Speakers Directory

Lazarina Stoy is a marketing consultant, specialising in organic growth and ML-enabled automation. With a unique background that bridges marketing with machine learning and digital analytics, she regularly speaks at international conferences, webinars, and podcasts to share her expertise on the intersection of marketing and technology. Lazarina has delivered impactful talks at major industry events around the world among which BrightonSEO, WTSFest, inOrbit, SMXL, and SEonthebeach in Europe, PubCon and TechSEO Connect in the US, where she’s known for blending technical depth with practical applications. Her presentations often focus on the use of machine learning in SEO and marketing, as well as useful automations and analytics solutions for easing the workload. As a consultant and educator, she’s passionate about making advanced technologies accessible to marketers and helping businesses grow through smarter, data-informed strategies. She's the Founder and Lead Educator at MLforSEO – a web-based academy for organic marketers, interested in AI/ML.

Vassy is a content marketing strategist and brand messaging expert. She has more than 15 years of experience in marketing strategy and customer research, content marketing planning, brand and product messaging design. She helps brands demonstrate real value with streamlined brand messaging, simplify complex topics and build relationships with their audiences through valuable content and industry thought leadership. This includes tech companies in the SaaS space, as well as B2B services agencies, individual consultants, founders and teams who want to step up their personal branding. She's spoken at events in Italy, Germany, Portugal, The Netherlands, Greece, Romania and Bulgaria and has consistently delivered talks that attract the audience's attention, including the top-rated workshop of the 2,700-person WordCamp Europe in Berlin and a top-5 (out of 60+) session at ProductLed Growth Summit 2021.

Vyara Stefcheva is a marketing strategist, entrepreneur, and lecturer known for her practical and thought-provoking sessions that bridge hands-on how-to’s with business strategy, marketing, and technology. With a background spanning journalism, SEO, sales, and strategic consulting, she brings a multidimensional perspective to the stage. Vyara regularly lectures at SoftUni Digital, SoftUni AI, and Finance Academy, and has been a guest lecturer at New Bulgarian University and the American University in Bulgaria. Her courses cover marketing, business strategy, and the intersection of AI and digital transformation, designed to empower both beginners and professionals. She blends theory with real-world insights, case studies from her agency’s portfolio, and practical tools that participants can apply immediately. Vyara’s signature speaking style stands out for its clarity, energy, and ability to translate complex concepts into actionable takeaways. As a speaker, Vyara has been featured at numerous national and international events, including Digital4Sofia Online Advertising Conference, Networking Premium Sessions, FinX, DiVino Taste Forum, and Future Females Sofia. She has also appeared in online webinars such as Binance’s and other major marketing events, where she discusses topics like strategic marketing, AI in business, personal branding, and the future of communication. Her insights have been featured in prominent media such as Bloomberg, Economy, and BNT, where she has spoken on the evolving relationship between business, innovation, and technology. Known for connecting strategy with humanity, Vyara’s sessions challenge audiences to think critically about how innovation and ethics intersect in the digital age. Beyond the stage, Vyara leads corporate trainings for leading brands such as Postbank, helping organizations build marketing strategies that align growth with purpose. Her work as a former CEO and co-founder of Zahara Consult — one of Bulgaria’s top-awarded marketing agencies — gives her the business depth to speak from real experience rather than theory. The company was successfully acquired in 2025, marking a milestone that reflects Vyara’s entrepreneurial success and strategic leadership. Today, she continues to inspire professionals and leaders to not only build successful brands and businesses but also to create meaningful, sustainable careers driven by purpose and self-awareness.