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DTSTART;TZID=Europe/Sofia:20260514T190000
DTEND;TZID=Europe/Sofia:20260514T200000
DTSTAMP:20260120T182712Z
CREATED:20260120T180516Z
LAST-MODIFIED:20260120T182712Z
UID:2261-1778785200-1778788800@www.womeninmarketing.bg
SUMMARY:Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues\, Clients\, Bosses & Stakeholders
DESCRIPTION:Session Description\n\n\n\nSuccess in marketing roles is rarely limited to hard skills alone\, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem\, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament\, a client whose decision-making process feels like a mystery\, and a boss who expects performance while their “whys” remain unclear. \n\n\n\nIn this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions\, we’ll map your current environment ecosystem\, explore motivators\, define communication preferences and cadence\, so that you have more influence. \n\n\n\nParticipants will leave with two concrete deliverables:– a personal relationship map– an actionable relationship nurturing plan they can apply immediately with clients\, managers\, colleagues and stakeholders. \n\n\n\nAbout the Speaker\n\n\n\nSvetla has been in marketing for over 10 years\, and she says: if there’s one thing I’ve learned\, it’s this: most teams don’t need more “ideas\,” they need better systems. From leading global teams to launching programs reaching millions\, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity\, understand your team and business\, and build systems that work for your customers. In the past 7 years\, she has been focusing on strategy\, CRM\, automations\, and integrating AI so teams can spend more time being creative and less time stuck in manual work.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-5-nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Svetla-Mihaylova-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260430T223000
DTEND;TZID=Europe/Sofia:20260501T003000
DTSTAMP:20260430T150657Z
CREATED:20260324T194544Z
LAST-MODIFIED:20260430T150657Z
UID:2441-1777588200-1777595400@www.womeninmarketing.bg
SUMMARY:Networking Dinner #005 Enterprise workflows & AI integration - Organised by WiM-BG & Search 'n Stuff
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\nReserve a seat at the table\n\n\n\nLearn and network with members of the communities Women in Marketing – Bulgaria and Search ‘n Stuff and industry friends and collaborators. \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWomen in Marketing – Bulgaria   ·   Search ‘n Stuff \n30 April 2026 · Brighton\, UK \n\nNetworking Dinner #005 at BrightonSEO\nEnterprise Workflows & AI Integration \nTwo communities\, one unforgettable table. Join us for an evening of quickfire talks\, a three-course dinner with wine\, and the kind of conversations that only happen when the right people are in the room. \n🕡 6:30 – 8:30 PM    📍 Coal Shed · The Flamingo Room    👥 26 seats only \n\n\nSponsored by  Waikay  ·  SE Ranking  ·  ProCredit Bank \n\n\n\n\n\n🍷 \nThree-Course Dinner \nWith wines — whites\, reds\, and rosés — plus still & sparkling water. \n\n\n🎤 \nQuickfire Lectures \nThree short\, high-impact talks (max 15 min each) from industry voices to spark ideas and conversation. \n\n\n✨ \nIntimate & Curated \nCapped at 26 guests — marketers\, founders\, and in-house pros from across the industry. \n\n\n\n\nTHE EVENING \n\nGood food\, sharp minds\, real conversation\nThis is a collaboration dinner between Women in Marketing – Bulgaria and Search ‘n Stuff\, designed for BrightonSEO attendees\, community members\, and friends of both communities. \nThe evening is perfectly timed: 6:30 – 8:30 PM — after the conference wraps and networking at the main venue winds down\, and before the official BrightonSEO afterparty kicks off. Think of it as the dinner before the party — the perfect transition from conference mode to something more personal. \nThe aim is to keep ticket prices as low as possible while delivering a meaningful\, fun\, and high-quality experience for everyone attending. \n\n\n\n\nTHE SESSIONS \n\nThree quickfire talks\, 15 minutes each\nIndustry practitioners sharing sharp\, actionable insights on enterprise workflows and AI integration. \n\n\n\n19:15 · SESSION 1 \nWhy Having an Enterprise Workflow Process Opens Up Space for Creativity \n⏱ 15 min  ·  Svetla Mihaylova — Freelance MarTech Consultant | Marketing Manager at Tieto \n\n“This is too much admin – marketing should just figure it out.” \nThis talk is for in-house SEO and marketing leaders\, managers\, and senior specialists in mid-to-large B2B companies (50–1000+ people) who support multiple stakeholders across content\, design\, comms or operations and feel like their team is drowning in endless Slack threads where no one is sure what was decided\, half-filled briefs for campaigns that should start running tomorrow\, and “can you quickly jump on a call\, I have an idea.” \nThis session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests — and how they fixed it. \n\n\nSvetla will cover: \n→ How to design one clear way work enters marketing\, even across very different teams and personalities \n→ What needs to be defined before you document or automate anything \n→ How they moved from “marketing will figure it out” to 100% adoption\, including from initially sceptical SMEs \n\n\n\nAttendees will leave with: \n→ Practical automation ideas to reduce admin work and how to talk to senior stakeholders \n→ Tools mentioned: Monday.com\, HubSpot\, n8n and other popular work automation software \n→ Workflow examples: Marketing Request Form\, Content Form\, Event Participation Form\, Referral Programme\, Recruitment Process \n→ Impact of those automations for big teams and management \n→ Early warning signs that your team needs process standardisation (before morale drops) \n→ A simple checklist to decide whether automation will help or make things worse \n\n\n\n\n\n19:30 · SESSION 2 \nIntroducing Topical Presence\, the Metric We’ve All Been Missing \n⏱ 15 min  ·  Genie Jones — Enterprise Sales Specialist at Inlinks & Waikay \n\nAs AI becomes the first stop in the buyer journey\, the brands that get recommended are winning — and most SEOs have no way of measuring whether that’s them or their competitors. \n\n\nGenie will cover: \n→ An introduction to AI Topical Presence: a single score that captures how strongly\, how broadly\, and how reliably AI models associate your brand with the topics that drive purchase decisions \n\n\n\nAttendees will leave with: \n→ An understanding of what AI Topical Presence measures \n→ The knowledge of why traditional share of voice doesn’t cut it anymore \n→ Examples of what a high — or dangerously concentrated — score actually looks like in practice \n\n\n\n\n\n19:45 · SESSION 3 \nInsights from Reverse-Engineering AI Search Systems for Enterprises \n⏱ 15 min  ·  Metehan Yeşilyurt — Co-Founder & Chief Growth Officer at AEO Vision \n\nAI search engines don’t work like Google — and most enterprise teams are still optimising as if they do. In this talk\, Metehan draws on hands-on research into how systems like ChatGPT\, Perplexity\, and Gemini actually retrieve\, rerank\, and cite content behind the scenes. \n\n\nMetehan will cover: \n→ What he’s found by dissecting tokenizers\, crawling patterns\, and ranking layers \n→ How this translates into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers\, where it’s being overlooked\, and what they can actually do about it \n\n\n\nAttendees will leave with: \n→ The knowledge of optimising enterprise brands for AI search \n→ Examples from real tests\, real data\, no fluff\, and a few findings that might challenge what you thought you knew about AI search \n\n\n\n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your £70 / €81\n\n\nDinner & Drinks \n✓   Three-course meal at Coal Shed’s Flamingo Room \n✓   Wines for the table — whites\, reds\, and rosés \n✓   Water — still and sparkling \nAny extras — additional food or beverages beyond the set menu — are to be paid separately by attendees. \n\n\nThe Experience \n✓   3 quickfire lectures (15 min each) from industry speakers \n✓   Networking with a curated group of 26 marketing professionals \n✓   Community swag from both communities and sponsors \n✓   Exclusive conference discounts — details below \n\n\n\n\n\nEXCLUSIVE PERKS \n\nYour ticket unlocks more than dinner\nEvery guest receives exclusive discounts to upcoming conferences from both communities. \n\n\n\n\n50% off \nWiM Bulgaria — Sofia Conferences \nIn-person and recording tickets for both 2026 events: Leadership & Entrepreneurship (June) and SEO\, Organic Growth & AI (November). \n\n\n60% off \nSearch ‘n Stuff — London Conference \nTickets to the London conference in June\, organised by the Search ‘n Stuff community. \nView London Conference → \n\n\n25% off \nSearch ‘n Stuff — Antalya Conference \nTickets including accommodation for the Antalya conference\, organised by Search ‘n Stuff. \nView Antalya Conference → \n\n\n✦ \nCommunity Swag \nTake home goodies from both communities and from our generous sponsors. \n\n\n\n\n\nTHE VENUE \n\nCoal Shed — The Flamingo Room\nAn elegant private dining space in the heart of Brighton\, just steps from the conference venue. The Flamingo Room at Coal Shed offers the perfect backdrop for an intimate evening of connection and conversation. \n\n\nCoal Shed Brighton \nThe Flamingo Room · Private Dining \n📍   Clarence House\, 30-31 North St\, Brighton and Hove\, Brighton BN1 1EB\, United Kingdom \n📅   Thursday\, 30 April 2026 \n🕡   6:30 PM – 8:30 PM \n\n\n\n\n\nOUR SPONSORS \n\nThis event is made possible with the support of\n\n\n\n★ SPONSOR \nWaikay \nWhat AI Knows About You \nWaikay is a pioneering AI visibility platform built by InLinks Optimization LTD and led by SEO veteran Dixon Jones\, author of Entity SEO\, and French engineer Fred Laurent. The tool reveals what large language models — including ChatGPT\, Gemini\, Claude\, and Perplexity — truly know about your brand. \nUsing patent-pending technology\, Waikay analyses AI-generated responses at depth to uncover hallucinations\, missing knowledge\, and competitive gaps\, then converts them into actionable insights. Brands and agencies use it to track AI visibility\, fact-check AI-generated information\, benchmark against competitors\, and proactively manage their digital reputation in the age of generative search. \nVisit waikay.io → \n\n\n\n\n★ SPONSOR \nSE Ranking \nAI-Powered SEO Platform \nSE Ranking is a comprehensive\, AI-powered SEO platform trusted by over 1\,000\,000 marketing professionals worldwide. Founded in 2013\, the platform has grown from a focused rank tracker into a full-stack SEO suite serving agencies\, in-house teams\, and entrepreneurs across the globe. \nThe platform brings together keyword research\, competitive analysis\, rank tracking\, website auditing\, backlink monitoring\, and content optimisation tools — all enhanced with machine learning and AI-driven insights. SE Ranking is built for teams that want accurate data\, actionable recommendations\, and streamlined reporting without juggling multiple tools. \nVisit seranking.com → \n\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n\nTHE COMMUNITIES BEHIND THIS DINNER \n\nTwo communities\, one shared table\n\n\n\n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about the Women in Marketing – Bulgaria community → \n\n\n\n🔍 COMMUNITY \nSearch ‘n Stuff \nSearch ‘n Stuff is an independent community of digital marketing enthusiasts dedicated to bridging the gap between technical marketing and genuine human connection. \nBy prioritising practitioners over presentations\, it fosters an environment where SEOs\, founders\, and performance marketers don’t just attend — they belong. \nThe SnS community comes to life through local meetups\, the SnS Salon project\, tailored networking formats\, intimate dinners\, large-scale conferences\, and immersive search retreats. \nLearn more about the Search ‘n Stuff community → \n\n\n\n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this dinner\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→   Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nWant to sponsor a future networking dinner? \nGet your brand in front of a premium network of marketing professionals at our upcoming events. You can also support us as an individual through a donation or by purchasing a Scholarship Ticket. \nAny remaining funds from ticket sales and sponsorships will be split between our communities to support our ongoing initiatives. \nSponsor a Future Dinner → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/bg/event/networking-dinner-005-enterprise-workflows-ai-integration-organised-by-wimbg-searchnstuff/
LOCATION:The Coal Shed Brighton\, Clarence House\, 30-31 North St\, Brighton\, BN1 1EB\, United Kingdom
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/03/Networking-dinner-005-brightonSEO-WiM-BG-SnS-5.png
ORGANIZER;CN="Search &#8216%3Bn Stuff":MAILTO:yagmur@searchnstuff.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260424T190000
DTEND;TZID=Europe/Sofia:20260424T220000
DTSTAMP:20260422T192142Z
CREATED:20260422T192140Z
LAST-MODIFIED:20260422T192142Z
UID:2542-1777057200-1777068000@www.womeninmarketing.bg
SUMMARY:Community Dinner in Varna - Seaside Locals Meet-up at Restaurant Gradskata Kyshta
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\nEvent Details\n\n\n\nOur seaside community locals have organised a community dinner – a perfect chance to network with like-minded people in Varna. \n\n\n\nThis will be a casual networking event\, which means no lectures – just a friendly chat and a great opportunity to meet and connect with other women in marketing from the area! \n\n\n\nWe invite everyone to join us on the 24th of April\, Friday from 19:00 onwards at restaurant Gradskata Kyshta (Varna). If you’d like to join the community discussion\, or let us know you’re coming you can do so on Slack in our channel #area-seaside\, or email us at team@womeninmarketing.bg \n\n\n\nAbout the venue\n\n\n\nWe will dine at restaurant Gradskata Kyshta\, located at Dragoman Street\, 18 in Varna’s City Centre. \n\n\n\nMore about the restaurant vibes and cuisine:  \n\n\n\n\n“Gradskata Kyshta (The city House) – the comfort of home\, the taste you love. Feel at home\, but this time… leave the cooking to us. In our kitchen\, dishes with soul are born\, and the air carries the aroma of warmth and attention to every detail. Without thinking about pots\, pans\, and who’s going to wash the dishes – just sit down\, relax\, and enjoy. Comfort\, warm food\, and a little escape from the hectic everyday life. That is The City House. Our restaurant’s mission is to offer delicious and wholesome food. We believe that healthy eating is not a compromise\, but a lifestyle.”
