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Content Marketing and Social Media in the AI Era (Mini-Conference)
2025-11-21 18:00 - 22:00 (Europe/Sofia)
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Event Description

What is a mini-conference? Talks, panels, in-depth training all wrapped up in a shared theme, followed by a networking session with drinks and catering. Think conference, but mini. All sessions are jam-packed with information and best practices from real experts.

Our second ever mini-conference will be on the topic of Content Marketing and Social Media in the AI Era. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their social media and web content practices, using AI and Machine Learning, but also help them understand how AI has shaped the algorithms of popular social media sites, and what works (and what no longer does) in this new era of AI marketing.

The event will run as an after-work event, with participants expected around 6PM.

Speakers & Panelists

See the profiles of individual speakers for this event below – a couple of more lecturers, panelists, and moderators to be added in the weeks, leading up to the event ✨

Vasilena Spasova

Social Media Strategist

Vasilena Spasova is a marketing professional with a strong focus on healthcare communication and digital strategy. Her work sits at the intersection of marketing, psychology, and public health. With a background in Crisis Communication and a specialization in medical marketing, Vasilena explores how content and social media can restore trust in healthcare, improve patient–doctor communication, and empower medical professionals to use digital platforms responsibly and effectively.

Mathilde Høj

SEO Team Lead, Transact

Mathilde is an industry-leading expert within Social Search and TikTok SEO with numerous appearances at different conferences, webinars, podcasts and livestreams. Mathilde has previously spoken at conferences like BrightonSEO, Search n Stuff in Antalya, Performancekonferansen in Oslo, SEOday in Denmark and Search London. She has also been featured in Majestic’s SEOin2024, SEOin2025 and SEOin2026 book and podcast series alongside SimilarWeb’s In Search SEO podcast.

Victoria Jancurova

Founder, Viktoria Jancurova Personal Branding

Viktoria Jancurova is a LinkedIn personal-branding strategist and ghostwriter who helps founders and service-based leaders turn content into paying clients—without cold outreach. Through her consultancy, she’s published 1,000+ LinkedIn posts, generated 1M+ impressions, and built £100K+ sales pipelines for clients. Viktoria speaks on scaling LinkedIn for international impact (introducing her LINK method at International Social Summit Barcelona 2025) and regularly shares practical playbooks on podcasts and social channels. Expect sharp, story-driven tactics you can use the same day.

Iva Jovanovic

Conference Organiser, SEO Specialist & Content Creator, HeapCon, Belgrade SEO Conference, Heapspace + more

Iva Jovanovic is an experienced Content Marketing Specialist, SEO consultant, and the organizer of the Belgrade SEO Conference and Heapcon. She specializes in SEO and content creation for websites and social media, but also works on Technical SEO and web development.

Her expertise in content transformation comes from years of turning underperforming, outdated, or fragmented content into high-impact assets, while also creating fresh, high-performing content. She develops content strategies that focus on search intent and user experience, turning ideas into pages that rank and convert. By working across platforms like WordPress, Webflow, Wix, and Duda, she optimizes on-page elements, restructures site hierarchies, and repurposes outdated or underperforming assets into new blog posts, landing pages, guides, and social content that drive consistent traffic and engagement.

Based in Belgrade, Serbia, Iva is passionate about traveling, attending conferences in both SEO and the wider IT space, swimming, and is a dedicated animal lover.

Vyara Stefcheva

CEO, Zahara Consult

Vyara Stefcheva is the CEO & Co-Founder of Zahara Consult, a Sofia-based marketing and SEO agency working with startups, SMBs, and global brands. She lectures on SEO Copywriting (incl. AI) at SoftUni Digital and teaches at Finance Academy, and has spoken at industry events across Web3, fintech, and digital marketing. Vyara also creates educational content on YouTube/Instagram, where she experiments with short-form formats and “algorithm-friendly” storytelling. She’s been highlighted locally as a young marketing leader, including a 2024 Forbes Bulgaria “30 Under 30” nomination.

Why you’d love to hear what she has to say on video SEO:

Hands-on SEO educator: teaches SEO copywriting (with AI workflows) that directly translates to optimizing titles, descriptions, and scripts for YouTube and Shorts/Reels.

Agency perspective: leads campaigns for a wide range of companies—useful for case-study-driven discussions on video search performance across niches.

Active video creator: runs channels and Reels where she tests content hooks and packaging, bringing current, platform-native insights to the panel.

