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DTSTART;TZID=Europe/Sofia:20260618T190000
DTEND;TZID=Europe/Sofia:20260618T200000
DTSTAMP:20260525T015212
CREATED:20260120T180518Z
LAST-MODIFIED:20260120T182913Z
UID:2262-1781809200-1781812800@www.womeninmarketing.bg
SUMMARY:Community Workshop #6: Everything you need to know about synthetic personas for video SEO
DESCRIPTION:Session Description\n\n\n\nThe overflow of AI avatars shows the evolution of video marketing\, but does it actually bring sales?Almost everywhere you can see an advertisement for different tools that will give you the “best AI avatar.” The solution is not particularly in the tool\, but in the rules we should follow when we try to create something that the human brain won’t discard\, just because of the uncanny valley effect.Learn how to train your AI Avatar to be the best digital version of you!Core message:What tools can we use to create believable avatars\, and how?Where is it appropriate for AI-generated content (The ethics of it)?Key takeaways for the audience:While using AI can ease our jobs\, the implications show that human experience will seek to verify reality.How can you work with AI and try to bypass the uncanny valley effect\, or at least try to?Perfect audience:– Business owners using video for growth– Marketers working with AI tools– Video SEO specialists focused on long-term visibility and credibility \n\n\n\nAbout the Speaker\n\n\n\nLarisa is a YouTube SEO consultant with over 8 years of hands-on experience and a background in Psychology. Through Avenara\, her boutique consultancy focused on video SEO\, she helps creators\, marketers\, and businesses improve both the visibility and real-world performance of their video content.Her work sits at the intersection of technical strategy and human behavior—because algorithms don’t watch videos\, people do. Her approach combines data-driven YouTube optimization with a deep understanding of how audiences think\, decide\, and engage. This perspective shapes everything she does\, from channel strategy and content structure to long-term growth planning.Larisa is also developing part of a course on “AI-powered\, Authentic and Scalable YouTube SEO”\, exploring how AI can support research\, repurposing\, and workflow efficiency without stripping content of its human voice or credibility.Beyond client work\, she regularly speaks and writes about the future of content and video strategy.Background highlights:Bachelor’s degree in PsychologyLed YouTube strategy for national TV networks and international brandsFormer Project Owner of international conferences and educational programs (SERP Conf)
URL:https://www.womeninmarketing.bg/bg/event/community-workshop-6-everything-you-need-to-know-about-synthetic-personas-for-video-seo/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20260620T083000
DTEND;TZID=Europe/Sofia:20260620T173000
DTSTAMP:20260525T015212
CREATED:20260506T110517Z
LAST-MODIFIED:20260514T174333Z
UID:2582-1781944200-1781976600@www.womeninmarketing.bg
SUMMARY:Leadership and Entrepreneurship in Marketing (Mini-Conference #003)
DESCRIPTION:Placeholder Icon\n\n\n\n\n\n\n\n\nReserve a spot at the event\n\n\n\nBuy a ticket to third mini-conference on the 20th of June\, 2026 in Sofia. Hosted in the Kitchen59 space\, with scenic rooftop and conference area\, this event will feature lectures and panel discussions on topics related to Leadership and Entrepreneurship in Marketing.  \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMini-Conference #003 · Women in Marketing – Bulgaria \n20 June 2026 · Sofia\, Bulgaria \n\nLeadership & Entrepreneurship in Marketing\nA full day of lectures\, panels\, interviews & rooftop networking \nThis will be the longest and most knowledge-packed event we’ve organised to date. We’re intentionally keeping seats limited to 70 to allow for in-depth conversations and quality networking on the day. \n🕣 8:30 AM – 5:00 PM    📍 Kitchen59 & Rooftop59\, Sofia    👥 70 seats only    🗣 In English \n\n\n🎟️ Get Your Ticket → \n\n\nIn collaboration with  ProCredit Bank Bulgaria \n\n\n\n\n\n🎤 \n12 Sessions Across the Day \n5 lectures\, 4 rapid-fire talks\, 2 panel discussions\, and 1 leader interview. \n\n\n🍽️ \nCatered All Day \nPastries\, lunch\, refreshments\, and cocktails on the rooftop — all included. \n\n\n✨ \nCurated & Capped at 70 \nMarketers\, founders\, agency leaders\, and in-house pros — built for real connection. \n\n\n\n\nTHE EVENT \n\nA full day designed for marketers who want more than