URL:https://www.womeninmarketing.bg/bg/event/community-dinner-in-varna-seaside-locals-meet-up-at-restaurant-gradskata-kyshta/
LOCATION:Ресторант Градската Къща\, ul. "Dragoman" 18\,\, Varna\, Varna-city\, 9000\, Bulgaria
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/04/varna-community-dinner-april.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260423T190000
DTEND;TZID=Europe/Sofia:20260423T200000
DTSTAMP:20260120T182626Z
CREATED:20260120T180515Z
LAST-MODIFIED:20260120T182626Z
UID:2260-1776970800-1776974400@www.womeninmarketing.bg
SUMMARY:Community Workshop #4: Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It)
DESCRIPTION:Session Description\n\n\n\nIn this workshop\, you’ll master:The foundation of data storytelling — why it matters and how it transforms confusion into clarityThe most common data storytelling mistakes — and how to avoid themTechniques to highlight the right metrics for each stakeholder using common UX principles — not just what data you have\, but based on their needs\, behaviors\, and motivations.Making your results speak the language your stakeholders actually understand by borrowing simple NLP-inspired techniques to frame\, anchor\, and adapt your message so it resonates with CEOs and Marketing Directors on their terms. \n\n\n\nAbout the Speaker\n\n\n\nMarina Cholakova has been working in digital marketing for over a decade\, specializing primarily in SEO with additional expertise in performance marketing and analytics. She is currently Head of SEO & Performance Marketing at Local Fame UK Agency\, where she leads teams delivering growth strategies for businesses worldwide. Her résumé also includes launching and scaling ventures across diverse industries while collaborating directly with stakeholders and angel investors. Her approach\, shaped by experience in brand strategy and UX\, focuses on understanding user behavior and delivering actionable insights. Before entering digital marketing\, Marina studied Linguistics and became a certified translator and tour guide.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-4-debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Marina-Cholakova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260319T190000
DTEND;TZID=Europe/Sofia:20260319T200000
DTSTAMP:20260120T182534Z
CREATED:20260120T180514Z
LAST-MODIFIED:20260120T182534Z
UID:2259-1773946800-1773950400@www.womeninmarketing.bg
SUMMARY:Community Workshop #3: Starting\, Scaling\, and Exiting an agency - Lessons Learned\, Process\, Best practices
DESCRIPTION:Session Description\n\n\n\nВяра Стефчева е exited agency founder\, който в продължение на 5 години развива маркетингова агенция\, ръководеща рекламните стратегии на глобални брандове от 3 континента. В уъркшопа ще научим как се изгражда и развива успешна агенция – от първоначалната идея и първи клиенти\, през изграждането на екип и процеси за устойчив растеж\, до стратегиите за излизане (exit). Ще бъдат споделени реални бизнес уроци\, често допускани грешки и най-добри практики. \n\n\n\nAbout the Speaker\n\n\n\nВяра Стефчева е дигитален предприемач и маркетинг стратег с над 7 години опит в развитие на глобални брандове от три континента. Тя е съосновател на една от водещите маркетинг агенции в България – „Zahara“\, която през 2025 г. реализира успешен екзит.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-3-starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Vyara-Stefcheva.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260226T190000
DTEND;TZID=Europe/Sofia:20260226T223000
DTSTAMP:20260723T072515Z
CREATED:20260207T174240Z
LAST-MODIFIED:20260723T072515Z
UID:2318-1772132400-1772145000@www.womeninmarketing.bg
SUMMARY:Networking Dinner #004 - A better you: Conquer burnout and boundary setting
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\nSecure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 26th of February\, Women in Marketing – Bulgaria will host an intimate in-person event in Sofia – a networking dinner with two guest speakers on the topics of burnout prevention and financial empowerment. \n\n\n\nJoin us for an intimate networking dinner where we reclaim both our energy and our agency. In the first talk\, Dr. Julika Novkova guides us through burnout as a system of daily choices—how to recognize the warning signs before it’s too late and reclaim control through five concrete steps. In the second\, Victoria Chervenkova reveals the power of saying “no”—how conscious refusal becomes your strongest tool for financial freedom\, clarity\, and inner stability. Come for the warm table talk; leave with tools to protect your well-being and strengthen your relationship with money. \n\n\n\nThe dinner will take place on the 26th of February (Thu) from 19:00 to 22:30 at Vino&Tapas Sofia. Our intimate group of 15 will enjoy a private setting where we can connect\, exchange ideas\, and be inspired by the transformative insights of both speakers \n\n\n\nAbout the speakers and lectures\n\n\n\n\nDr. Julika Novkova\, PhD is a business psychologist\, founder of Juls’ Psychology\, and a visionary who helps leaders find personal meaning through their work without losing themselves. She combines over 15 years of experience in business psychology with innovative meta-models for decision-making. Julika specializes in transforming “powerlessness and lack of control” into opportunities for growth through personalized tools for self-empowerment and self-structuring. She is the creator of the InnovaCeption model and believes that the most important resource for success is YOU – working to help leaders burn with passion for their ideas without burning out in their work. \n\n\n\nJulika invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She will explore how our professional roles consume other parts of ourselves\, how to recognize the warning signs before it’s too late\, and most importantly – how to regain control through five concrete steps. Because burnout isn’t a sign of weakness\, but an invitation to reassess our priorities and return to ourselves. She works with women founders and leaders who think strategies and execute them simultaneously – and sees how the professional role gradually consumes everything else until nothing remains for the person themselves. In her presentation\, ‘Burnout: From Helplessness to Choice’ \, she’ll talk about burnout through the lens of personal choice – not as something that ‘happens to us’\, but as a pattern we create ourselves with thousands of small decisions. And most importantly – how to break it before it destroys what we’ve built. \n\n\n\n\n\n\n\n\n\nWith over 20 years of experience in Marketing and entrepreneurship\, Victoria Chervenkova is an example of successful career change toward a path that more fully aligns with personal values and interests. Today she is an author of books and journals on personal finance for women\, a Certified Holistic Financial Planning Coach\, creator of a community on the Skool platform\, as well as a mentor – with her main focus being to help women build a conscious and confident relationship with their money. \n\n\n\nCombining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria teaches women how to make decisions that are in sync with their values – without guilt\, without fear\, and without self-sabotage. In her presentation ‘The Power of saying ‘NO’ to unlock financial opportunities’\, she will show us that a timely and conscious refusal can be the most powerful tool for financial freedom\, clarity\, and inner stability. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19\, no later than 19:15.  \n\n\n\nWe’ll be served drinks\, appetisers\, and starters until 20:00\, while each guest gets the chance to introduce themselves to the group.  \n\n\n\nThen the two lectures will start\, each lasting about 20 minutes\, followed by a short Q&A.  \n\n\n\nAfter the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\n\n\n\nWho it’s for\n\n\n\nThis evening is designed for women who lead—whether you’re building a business\, driving a team\, or carving out your own path in marketing. If you’re ambitious but questioning the sustainability of how you’re working\, if professional success is starting to feel like it’s costing too much\, or if you’re ready to build a more conscious relationship with both your energy and your money\, this conversation is for you.  \n\n\n\nWe’ve created space for founders\, senior marketers\, entrepreneurs\, and decision-makers who know that real growth isn’t just about strategy—it’s about reclaiming agency over the choices that shape our lives.  \n\n\n\nWith only 15 seats\, this is an intimate gathering for women ready to reset\, reconnect\, and leave with practical tools they’ll actually use. \n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetisers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at past events for some FOMO: \n\n\n\n\nnetworking dinner 001 in Sofia \n\n\n\nnetworking dinner 002 in Plovdiv\n\n\n\nnetworking dinner 003 in Plovdiv\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nVino&Tapas is a hidden gem tucked away in a courtyard near the Opera House in central Sofia. The interior is beautifully designed with the charm and warmth of a traditional wine cellar\, creating the perfect ambiance for a relaxing evening. With two floors including a peaceful terrace\, the venue pairs its comprehensive Bulgarian and international wine selection with Mediterranean-inspired cuisine crafted from quality ingredients. The service is outstanding—professional\, attentive\, and friendly\, and the restaurant maintains a no-smoking policy to ensure the comfort of all guests. A regular participant in Sofia’s Restaurant Week and winner of numerous awards\, Vino&Tapas offers an intimate\, sophisticated setting that strikes the perfect balance between quality and warmth—ideal for meaningful conversation and connection.
