Community as a Lever for Marketing and Beyond

Communities have quietly become one of the most powerful — and most underestimated — drivers of trust, influence, and real business results. In this panel, we sit down with the people building them in Bulgaria to unpack what works, what’s misunderstood, and how community has become a strategic lever rather than a marketing nice-to-have.

Expect a candid, unscripted conversation about how to grow a community that compounds over time, the difference between an audience and a community, and where community fits into the wider marketing strategy of brands serious about trust.