \n \n \n \n \n \n \n количество за Networking Dinner Ticket\, Plovdiv – September\n \n \n\n Добавяне в количката\n\n \n \n \n \n\n \n \n \n\n\n\n\n\n\n SKU:\n \n \n \n\nCategory: Event Tickets\n\nTags: Networking Dinner Tickets URL:https://www.womeninmarketing.bg/bg/event/plovdiv-networking-dinner-freelance-vs-employed/ LOCATION:Smokini Restaurant (Plovdiv)\, Otets Paisiy 12 Street\, Plovdiv\, Plovdiv\, 4000\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-6.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240823T200000 DTEND;TZID=Europe/Sofia:20240823T230000 DTSTAMP:20260626T003108 CREATED:20240815T175937Z LAST-MODIFIED:20240824T085204Z UID:610-1724443200-1724454000@www.womeninmarketing.bg SUMMARY:Community Dinner in Varna DESCRIPTION:We had a relaxed evening of networking with fellow women in marketing in the sea capital\, Varna! This event was all about connecting and sharing experiences in a casual setting—no lectures\, no formal program\, just great conversations. \n\n\n\n \n\n\n\nWe had the opportunity to meet each other as local professional women in marketing\, and got to talk about topics like remote work\, managing routines and daily struggles\, personal wins and life events\, as well as the latest and greatest marketing trends and how they impact us. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the venue\n\n\n\nMonkeys Restaurant in Varna is a vibrant dining destination that seamlessly blends modern flair with a relaxed atmosphere. Located in the heart of the city\, this stylish eatery offers a contemporary menu featuring a mix of international and local flavors. The restaurant’s chic interior combines sleek design elements with cozy\, inviting spaces\, making it perfect for both casual meals and special occasions. \n\n\n\nMonkeys is renowned for its diverse menu\, which includes fresh seafood\, expertly crafted meat dishes\, and delicious vegetarian options. Guests can enjoy a carefully curated selection of wines and creative cocktails\, enhancing their dining experience. The outdoor seating area is particularly popular\, offering a pleasant environment for enjoying meals al fresco\, especially during the warmer months. \n\n\n\nWith its lively ambiance and commitment to quality\, Monkeys Restaurant is a go-to spot for an enjoyable and memorable dining experience in Varna. URL:https://www.womeninmarketing.bg/bg/event/community-dinner-in-varna/ LOCATION:Monkeys Restaurant (Varna)\, Северни Морски Бани\, кап. "Георги Георгиев\, Крайбрежна алея\, Varna\, 9000\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240725T190000 DTEND;TZID=Europe/Sofia:20240725T230000 DTSTAMP:20260626T003108 CREATED:20240815T172336Z LAST-MODIFIED:20250808T180851Z UID:384-1721934000-1721948400@www.womeninmarketing.bg SUMMARY:Sofia Networking Dinner #001 Recap: Career Growth and Personal Branding DESCRIPTION:On July 25 at 7:00 PM\, Women in Marketing – Bulgaria hosted its first in-person event\, a private networking dinner at Klubovna. The event featured two speakers\, Vassilena Valchanova and Ana Dinkova\, who discussed advancing careers and personal branding. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHere are just some of the feedback notes from our community members\, who attended the event: \n\n\n\nThe most important thing for me was the sense of spontaneity\, the sharing of personal moments and stories that prove you managed to make the ladies feel comfortable\, to be open to crossing the boundaries of standard professional presentations and networking etiquette\, and to share more of their “true selves.” \n\n\n\nAnother woman shared: \n\n\n\nThe organization was good\, with excellent information provided via email\, as well as enough reminders and communication before the event. The speakers were interesting\, and the community was inspiring. I really liked the format\, and I believe it will be very successful in the future. \n\n\n\n \n\n\n\nSpeakers and Lectures\n\n\n Networking Dinner #3 – Plovdiv Networking Dinner #4 – Sofia Networking Dinner #5 – Brighton Plovdiv Networking Dinner #1 Program Sofia Mini-Conference #1 Program Sofia Mini-Conference #2 Sofia Networking Dinner #1 Program 20:0020:30The 4 Stages of Building a Personal Brand20:00 – 20:30 (30 min)Sofia Networking Dinner #1 Program\nDuring the presentation\, Vassilena will briefly outline the four stages of creating an effective personal brand. She will discuss where to start and how to distinguish yourself from other professionals in your field. \n\n\n\nVassilena will also introduce you to practices for creating content that effectively builds your brand without taking up countless hours. \n\n\n\n Attendees will receive worksheets with guiding questions and exercises\, as well as two of the most useful templates Vassilena uses for creating effective content. \n \n\n \n Vassilena Valchanova \n \n \n Marketing Consultant\, Freelance \n \n \n Presented by: Screaming FrogThe Career ‘SELF’: Personal Growth\, Potential\, and Career Path20:30 – 21:00 (30 min)Sofia Networking Dinner #1 Program\nAna will discuss how to combine personal talents\, interests\, and hobbies to