URL:https://www.womeninmarketing.bg/bg/event/networking-dinner-004-a-better-you-conquer-burnout-and-boundary-setting/
LOCATION:Vino&Tapas Sofia\, Sofia Center\, Knyaz Alexander Dondukov Blvd 38\,\, Sofia\, Sofia-city\, 1000\, Bulgaria
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/Networking-dinner-004-Sofia-WiM-BG.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260219T190000
DTEND;TZID=Europe/Sofia:20260219T200000
DTSTAMP:20260121T151748Z
CREATED:20260120T180513Z
LAST-MODIFIED:20260121T151748Z
UID:2258-1771527600-1771531200@www.womeninmarketing.bg
SUMMARY:Community Workshop #2: Emotional Flexibility in Leadership: How to lead ourselves and our teams in difficult situations
DESCRIPTION:Session Description\n\n\n\nEmotions directly influence decisions\, communication\, and how leaders respond under pressure. When they’re not recognized\, they lead to automatic reactions and tension within teams.This interactive session\, inspired by Susan David’s Emotional Agility model\, gives leaders a practical introduction to recognizing their emotional responses\, creating inner distance\, and making more mindful decisions. \n\n\n\nThe session lays the groundwork for more self-aware leadership and healthier emotional dynamics in teams. \n\n\n\nAbout the Speakers\n\n\n\nDiana Racheva\, Vasya Vankova\, and Aneliya Manolova are the founders of Courageous Coaches—the first coaching platform in Bulgaria that connects individuals\, teams\, and organizations with certified coaches and personalized learning experiences.Their aim is for professional coaching to be valued and to deliver real impact.Their team of certified coaches works with clients in Bulgaria\, Europe\, and Asia\, creating transformation through connection and courageous dialogue. \n\n\n\nDiana Racheva \n\n\n\nDiana Racheva has over twenty years of experience leading teams\, projects\, and organizational transformations\, focusing not only on processes and systems but on people’s growth through change. \n\n\n\nAs a Scrum Master\, Enterprise Agile Coach\, and consultant\, she works in the areas of continuous improvement\, authentic leadership\, and organizational transformation\, creating cultures where people feel seen\, valued\, and engaged. \n\n\n\nToday\, Diana is a professional coach certified by Erickson Coaching International\, supporting leaders\, entrepreneurs\, and teams to find clarity\, inner alignment\, and sustainable success through conscious and courageous action. \n\n\n\nVasya Vankova \n\n\n\nVasya Vankova is an ICF-certified coach (ACC) and a professional with experience as a Scrum Master and Agile Coach. In her work\, she applies a coaching approach to support leaders\, teams\, and organizations in achieving greater clarity\, awareness\, and sustainable development. \n\n\n\nHer path in coaching began with a desire for personal growth and led through “The Art & Science of Coaching” at the Erickson International Coaching School\, where she personally experienced the power of the right questions as a catalyst for lasting change. \n\n\n\nVasya creates a safe\, supportive environment in which people broaden their perspectives\, articulate what they truly want\, and take realistic steps toward personal fulfillment and professional success. \n\n\n\nAneliya Manolova \n\n\n\n“Every change starts with a single question: Where am I today and where do I want to go?” \n\n\n\nAneliya Manolova believes that it is precisely in these moments that the potential for real transformation emerges. \n\n\n\nWith over 20 years of experience in Germany and more than 10 years as an IT Project Manager at companies such as Siemens\, Thomas Sabo\, and Metro\, she is now an ICF-certified coach (ACC)\, specialized in systemic coaching\, with an international practice. \n\n\n\nAneliya is a former board member of the ICF Germany Chapter\, a facilitator of group coaching programs\, and a trainer of coaches. In her work\, she combines coaching\, neuroscience\, mindfulness\, and design thinking to support leaders and teams in making clear choices and taking confident action.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-2-emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/CC-Team-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260218T190000
DTEND;TZID=Europe/Sofia:20260218T200000
DTSTAMP:20260214T162905Z
CREATED:20260214T161740Z
LAST-MODIFIED:20260214T162905Z
UID:2350-1771441200-1771444800@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #005 AI in Marketing: Practical Applications without the Hype
DESCRIPTION:Placeholder Icon\n\n\n\n\n\nReady to prove AI-powered marketing’s impact\, and drive strategic growth from inside your organization? Whether you’re building a durable AI-in-marketing roadmap\, or want to learn how to implement AI responsibly and what the common pitfalls are\, this webinar gives you practical frameworks you can apply the next day \n\n\n\nThe webinar will take place on the 18th of February 2026\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on LinkedIn.  \n\n\n\n\nJoin the Livestream on LinkedIn\n\n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day: \n\n\n\n\n\nSamantha Torres – Sr. Manager Technical SEO\, Pipedrive\n\n\n\nMyriam Jessier – SEO Executive\, Pragm\n\n\n\nJess Sankhavaram-Peck – Data Scientist and ML Engineer\n\n\n\nLarisa Ivanova – Video SEO Strategist\, Founder at Avenara\n\n\n\nEmina Demiri – Head of Digital Marketing\, Vixen Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nAI for Competitor and User Research – Sam Torres\n\n\n\nTechnical Branding for AI Search – Myriam Jessier\n\n\n\nAI for Organic and SEO – Jess Sankhavaram-Peck \n\n\n\nAI for Video – Larisa Ivanova\n\n\n\nLearning AI as a Senior Marketer – Emina Demiri\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore additional topics and questions\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for marketers\, interested in AI across disciplines and: \n\n\n\n\nMarketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy\n\n\n\nDemand gen & performance marketers looking to scale campaigns\, testing\, and optimization with AI\n\n\n\nLifecycle/CRM & retention marketers using AI for segmentation\, personalization\, and automation\n\n\n\nBrand/content teams improving content operations\, creative testing\, and consistency with AI support\n\n\n\nMarketing ops & analytics owners focused on governance\, tooling\, attribution\, and measurement\n\n\n\nProduct marketing & GTM teams aligning messaging and launches with faster insights\n\n\n\nCross-functional partners (Sales Ops\, RevOps\, Product\, Data) who collaborate on pipelines\, data\, and customer experience\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nAI is changing how people discover brands\, how search surfaces content\, and how marketing teams plan\, create\, and prove impact. This session is designed to help you stay ahead with practical\, immediately usable frameworks—not hype. \n\n\n\nYou’ll learn how to: \n\n\n\n\nMove faster on insights with AI-powered competitor and user research\, so strategy is grounded in real signals—not guesswork.\n\n\n\nPrepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels.\n\n\n\nScale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality.\n\n\n\nLevel up video marketing with AI approaches that speed up ideation\, scripting\, repurposing\, and performance iteration.\n\n\n\nLead confidently as a senior marketer by building your AI fluency\, choosing the right use cases\, and setting standards your team can execute.\n\n\n\n\nIf you’re responsible for growth\, credibility\, or alignment across stakeholders\, this webinar will help you turn AI into a strategic advantage—starting the very next day.
URL:https://www.womeninmarketing.bg/bg/event/wim-bg-webinar-005-ai-in-marketing-practical-applications-without-the-hype/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/webinar-005-ai-in-marketing-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260129T190000
DTEND;TZID=Europe/Sofia:20260129T200000
DTSTAMP:20260120T165727Z
CREATED:20260120T165707Z
LAST-MODIFIED:20260120T165727Z
UID:2243-1769713200-1769716800@www.womeninmarketing.bg
SUMMARY:Community Workshop #1: 3 months to rebrand: Finding your audience while changing your identity
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\n\n\n\n\n\nSession Description\n\n\n\n Team-GPT had 80\,000 users and $1.1M in revenue\, but we still didn’t know who we were really building for. Then came two legal letters from OpenAI\, 300 name options\, seven+ rejected brand designs\, and a launch date that wouldn’t move. Margarita will share the hard\, the funny\, and the story of how Juma was born. \n\n\n\nThis workshop will be in English\, and will be recorded. Recordings will be available only to Community Members of the WiM-BG Community. \n\n\n\nAbout the Speaker\n\n\n\nMargarita Arsova is Product Marketing at Juma\, where she helps build the AI workspace for modern marketing teams. She combines marketing expertise with product know-how to bring Juma to market\, onboard new teams\, and help marketers co-create with AI.
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Margarita-Arsova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20251219T190000
DTEND;TZID=Europe/Sofia:20251219T220000
DTSTAMP:20251209T164606Z
CREATED:20251209T104434Z
LAST-MODIFIED:20251209T164606Z
UID:2185-1766170800-1766181600@www.womeninmarketing.bg
SUMMARY:Seaside Locals Christmas Party
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n​Seaside Locals Christmas Get-together — Dec 19 @ Wineground\n\n\n\n​We’re wrapping up the year together! As our Christmas party is happening in Sofia\, our seaside locals will be gathering for their own casual networking night to celebrate the end of the year together! Join us for a wine night at Wineground on the Friday\, 19 December\, from 19:00 to 22:00. \n\n\n\n​What to expect \n\n\n\n\n​A relaxed\, come-as-you-are evening of chats\, toasts and new connections\n\n\n\nJoin Slack and let us know you’re coming – message Lazarina\, Anya Petrova; or post on the #area-seaside channel that you’re coming\n\n\n\n\n​Venue Wineground Bottles & Beans is a wine bar/ restaurant that offers surprisingly creative and delicious tapas to pair with authentic Bulgarian wine. \n\n\n\n​Good to know \n\n\n\n\n​Free entry — registration required on Slack so we know who to expect\n\n\n\n​Pay-as-you-go: each guest covers their own drinks and any other purchases at the bar\n\n\n\n​Dress code: None. Come as you feel; festive casual (e.g. ugly sweaters\, sparkles or comfy jeans—all good)\n\n\n\n\n​RSVPPlease sign up on Slack and confirm attendance – let us know you’re coming\, so we know who to expect and manage the reservation accordingly. If you can’t make it\, let us know 🙂  \n\n\n\n​Come raise a glass with us and toast to the wins\, lessons and friendships of 2025. 🎄🥂
URL:https://www.womeninmarketing.bg/bg/event/seaside-locals-christmas-party/
LOCATION:Wineground\, Varna CenterPrimorski\, ul. "Dobri Chintulov" 18\, 9002 Varna\, Varna\, Bulgaria
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/12/Event-banners-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20251219T190000
DTEND;TZID=Europe/Sofia:20251219T220000
DTSTAMP:20251209T104620Z
CREATED:20251208T180502Z
LAST-MODIFIED:20251209T104620Z
UID:2176-1766170800-1766181600@www.womeninmarketing.bg
SUMMARY:Christmas Party with Future Females Sofia\, DEA\, and Women in Marketing - Bulgaria 