slide decks\nWhether you’re building a team\, thinking about starting a business or scaling one\, navigating the agency world\, or simply trying to stay ahead in a fast-changing industry — this event was built for you. \nOver the course of the day\, you’ll hear from a carefully curated lineup of marketing leaders\, agency veterans\, entrepreneurs\, community builders\, and brand strategists — each bringing a distinct perspective shaped by real-world experience. These are practitioners\, not theorists. \nThe lectures dive into the topics shaping modern marketing leadership: winning at managing team dynamics\, what it actually takes to build influence without authority\, managing cross-boundary teams\, and engineering personal peak performance. Expect candid\, practical sessions designed to challenge assumptions and give you tools you can use immediately. \nThe panels bring together voices from across the industry — agency professionals\, founders\, and community leaders — for honest\, unscripted conversations about thriving in agency environments\, starting a business as a marketer\, and how community can become one of the most powerful levers in your marketing strategy. \nThe interview (a new format we’re introducing just for this event) goes one-on-one with a senior marketing executive\, offering a rare look at how marketing is practised at scale inside a major organisation — the decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \nBeyond the programme itself\, the event is designed with connection in mind. From the morning coffee to the closing rooftop cocktail party\, there’s ample space to meet peers\, swap ideas\, and build relationships that last well beyond the day itself. \n\n\n\n\nTHE DAY AT A GLANCE \n\nThe full event schedule\nThree programmed tracks plus a closing rooftop cocktail party — designed so the day flows naturally from learning to conversation. \n\n\n\n\n\n\n\n\n08:30 – 09:30   Welcoming guests · arrival\, registration\, badges & gift bags \n09:30 – 11:00   Leadership Track · 4 sessions \n11:00 – 11:30   Coffee Break \n11:30 – 12:30   Career & Entrepreneurship Track · 4 sessions \n12:30 – 14:00   Lunch Break \n14:00 – 15:30   Stories From the Women Who Walk the Path · 2 panels + 1 interview \n15:30 – 17:00   Rooftop Cocktail Party · networking on Rooftop59 \n\n\n\n\n\n\n★ LEADERSHIP TRACK · 09:30 – 11:00 \n\n\nFour sessions on what it really takes to lead\nFrom challenging the “command and control” myth to running cross-continent teams\, leading performance teams with the same clarity you bring to your campaigns\, and engineering personal peak performance — four leaders sharing what they’ve learned in the trenches. \n\n\n\nLECTURE · 20 MIN \nThe Anti-Boss Approach to Leadership \n⏱ 20 min  ·  Bethan Vincent — Founder & Managing Partner at Open Velocity \n\nLeadership is often framed as a linear progression: climb high enough\, gain authority\, tell people what to do. Yet anyone who has actually led a team knows that helping humans achieve their goals is not that simple. In this session\, Bethan challenges the persistent myth of “command and control” leadership and offers a more human\, resilient alternative grounded in trust\, clarity\, and intelligent autonomy. \nDrawing on her experience as a marketing director\, founder\, and strategic adviser to fast-scaling companies\, Bethan shares candid lessons learned from leading diverse teams and collaborating with senior clients across high-stakes environments. She explores why the instinct to tighten control almost always backfires\, how self-doubt shows up even for experienced leaders\, and why being “soft” and being ineffective are not the same thing. \n\n\nAttendees will leave with: \n→ Practical ways to set direction without slipping into micromanagement \n→ The difference between coaching and commanding — and when each belongs \n→ How to build an environment where people take ownership because they want to\, not because they fear the consequences \n→ A reminder that leadership isn’t a trait you either have or don’t — it’s a learned skill anyone can develop \n\n\nAbout Bethan: Founder and Managing Partner of Open Velocity\, a strategic marketing consultancy for high-growth\, tech-led businesses. With over a decade in senior marketing roles\, Bethan has led successful go-to-market strategies\, repositioned brands\, and built high-performing teams across competitive global markets. A serial founder herself — including a B2C coffee business and a sustainability certification