Ina Toncheva

AI Content Marketing Strategist

Ina Toncheva is an AI content marketing strategist, trainer, and speaker. She helps marketers and marketing teams use AI to create and scale content that’s on-brand, high-quality, customer-centric, and discoverable in AI search. With 18 years of experience in marketing and strategy, including work with Fortune 500 brands, she brings deep strategic insight and hands-on expertise to every project.

Ina is also the founder of aiforcontentmarketing.ai, a learning lab for marketers who want to stay irreplaceable in the age of AI. Through practical guides and frameworks, the website helps marketers build their own “black box” of tools, workflows, strategy, and creative thinking–an edge that drives results their ChatGPT-powered competition can’t reverse engineer.

Larisa Ivanova

Founder & Video Growth Strategist, Avenara

Larisa Ivanova has over 8 years of experience in video optimization and strategy, backed by a degree in Psychology and a strong background in marketing. She is the founder of a consultancy dedicated to helping small and medium-sized businesses grow through YouTube. With additional expertise in event management and organization, Larisa brings a unique perspective that blends behavioral science with digital strategy, making Video SEO her true superpower.

Ramona Joita

Consultant SEO & Founder, Marketerz

Ramona Joita is an accomplished SEO Consultant and the founder of Marketez, a boutique digital marketing agency specialising in high-impact SEO strategies. With over 15 years of experience in the field, Ramona has successfully partnered with brands across the UK, US, and international, helping them elevate their online visibility and organic growth.

She is also a renowned speaker in the SEO community, having shared her expertise at industry-leading events such as BrightonSEO, and as a featured guest on Majestic and The SEO Podcast.

With proven experience in YouTube SEO, Ramona designed a data-driven strategy that scaled a single video from 600,000 to 4 million views within a year, showcasing the impact of strategic optimization on audience growth.

Lazarina Stoy.

Founder, MLforSEO

Lazarina Stoy a Marketing Consultant, Trainer, and Speaker, specializing in SEO, machine learning, and data science. She has worked with countless B2B, SaaS, and big tech teams to improve their organic positioning. Lazarina is also the Founder of MLforSEO – a machine learning training platform for organic search marketers, and Founder of the Women in Marketing – Bulgaria community.

Vassilena Valchanova

Marketing Consultant, Freelance

Vassilena Valchanova is an expert in content marketing, brand positioning and copywriting. She has over 15 years of experience in building comprehensive marketing strategies, content planning and creating texts that reveal the value of the brand. With her skills, she has helped SaaS platforms with over 500,000 registered users and e-shops with €12,000,000 annual turnover. She also works with agencies and experts offering B2B services who need to strengthen their role as opinion leaders in their field. In her work, she strives to be both a performer and a trainer. She helps his clients create a well-structured strategy and shares practical advice and know-how with the team so that they can continue the implementation of the plan independently. She likes to say that she tries to be “indispensable in the beginning and completely replaceable in the long run.”. In her spare time, she hosts popular science events with Ratio, runs and watches copious amounts of theater and musicals.

Get your ticket now ✨ (In-Person and Recording Tickets Available)

Ticket for Mini-Conference: Content Marketing and Social Media in the AI EraBuy a ticket to our second mini-conference on the 21st of November in Sofia. Hosted by hyperScience, this event will feature lectures and panel discussions on Content Marketing and Social Media in the AI Era, networking, catering and drinks. Each participant will also receive a gift from our Community Swag and gifts from our event partners.
49,00 лв. – 139,00 лв.Ценови диапазон: от 49,00 лв. до 139,00 лв.

Осигурете си място

Обърнете внимание, че всички лекции ще бъдат на английски език, което прави събитието идеално както за местна, така и за международна аудитория.

Подробен график на събитието

Ето какво да очаквате от събитието:

Добре дошли (17:30 – 18:30)

Пристигане на гостите

Подаръчна торбичка + получаване на значки

Хапване на бърза закуска и напитка

Лекции x4 – по 15 минути всяка с кратки рекламни паузи между тях (18:30 – 19:55)

Почивка от 10 минути за освежителни напитки (19:55 – 20:05)

Панелни дискусии x2

Нетуъркинг с кетъринг и напитки (21:00 – 22:00)

Време: Мини-конференция в София #2 18:40 Мащабиране на съдържание и публикуване на съдържание в ерата на изкуствения интелект

Ина Тончева

Стратег по маркетинг на съдържание с изкуствен интелект

19:00 Автентичност срещу автоматизация: Състоянието на YouTube през 2026 г.

