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Google Product Suite for Marketing (Mini-Conference) – Tactics, Technologies, and Future Trends
November 22, 2024 @ 17:30 – 23:00 EET
139BGN
Ticket includes access to the event and all five lectures from local and international speakers, plus catering, drinks, and networking following the training. Each attendee also receives a gift bag from the WiM-BG Community and our partners (priced at over 70+ BGN). This is a women-only event, and is for members of the Women in Marketing – Bulgaria community. Recording only tickets are also available at 89BGN per person – these can be purchased by anyone, regardless whether they are a member of the community or not.
Event Description
What is a mini-conference? 5 talks, wrapped up in a shared theme, followed by a networking session with drinks and catering. Think conference, but mini. All five sessions will be jam-packed with information. We will choose a nice venue that allows for networking after the talks but also enables attendees to be comfortable during the lectures.
Our first mini-conference will be on the topic of Google’s suite of products for marketing. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their skills in using Google Ads, GA4, Google Looker Studio, Google Tag Manager, and Google Cloud ML APIs (including Gemini).
The event will run as an after-work event, with participants expected after 6PM. Rough structure includes:
- Arrival of guests
- Gift bag + badge collection
- Introduction speech by Community Founder – Lazarina Stoy. and a word from our hosts
- 5 x 20 minute lectures by speakers with small ad breaks in between
- Networking with catering and drinks
Get your tickets now ✨
Ticket for Mini-Conference: Google Suite of Products for Marketers
Buy a ticket to our very first mini-conference on the 22nd of November in Sofia. Hosted by hyperScience, this event will feature lectures from 5 speakers on Google Tools for Marketers, networking, catering and drinks. Each participant will also receive a gift bag.
Speakers and Lectures
The event will feature 5 lectures with both international and local speakers:
- Google Ads with lecturer Stefka Georgieva, Founder & CEO of AdvantageBG
- Google Looker Studio with lecturer Chloe Christine, Data & Analytics Consultant at CCDigital
- Google Cloud AI/ML APIs + Gemini, with lecturer Lazarina Stoy. Founder of MLforSEO and Women in Marketing – Bulgaria
- GA4 (Google Analytics), with lecturer Gemma Fontane, Co-Founder & Managing Partner at Orvit Digital
- Google Tag Manager, with lecturer Stacey Cooper, Analytics Consultant at Sharper Digital
Check out the individual speaker profiles below. Detailed talk descriptions of each speaker will be released in the upcoming few weeks, so stay tuned ✨
Note that all lectures will be in English, making the event perfect for both a local and international audience.
Detailed Event Schedule
Sofia Mini-Conference #1 Program
19:05
19:25
19:30
19:50
19:55
20:15
20:20
20:40
20:45
Unlocking GA4 for Multichannel Marketing Success
19:05 – 19:25 (20 min)
Sofia Mini-Conference #1 Program
In this session you will learn how Google Analytics 4 (GA4) can become a game-changer for your marketing strategy—whether you focus on SEO, content, social media, or paid campaigns. Gemma […]
Gemma Fontané
Co-Founder & Managing Partner, Orvit Digital
Presented by:
HyperScienceEnhancing data quality with Google Tag Manager
19:30 – 19:50 (20 min)
Sofia Mini-Conference #1 Program
In this session, we’ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4, empowering teams to make more informed, data-driven decisions. We’ll address some […]
Stacey Cooper
Analytics Consultant, Sharper Digital
Presented by:
HyperScienceMaximising Marketing Insights with Looker Studio
20:20 – 20:40 (20 min)
Sofia Mini-Conference #1 Program
In this session, we’ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches, this session offers […]
Chloe Christine
Data & Analytics Consultant, CC Digital
Supercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide
20:45 – 21:05 (20 min)
Sofia Mini-Conference #1 Program
In this beginner-friendly session, discover how Google Cloud’s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don’t need any coding experience to follow along as we […]
Lazarina Stoy.
Founder, MLforSEO
Presented by:
HyperScienceEvent Sponsors & Partners
| Sponsor | Type of Partnership | Details |
|---|---|---|
| Randum Goodies | Merch Supplier | We are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business, and also one that is founded by a member of our community. |
| HyperScience | Event Host | We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes, based on machine self-learning. In addition to its own proprietary machine models, Hypercell enables the realization of the potential of generative models (ChatGPT), adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & Twitter |
| Women Techmakers by Google | Mini-Conference Headline sponsor | We’ve secured funding from Google for this event via Lazarina Stoy, a Women Techmakers Ambassador, who will be discussing AI theory and implementations within Google’s suite of solutions for marketers, as part of the Experience AI program, which is conducted as part of EU Code Week. |
| TBC | Catering and Drinks Sponsor | You can become our Catering and Drinks Sponsor by purchasing a MIni-Conference Sponsorship Slot. |
| Advanced Web Ranking | Mini-Conference Headline sponsor | Advanced Web Ranking is the World’s longest standing rank tracker. The tool provides fresh daily, weekly or on demand geo-located rankings. Designed for agencies and in-house SEOs. |
| Screaming Frog 🐸 , Majestic, Google | Community/ Scholarship Sponsors | Screaming Frog 🐸 – website crawler that helps you improve onsite SEO by auditing for common SEO issues, purchased 5 Scholarship tickets for our community! Majestic – SEO Backlink Checker and Link Building Toolset, Majestic, purchased 5 Scholarship tickets from the proceeds of the SEOin2024 book which is a collaboration between Majestic, David Bain and the SEO community. The Google Search team (led by John Mueller) from Google also sponsored 5 in-person attendance tickets, and 10 recording tickets for our community! You can become a Scholarship Sponsor of this event by purchasing Scholarship tickets, using the tickets link above. Alternatively, contact us to discuss partnership options. |
| Puzl CowORKing | Media Partners | Puzl creates inspiring shared offices tailored for IT companies, providing the productive environment and supportive community IT teams need to thrive. Together, we’re making waves in the marketing and tech world. |
About the Event Space – the HyperScience Office
Located on the 15th floor of the 2021 Building of the Year, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views, its own children’s area, as well as quick access to modern sports and spa facilities, the office in NV Tower is an attractive place for employees, their children and pets, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility, security and an environmentally friendly lifestyle.
Walking distance from metro station “G.M. Dimitrov” and with free parking in the area, the office is accessible by any preferred type of transport. Virtual walkthrough ✨
About the Experience AI program, partnership with Google
We’re working with Google to partner with EU Code Week to teach AI Literacy with the Experience AI program.
In her lecture, Lazarina Stoy. will cover not only the fundamentals in building machine learning models, but also some advanced techniques on implementing machine learning APIs to supercharge your marketing efforts.
English (UK) 
Български