WiM-BG Webinar #004 for In-House Marketers: Strategy and Collaboration

November 12 @ 19:00 – 20:00 EET

Free Webinars, organised by Women in Marketing – Bulgaria are recorded and broadcasted live, and are free to attend

Ready to align stakeholders, prove marketing’s impact, and lead strategic growth from inside your organization? Whether you’re building a durable roadmap, partnering across departments, or elevating marketing’s voice with leadership, this webinar gives you practical frameworks you can apply the next day.

The webinar will take place on the 12th of November 2025, at 7PM EEST (5PM BST), and will be broadcasted as a livestream on YouTube, and LinkedIn.

Guest Speakers

We’ve assembled a powerhouse panel of in-house experts:

Maria Georgieva – SEO Team Manager at Payhawk
Petra Kis-Herczegh – Enterprise Solutions Consultant at Asana
Lidia Infante – Head of SEO at SurveyMonkey
Svetla Mihaylova – Marketing and Employer Branding Manager at MentorMate
Anett Pohl – Senior SEO Manager at Aroundhome

Webinar Structure

Here’s what to expect from the webinar:

Guest Introduction – 5 minutes
Lightning Talks – 25 minutes
- Building a Strategy that Balances Long vs. Short-Term Gains Maria Georgieva will show you how to connect brand and performance, map initiatives to commercial goals, and choose stage-appropriate KPIs that compound over time.
- Communicating Marketing ROI Petra Kis-Herczegh will break down attribution approaches, executive-ready dashboards, and the storytelling techniques that turn data into decisions for finance and leadership.
- Cross-Departmental Collaborations & Stakeholder Management Lidia Infante will share playbooks for partnering with product, sales, RevOps, and data—plus how to manage agencies and external collaborators with clear operating rhythms and guardrails.
- Leadership & Managing Upwards Svetla Mihaylova will teach influence-without-authority tactics, expectation setting, and rituals that secure resources by aligning to top-line business priorities.
- Money Talks Anett Pohl will cover when (and how) to ask for a raise, how to accelerate growth in mid- and large-enterprise environments, and how to navigate org changes with momentum.
30-minute Panel Discussion + Q&A All speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations, Common pitfalls—and how to sidestep them, Hard-won lessons from the trenches, resources you need. Audience questions welcome throughout!

Who is this webinar for?

This webinar is tailored for in-house marketers at any stage who drive strategy and cross-functional outcomes:

Marketing specialists, managers, and heads looking to level up
Brand and performance marketers seeking tighter alignment and clearer KPIs
Leads who partner with product, sales, or finance and manage external agencies
Professionals aiming to communicate ROI and grow their career inside larger organizations

Why You Can’t Miss This

In-house marketing means orchestrating competing priorities while proving impact and advocating for resources. Our speakers have done this at pace and will share actionable playbooks, templates, and real-world examples you can use immediately. By the end of this session, you’ll walk away with:

A strategy toolkit for balancing long- and short-term impact
A clear narrative and reporting cadence for communicating ROI
Collaboration frameworks for stakeholders, agencies, and partners
Leadership techniques for managing upwards and across
Career accelerators for raises, promotions, and navigating org change

Women in Marketing – Bulgaria

View Organiser Website

team@womeninmarketing.bg