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n​Christmas Gathering — Dec 19 @ afterhours social & casual bar\n\n\n\n​We’re wrapping up the year together! Three communities: Future Females Sofia\, DEA (Dare. Empower. Accelerate.) and Women in Marketing – Bulgaria\, are teaming up for a cozy Christmas get-together at afterhours social & casual bar on Friday\, 19 December\, from 19:00 to 22:00. \n\n\n\n​What to expect \n\n\n\n\n​A relaxed\, come-as-you-are evening of chats\, toasts and new connections\n\n\n\n​Capacity is limited to 55 people (mix of standing and seated)\, so please sign up to save your spot\n\n\n\n​Indoor seating plus an outdoor area if you’d like some fresh air\n\n\n\n​Hosted by our communities\, but you’re welcome to bring a friend!\n\n\n\n\n​Venue afterhours is a bar for those who aren’t in a hurry to head home. It’s nearby\, tucked away\, and just the right amount of cozy—serving cocktails that may become your favorites and offering an atmosphere that turns the hours after work into the best ones. A place for conversation\, for laughter\, and for one more drink. You’ll find the venue at 17 Yakubitsa Street. \n\n\n\n​Good to know \n\n\n\n\n​Free entry — registration required so we can manage capacity\n\n\n\n​Pay-as-you-go: each guest covers their own drinks and any other purchases at the bar\n\n\n\n​Dress code: None. Come as you feel; festive casual (e.g. ugly sweaters\, sparkles or comfy jeans—all good)\n\n\n\n​Accessibility: ground-floor venue with both seated and standing space\n\n\n\n\n​RSVPSpots are limited—please sign up to confirm attendance. If you can’t make it\, cancel your spot so someone else can join. \n\n\n\n​Come raise a glass with us and toast to the wins\, lessons and friendships of 2025. 🎄🥂
URL:https://www.womeninmarketing.bg/bg/event/christmas-party-with-future-females-sofia-dea-and-women-in-marketing-bulgaria/
LOCATION:afterhours social & casual bar\, Yakubitsa street\, 17\, Sofia\, Bulgaria
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/12/CHRISTMAS-PARTY-Luma-2.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20251121T180000
DTEND;TZID=Europe/Sofia:20251121T220000
DTSTAMP:20251118T204555Z
CREATED:20250808T172945Z
LAST-MODIFIED:20251118T204555Z
UID:1626-1763748000-1763762400@www.womeninmarketing.bg
SUMMARY:Content Marketing and Social Media in the AI Era (Mini-Conference)
DESCRIPTION:Secure your spot\n\n\n\nGrab a ticket – in-person or recording options available. \n\n\n\n\n\n\nGet your Ticket for this event\n\n\n\n\n\n\n\n\nPlaceholder Icon\n\n\n\n\n\nEvent Description\n\n\n\nWhat is a mini-conference? Talks\, panels\, in-depth training all wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All sessions are jam-packed with information and best practices from real experts.  \n\n\n\nOur second ever mini-conference will be on the topic of Content Marketing and Social Media in the AI Era. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their social media and web content practices\, using AI and Machine Learning\, but also help them understand how AI has shaped the algorithms of popular social media sites\, and what works (and what no longer does) in this new era of AI marketing. \n\n\n\nThe event will run as an after-work event\, with participants expected around 6PM.  \n\n\n\nSpeakers & Panelists\n\n\n\nSee the profiles of individual speakers for this event below – a couple of more lecturers\, panelists\, and moderators to be added in the weeks\, leading up to the event ✨ \n\n\n\nVasilena SpasovaSocial Media StrategistMathilde HøjSEO Team Lead · TransactVictoria JancurovaFounder · Viktoria Jancurova Personal BrandingIva JovanovicConference Organiser\, SEO Specialist & Content Creator · HeapCon\, Belgrade SEO Conference\, Heapspace + moreVyara StefchevaCEO · Zahara ConsultIna TonchevaAI Content Marketing StrategistLarisa IvanovaFounder & Video Growth Strategist · AvenaraRamona JoitaConsultant SEO & Founder · MarketerzLazarina Stoy.Founder · MLforSEOVassilena ValchanovaMarketing Consultant · Freelance\n\n\n\nGet your ticket now ✨ (In-Person and Recording Tickets Available)\n\n\n\n\n\n\nTicket for Mini-Conference: Content Marketing and Social Media in the AI EraBuy a ticket to our second mini-conference on the 21st of November in Sofia. Hosted by hyperScience\, this event will feature lectures and panel discussions on Content Marketing and Social Media in the AI Era\, networking\, catering and drinks. Each participant will also receive a gift from our Community Swag and gifts from our event partners. \n49\,00 €\n\n\nSecure your spot\n\n\n\n\n\n\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience.  \n\n\n\n\n\n\nDetailed Event Schedule \n\n\n\nHere’s what to expect from the event:  \n\n\n\n\nWelcome (17:30 – 18:30)\n\nArrival of guests\n\n\n\nGift bag + badge collection\n\n\n\nGrabbing a quick nibble and drink\n\n\n\n\n\nLectures x4 – 15 minute each with short ad breaks in between (18:30 – 19:55)\n\n\n\nBreak for 10-minutes for refreshments (19:55 – 20:05)\n\n\n\nPanel discussions x2 \n\n\n\nNetworking with catering and drinks (21:00 – 22:00)\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterCo-KitchenCatering PartnerCoKitchen is a cozy shared space for chefs and lovers of good food\, where anyone who loves to cook can do so—with quality ingredients and guidance in our professionally equipped kitchen.Majestic Women in Tech SEO CommunityScreaming FrogCommunity/ Scholarship SponsorsYou can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.SofiaExpats.com Puzl Co-WorkingMedia PartnersGet in touch to become a Media partner for this event\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨
URL:https://www.womeninmarketing.bg/bg/event/content-marketing-and-social-media-in-the-ai-era-mini-conference/
LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/mini-conference-2.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20251112T190000
DTEND;TZID=Europe/Sofia:20251112T200000
DTSTAMP:20251209T104642Z
CREATED:20250921T170811Z
LAST-MODIFIED:20251209T104642Z
UID:1755-1762974000-1762977600@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #004 for In-House Marketers: Strategy and Collaboration
DESCRIPTION:Placeholder Icon\n\n\n\n\n\nReady to align stakeholders\, prove marketing’s impact\, and lead strategic growth from inside your organization? Whether you’re building a durable roadmap\, partnering across departments\, or elevating marketing’s voice with leadership\, this webinar gives you practical frameworks you can apply the next day. \n\n\n\nThe webinar will take place on the 12th of November 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn.  \n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of in-house experts: \n\n\n\n\n\nMaria Georgieva – SEO Team Manager at Payhawk\n\n\n\nPetra Kis-Herczegh – Enterprise Solutions Consultant at Asana\n\n\n\nLidia Infante – Head of SEO at SurveyMonkey\n\n\n\nSvetla Mihaylova – Marketing and Employer Branding Manager at MentorMate\n\n\n\nAnett Pohl – Senior SEO Manager at Aroundhome\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nBuilding a Strategy that Balances Long vs. Short-Term Gains Maria Georgieva will show you how to connect brand and performance\, map initiatives to commercial goals\, and choose stage-appropriate KPIs that compound over time.\n\n\n\nCommunicating Marketing ROI Petra Kis-Herczegh will break down attribution approaches\, executive-ready dashboards\, and the storytelling techniques that turn data into decisions for finance and leadership.\n\n\n\nCross-Departmental Collaborations & Stakeholder Management Lidia Infante will share playbooks for partnering with product\, sales\, RevOps\, and data—plus how to manage agencies and external collaborators with clear operating rhythms and guardrails.\n\n\n\nLeadership & Managing Upwards Svetla Mihaylova will teach influence-without-authority tactics\, expectation setting\, and rituals that secure resources by aligning to top-line business priorities.\n\n\n\nMoney Talks Anett Pohl will cover when (and how) to ask for a raise\, how to accelerate growth in mid- and large-enterprise environments\, and how to navigate org changes with momentum.\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for in-house marketers at any stage who drive strategy and cross-functional outcomes: \n\n\n\n\nMarketing specialists\, managers\, and heads looking to level up\n\n\n\nBrand and performance marketers seeking tighter alignment and clearer KPIs\n\n\n\nLeads who partner with product\, sales\, or finance and manage external agencies\n\n\n\nProfessionals aiming to communicate ROI and grow their career inside larger organizations\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nIn-house marketing means orchestrating competing priorities while proving impact and advocating for resources. Our speakers have done this at pace and will share actionable playbooks\, templates\, and real-world examples you can use immediately. By the end of this session\, you’ll walk away with: \n\n\n\n\nA strategy toolkit for balancing long- and short-term impact\n\n\n\nA clear narrative and reporting cadence for communicating ROI\n\n\n\nCollaboration frameworks for stakeholders\, agencies\, and partners\n\n\n\nLeadership techniques for managing upwards and across\n\n\n\nCareer accelerators for raises\, promotions\, and navigating org change\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career!
URL:https://www.womeninmarketing.bg/bg/event/wim-bg-webinar-004-for-in-house-marketers-strategy-and-collaboration/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/09/webinar-004-Strategy-and-Collaboration-for-In-House-Marketers.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20251026T090000
DTEND;TZID=Europe/Sofia:20251026T110000
DTSTAMP:20250805T193926Z
CREATED:20250717T090332Z
LAST-MODIFIED:20250805T193926Z
UID:1485-1761469200-1761476400@www.womeninmarketing.bg
SUMMARY:WiM-BG Team Community Run at Morning Run 2025
DESCRIPTION:Placeholder Icon\n\n\n\n\nWe’re doing it again! 🎉Our small but mighty community running club is lacing up once more for the EGT Morning Run 2025 in support of a noble cause.  \n\n\n\nOn October 26th (Sunday) at 9:00 AM\, team Women in Marketing – Bulgaria will be back in action at Borisova Garden in Sofia! Last year\, we ran together with Nadya Shalicheva\, Vassilena Valchanova\, Lushka Kokotanekova\, and Lazarina Stoyanova. Her energetic four-legged teammate 🐕 joined us too! See more details here: WiM-BG Team Community Run at Morning Run 2024 \n\n\n\nThis time\, we’re hoping to grow the squad! Whether you’re aiming for 5\, 10\, or 20 km (1\, 2\, or 4 laps of the scenic 5K loop)\, come run with us! \n\n\n\n📍 Event: EGT Morning Run 2025📆 Date: Sunday\, October 26th⏰ Start: 9:00 AM📍 Location: Borisova Garden\, Sofia \n\n\n\n👉 Register here: https://morningrun.begach.com/registration/Don’t forget to mark Women in Marketing – Bulgaria as your team when signing up!If you want to join our running-club chat for coordination and motivation\, just drop Lazarina a message on Slack to get added to the private Slack channel! 🏃‍♀️💬 \n\n\n\nLet’s run together again — stronger and louder! 💪✨
URL:https://www.womeninmarketing.bg/bg/event/wim-bg-team-community-run-at-morning-run-2025/
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/07/morningrun25-wimbg.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20251016T190000
DTEND;TZID=Europe/Sofia:20251016T223000
DTSTAMP:20251004T174516Z
CREATED:20250808T181420Z
LAST-MODIFIED:20251004T174516Z
UID:1652-1760641200-1760653800@www.womeninmarketing.bg
SUMMARY:Networking Dinner #003 - Personal and Professional Yearly Review\, Planning and Goal-Setting.
