Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues, Clients, Bosses & Stakeholders

Session Description

Success in marketing roles is rarely limited to hard skills alone, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament, a client whose decision-making process feels like a mystery, and a boss who expects performance while their “whys” remain unclear.

In this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions, we’ll map your current environment ecosystem, explore motivators, define communication preferences and cadence, so that you have more influence.

Participants will leave with two concrete deliverables:
– a personal relationship map
– an actionable relationship nurturing plan they can apply immediately with clients, managers, colleagues and stakeholders.

About the Speaker

Svetla has been in marketing for over 10 years, and she says: if there’s one thing I’ve learned, it’s this: most teams don’t need more “ideas,” they need better systems. From leading global teams to launching programs reaching millions, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity, understand your team and business, and build systems that work for your customers. In the past 7 years, she has been focusing on strategy, CRM, automations, and integrating AI so teams can spend more time being creative and less time stuck in manual work.