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Women in Marketing – Bulgaria · Mentorship Programme (Autumn 2026)

Welcome to the Women in Marketing – Bulgaria Mentorship Programme. Over 12 weeks — 1 September to 23 November 2026 — you’ll be paired one-to-one with a mentor and supported by two expert guides to move a real professional goal forward, with structure, reflection and momentum. It’s free for WiM-BG members, proudly sponsored by Majestic.

How it runs
Duration
12 weeks
1 Sep – 23 Nov 2026
Pairing
1-to-1 + cohort
12 pairs
Sessions
30 min weekly
or 1 hr fortnightly
Cost
Free
Sponsored by Majestic
Proudly sponsored by

Majestic

Majestic makes this programme free for WiM-BG members — covering both experts’ contribution fees and the closing dinner. Their support is why ten pairings get twelve weeks of dedicated one-to-one mentoring at no cost. majestic.com ↗

The 12 weeks, phase by phase
Welcome & Orientation · Start here
Your guidebook, the programme policies, and how everything works.
Phase 0 · Foundations & Ongoing Tools · Before Week 1 & throughout
Set your values and baseline, then pick up the tools you’ll reuse every week — the evidence log, session debriefs, smallest-step and feedback.
Phase I · Discovery & Goal-Setting · Weeks 1–4 · 1–28 Sep
Communication preferences, partnership vision, your concrete 12-week goal, and the Wheel of Professional Growth.
Phase II · Action · Weeks 5–8 · 29 Sep – 26 Oct
Milestone ladder, time & energy audit, the mid-point pulse check, your roadmap, and belief-to-habit work.
Phase III · Systems, Reflection & Sustainability · Weeks 9–12 · 27 Oct – 23 Nov
Appreciative reflection, carry-forward, a personal-brand & visibility plan, and a letter to your future self.
Closing · Dinner & Celebration · 3 December · Cokitchen
Your end-of-programme reflection survey — then we celebrate together over dinner.
Your team
Lazarina Stoy

Lazarina Stoy
Founder, Women in Marketing – Bulgaria · Programme Coordinator
Runs the programme end to end — recruitment, pairing, the weekly rhythm, and the check-ins that keep every pairing on track. Your first point of contact for anything.
Vasya Vankova

Vasya Vankova
Professional Coach & Co-Founder of Courageous Coaches
ICF-certified coach who creates the coaching exercises — goals, milestones, strengths and reflection — and leads parts of the cohort calls.
Dr. Julika Novkova

Dr. Julika Novkova
Business Psychologist & Executive Coach · Juls Psychology
Business psychologist who brings the behavioural tools — habits, beliefs, energy — and the mid-point and end-of-programme surveys.
Key dates
Cohort Call #1
Kick-off
1 Sep 2026
Cohort Call #2
Mid-programme
29 Sep 2026
Cohort Call #3
Sustaining it
3 Nov 2026
Closing dinner
Celebration
Early Dec 2026
How to use this course
  • Work through the modules in order — each lesson has a short brief and a downloadable, fillable workbook (type into it or print it).
  • Phase 0 tools are ongoing — set them up early and return to them each week.
  • Pace it with your mentor — you don’t have to do everything at once.
  • Questions or blockers → your Slack channel. Anything sensitive, or about your pairing → the coordinator.
  • Tell us what’s working — feedback to lazarina.stoy@gmail.com or team@womeninmarketing.bg.

Modules

en_GBEnglish (UK)