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\nSecure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 16th of October\, Women in Marketing – Bulgaria will host our second in-person event in Plovdiv – a networking dinner with two guest speakers on the topic of Personal and Professional Yearly Review\, Planning and Goal-Setting.  \n\n\n\nJoin us for an intimate networking dinner where we reset both the person and the playbook. In the first talk\, Vania Kandova leads a practical personal year-in-review: what to keep\, what to change\, and how to set goals you’ll actually hit. In the second\, Petya Terzieva deconstructs the performance of a modern marketing department—what to measure\, how to spot waste\, and where to invest for real impact. Come for the warm table talk; leave with a crisp personal action plan and a sharper marketing scorecard. \n\n\n\nThe dinner will take place on the 16th of October (Thu) from 19:00 to 23:00 at the esteemed restaurant Saborna 23. Our guest group will enjoy a private hall\, where we will be able to connect\, exchange ideas\, and hear the inspirational lectures of the two speakers. \n\n\n\nAbout the speakers and lectures\n\n\n\n\nVania Kandova is an experienced business coach and mentor\, and the owner–manager of Dynamic Talent Management\, an outsourcing HR firm that helps SMEs build strong people practices—from hiring and onboarding to performance\, learning\, and team effectiveness. She brings 20+ years of professional experience and a people-first philosophy to every engagement\, blending classic HR with coaching methods to unlock individual and team potential. Vania’s background spans HR management\, teaching philosophy\, and even conducting a church choir—perspectives she uses to develop resilient\, human-centered leaders. She also designs and delivers practical workshops (including time-management programs) and one-to-one coaching that translate into measurable workplace results. \n\n\n\nShe will teach our community how to review\, plan\, and goal-set for our personal and professional career success. \n\n\n\n\n\n\n\n\n\nPetya Terzieva is a senior marketing leader with more than two decades of experience building brands\, shaping corporate communications\, and driving commercial growth across media and consumer sectors. She has led high-impact campaigns and teams at bTV Media Group (Marketing Director)\, NOVA Broadcasting Group (Head of Marketing & Communications)\, and later served as Chief Sales & Marketing Officer at ZEPTER International Bulgaria. Her earlier career spans agency (Young & Rubicam) and broadcast sales (Balkan News Corporation)\, giving her a 360° view from strategy to execution. \n\n\n\nFrom the point of view of a Head of Marketing\, Petya will teach our community how to professionally review\, plan\, and goal-set the performance of our marketing department campaigns and initiatives.  \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19-19:30. We’ll take drinks\, appetizers\, and starters until 20:00. Then the two lectures will start\, each having a few minutes for a Q&A. After the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30.  \n\n\n\n\n\nWho it’s for\n\n\n\nFounders\, marketing leaders\, team leads\, and ambitious professionals who want a concrete plan for the next 12 months—both personally and professionally. \n\n\n\nWhat you’ll walk away with\n\n\n\n\nA personal annual review of your career and 90-day goal map\n\n\n\nA marketing performance snapshot template (channels\, KPIs\, diagnostics)\n\n\n\nA short prioritization framework to choose what to stop/start/continue\n\n\n\nConversation with peers facing the same constraints (budget\, bandwidth\, buy-in)\n\n\n\nNew contacts—and 2–3 ideas you can implement the next morning\n\n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetizers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a professional photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at: \n\n\n\n\nhow our first networking dinner event went in Sofia \n\n\n\nhow our last networking dinner in Plovdiv went\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nSaborna 23 is nestled at the foot of the Old Town and the beginning of Kapana\, and is a gathering spot for enthusiasts of gourmet cuisine\, fine wine\, and perfect service in the heart of Plovdiv.⁣ ⁣It is one of the most celebrated restaurants in Plovdiv for it’s unique and stunning location\, atmosphere and approach to serving food and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe menu offers a variety of dishes inspired by Bulgarian cuisine. \n\n\n\nThe food is prepared with attention to detail\, combining traditional recipes with modern culinary trends. \n\n\n\nThe wine list includes carefully selected local and international wines to perfectly complement the dishes. \n\n\n\nThe ambiance is distinguished by cozy details and a high level of service\, making every visit unforgettable.
URL:https://www.womeninmarketing.bg/bg/event/networking-dinner-003/
LOCATION:Saborna 23\, TsentarPlovdiv Center\, ul. "Konstantin Stoilov" 27\,\, Plovdiv\, Plovdiv city\, 4000\, Bulgaria
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wim-bg-networking-dinner-003-plovdiv.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20250927T193000
DTEND;TZID=Europe/Sofia:20250927T213000
DTSTAMP:20251209T104638Z
CREATED:20250829T200923Z
LAST-MODIFIED:20251209T104638Z
UID:1685-1759001400-1759008600@www.womeninmarketing.bg
SUMMARY:Community Dinner in Burgas (Seaside Marketers Meet-up)
DESCRIPTION:Placeholder Icon\n\n\n\n\n\nEvent Details\n\n\n\nFor a second year in a row\, we’re organising a community dinner for our seaside marketers!  \n\n\n\nThis will be a casual networking event\, which means no lectures – just a friendly chat and a great opportunity to meet and connect with other women in marketing from the area! \n\n\n\nWe invite everyone to join us on the 27th of September\, Saturday from 19:30 onwards at restaurant Incanto. If you’d like to join the community discussion\, or let us know you’re coming you can do so on Slack in our channel #area-seaside\, or email us at team@womeninmarketing.bg \n\n\n\nAbout the venue\n\n\n\nWe will dine at Restaurant Incanto\, located at pl. Baba Ganka 4. \n\n\n\nMore about the restaurant vibes and cuisine:  \n\n\n\n\n“Artistic interior\, reminiscent of the French and Italian romantic countryside\, refined down to every detail. Relaxing and energizing pleasant music\, with warm light from lanterns and candles to feel the energy of the silhouettes. Innovative culinary creativity\, which will give you true delight. And the hospitable attitude is a trademark of INCANTO.A true oasis in the city\, which reminds us to forget time and put “in focus” the taste for food and for life!”
URL:https://www.womeninmarketing.bg/bg/event/community-dinner-in-burgas/
LOCATION:Restaurant Incanto\, pl. Baba Ganka 4\, Burgas\, Burgas\, Bulgaria
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wimbg-community-dinner-burgas-incanto.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20250917T190000
DTEND;TZID=Europe/Sofia:20250917T200000
DTSTAMP:20250921T170400Z
CREATED:20250805T183639Z
LAST-MODIFIED:20250921T170400Z
UID:1613-1758135600-1758139200@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #003 on Agency Growth: Start and Scale a Digital Marketing Agency
DESCRIPTION:Placeholder Icon\n\n\n\n\n\nJoin THE Webinar for Agency Owners: Everything you need to know about starting and scaling a digital marketing agency\n\n\n\nAre you ready to go beyond solo freelancing and build a thriving digital marketing agency? Whether you’re defining your niche\, assembling your first team\, or scaling to new markets\, this webinar will give you the insights and tools to succeed. \n\n\n\nThe webinar will take place on the 17th of September 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn.  \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced marketing agency owners: \n\n\n\n\n\nStefaniya Ivanova\, Video Marketing Agency Owner at Social Media Steff\n\n\n\nClaire Taylor\, Co-Founder at TU Marketing\n\n\n\nMegan Hughes\, Digital Marketing Agency Owner of Thundr Digital\n\n\n\nStefka Georgieva\, CEO and Founder at ADvantage.bg\n\n\n\nAmanda Walls\, Director of Cedarwood Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nDefining Your Niche & Value PropositionStefaniya Ivanova will show you how to carve out a clear market position\, define your core services\, and craft a value proposition that truly resonates with your ideal clients.\n\n\n\nFinding\, Pitching & Winning ClientsAmanda Walls will dive into proven tactics for identifying high-value prospects\, tailoring your outreach\, and closing the deal—so even a small agency can compete for top-tier projects.\n\n\n\nClient Retention StrategiesClaire Taylor will unpack best practices for nurturing long-term relationships\, reducing churn\, and maximizing lifetime client value.\n\n\n\nHiring & Managing Your TeamMegan Hughes will guide you through recruiting\, onboarding\, and managing talent—remote\, overseas\, or on-site—including contracts and payment best practices.\n\n\n\nScaling Your AgencyStefka Georgieva will lay out the systems and processes you need to grow efficiently\, increase revenue\, and expand into new markets.\n\n\n\n\n\n30-minute Panel Discussion + Q&A\n\n\n\nAll speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their agency growth journey or even those in key senior roles at an agency: \n\n\n\n\n\nAspiring agency owners ready to lay the groundwork\n\n\n\nSolo marketers aiming to win bigger\, international clients\n\n\n\nSmall-agency teams seeking retention and growth strategies\n\n\n\nEstablished freelancers curious about building a team and scaling\n\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nBuilding a digital marketing agency brings complex challenges – defining a clear niche\, crafting compelling pitches\, keeping clients loyal\, and managing a growing team. Our speakers have navigated these stages firsthand and will share actionable frameworks\, real-world examples\, and resource lists to shortcut your learning curve. By the end of this session\, you’ll walk away with: \n\n\n\n\nScalable processes and growth hacks\n\n\n\nA clear roadmap for positioning your agency\n\n\n\nProven tactics for pitching and securing clients\n\n\n\nRetention playbooks to boost lifetime value\n\n\n\nHiring and management best practices\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career!
URL:https://www.womeninmarketing.bg/bg/event/how-to-start-and-scale-a-digital-marketing-agency-webinar/
LOCATION:Online
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/Webinar-Starting-and-Scaling-a-digital-marketing-agency.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20250830T083000
DTEND;TZID=Europe/Sofia:20250830T120000
DTSTAMP:20250805T195115Z
CREATED:20250805T194942Z
LAST-MODIFIED:20250805T195115Z
UID:1621-1756542600-1756555200@www.womeninmarketing.bg
SUMMARY:WiM-BG Casual Networking - Park Yoga and Brunch
DESCRIPTION:Placeholder Icon\n\n\n\n\n\nGet your weekend off to a vibrant start with fresh air\, friendly faces\, and feel-good vibes! 🌿✨ Women in Marketing Bulgaria invites you to our Park Yoga and Brunch mixer—an easy-going morning of movement\, connection\, and delicious bites. Whether you’re a seasoned yogi or simply looking to stretch out after a busy week\, this is your chance to meet fellow marketers in a relaxed\, supportive setting. \n\n\n\nWhat to expect \n\n\n\n\n🕣 08:30 AM – Arrival\, light refreshments\, and time to mingle in Borisova Garden\n\n\n\n🧘‍♀️ 09:00–10:00 AM – Guided yoga session with Emeli Loukanova (@yogawithemeli)\, tailored for all levels\n\n\n\n☕🥐 10:15 AM onward – Casual brunch at a nearby restaurant (TBC)—perfect for swapping stories\, tips\, and industry insights\n\n\n\n\nWho’s it for?All women working in marketing\, communications\, design\, PR\, social media\, digital strategy—and anyone curious to expand her network in a laid-back atmosphere. \n\n\n\nWhy join? \n\n\n\n\nRefresh & recharge: Start your weekend mindfully with gentle movement in the heart of Sofia\n\n\n\nBuild your network: Chat over coffee and croissants with peers who share your passion for marketing\n\n\n\nLearn & grow: Pick up new wellness tips from Emeli and trade marketing hacks with the group\n\n\n\n\n📍 Where: Borisova Garden\, Sofia (exact yoga spot pinned in #parkyogaandbrunch)📆 When: Saturday\, August 30th | Arrive by 08:30 AM for a prompt 09:00 AM start🔗 More info & updates: Join our internal Slack channel #parkyogaandbrunch \n\n\n\nBring your mat (or borrow one)\, water bottle\, and an open mind—see you on the grass! 🌳💛
URL:https://www.womeninmarketing.bg/bg/event/casual-networking-park-yoga-and-brunch/
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/Park-Yoga-and-Brunch-Banner.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20250813T190000
DTEND;TZID=Europe/Sofia:20250813T200000
DTSTAMP:20250805T183957Z
CREATED:20250717T114519Z
LAST-MODIFIED:20250805T183957Z
UID:1498-1755111600-1755115200@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #002 on Freelancing: Everything you need to know to succeed
DESCRIPTION:/reg \n\n\n\n\n\n\n\n\nPlaceholder Icon\n\n\n\n\n\nJoin Our Webinar\, designed to help you succeed as a Freelancer\n\n\n\nAre you passionate about your work but unsure how to turn it into a sustainable freelance career? Or maybe you’ve taken on a few projects and are now ready to attract better clients\, raise your rates\, or go international? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 13th of August 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn.  \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced marketing freelancers: \n\n\n\n\n\nPreeti Gupta\, Product-led Consultant at Packted\n\n\n\nVassilena Valchanova\, Digital Marketing Strategist\, Trainer\, and Public Speaker at Valchanova.me \n\n\n\nNadya Shalicheva\, Marketing Consultant at shalicheva.com\n\n\n\nArianna Lupi\, SEO Consultant and Founder of aprendoseo.com\n\n\n\nGabriela Troxler\, SEO & LLMO Consultant\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nStarting Out as a Freelancer – Timing & SetupArianna Lupi will cover the key steps to starting your freelance journey the right way. Learn when to take the leap\, how to prepare\, and what systems you need to set yourself up for success from day one.Duration: 5 minutes\n\n\n\nFinding International ClientsGabriela Troxler will walk you through how to attract and land international clients. From positioning to outreach strategies\, this session will help you expand your reach and grow your business across borders.Duration: 5 minutes\n\n\n\nPricing with ConfidencePreeti Gupta will break down the essentials of pricing your services with clarity and confidence. Learn how to move beyond hourly rates\, communicate your value\, and stop undercharging.Duration: 5 minutes\n\n\n\nPersonal Branding & Thought LeadershipVassilena Valchanova will show you how to build a standout personal brand that opens doors. Learn how to position yourself as a thought leader\, craft a consistent message\, and build trust in your niche.Duration: 5 minutes\n\n\n\nWork-Life Balance & Managing StressNadya Shalicheva will guide you through practical strategies for keeping burnout at bay. Discover how to set boundaries\, manage your energy\, and protect your wellbeing while juggling the demands of freelance life.Duration: 5 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion\, touching up on topics like managing admin and accounting\, challenges and common pitfalls\, white-labelling\, and more. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their freelancing journey: \n\n\n\n\n\nWomen who are just starting out and want to build a strong foundation\n\n\n\nFreelancers\, looking for international clients and projects\, that allow for flexibility\n\n\n\nWomen who have some freelance experience and are ready to grow\, raise their rates\, or find better clients\n\n\n\nWomen who are established locally but want to expand their reach and take their business international\n\n\n\n\n\nWhy Attend?\n\n\n\nFreelancing can be rewarding\, but it also comes with big questions — how to price your work\, find clients\, avoid burnout\, or grow beyond your local market. This webinar brings together real-world insights from seasoned freelancers who’ve figured out what works. Whether you’re just getting started or ready to scale\, you’ll gain practical tools\, fresh perspective\, and the clarity to move forward with confidence in your freelance career. \n\n\n\nRegister today to secure your spot and take the next step in your marketing career!
