MJ Cachón is the CEO and founder of Laika, a consultancy where SEO meets service design, strategy and long-term vision. An SEO consultant with deep experience across industries, MJ pairs technical search expertise with training in neuromarketing, UX, product design and business intelligence — a rare, user-centred lens on how people actually search and decide.
That lens powers The Hubble by Laika, the team’s proprietary research arm, where MJ leads original neuroscience-based studies into search behaviour. Using eye-tracking, her team investigates the gap between what users look at and what they actually click — work such as “The Illusion of Attention,” which mapped which SERP and AI Overview elements catch the eye without earning the click, classifying them from genuine converters to pure “mirages.” The studies are published openly for the whole SEO community.
Through Laika and The Hubble, MJ brings a scientific, evidence-first approach to organic growth — grounding SEO strategy in how the human brain really processes search.
English (UK) 
Български