platform — she brings an entrepreneurial mindset to helping others grow with clarity\, confidence\, and commercial focus. \n\n\n\n\nLECTURE · 20 MIN \nLeading Without Borders: Lessons from the Trenches of International Team Management \n⏱ 20 min  ·  Hristina (Tina) Mangelova — VP of SEO & AI Optimization at MissionOne Media (BarkleyOKRP) \n\nWhat does it really take to lead a team scattered across time zones\, cultures\, and continents? In this talk\, Tina shares hard-won lessons from building and managing cross-continent teams — how to earn trust when you can’t share a coffee\, how to build a sense of community among people who’ve never met face-to-face\, and the discipline of communicating with clarity and intention. \nTina will explore what remote female leadership looks like in practice\, how to create genuine mentorship relationships across distance\, and the art of managing up when your manager is time zones away. Along the way\, she’ll challenge the assumption that authority requires proximity — and make the case that the best long-distance leaders lead through influence\, clarity\, and care rather than control. \n\n\nAttendees will leave with: \n→ A framework for remote leadership grounded in influence\, clarity\, and care — not control \n→ Practical ways to build genuine mentorship across distance \n→ The art of managing up when your manager is time zones away \n→ A more intentional approach to leading people you may rarely meet in person \n\n\nAbout Tina: VP of SEO & AI Optimization at MissionOne Media\, a BarkleyOKRP division\, where she leads the evolution of organic search in the AI era. With 10 years across agency and in-house roles\, she specialises in the intersection of technical SEO\, content strategy\, and emerging AI technologies. Bulgarian-born and US-trained\, Tina has built her career on SEO’s interdisciplinary nature — blending technical expertise\, creative strategy\, and user-centric thinking. She’s previously presented at SerpConf\, hosted webinars with Oncrawl\, and shared insights on industry podcasts. \n\n\n\n\nLECTURE · 20 MIN \nThe Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns \n⏱ 20 min  ·  Marina Cholakova — Head of Search\, Data Analysis & Paid Ads at Franchise Fame & Leads to Fame \n\nThe best performance marketers don’t guess. They build systems\, read signals\, and make decisions with clarity — because the data tells them where to focus before problems become expensive. So what if you led your team the same way? \nEvery performance marketer knows the rule: if you’re not tracking it\, you can’t improve it. Yet most of us step into team leadership and quietly abandon that instinct — relying on gut feel\, one-to-ones that go in circles\, and the hope that if something were really wrong\, we’d know. We usually don’t. Not until someone quits. \nIn this session\, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals — not surveillance\, not micromanagement or spreadsheets — that tells you who on your team is thriving\, who needs support\, and where your energy as a leader will have the most impact. \nShe’ll also tackle one of the most overlooked challenges facing modern marketing leaders: the blended team. Because full-time employees and freelance contributors are not the same\, they are not motivated by the same things\, and tracking them with the same lens means missing what matters for both. \n\n\nAttendees will leave with: \n→ The Team Performance Stack — a simple set of leadership signals (not surveillance\, not micromanagement) \n→ A clear view of who’s thriving\, who needs support\, and where your energy will have the most impact \n→ A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each \n→ Tools you can apply whether you’re leading three people or thirty\, in-house or across the globe \n\n\nAbout Marina: A performance marketing leader with 15+ years of experience in SEO\, paid ads\, and team scaling. Marina helped build one of Bulgaria’s first and biggest in-house SEO teams — recruiting\, training\, and mentoring people who’ve since grown into leadership roles of their own. Today\, she leads Search\, Data Analysis\, and Paid Ads at Franchise Fame & Leads to Fame\, delivering multichannel growth for clients worldwide. Her teams describe her as a “machine” of professionalism\, and her cultures as high-performance environments fuelled by curiosity and feedback. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nThe High-Conversion Leader: Engineering Personal Peak Performance \n⏱ <10 min · dr. julika novkova\, phd — business psychologist & founder of juls’ psychology \n\na sharp 10-minute distillation how leaders can stay connected to meaning under pressure. brings the tools she’s developed help find personal through their work without losing themselves practical\, sharp\, and built for marketers founders in room who are leading change. \n\nabout julika: is a psychologist\, psychology\, creator innovaception model. with 15+ years experience she helps transform “powerlessness lack control” into opportunities growth personalised self-empowerment self-structuring. her core belief: most important resource success you goal burn passion your ideas burning out work. \n\n\n\n\n\n\n★ career entrepreneurship track 11:30 – 12:30 \n\n\nfour sessions on building actually want\nfrom reigniting creativity designing dream job that scales practical frameworks from people who’ve done it. \n\n\n\nlecture 15 \npress play marketing career: framework turning chaos curiosity \n⏱ rita cidre head customer education community at semrush \n\nmodern has never been more complex or chaotic. we optimize everything performance efficiency\, but somewhere along way\, something essential disappeared: our curiosity. \nin this talk\, strategist future-of-work thinker explores gap growing distance between creative energy professionals start careers heaviness set over time. drawing two decades brands like zillow\, npr\, time\, qualtrics\, shares burnout led one driving question: why do some thrive creatively while others slowly lose spark? \n\n\nattendees will leave with: \n→ new way spot early signs yourself team reframing as source curiosity\, not exhaustion ways bring back high-performance lessons drawn inside world’s demanding teams \n\n\nabout rita: strategist\, educator\, spent qualtrics teaching universities harvard nyc wu vienna. after experiencing firsthand\, became obsessed single today\, podcaster\, speaker\, semrush\, ambitious reconnect makes meaningful. \n\n\n\n\n🔥 rapid-fire talk 10 \ndesign <10 diana racheva erickson-certified professional coach enterprise agile \n\nwhat if stopped searching perfect started it? \ndiscover design thinking principles reframe questions\, explore possibilities\, take small\, steps toward truly fits you. those ready move waiting creating. diana: 20 teams\, projects\, organizational transformations focusing only processes systems\, grow scrum master\, coach\, certified erickson coaching international works intersection continuous improvement\, authentic leadership\, transformation\, cultures where feel seen\, valued\, engaged. \n\n\n\n\nlecture \nhow scales: businesses i’ve mentored vyara stefcheva entrepreneur\, exited agency session vyara’s three vantage points founder\, leader\, educator distilling what learned across building\, scaling\, selling business\, mentoring dozens other way. \nexpect honest reflections works\, breaks\, it know decisions compound\, ones quietly cost you\, difference grows scales. vyara: an having successfully sold zahara consult\, serving clients continents. strategies including wacom\, binance\, postbank\, aroma\, bsb\, radina group\, among others. alongside entrepreneurial work\, sought-after lecturer softuni finance academy\, training thousands entrepreneurs each year. mentors mastermind program\, helping them achieve clear\, measurable make smarter strategic decisions. \nentrepreneurship innovation speaker be announced \na final marketing. reveal coming soon. ✨ stories women walk path 14:00 15:30 \n\n\ntwo panels in-depth interview\nthe afternoon block honest\, unscripted conversation kind can’t get slide deck. builders\, plus first-ever live interview senior executive. \n\n\n\n💬 panel discussion ~25 \ncommunity lever beyond \nwith radostina hristova\, stefy krushkelova\, panelist (tba) \n\ncommunities have become powerful underestimated drivers trust\, influence\, real results. panel\, sit down bulgaria unpack what’s misunderstood\, rather than nice-to-have. candid\, about compounds audience community\, wider strategy serious trust. \n\n\nradostina hristova radostna agency\, working network 3\,800+ creators\, bulgaria’s largest influencer–brand communities (14\,700+ members). chairperson bulgarian content creators association (bcca)\, shape sustainable\, ethical\, ecosystem. \nstefy krushkelova novara consulting\, bringing 14+ marketing\, sales\, partnerships\, communications\, 6+ year focus online brand drive retention long-term revenue e-commerce us\, uk\, australia. currently pursuing msc