URL:https://www.womeninmarketing.bg/bg/event/freelancing-webinar-everything-you-need-to-know-to-succeed/
LOCATION:Online
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/07/Freelancing-Webinar-wimbg.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20241122T173000
DTEND;TZID=Europe/Sofia:20241122T230000
DTSTAMP:20241120T122721Z
CREATED:20240917T151141Z
LAST-MODIFIED:20241120T122721Z
UID:808-1732296600-1732316400@www.womeninmarketing.bg
SUMMARY:Google Product Suite for Marketing (Mini-Conference) - Tactics\, Technologies\, and Future Trends
DESCRIPTION:Placeholder Icon\n\n\n\n\n\nEvent Description\n\n\n\nWhat is a mini-conference? 5 talks\, wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All five sessions will be jam-packed with information. We will choose a nice venue that allows for networking after the talks but also enables attendees to be comfortable during the lectures. \n\n\n\nOur first mini-conference will be on the topic of Google’s suite of products for marketing. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their skills in using Google Ads\, GA4\, Google Looker Studio\, Google Tag Manager\, and Google Cloud ML APIs (including Gemini). \n\n\n\nThe event will run as an after-work event\, with participants expected after 6PM. Rough structure includes:  \n\n\n\n\n\nArrival of guests\n\n\n\nGift bag +  badge collection\n\n\n\nIntroduction speech by Community Founder – Lazarina Stoy. and a word from our hosts \n\n\n\n5 x 20 minute lectures by speakers with small ad breaks in between\n\n\n\nNetworking with catering and drinks\n\n\n\n\n\nGet your tickets now ✨\n\n\n\n\n\n\nTicket for Mini-Conference: Google Suite of Products for Marketers\n\n\n\n\n					\n				\n\nBuy a ticket to our very first mini-conference on the 22nd of November in Sofia. Hosted by hyperScience\, this event will feature lectures from 5 speakers on Google Tools for Marketers\, networking\, catering and drinks. Each participant will also receive a gift bag.  \n\n\n\n	\n			В момента този артикул не е наличен. \n \n \n\n\n\n\n\n\n\n\n SKU:\n mini-conference-ticket-sofia-1\n \n \n\nКатегория: Билети за събития\n\nЕтикети: Билети за мини-конференции\n\n\n\n\n\n\n\n\nЛектори и лекции\n\n\n\nСъбитието ще включва 5 лекции с международни и местни лектори: \n\n\n\n\n\nGoogle Ads с лектор Стефка Георгиева, основател и изпълнителен директор на AdvantageBG\n\n\n\nGoogle Looker Studio с лектор Клоуи Кристин, консултант по данни и анализи в CCDigital\n\n\n\nGoogle Cloud AI/ML APIs + Gemini, с лектор Лазарина Стой. Основател на MLforSEO и “Жените в маркетинга – България”\n\n\n\nGA4 (Google Analytics)\, с лектор Джема Фонтане\, съосновател и управляващ партньор в Orvit Digital\n\n\n\nGoogle Tag Manager\, с лектор Стейси Купър\, консултант по анализи в Sharper Digital\n\n\n\n\n\nВижте профилите на отделните лектори по-долу. Подробни описания на лекциите на всеки лектор ще бъдат публикувани през следващите няколко седмици\, така че следете ✨ \n\n\n\nСтейси КупърКонсултант по анализи · Sharper DigitalКлои КристинКонсултант по данни и анализи · CC DigitalСтефка ГеоргиеваОсновател и главен изпълнителен директор · Advantage.bgДжема ФонтанеСъосновател и управляващ партньор · Orvit DigitalЛазарина Стой.Основател · MLforSEO\n\n\nОбърнете внимание, че всички лекции ще бъдат на английски език\, което прави събитието идеално както за местна, така и за международна аудитория. \n\n\n\n\n\n\n\n\nПодробен график на събитието\n\n\n\n\n\n\n\n\n\n\n\nСпонсори и партньори на събитието\n\n\n\n\n\nСпонсорВид партньорствоДетайли Randum GoodiesДоставчик на стокиРаботим с Randum Goodies, за да предоставим висококачествена подаръчна торбичка на всеки един от нашите участници. Щастливи сме и горди, че можем да подкрепим малък бизнес, собственост на жена, и също така такъв, основан от член на нашата общност.HyperScienceДомакин на събитието Имаме невероятен късмет да имаме възможността да бъдем домакини на това събитие в офис пространството на HyperScience. Hyperscience е лидер в извличането и анализа на данни от документи* с помощта на изкуствен интелект. Платформата Hypercell предоставя цялостни решения за интелигентна автоматизация на бизнес процесите, базирани на машинно самообучение. В допълнение към собствените си машинни модели, Hypercell позволява реализирането на потенциала на генеративните модели (ChatGPT), добавяйки набор от услуги, необходими на всеки бизнес. Следете Hyperscience в LinkedIn и Twitter. Жени технологични специалисти от Google. Главен спонсор на мини-конференцията. Осигурихме финансиране от Google за това събитие чрез Лазарина Стой, посланик на жени технологични специалисти, която ще обсъди теорията и приложенията на изкуствения интелект в пакета от решения на Google за маркетолози, като част от програмата Experience AI, която се провежда като част от Седмицата на програмирането в ЕС. Ще бъде поискано да се подготви спонсор на кетъринг и напитки. Можете да станете наш спонсор на кетъринг и напитки, като закупите слот за спонсорство на мини-конференцията. Advanced Web Ranking. Главен спонсор на мини-конференцията. Advanced Web Ranking е най-дългогодишният инструмент за проследяване на рангове в света. Инструментът предоставя актуални ежедневни, седмични или при поискване геолокирани класации. Проектиран за агенции и вътрешни SEO специалисти. Screaming Frog 🐸 \, Majestic\, GoogleОбщност/Спонсори на стипендииScreaming Frog 🐸 – уеб сканер, който ви помага да подобрите SEO оптимизацията на място чрез одит за често срещани SEO проблеми\, закупи 5 билета за стипендии за нашата общност!Majestic – SEO инструмент за проверка на обратни връзки и набор от инструменти за изграждане на връзки\, Majestic\, закупи 5 билета за стипендии от приходите от книгата SEOin2024, която е съвместен проект между Majestic\, Дейвид Бейн и SEO общността. Екипът на Google Search (ръководен от Джон Мюлер) от Google също спонсорира 5 билета за лично присъствие\ и 10 билета за запис за нашата общност!Можете да станете спонсор на стипендии за това събитие, като закупите билети за стипендии\, използвайки връзката за билети по-горе. Като алтернатива, свържете се с нас, за да обсъдим възможностите за партньорство. Puzl CowORKingMedia PartnersPuzl създава вдъхновяващи споделени офиси, пригодени за ИТ компании, осигурявайки продуктивна среда и подкрепяща общност, от които ИТ екипите се нуждаят, за да процъфтяват. Заедно ние правим вълни в света на маркетинга и технологиите.\n\n\n\n\nОтносно пространството за събития – HyperScience Office\n\n\n\nРазположен на 15-ия етаж на сградата на годината за 2021 г., офисът на Hyperscience е сред водещите иновативни пространства в региона. С 360-градусова гледка, собствена детска зона, както и бърз достъп до модерни спортни и спа съоръжения, офисът в NV Tower е привлекателно място за служителите, техните деца и домашни любимци, но също така и за активни членове на местната технологична и предприемаческа екосистема. Отворен по време на пандемията, офисът на Hyperscience е инвестиция в бъдещето и еволюцията на работните пространства, осигуряваща гъвкавост, сигурност и екологичен начин на живот. \n\n\n\nНа пешеходно разстояние от метростанция „Г. М. Димитров“ и с безплатен паркинг в района, офисът е достъпен с всякакъв предпочитан вид транспорт. Виртуална разходка ✨ \n\n\n\nОтносно програмата Experience AI, партньорство с Google \n\n\n\n\nРаботим с Google, за да си партнираме с EU Code Week, за да преподаваме AI грамотност с програмата Experience AI. \n\n\n\nВ лекцията си Лазарина Стой ще обхване не само основите в изграждането на модели за машинно обучение, но и някои усъвършенствани техники за внедряване на API за машинно обучение, за да подсилите маркетинговите си усилия. URL:https://www.womeninmarketing.bg/bg/event/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends/ МЕСТОПОЛОЖЕНИЕ: HyperScience Office, Студентски комплекс, булевард "Доктор Г. М. Димитров" 59, София, София-град, България КАТЕГОРИИ: Мини конференция ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/09/Google-for-Marketers-event-by-Women-in-Marketing-Bulgaria.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241105T200000 DTEND;TZID=Europe/Sofia:20241105T210000 DTSTAMP:20250808T165820Z СЪЗДАДЕНО:20241025T120133Z ПОСЛЕДНА ПРОМЯНА:20250808T165820Z UID:1134-1730836800-1730840400@www.womeninmarketing.bg РЕЗЮМЕ:WiM-BG Уебинар #001 за публичното говорене: От представяне, през приемане, до говорене ОПИСАНИЕ:Присъединете се към нашия уебинар, за да овладеете изкуството на конферентното говорене\n\n\n\nСтрастни ли сте по своята област, но не сте сигурни как да пробиете в света на публичното говорене? Или може би сте говорили на местни събития, но искате да стъпите на по-големи сцени като международни конференции? Този уебинар е създаден точно за вас!\n\n\n\nУебинарът ще се проведе на 5 ноември от 20:00 ч. EEST (18:00 ч. BST) и ще бъде излъчен като стрийминг на живо в YouTube и LinkedIn. \n\n\n\nГост-лектори\n\n\n\nИзключително сме благодарни, че имаме времето да се учим от панел от опитни жени в маркетинга, както като лектори, така и като организатори на конференции. \n\n\n\n\n\n\nДжулия Паноцо (Директор “Привличане на клиенти” в StockX, международен лектор и ментор на лектори)\n\n\n\nНава Хопкинс (Евангелист/Оптмизър, международен лектор)\n\n\n\nДжоджо Фърнивал (Маркетинг мениджър в Sitebulb, организатор на уебинари и конференции)\n\n\n\nИва Йованович (SEO консултант и организатор на Heapcon, организатор на конференции)\n\n\n\nКърсти Картледж (Ръководител ‘Събития и маркетинг’ в ISS, организатор на конференции)\n\n\n\n\n\nСтруктура на уебинара\n\n\nЕто какво да очаквате от уебинара: \n\n\n\n\n\nКак да организирате презентацията сиДжулия Паноцо ще ви преведе през основните стъпки за създаване на завладяваща и добре структурирана презентация за организаторите на събития. Научете как да привлечете вниманието от първото изречение и да покажете уникалния си опит.