Лариса Иванова

Основател и стратег по растеж на видео, Avenara

19:20 Как изкуственият интелект промени LinkedIn – Най-добри практики за растеж на лични и професионални марки

Виктория Янчурова

Основател, Виктория Янчурова Личен брандинг

19:40 Растеж на TikTok за бизнеса и физическите лица в ерата на изкуствения интелект

Матилде Хой

Ръководител на SEO екип, Transact

20:05 Панелна дискусия: Видео SEO – TikTok, YouTube, Instagram, LinkedIn, видео реклами и още!

Виктория Янчурова

Основател, Виктория Янчурова Личен брандинг

Вяра Стефчева

Главен изпълнителен директор, Zahara Consult

Рамона Джоита

SEO консултант и основател, Marketerz

Василена Спасова

Стратег за социални медии

20:35 Панелна дискусия: Трансформация на съдържанието – Мащабиране на производството на съдържание с изкуствен интелект, изграждане на системи, успешни казуси и още!

Ива Йованович

Организатор на конференции, SEO специалист и създател на съдържание, HeapCon, Белградска SEO конференция, Heapspace + други

Лариса Иванова

Основател и стратег за видео растеж, Avenara

Лазарина Стой.

Основател, MLforSEO

Василена Вълчанова

Маркетингов консултант, Фрийланс

Спонсори и партньори на събитието

СпонсорВид партньорствоДетайли Randum GoodiesДоставчик на стокиРаботим с Randum Goodies, за да предоставим висококачествена подаръчна торбичка на всеки един от нашите участници. Щастливи сме и горди, че можем да подкрепим малък бизнес, собственост на жена, и също така такъв, основан от член на нашата общност.HyperScienceДомакин на събитието Имаме невероятен късмет да имаме възможността да бъдем домакини на това събитие в офис пространството на HyperScience. Hyperscience е лидер в извличането и анализа на данни от документи* с помощта на изкуствен интелект. Платформата Hypercell предоставя цялостни решения за интелигентна автоматизация на бизнес процесите, базирани на машинно самообучение. В допълнение към собствените си патентовани модели машини, Hypercell позволява реализирането на потенциала на генеративните модели (ChatGPT), добавяйки набор от услуги, необходими на всеки бизнес. Следете Hyperscience в LinkedIn и Twitter. Co-KitchenCatering Partner. CoKitchen е уютно споделено пространство за готвачи и любители на добрата храна, където всеки, който обича да готви, може да го направи - с качествени съставки и насоки в нашата професионално оборудвана кухня. Majestic Women in Tech SEO Community. Screaming Frog Community/ Спонсор на стипендии. Можете да станете спонсор на стипендии за това събитие, като закупите билети за стипендии, като използвате връзката за билети по-горе. Като алтернатива, свържете се с нас, за да обсъдим възможностите за партньорство. SofiaExpats.com Puzl Co-Working. Медийни партньори. Свържете се с нас, за да станете медиен партньор за това събитие. Относно пространството за събитието – офисът на HyperScience. Разположен на 15-ия етаж на сградата на годината за 2021 г., офисът на Hyperscience е сред водещите иновативни пространства в региона. С 360-градусова гледка, собствен детски кът, както и бърз достъп до модерни спортни и спа съоръжения, офисът в NV Tower е привлекателно място за служителите, техните деца и домашни любимци, но също така и за активни членове на местната технологична и предприемаческа екосистема. Отворен по време на пандемията, офисът на Hyperscience е инвестиция в бъдещето и еволюцията на работните пространства, осигуряваща гъвкавост, сигурност и екологичен начин на живот. На пешеходно разстояние от метростанция „Г. М. Димитров“ и с безплатен паркинг в района, офисът е достъпен с всякакъв предпочитан вид транспорт. Виртуална разходка ✨ URL:https://www.womeninmarketing.bg/bg/event/content-marketing-and-social-media-in-the-ai-era-mini-conference/ МЕСТОПОЛОЖЕНИЕ: Офис на HyperScience, Студентски комплекс, булевард „Доктор Г. М. Димитров“ 59, София, София-град, България КАТЕГОРИИ: Мини конференция ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/mini-conference-2.png ОРГАНИЗАТОР;CN="Жените в маркетинга - България":MAILTO:team@womeninmarketing.bg КРАЙ:V КРАЙ НА СЪБИТИЕТО:VCALENDAR
