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WiM-BG Webinar #002 on Freelancing: Everything you need to know to succeed

August 13, 2025 @ 19:00 – 20:00 EEST

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Free Webinars, organised by Women in Marketing – Bulgaria are recorded and broadcasted live, and are free to attend
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Join Our Webinar, designed to help you succeed as a Freelancer

Are you passionate about your work but unsure how to turn it into a sustainable freelance career? Or maybe you’ve taken on a few projects and are now ready to attract better clients, raise your rates, or go international? This webinar is designed just for you!

The webinar will take place on the 13th of August 2025, at 7PM EEST (5PM BST), and will be broadcasted as a livestream on YouTube, and LinkedIn.

Guest Speakers

We are incredibly grateful to have the time to learn from a panel of experienced marketing freelancers:

Webinar Structure

Here’s what to expect from the webinar:

  • Guest Introduction – 5 minutes
  • Starting Out as a Freelancer – Timing & Setup
    Arianna Lupi will cover the key steps to starting your freelance journey the right way. Learn when to take the leap, how to prepare, and what systems you need to set yourself up for success from day one.
    Duration: 5 minutes
  • Finding International Clients
    Gabriela Troxler will walk you through how to attract and land international clients. From positioning to outreach strategies, this session will help you expand your reach and grow your business across borders.
    Duration: 5 minutes
  • Pricing with Confidence
    Preeti Gupta will break down the essentials of pricing your services with clarity and confidence. Learn how to move beyond hourly rates, communicate your value, and stop undercharging.
    Duration: 5 minutes
  • Personal Branding & Thought Leadership
    Vassilena Valchanova will show you how to build a standout personal brand that opens doors. Learn how to position yourself as a thought leader, craft a consistent message, and build trust in your niche.
    Duration: 5 minutes
  • Work-Life Balance & Managing Stress
    Nadya Shalicheva will guide you through practical strategies for keeping burnout at bay. Discover how to set boundaries, manage your energy, and protect your wellbeing while juggling the demands of freelance life.
    Duration: 5 minutes
  • 30-minute Panel Discussion + Q&A
    Following the presentations, all guest speakers will come together for an in-depth panel discussion, touching up on topics like managing admin and accounting, challenges and common pitfalls, white-labelling, and more. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.

Who is this webinar for?

This webinar is tailored specifically for women at different stages of their freelancing journey:

  • Women who are just starting out and want to build a strong foundation
  • Freelancers, looking for international clients and projects, that allow for flexibility
  • Women who have some freelance experience and are ready to grow, raise their rates, or find better clients
  • Women who are established locally but want to expand their reach and take their business international

Why Attend?

Freelancing can be rewarding, but it also comes with big questions — how to price your work, find clients, avoid burnout, or grow beyond your local market. This webinar brings together real-world insights from seasoned freelancers who’ve figured out what works. Whether you’re just getting started or ready to scale, you’ll gain practical tools, fresh perspective, and the clarity to move forward with confidence in your freelance career.

Register today to secure your spot and take the next step in your marketing career!

Women in Marketing – Bulgaria

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