Продължителност: 10 минути\n\n\n\nКакво търсят организаторите на конференцииДжоджо Фърнивал и Ива Йованович ще ви дадат съвети за това какво търсят организаторите на конференции, когато преглеждат потенциални лектори. От избора на тема до стила на презентация, тази сесия ще ви помогне да се откроите и да бъдете забелязани.Продължителност: 10 минути\n\n\n\nКак да се справите отлично с презентацията си – структура и изпълнениеПритеснявате се от представянето на презентацията си? Нава Хопкинс ще обсъди как да структурирате презентацията си за максимално въздействие и да я представите уверено, независимо дали е лично или онлайн. Научете стратегии за ангажиране на аудиторията и оставяне на трайно впечатление.Продължителност: 10 минути\n\n\n\n30-минутна панелна дискусия + въпроси и отговориСлед презентациите всички гост-лектори ще се съберат за задълбочена панелна дискусия. Това е вашият шанс да зададете всякакви наболели въпроси и да получите експертни съвети, съобразени с вашите лични предизвикателства.\n\n\n\n\nЗа кого е този уебинар? \n\n\n\nТози уебинар е специално пригоден за жени на различни етапи от тяхното ораторско пътешествие: \n\n\n\n\n\nЖени, които никога не са говорили на събития\n\n\n\nЖени, които имат известен опит в говоренето, но искат да повишат уменията си и да покорят подиумите на международни конференции като brightonSEO\n\n\n\nЖени, които са имали наистина опитни лектори в България\, които не са говорили много в чужбина \n\n\n\n\n\nДопълнителна информация\n\n\n\nТова ще бъде и сътрудничество с общността "Жени в технологиите и SEO", която е домакин на AMA (Ask Me Anything) сесия в своята Slack общност на същата тема на 13 ноември с участието на Алейда Солис (създател на SEOFOMO\, основател на Oriainti\ и международен лектор). Силно насърчаваме членовете на нашата общност да се присъединят към общността на WTS и да присъстват и на тяхното събитие. \n\n\n\n\n\n\n\n\nСъщо така силно препоръчваме този отличен ресурс за писане на презентации за конференции от Хана Смит, която е водеща на конференции на WTSFest в продължение на няколко години. \n\n\n\nЗащо да присъствате?\n\n\nНезависимо дали тепърва започвате или се стремите да разширите портфолиото си от публични изказвания, този уебинар ще ви предостави практични съвети от опитни лектори и организатори на конференции, които успешно са се ориентирали в света на публичното говорене. Ще си тръгнете въоръжени с практични съвети, вътрешни знания и увереност да преследвате целите си за публично говорене. \n\n\n\nРегистрирайте се днес, за да си осигурите място и да направите следващата стъпка в кариерата си на оратор! URL:https://www.womeninmarketing.bg/bg/event/public-speaking-from-pitch-through-acceptance-to-talk/ МЕСТОПОЛОЖЕНИЕ:Онлайн КАТЕГОРИИ:Уебинари ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/10/Event-banners-11.png ОРГАНИЗАТОР;CN=&quot;Жените в маркетинга - България&quot;:MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Европа/София:20241027T090000 DTEND;TZID=Европа/София:20241027T130000 DTAMP:20241029T125020Z CREATED:20240815T183402Z ПОСЛЕДНА ПРОМЯНА: 20241029T125020Z UID: 643-1730019600-1730034000@www.womeninmarketing.bg РЕЗЮМЕ: Отборно бягане на WiM-BG в рамките на Morning Run 2024 ОПИСАНИЕ: Този уикенд нашият малък клуб по бягане участва в EGT Morning Run, за да подкрепи каузата на SOS Children&#039;s Villages International за „Спорт и здраве за деца и младежи под SOS грижи“. 4 от нас, дами (и едно много атлетично кученце 🐕), сформирахме отбор „Жените в маркетинга – България“ и се състезавахме в 5-километровото бягане. 🏃‍♀️ Относно събитието EGT Morning Run е бягане в парка в Борисовата градина в София, където участниците могат да избират между три дистанции – 5, 10 и 20 км (1, 2 и 4 обиколки от трасето). Трасето е 5-километров кръгов маршрут. \n\n\n\n13-то издание на инициативата ще се проведе на 27 октомври (неделя) от 9:00 ч. \n\n\n\nЖените в маркетинга – България ще участват като отбор! 🎉 \n\n\n\nКак мина URL:https://www.womeninmarketing.bg/bg/event/team-community-run-at-morning-run-2024/ КАТЕГОРИИ:Неангажираща работа в мрежа ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3.png ОРГАНИЗАТОР;CN=&quot;Жените в маркетинга - България&quot;:MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Европа/София:20241002T100000 DTEND;TZID=Европа/София:20241004T190000 DTAMP:20241007T121215Z CREATED:20240815T182320Z ПОСЛЕДНА ПРОМЯНА: 20241007T121215Z UID: 628-1727863200-1728068400@www.womeninmarketing.bg РЕЗЮМЕ: Присъствие на общността на BrightonSEO октомври 2024 г. ОПИСАНИЕ: Нашата общност присъства на BrightonSEO на 3 и 4 октомври като партньор на общността! Членовете на общността на WiM-BG се възползваха от отстъпка от 10% за всички билети за конференцията и обучението, а петима членове на общността успяха да присъстват на двудневната конференция безплатно! \n\n\n\n\n\n\n\n\n\nКакво представлява WiM-BG <> Партньорството с общността на brightonSEO означава\n\n\n\n\n\n\n\n\n👉🏻 Членовете на общността могат да се възползват от отстъпка от 10% при закупуване на билети. \n\n\n\n\n👉🏻 5 членове на общността получиха възможността да присъстват на конференцията безплатно \n\n\n\n\nНо това е много повече от това! Ето какво всъщност означава участието в конференцията за присъстващите жени. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nОтносно конференцията\n\n\n\nbrightonSEO октомври 2024 е двудневна конференция за маркетинг в търсачките и серия от обучителни курсове, провеждани, не е изненадващо, в Брайтън. Тя се провежда два пъти годишно и събира едни от най-добрите лектори в света на търсачките и определено най-добрата публика. Конференцията ще се проведе в центъра на Брайтън, а обучението - на няколко близки места. Конференцията ще се проведе на 3-4 октомври. Регистрацията за brightonSEO 3-4 октомври започва в 8:30 ч., първите презентации започват в 9:30 ч. и приключват в 18:00 ч. Създадохме много спомени заедно. От посещението на много лекции заедно до насладата от качествени обеди и дори срещата с наши сънароднички, които да запознаем с нашата прекрасна общност - BrightonSEO беше преживяване, което ще се запомни! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nУчастие в общността\n\n\n\nОснователката на общността ’Жените в маркетинга – България“, Лазарина Стой, участва като лектор на конференцията, водейки две сесии: \n\n\n\n\n👉🏻Майсторски клас по машинно обучение за SEO специалисти \n\n\n\n\n👉🏻Лекция за автоматизация на одита на съдържание с помощта на API за машинно обучение URL адрес: https://www.womeninmarketing.bg/bg/event/community-attendance-at-brightonseo-october-2024/ МЕСТОПОЛОЖЕНИЕ: The Brighton Centre, Kings Rd, Brighton and Hove, Brighton, BN1 2GR, Великобритания КАТЕГОРИИ: Неангажираща работа в мрежа ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240926T190000 DTEND;TZID=Europe/Sofia:20240926T230000 DTSTAMP:20250808T180840Z CREATED:20240815T174407Z LAST-MODIFIED:20250808T180840Z UID:592-1727377200-1727391600@www.womeninmarketing.bg РЕЗЮМЕ:Вечеря за работа в мрежа в Пловдив #002: Работа на свободна практика срещу работа на зает ОПИСАНИЕ:В Септември, Жените в маркетинга – България беше домакин на първото ни събитие на живо в Plovdiv – вечеря за работа в ресторант Smokini. Вечерята се проведе на 26 септември (четвъртък) от 19:00 до 23:00 часа. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nЛектори и лекции\n\n\n\nЧухме две невероятни лекторки – Мила Червенкова и Роберта Тихомирова. \n\n\n\nРоберта ТихомироваРъководител маркетинг · Eleven VenturesМила ЧервенковаSEO &amp; Affiliate Marketing · The Slowpreneur\n\n\nТемата на сесиите беше ФРИЛАНСИРАНЕ срещу НАЕТО – двата най-популярни кариерни пътя в маркетинга, разгледани през призмата на опита, с извлечени поуки, предимства и ограничения на всеки от тях. \n\n\n\n\n\n\n\n\nЛекцията на Роберта\n\n\n\nРоберта ни откри, като разказа за опита си от работата, като същевременно намира време да следва страстите си и да експериментира на работното място. \n\n\n\n\n\n\n\n\n\nЕто какво споделиха участниците за лекцията на Роберта: \n\n\n\nЛекцията на Роберта също беше страхотна, можех да се асоциирам много добре с нейния опит и тя говори много добре и обективно за екипната работа. \n\n\n\nДруг участник сподели: \n\n\n\nУдивително е да се запознаеш с хора като Роберта, защото споделяме едни и същи възгледи – не всеки може да бъде фрийлансър. \n\n\n\nЛекцията на Мила\n\n\nСлед това Мила излезе на сцената, за да обсъди контраста в кариерния си път, включително кога, как и защо е решила това да е нейният най-голям кариерен път и защо никога не е поглеждала назад. \n\n\n\n\n\n\n\n\n\nЕто какво казаха хората за лекцията на Мила: \n\n\n\nМила е много специална жена, която не само ме впечатли! Способността да зарежда хората, да ги мотивира и да разпалва страстта им е страхотно умение и тя го владее много добре. \n\n\n\nДруга жена сподели: \n\n\n\nМила създава впечатление за някой, който е постигнал баланс в себе си, с много твърда позиция за живота си и който оформя житейските си избори според тази позиция без колебание. Тя пленява публиката си именно с тази решителност. Тя ни представи добре аргументирани избори, както и стъпки за това как бихме могли да постигнем собствената си независимост. \n\n\n\nНевероятна кухня и преживяване\n\n\n\nSmokini, разположен в град Пловдив, предлагаше уникална атмосфера със своята смесица от индустриален и винтидж дизайн. \n\n\n\nМенюто включваше богата смесица от български специалитети и международни ястия, използващи пресни местни продукти. Smokini ще подчертае креативността със сезонни актуализации и иновативни техники. \n\n\n\nЗакупеният достъп до вечерята за работа в мрежа включваше и тристепенно меню, плюс предястия и напитки. