The Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns

The best performance marketers don’t guess. They build systems, read signals, and make decisions with clarity — because the data tells them where to focus before problems become expensive. So what if you led your team the same way?

Every performance marketer knows the rule: if you’re not tracking it, you can’t improve it. Yet most of us step into team leadership and quietly abandon that instinct — relying on gut feel, one-to-ones that go in circles, and the hope that if something were really wrong, we’d know. We usually don’t. Not until someone quits.

In this session, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals — not surveillance, not micromanagement — that tells you who on your team is thriving, who needs support, and where your energy as a leader will have the most impact. She also tackles the blended team: because full-time employees and freelance contributors are not the same, and tracking them with the same lens means missing what matters for both.

Attendees will leave with:

• The Team Performance Stack — a simple set of leadership signals (not surveillance, not micromanagement)
• A clear view of who’s thriving, who needs support, and where your energy will have the most impact
• A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each
• Tools you can apply whether you’re leading three people or thirty, in-house or across the globe