cognitive science\, grounding process information \nthird announced. \n\n\n\n\n\n💬 \nstarting marketer zhenya dimitrova\, teodora ivanova\, fatima mergaby does build when background marketing? share unfiltered version decisions\, hard pivots\, learn by doing. candid leap levers needle early-stage businesses\, mindset shifts no warns about. \n\n\nzhenya dimitrova co-founder momfident\, mobile app making psychological support accessible every mother. social entrepreneur 8+ former sales director education\, combines technology\, address challenges first large-scale study young mothers bulgaria. \nteodora ivanova cmo skillsome\, applies tool behavior change close schools teach life demands. trained stuttgart advertising teodora’s “scenic route” service\, project management\, coaching\, event management gives rare 360° view execution\, human growth. \nfatima randum goodies\, woman-owned creating high-quality\, functional gear made adventure\, winter sports\, everyday movement. long-standing member perspective product scratch design\, supply\, storytelling\, all. \n\n\n\n\n\n🎙 ~30 format \ninterview leader yana durzheva retail procredit bank we’re introducing just one-on-one offering look practised scale major organisation. trade-offs\, don’t usually conference talks. \n“marketing should go create deliver value\, lasting connections.” yana: bulgaria\, leads responsible acquisition\, activation\, strong digital crm\, experience. sits data creativity. yana’s shaped deep interest understanding resonate performance\, lifecycle\, brand. closely cross-functional greece\, aligning local initiatives broader group vision. \n\n\n\n\n\n\n15:30 17:00 \nrooftop cocktail party 🌇\na full hour half rooftop59 open-air\, views sofia vitosha mountain\, seasonal cocktails\, food\, conversations turn day relationships compound. \n\n\n\nwhat ticket includes \n\neverything covered ticket\n\n\nthe programme \n✓ front-row seat 5+ hours lectures\, panels\, video recordings session\, delivered email post-conference rooftop photos \n\n\nfood drinks (all day) four catered breaks pastries arrival\, lunch\, refreshments\, catering coffee soft available break drink vouchers \n\n\nswag networking gift bag swag\, swag gifts sponsors 70+ attendees speakers\, founders\, in-house leaders\, all long\, line community’s code conduct \n\n\n\n\nthe venue \n\nkitchen59 rooftop59\nkitchen59 hotel restaurant it’s ecosystem talented people\, unforgettable experiences meet. located sofia’s hipodruma district\, together spaces\, world-class (talents)\, co-working floors roof. \nthe closing takes place open-air bar complete pool\, relaxed atmosphere beloved spots city. \n\n\nkitchen59 \nconference space \n📍 bul. tsar boris iii 59\, sofia\, \n📅 saturday\, june 2026 \n🕣 8:30 am 5:00 pm (programme + party) \n🌐 kitchen59.bg → \n\n\n\n\n\npartners \n\nthis possible of\n\n\n\n🤝 partner \nprocredit \nmodern\, development-oriented banking celebrating 25 modern\, secure\, fast-growing german bank\, part group. bank’s philosophy transparency honesty experts understand needs both households enabling customers informed financial plan future confidence clear straightforward communication. strongly committed sustainable development invests services operations simple\, fast\, convenient manage finances ease. \nvisit procreditbank.bg \n\n\n\n\n★ sponsor slot open \nyour could here \nreach 70 carefully curated marketers\, yet. sponsorship slots limited. \nbecome \nconnect gain visibility channels\, materials\, post-event content. \n\n\n\n\n🗞 call media partners \nhelp us spread word \nwe’re looking collaborate outlets\, platforms\, podcasts\, mission spotlight entrepreneurship. website\, linkedin\, materials behind-the-scenes access panelists\, complimentary editorial cover membership regional empowering tech \n\n\n\n\n\nthe behind \n\n\n🇧🇬 \nwomen (wim-bg) registered foundation dedicated empowering\, supporting\, uniting field \nfounded lazarina stoy\, wim-bg was born desire network\, wins\, together. slack quickly grown thriving members digitally in-person events now beyond. offers exclusive dinners expert mini-conferences educational presentations\, mentorship programme\, advancement support. \nlearn \n\n\n\n\n📋 \nall must adhere \nwe providing welcoming\, inclusive\, harassment-free everyone. attending event\, agree follow bulgaria: \n\n\n\n\njoin \nonly seats sure yours\na stories\, happen kept small purpose. \n🎟️ \n\n\n\nquestions? team@womeninmarketing.bg
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