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nИнформация за билети\n\n\n\n\n\n\n\n\n\n\n\nБилет за вечеря за работа в мрежа, Пловдив – септември\n\n\n\n\n					89\,00 € – 129\,00 €Ценови диапазон: от 89\,00 € до 129\,00 €\n \n\nКупете билет за първата ни вечеря за работа в мрежа в Plovdiv, която ще се проведе през септември в съвременния бар и ресторант – Smokini. Лекторите ще бъдат обявени скоро. \n\n\n\n \n \n \n \n Тип билет\n \n							Избиране на възможностРедовен билетРедовен билет плюс дарение за общносттаБилет за стипендияИзчистване						\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n		количество за Networking Dinner Ticket\, Plovdiv – September\n \n \n\n	Добавяне в количката\n\n \n \n \n \n \n\n \n \n \n\n\n\n\n\n\n\n SKU:\n networking dinner September Plovdiv\n \n \n\nКатегория: Билети за събития\n\nЕтикети: Билети за networking dinner URL:https://www.womeninmarketing.bg/bg/event/plovdiv-networking-dinner-freelance-vs-employed/ МЕСТОПОЛОЖЕНИЕ: Ресторант Smokini (Пловдив)\, ул. "Отец Паисий" 12\, Plovdiv\, Plovdiv\, 4000\, България КАТЕГОРИИ:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-6.png ОРГАНИЗАТОР;CN=&quot;Жените в маркетинга - България&quot;:MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Европа/София:20240823T200000 DTEND;TZID=Европа/София:20240823T230000 DTSTAMP:20240824T085204Z CREATED:20240815T175937Z LAST-MODIFIED:20240824T085204Z UID:610-1724443200-1724454000@www.womeninmarketing.bg РЕЗЮМЕ: Вечеря на общността във Варна ОПИСАНИЕ: Прекарахме спокойна вечер в работа с колеги жени в маркетинга в морската столица Варна! Това събитие беше посветено на свързване и споделяне на опит в непринудена обстановка - без лекции, без официална програма, само страхотни разговори. \n\n\n\n \n\n\n\nИмахме възможността да се срещнем като местни професионалисти в маркетинга и да поговорим за теми като дистанционна работа, управление на рутината и ежедневните трудности, лични победи и житейски събития, както и за най-новите и най-добри маркетингови тенденции и как те ни влияят. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nЗа мястото\n\n\n\nРесторант Monkeys във Варна е оживена дестинация за хранене, която безпроблемно съчетава модерен усет с спокойна атмосфера. Разположен в сърцето на града, този стилен ресторант предлага съвременно меню, включващо смесица от международни и местни вкусове. Шикозният интериор на ресторанта съчетава елегантни дизайнерски елементи с уютни, приветливи пространства, което го прави идеален както за небрежни хранения, така и за специални поводи. \n\n\n\n\nMonkeys е известен с разнообразното си меню, което включва пресни морски дарове, експертно приготвени месни ястия и вкусни вегетариански опции. Гостите могат да се насладят на внимателно подбрана селекция от вина и креативни коктейли, които ще подобрят кулинарното им изживяване. Зоната за сядане на открито е особено популярна, предлагайки приятна обстановка за хранене на открито, особено през топлите месеци. Със своята оживена атмосфера и ангажимент за качество, ресторант Monkeys е предпочитано място за приятно и запомнящо се кулинарно изживяване във Варна. URL: https://www.womeninmarketing.bg/bg/event/community-dinner-in-varna/ МЕСТОПОЛОЖЕНИЕ: Ресторант Monkeys (Варна), Северни Морски Бани, кап. &quot;Георги Георгиев, Крайбрежна алея, Варна, 9000, България КАТЕГОРИИ: Неангажиращи срещи ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240725T190000 DTEND;TZID=Europe/Sofia:20240725T230000 DTSTAMP:20250808T180851Z CREATED:20240815T172336Z LAST-MODIFIED:20250808T180851Z UID:384-1721934000-1721948400@www.womeninmarketing.bg РЕЗЮМЕ: Вечеря за работа в мрежа в София #001 Обобщение: Кариерно развитие и личен брандинг ОПИСАНИЕ: На 25 юли от 19:00 ч. "Жените в маркетинга – България“ беше домакин на първото си събитие на живо – частна вечеря за работа в мрежа в Klubovna. На събитието участваха две лекторки, Василена Вълчанова и Ана Динкова, които обсъдиха кариерното развитие и личния брандинг. Ето само някои от отзивите на членовете на нашата общност, които присъстваха на събитието: Най-важното за мен беше чувството за спонтанност, споделянето на лични моменти и истории, които доказват, че си успяла да накараш дамите да се чувстват комфортно, да бъдат отворени за преминаване на границите на стандартните професионални презентации и етикета в работата в мрежа, и да споделят повече от ”истинското си аз“. \n\n\n\n\nДруга жена сподели: \n\n\n\nОрганизацията беше добра, с отлична информация, предоставена по имейл, както и достатъчно напомняния и комуникация преди събитието. Лекторите бяха интересни, а общността - вдъхновяваща. Наистина ми хареса форматът и вярвам, че ще бъде много успешен в бъдеще. \n\n\n\n \n\n\n\nЛектори и лекции\n\n\n\n\n\nВасилена Вълчанова за личния брандинг\n\n\n\nВасилена Вълчанова е опитен експерт по маркетинг на съдържание, позициониране на марката и копирайтинг с над 15 години опит. Тя е работила със SaaS платформи и бизнеси за електронна търговия, като им е помагала да усъвършенстват маркетинговите си стратегии и да укрепят идентичността на марката си. Василена е известна с двойната си роля както на изпълнител, така и на обучител, като помага на клиентите да създават устойчиви стратегии, като същевременно предоставя на екипите си знанията, за да ги развиват самостоятелно. \n\n\n\nВаси изнесе невероятна презентация на тема... тема ”4-те етапа на изграждане на лична марка“, където тя обсъди как да се диференцирате в своята област, да създавате ефективно въздействащо съдържание и да изградите силна лична марка. Тя предостави на участниците практически шаблони и ресурси, за да започнат своето пътешествие в брандирането, като гарантира, че ще могат лесно да приложат тези стратегии. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nПриемът на лекцията на Васи беше невероятен! Един човек сподели: \n\n\n\n\nВаси е невероятна! Беше много интересно и определено научих нови неща. Темата беше ключова за мен и пряко свързана. Така че, искам да ѝ благодаря за нейната страст и начина, по който представи всичко. Беше много ангажиращо! \n\n\n\n\nАна Динкова за кариерното развитие\n\n\n\nАна Динкова има 23 години опит в корпоративните комуникации и връзките с обществеността, като в момента е ръководител ‘Комуникации’ за PR и медийни връзки EMEA в Endava. Нейният Кариерата ѝ обхваща роли във водещи банки и организации, където е разработвала комуникационни стратегии и е управлявала PR инициативи. Ана е и съосновател на агенция за дигитален маркетинг и писател на свободна практика за известни издания. \n\n\n\nАна изнесе трогателна лекция на тема ”Кариерното ’аз‘: Личностно израстване, потенциал и кариерен път’, фокусирана върху съчетаването на личните таланти, интереси и хобита с кариерните цели. Тя наблегна на идентифицирането на силните и слабите страни, за да се намери правилният кариерен път, и на важността да се доверяваш на инстинктите си, дори когато това означава да се противопоставиш на очакванията на другите. Тя сподели и ресурси, включително инструменти за оценка на личността, съвети за коучинг и насоки за ефективно поставяне на цели. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nВсички бяхме изумени от уязвимостта и честността, с които Ана изнесе лекцията си. Ето какво сподели един от участниците след лекцията си: \n\n\n\n\nТя беше невероятна, вдъхновяваща\ и пример за подражание. Браво! Определено искам да взема част от нейния дух и енергия. \n\n\n\nСпонсорирано от Screaming Frog\n\n\n\nТова събитие беше спонсорирано от Screaming Frog като спонсор на вечеря за работа в мрежа. \n\n\n\nScreaming Frog 🐸 наскоро пусна версия 20.0 на своя SEO робот\, с функции като: Персонализирани JavaScript фрагменти\, генеративни AI функции като Crawling with ChatGPT\, Google Gemini\ и др.\, одити за използваемост на мобилни устройства\, n-gram анализ\ и изчисления на въглеродния отпечатък за уеб страници. Не забравяйте да подкрепите нашия спонсор и да изтеглите неговия робот днес. \n\n\n\n5 места за стипендии бяха финансирани от Women in Tech SEO\n\n\n\nСъщо така сме много щастливи да обявим, че осигурихме 5 билета за стипендии за това събитие\, закупени от нашия спонсор на стипендии – Women in Tech SEO. \n\n\n\nТова позволи на пет жени от общността да присъстват на събитието напълно безплатно! \n\n\n\n"Жените в технологичното SEO" е най-ангажираната глобална общност за специалисти по маркетинг в областта на търсенето. WTS е мрежа за подкрепа, насочена към жени в областта на техническото SEO (дигитален маркетинг), където те могат да обсъждат, споделят и да се учат една от друга. Това е пространство, което приветства жени във всички етапи от кариерата и живота им. Регистрирайте се в общността още днес. \n\n\n\nНамира се в сърцето на София.\n\n\n\nЧастното място предлагаше изключителна обстановка за работа в мрежа, включваща уникално тристепенно меню с предястия и подбрани вина. След вечеря участниците се насладиха на коктейлна сесия с освежаващи летни напитки. Кулинарното преживяване беше създадено от Божана Кацарова, победител в „MasterChef България“. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n URL адрес: https://www.womeninmarketing.bg/bg/event/networking-dinner-sofia-career-growth-personal-branding/ МЕСТОПОЛОЖЕНИЕ: Частна резиденция Клубовна (София), Център на София, ул. Кракра 15, София, София-град, 1504, България КАТЕГОРИИ: Вечеря за работа в мрежа ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Wim-bg-event-banner.png ОРГАНИЗАТОР;CN=&quot;Жените в маркетинга - България&quot;:MAILTO:team@womeninmarketing.bg КРАЙ:V КРАЙ НА СЪБИТИЕТО:VCALENDAR