build a successful career; ways to identify strengths and weaknesses that will help find the right career path and understand which areas to develop; how to trust yourself and your instincts\, even at the risk of disappointing loved ones\, in order to pursue a career that brings satisfaction and joy\, rather than striving to meet the expectations of others. \n\n\n\nAttendees will also receive some additional Materials\, including a short presentation/PDF with personality assessment tools\, a few coaching tips to assist with decision-making\, and brief guidelines for goal-setting. \n \n\n \n Ana Dinkova \n \n \n PR Lead Europe\, Endava \n \n \n Presented by: Screaming Frog\n\n\nVassilena Valchanova on Personal Branding\n\n\n\nVassilena Valchanova is a seasoned expert in content marketing\, brand positioning\, and copywriting\, with over 15 years of experience. She has worked with SaaS platforms and e-commerce businesses\, helping them refine their marketing strategies and strengthen their brand identities. Vassilena is known for her dual role as both a performer and trainer\, helping clients create sustainable strategies while equipping their teams with the knowledge to carry them forward independently. \n\n\n\nVassy delivered an amazing presentation on the topic “The 4 Stages of Building a Personal Brand”\, where she discussed how to differentiate yourself in your field\, create impactful content efficiently\, and establish a strong personal brand. She provided participants with practical templates and resources to kickstart their branding journey\, ensuring they could implement these strategies with ease. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe reception of Vassy’s lecture was incredible! One person shared: \n\n\n\nVassy is amazing! It was very interesting\, and I definitely learned new things. The topic was crucial for me and directly relevant. So\, I want to thank her for her passion and the way she presented everything. It was very engaging! \n\n\n\nAna Dinkova on Career Growth\n\n\n\nAna Dinkova has 23 years of experience in corporate communications and public relations\, currently serving as the Communications Lead for PR & Media Relations EMEA at Endava. Her career spans roles in leading banks and organizations\, where she developed communication strategies and managed PR initiatives. Ana is also a co-founder of a digital marketing agency and a freelance writer for prominent publications. \n\n\n\nAna delivered a heartfelt tank on the topic “The Career ‘Self’: Personal Growth\, Potential\, and Career Path” focused on aligning personal talents\, interests\, and hobbies with career goals. She emphasized identifying strengths and weaknesses to find the right career path\, and the importance of trusting one’s instincts\, even when it means defying others’ expectations. She also shared resources\, including personality assessment tools\, coaching tips\, and guidelines for effective goal-setting. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWe were all amazed by the vulnerability and honesty\, with which Ana delivered her talk. Here’s what one attendee shared after her talk: \n\n\n\nShe was amazing\, inspiring\, and a role model. Kudos! I definitely want to take some of her spirit and energy. \n\n\n\nSponsored by Screaming Frog\n\n\n\nThis event was sponsored by Screaming Frog as a networking dinner sponsor.  \n\n\n\nScreaming Frog 🐸 has recently released Version 20.0 of their SEO crawler\, with features like: Custom JavaScript Snippets\, generative AI features like Crawling with ChatGPT\, Google Gemini\, etc.\, mobile usability audits\, n-gram analysis\, and carbon footprint calculations for web pages. Be sure to support our sponsor and download their crawler today. \n\n\n\n5 Scholarship Seats were funded by Women in Tech SEO\n\n\n\nWe are also very happy to announce that we secured 5 Scholarship Tickets for this event\, purchased by our Scholarship Sponsor – Women in Tech SEO. \n\n\n\nThis allowed five women from the community to attend the event completely free! \n\n\n\nWomen in Tech SEO is the most engaged global community for search marketers. WTS is a support network aimed for women in the Technical SEO (digital marketing) field\, to discuss\, share and learn from each other. It is a space welcoming women in all stages of their careers and life. Sign up to the community today.  \n\n\n\nHosted in the heart of Sofia\n\n\n\nThe private venue offered an exceptional setting for networking\, featuring a unique three-course menu with appetizers and selected wines. After dinner\, attendees enjoyed a cocktail session with refreshing summer drinks. The culinary experience was crafted by Bozhana Katsarova\, winner of ‘MasterChef Bulgaria’. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  URL:https://www.womeninmarketing.bg/bg/event/networking-dinner-sofia-career-growth-personal-branding/ LOCATION:Klubovna Private Residence (Sofia)\, Sofia Center\, Krakra St 15\, Sofia\, Sofia-city\, 1504\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Wim-bg-event-banner.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT END:VCALENDAR