WiM-BG Webinar #005 AI in Marketing: Practical Applications without the Hype

Ready to prove AI-powered marketing’s impact, and drive strategic growth from inside your organization? Whether you’re building a durable AI-in-marketing roadmap, or want to learn how to implement AI responsibly and what the common pitfalls are, this webinar gives you practical frameworks you can apply the next day

The webinar will take place on the 18th of February 2026, at 7PM EEST (5PM BST), and will be broadcasted as a livestream on LinkedIn.

Guest Speakers

We’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day:

Webinar Structure

Here’s what to expect from the webinar:

Who is this webinar for?

This webinar is tailored for marketers, interested in AI across disciplines and:

• Marketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy
• Demand gen & performance marketers looking to scale campaigns, testing, and optimization with AI
• Lifecycle/CRM & retention marketers using AI for segmentation, personalization, and automation
• Brand/content teams improving content operations, creative testing, and consistency with AI support
• Marketing ops & analytics owners focused on governance, tooling, attribution, and measurement
• Product marketing & GTM teams aligning messaging and launches with faster insights
• Cross-functional partners (Sales Ops, RevOps, Product, Data) who collaborate on pipelines, data, and customer experience

Why You Can’t Miss This

AI is changing how people discover brands, how search surfaces content, and how marketing teams plan, create, and prove impact. This session is designed to help you stay ahead with practical, immediately usable frameworks—not hype.

You’ll learn how to:

• Move faster on insights with AI-powered competitor and user research, so strategy is grounded in real signals—not guesswork.
• Prepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels.
• Scale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality.
• Level up video marketing with AI approaches that speed up ideation, scripting, repurposing, and performance iteration.
• Lead confidently as a senior marketer by building your AI fluency, choosing the right use cases, and setting standards your team can execute.

If you’re responsible for growth, credibility, or alignment across stakeholders, this webinar will help you turn AI into a strategic advantage—starting the very next day.